Civic Intelligence

That Flower Feeling Foundation

990 • Fiscal year 2024 • EIN 88-3012264

Jan 01, 2024 to Dec 31, 2024 • Filed on Nov 13, 2025

Organization ProfileWWW.THATFLOWERFEELING.ORG
310 S Twin Oaks Valley Rd 107-380San Marcos, CA 92078

(831) 217-3265

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

11th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

12th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

99th percentile

71%

Higher net margin than 99% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

79th percentile

$237,849

Higher top officer pay than 79% of similar nonprofits.

Top officer pay equals 29.2% of source-year revenue.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

97th percentile

94%

Faster asset growth than 97% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

99th percentile

388%

Faster revenue growth than 99% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets11th percentile

Assets

Up

$1,204,477

Up $582,127 (+94%) from 2023

Net Assets

Up

$1,204,477

Up $582,127 (+94%) from 2023

Liabilities

Flat

$0

Flat from 2023

Revenue And Expenses
Liabilities / Revenue12th percentileNet Margin99th percentile

Revenue

Up

$815,292

Up $648,386 (+388%) from 2023

Expenses

Up

$233,165

Up $229,144 (+5699%) from 2023

Net Income

Up

$582,127

Up $419,242 (+257%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth97th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2022: $121,907Liabilities 2022: $0Net Assets 2022: $121,9072022Assets 2023: $622,350Liabilities 2023: $0Net Assets 2023: $622,3502023Assets 2024: $1,204,477Liabilities 2024: $0Net Assets 2024: $1,204,4772024

Highlighted filing

2024

Assets$1,204,477
Liabilities$0
Net Assets$1,204,477
Open 2024 Filing

Operations Trend

Revenue Growth99th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0Revenue 2022: $126,282Expenses 2022: $4,375Net Income 2022: $121,9072022Revenue 2023: $166,906Expenses 2023: $4,021Net Income 2023: $162,8852023Revenue 2024: $815,292Expenses 2024: $233,165Net Income 2024: $582,1272024

Highlighted filing

2024

Revenue$815,292
Expenses$233,165
Net Income$582,127
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 13, 2025
Return Version
2024v5.2
Gross Receipts
$815,292
Mission and Program Overview

Mission

To create significant floral industry marketing efforts designed to push fresh flowers into a new consumer category.

To support the national floriculture industry through national marketing strageies intended to promote the use and enjoyment of fresh cut flowers.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$622,350$1,204,477▲ $582,127
Savings and Temporary Cash Investments-$968,132-
Prepaid Expenses and Deferred Charges$0$118,000▲ $118,000
Accounts Receivable$83,333$85,836▲ $2,503
Cash and Non-Interest-Bearing Accounts$539,017$32,509▼ $506,508
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$622,350$1,204,477▲ $582,127
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$622,350$1,204,477▲ $582,127
Total Liabilities and Net Assets / Fund Balance$622,350$1,204,477▲ $582,127
Compensation and Service Providers
Top Officer Pay79th percentile

Board Members and Trustees

NameTitle
Ivor Van WingerdenImmediate Past President
Jeanne BoesPresident
Robin Van Der SchaafVice President
Ben DobbeDirector
Cagney MillerDirector
Frank BiddleDirector
Jason KendallDirector
Joost BongaertsDirector
Kim KudoDirector
Lisa FiliceDirector
Marc RobinsonDirector
Pat DahlsonDirector
Steve DionneExecutive Director
Luis CervantesSecretary/treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$797,160
Program Service Revenue
$0
Investment Income
$18,132
Other Revenue
$0
All Other Contributions
$797,160
Change in Net Assets
$582,127
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$233,165
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$223,967
Other Expenses---$1,033
Total Functional Expenses$0$0$0$233,165
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“Membership classes and their voting rights - there are two classes of members: (1) senior member (2) associate member the senior member has voting rights. The associate members have no voting rights”

Form 990, Part VI, Section A, Line 7A

“Election of members and their rights: the senior member of the organization vote to elect members of the board of directors. The board is elected by the senior member annually.”

Form 990, Part VI, Section A, Line 7B

“Decisions subject to approval of members: the general membership elects officers, adopts changes to by-laws, and changes of membership requirements. The board of directors is elected by the membership annually”

Form 990, Part VI, Section B, Line 11B

“Form 990 is reviewed by executive board prior to filing.”

