Civic Intelligence

Truenu

EIN 92-0354787 • 501(c)3 • Bartlett, IL

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Profile

Truenu energizes student-athletes, charities, and northwestern university supporters to positively impact our community and our world. Truenu is a unique platform that enables community-minded nu student- athletes to do well while doing good through nil partnerships. We connect local charities with wildcats from all varsity programs - putting their time, talents and influence to work to help our community thrive.

2250 Southwind BlvdBartlett, IL 60103

www.truenu.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

6th percentile

0.00x

Higher debt load relative to assets than 6% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

7th percentile

0.00x

Higher debt load relative to revenue than 7% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Net Margin

92nd percentile

61%

Higher net margin than 92% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

76th percentile

$290,526

Higher top officer pay than 76% of similar nonprofits.

Top officer pay equals 2.7% of source-year revenue.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Asset Growth

100th percentile

2892%

Faster asset growth than 100% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

98th percentile

582%

Faster revenue growth than 98% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets6th percentile

Assets

Up

$6,900,954

Up $6,670,322 (+2892%) from 2023

Liabilities

Down

$1,010

Down $1,868 (-65%) from 2023

Net Assets

Up

$6,899,944

Up $6,672,190 (+2930%) from 2023

Operations
Liabilities / Revenue7th percentileNet Margin92nd percentile

Revenue

Up

$10,914,077

Up $9,313,154 (+582%) from 2023

Expenses

Up

$4,241,887

Up $2,653,249 (+167%) from 2023

Net Income

Up

$6,672,190

Up $6,659,905 (+54212%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth100th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$8.0M$6.0M$4.0M$2.0M$0Assets 2022: $215,469Liabilities 2022: $0Net Assets 2022: $215,4692022Assets 2023: $230,632Liabilities 2023: $2,878Net Assets 2023: $227,7542023Assets 2024: $6,900,954Liabilities 2024: $1,010Net Assets 2024: $6,899,9442024

Highlighted filing

2024

Assets$6,900,954
Liabilities$1,010
Net Assets$6,899,944
Open 2024 Filing

Operations Trend

Revenue Growth98th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$15M$10M$5.0M$0Revenue 2022: $386,000Expenses 2022: $170,531Net Income 2022: $215,4692022Revenue 2023: $1,600,923Expenses 2023: $1,588,638Net Income 2023: $12,2852023Revenue 2024: $10,914,077Expenses 2024: $4,241,887Net Income 2024: $6,672,1902024

Highlighted filing

2024

Revenue$10,914,077
Expenses$4,241,887
Net Income$6,672,190
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$6,900,954
Liabilities
$1,010
Net assets
$6,899,944
Revenue
$10,914,077
Expenses
$4,241,887
Net income
$6,672,190
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.90$0.00$6.90$10.9$4.24$6.67
2023Detailed filing. Detailed filing data is available for this year.$0.23$0.00$0.23$1.60$1.59$0.01
2022Detailed filing. Detailed filing data is available for this year.$0.22$0.00$0.22$0.39$0.17$0.22
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Aug 22, 2025
Return Version
2024v5.0
Gross Receipts
$10,914,077
Mission and Program Overview

Mission

Truenu energizes student-athletes, charities, and northwestern university supporters to positively impact our community and our world. Truenu is a unique platform that enables community-minded nu student- athletes to do well while doing good through nil partnerships. We connect local charities with wildcats from all varsity programs - putting their time, talents and influence to work to help our community thrive.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$10,406$6,012,973▲ $6,002,567
Cash and Non-Interest-Bearing Accounts$220,226$887,981▲ $667,755
Total Assets$230,632$6,900,954▲ $6,670,322
Liabilities
Accounts Payable and Accrued Expenses$2,878$1,010▼ $1,868
Total Liabilities$2,878$1,010▼ $1,868
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$227,754$6,899,944▲ $6,672,190
Total Net Assets Fund Balance$227,754$6,899,944▲ $6,672,190
Total Liabilities and Net Assets / Fund Balance$230,632$6,900,954▲ $6,670,322
Compensation and Service Providers
Top Officer Pay76th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jacob SchmidtExecutive DiFT$267,500$23,026$290,526
Jacob SchmidtExecutive Director-$217,500$73,026$290,526