Form 990, Part VI, Section B, Line 15A

“The executive directors compensation is paid by related entity northern california flower growers and california shippers, inc. And a portion is reimbursed by related entity california association of flower growers to the related entity. Northern california flower growers and california shippers, inc has appropriate review and approval polices in place.”

Form 990, Part VI, Section C, Line 19

“Governing documents available upon request.”

Filing and Contact Details

Filer

Filer Name
That Flower Feeling Foundation
EIN
88-3012264
Phone
8312173265
Address
310 S TWIN OAKS VALLEY RD 107-380, SAN MARCOS, CA 92078

Signing Officer

Name
Leendert Devries
Title
Executive Director
Phone
8312173265
Signed
2025-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Leendert Devries
Formed
2022
Legal Domicile
CA
Voting Board Members
13
Independent Board Members
13
Employees
0
Volunteers
0

Preparer

Firm
Pkc Kuebler Apc
Address
27244 VIA INDUSTRIA, TEMECULA, CA 92590
Preparer
Scott Carpenter
Phone
9516766555
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ELECTION OF MEMBERS AND THEIR RIGHTS: THE SENIOR MEMBER OF THE ORGANIZATION VOTE TO ELECT MEMBERS OF THE BOARD OF DIRECTORS. THE BOARD IS ELECTED BY THE SENIOR MEMBER ANNUALLY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DECISIONS SUBJECT TO APPROVAL OF MEMBERS: THE GENERAL MEMBERSHIP ELECTS OFFICERS, ADOPTS CHANGES TO BY-LAWS, AND CHANGES OF MEMBERSHIP REQUIREMENTS. THE BOARD OF DIRECTORS IS ELECTED BY THE MEMBERSHIP ANNUALLY
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3FORM 990 IS REVIEWED BY EXECUTIVE BOARD PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE EXECUTIVE DIRECTORS COMPENSATION IS PAID BY RELATED ENTITY NORTHERN CALIFORNIA FLOWER GROWERS AND CALIFORNIA SHIPPERS, INC. AND A PORTION IS REIMBURSED BY RELATED ENTITY CALIFORNIA ASSOCIATION OF FLOWER GROWERS TO THE RELATED ENTITY. NORTHERN CALIFORNIA FLOWER GROWERS AND CALIFORNIA SHIPPERS, INC HAS APPROPRIATE REVIEW AND APPROVAL POLICES IN PLACE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5GOVERNING DOCUMENTS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION A, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION A, LINE 7B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleR/AssetExchangeInd00
IRS990ScheduleR/AssetPurchaseFromOtherOrgInd00
IRS990ScheduleR/AssetSaleToOtherOrgInd00
IRS990ScheduleR/DivRelatedOrganizationInd00
IRS990ScheduleR/GiftGrntCapContriFromOthOrgInd01
IRS990ScheduleR/GiftGrntOrCapContriToOthOrgInd00
IRS990ScheduleR/IdRelatedOrgTxblCorpTrGrp/ControlledOrganizationInd00
IRS990ScheduleR/IdRelatedOrgTxblCorpTrGrp/DirectControllingEntityName/BusinessNameLine1Txt0CALIFORNIA ASSOCIATION OF FLOWER GROWERS AND SHIPPERS
IRS990ScheduleR/IdRelatedOrgTxblCorpTrGrp/EIN0455240266
IRS990ScheduleR/IdRelatedOrgTxblCorpTrGrp/EntityTypeTxt0C
IRS990ScheduleR/IdRelatedOrgTxblCorpTrGrp/LegalDomicileStateCd0CA
IRS990ScheduleR/IdRelatedOrgTxblCorpTrGrp/PrimaryActivitiesTxt0TRANSPORTATION
IRS990ScheduleR/IdRelatedOrgTxblCorpTrGrp/RelatedOrganizationName/BusinessNameLine1Txt0NORTHERN CALIFORNIA FLOWER GROWERS AND SHIPPERS INC
IRS990ScheduleR/IdRelatedOrgTxblCorpTrGrp/USAddress/AddressLine1Txt0310 S TWIN OAKS VALLEY RD 107-380
IRS990ScheduleR/IdRelatedOrgTxblCorpTrGrp/USAddress/CityNm0SAN MARCOS
IRS990ScheduleR/IdRelatedOrgTxblCorpTrGrp/USAddress/StateAbbreviationCd0CA
IRS990ScheduleR/IdRelatedOrgTxblCorpTrGrp/USAddress/ZIPCd092078
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ControlledOrganizationInd00
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt0CALIFORNIA ASSOCIATION OF FLOWER GROWERS AND SHIPPERS
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/EIN0940722843
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ExemptCodeSectionTxt0501(C)(6)
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/LegalDomicileStateCd0CA
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt0REPRESENTING THE FLORAL INDUSTRY