Board Members and Trustees

NameTitle
Dean KelleyPresident
Nathan TaphornSecretary
Paul SchneiderTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$10,881,363
Program Service Revenue
$0
Investment Income
$32,714
Other Revenue
$0
All Other Contributions
$10,881,363
Change in Net Assets
$6,672,190

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported Amount
Securities Publicly Traded8$158,277
Total Noncash Contributions8$158,277

Audited Revenue Reconciliation

Revenue per Audited Statements
$10,914,077
Total Revenue per Audited Statements
$10,914,077
Total Revenue per Form 990
$10,914,077
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$4,241,887
Total Fundraising Expense$76,541
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$3,629,117--$3,629,117
All Other Expenses-$80,560-$80,560
Other Expenses-$52,234$76,541$52,234
Total Functional Expenses$3,629,117$536,229$76,541$4,241,887

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$4,241,887
Total Expenses per Audited Statements$4,241,887
Total Expenses per Form 990$4,241,887
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Audit committee
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Form 990 is reviewed by the board of directors”

Form 990, Page 6, Part VI, Line 19

“No documents available to the public”

Filing and Contact Details

Filer

Filer Name
Truenu
EIN
92-0354787
Phone
6304979440
Address
2250 SOUTHWIND BLVD, BARTLETT, IL 60103

Signing Officer

Name
Dean Kelley
Title
President
Phone
6304979440
Signed
2025-08-22
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Dean Kelley
Formed
2022
Legal Domicile
Il
Voting Board Members
3
Independent Board Members
3
Employees
1

Preparer

Firm
Callero & Callero Llp
Address
1700 W HIGGINS RD STE 300, DES PLAINES, IL 60018
Preparer
Gary Johnsen
Phone
8479662040
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“Truenu energizes student-athletes, charities, and northwestern university supporters to positively impact our community and our world. Truenu is a unique platform that enables community-minded nu student- athletes to do well while doing good through nil partnerships. We connect local charities with wildcats from all varsity programs - putting their time, talents and influence to work to help our community thrive.”

Form 990, Part IX, Line 11G

“Nil appearance fees 3,629,117 0 0”

Raw XML Appendix331 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0TRUENU ENERGIZES STUDENT-ATHLETES, CHARITIES, AND NORTHWESTERN UNIVERSITY SUPPORTERS TO POSITIVELY IMPACT OUR COMMUNITY AND OUR WORLD. TRUENU IS A UNIQUE PLATFORM THAT ENABLES COMMUNITY-MINDED NU STUDENT- ATHLETES TO DO WELL WHILE DOING GOOD THROUGH NIL PARTNERSHIPS. WE CONNECT LOCAL CHARITIES WITH WILDCATS FROM ALL VARSITY PROGRAMS - PUTTING THEIR TIME, TALENTS AND INFLUENCE TO WORK TO HELP OUR COMMUNITY THRIVE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1FORM 990 IS REVIEWED BY THE BOARD OF DIRECTORS
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2NO DOCUMENTS AVAILABLE TO THE PUBLIC
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3NIL APPEARANCE FEES 3,629,117 0 0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART IX, LINE 11G
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
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ReturnHeader/BusinessOfficerGrp/PersonNm0DEAN KELLEY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum06304979440
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-08-22
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0DES PLAINES
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ReturnHeader/PreparerPersonGrp/PhoneNum08479662040
ReturnHeader/PreparerPersonGrp/PreparationDt02025-09-03
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0GARY JOHNSEN
ReturnHeader/ReturnTs02025-10-15T18:21:30-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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