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/AddressLine1Txt01588 SOUTH MISSION RD 100
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/CityNm0FALLBROOK
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/StateAbbreviationCd0CA
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/ZIPCd092028
IRS990ScheduleR/LoansOrGuaranteesFromOthOrgInd00
IRS990ScheduleR/LoansOrGuaranteesToOtherOrgInd00
IRS990ScheduleR/PaidEmployeesSharingInd00
IRS990ScheduleR/PerformOfServicesByOtherOrgInd00
IRS990ScheduleR/PerformOfServicesForOthOrgInd00
IRS990ScheduleR/ReceiptOfIntAnntsRntsRyltsInd00
IRS990ScheduleR/ReimbursementPaidByOtherOrgInd00
IRS990ScheduleR/ReimbursementPaidToOtherOrgInd00
IRS990ScheduleR/RentalOfFacilitiesToOthOrgInd00
IRS990ScheduleR/RentalOfFcltsFromOthOrgInd00
IRS990ScheduleR/SharingOfFacilitiesInd00
IRS990ScheduleR/TransactionsRelatedOrgGrp/InvolvedAmt0500003
IRS990ScheduleR/TransactionsRelatedOrgGrp/MethodOfAmountDeterminationTxt0COST
IRS990ScheduleR/TransactionsRelatedOrgGrp/OtherOrganizationName/BusinessNameLine1Txt0NORTHERN CALIFORNIA FLOWER GROWERS AND SHIPPERS
IRS990ScheduleR/TransactionsRelatedOrgGrp/TransactionTypeTxt0C
IRS990ScheduleR/TransferFromOtherOrgInd00
IRS990ScheduleR/TransferToOtherOrgInd00
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0622350
IRS990/TotalAssetsEOYAmt01204477
IRS990/TotalAssetsGrp/BOYAmt0622350
IRS990/TotalAssetsGrp/EOYAmt01204477
IRS990/TotalCompGreaterThan150KInd01
IRS990/TotalContributionsAmt0797160
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt0233165
IRS990/TotalGrossUBIAmt018132
IRS990/TotalLiabilitiesBOYAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0622350
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt01204477
IRS990/TotalOtherCompensationAmt00
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0815292
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt018132
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0622350
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01204477
IRS990/TotReportableCompRltdOrgAmt0237849
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0310 S TWIN OAKS VALLEY RD 107-380
IRS990/USAddress/CityNm0SAN MARCOS
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd092078
IRS990/VotingMembersGoverningBodyCnt013
IRS990/VotingMembersIndependentCnt013
IRS990/WebsiteAddressTxt0WWW.THATFLOWERFEELING.ORG
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0LEENDERT DEVRIES
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum08312173265
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-13
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0THAT FLOWER FEELING FOUNDATION
ReturnHeader/Filer/BusinessNameControlTxt0THAT
ReturnHeader/Filer/EIN0883012264
ReturnHeader/Filer/PhoneNum08312173265
ReturnHeader/Filer/USAddress/AddressLine1Txt0310 S TWIN OAKS VALLEY RD 107-380
ReturnHeader/Filer/USAddress/CityNm0SAN MARCOS
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd092078
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0461483607
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0PKC KUEBLER APC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt027244 VIA INDUSTRIA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0TEMECULA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd092590
ReturnHeader/PreparerPersonGrp/PhoneNum09516766555
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0SCOTT CARPENTER
ReturnHeader/ReturnTs02025-11-14T11:09:14-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

Document Assets

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Filings

Displayed year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$1,204,477
Liabilities
$0
Net assets
$1,204,477
Revenue
$815,292
Expenses
$233,165
Net income
$582,127
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.20$0.00$1.20$0.82$0.23$0.58
2023Detailed filing. Detailed filing data is available for this year.$0.62$0.00$0.62$0.17$0.00$0.16
2022Detailed filing. Detailed filing data is available for this year.$0.12$0.00$0.12$0.13$0.00$0.12