Civic Intelligence

Visit Pleasant Hill

990 • Fiscal year 2024 • EIN 87-4789903

Apr 01, 2023 to Mar 31, 2024 • Filed on Feb 12, 2025

700 Ellinwood WayPleasant Hill, CA 94523

(925) 804-0978

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

25th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

25th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2024

Net Margin

4th percentile

-35%

Higher net margin than 4% of similar nonprofits.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

88th percentile

$157,566

Higher top officer pay than 88% of similar nonprofits.

Top officer pay equals 24.3% of source-year revenue.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2024

Asset Growth

3rd percentile

-45%

Faster asset growth than 3% of similar nonprofits.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

83rd percentile

28%

Faster revenue growth than 83% of similar nonprofits.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Assets

Down

$277,641

Down $229,401 (-45%) from 2023

Net Assets

Down

$277,641

Down $224,401 (-45%) from 2023

Liabilities

Down

$0

Down $5,000 (-100%) from 2023

Revenue

Up

$647,964

Up $140,737 (+28%) from 2023

Expenses

Up

$877,365

Up $422,513 (+93%) from 2023

Net Income

Down

-$229,401

Down $281,776 (-538%) from 2023

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0Assets 2022: $472,118Liabilities 2022: $22,451Net Assets 2022: $449,6672022Assets 2023: $507,042Liabilities 2023: $5,000Net Assets 2023: $502,0422023Assets 2024: $277,641Liabilities 2024: $0Net Assets 2024: $277,6412024Assets 2025: $284,191Liabilities 2025: $0Net Assets 2025: $284,1912025

Highlighted filing

2024

Assets$277,641
Liabilities$0
Net Assets$277,641

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KRevenue 2022: $704,216Expenses 2022: $254,549Net Income 2022: $449,6672022Revenue 2023: $507,227Expenses 2023: $454,852Net Income 2023: $52,3752023Revenue 2024: $647,964Expenses 2024: $877,365Net Income 2024: -$229,4012024Revenue 2025: $824,374Expenses 2025: $817,824Net Income 2025: $6,5502025

Highlighted filing

2024

Revenue$647,964
Expenses$877,365
Net Income-$229,401
Jump To
Filing Snapshot
Filing Period
Apr 1, 2023 to Mar 31, 2024
Signed
Feb 12, 2025
Return Version
2023v6.0
Gross Receipts
$647,964
Mission and Program Overview

Mission

We are the official travel and tourism resource for pleasant hill, ca.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$293,369$200,103▼ $93,266
Cash and Non-Interest-Bearing Accounts$185,518$61,038▼ $124,480
Prepaid Expenses and Deferred Charges$28,155$14,673▼ $13,482
Land, Buildings, and Equipment, Net-$1,827-
Total Assets$507,042$277,641▼ $229,401
Liabilities
Accounts Payable and Accrued Expenses$5,000--
Other Liabilities-$0-
Total Liabilities$5,000$0▼ $5,000
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$502,042$277,641▼ $224,401
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$502,042$277,641▼ $224,401
Total Liabilities and Net Assets / Fund Balance$507,042$277,641▼ $229,401

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$1,827$366$2,193
Buildings$0$0$0
Other Land Buildings$0$0$0
Land$0-$0
Leasehold Improvements$0$0$0
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Patricia SnowdenPresident and CEOFT$137,566$20,000$157,566
Sibongile V NcubeDirector of Sales and MarketingFT$133,444$20,000$153,444

Board Members and Trustees

NameTitle
Tracie CollinsChair
Amanda HyunBoard Member
Dawn CanlasBoard Member
Jeremy CarlsonBoard Member
Tony DungarBoard Member
Zach SealBoard Member
Jay RanaSecretary/treasurer
Bradley WieberTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,000
Program Service Revenue
$646,826
Investment Income
$138
Other Revenue
$0
All Other Contributions
$1,000
Change in Net Assets
$-229,401

Audited Revenue Reconciliation

Revenue per Audited Statements
$647,964
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Other Revenue Adjustments
$0
Total Revenue per Audited Statements
$647,964
Total Revenue per Form 990
$647,964
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$469,658
Salaries, Compensation, and Employee Benefits$407,707
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$228,324$81,556-$309,880
Fees for Services Other$191,380$9,338-$200,718
Other Salaries and Wages$36,275$3,306-$39,581
Advertising$39,329--$39,329
Conferences and Meetings$34,019--$34,019
Travel$32,347--$32,347
Office Expenses$21,025$6,686-$27,711
Payroll Taxes$20,784$6,666-$27,450
Fees for Services Accounting-$27,044-$27,044
Other Employee Benefits$18,853$6,668-$25,521
Information Technology$12,529$1,344-$13,873
Other Expenses$12,456$0$0$12,456
Occupancy$7,781--$7,781
Pension Plan Contributions$3,330$1,945-$5,275
Fees for Services Legal-$3,205-$3,205
Insurance-$1,077-$1,077
Depreciation Depletion-$366-$366
Total Functional Expenses$728,164$149,201$0$877,365

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$877,365
Total Expenses per Audited Statements$877,365
Total Expenses per Form 990$877,365
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Other Expense Adjustments$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 4

The organization changed its name and amended articles of incorporation to reflect the name change.

Form 990, Part VI, Section B, Line 11B

Form 990 is reviewed by the board of directors prior to submission.

Form 990, Part VI, Section B, Line 12C

The organization reviews policy at annual meetings.

Form 990, Part VI, Section B, Line 15

Goals are set at the beginning of the year and reviewed to determine if they are met.

Form 990, Part VI, Section C, Line 19

The form 990 is made available to the public via guidestar.org and irs.gov. Governing documents, conflict of interest policy, and financial statements are available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Visit Pleasant Hill
EIN
87-4789903
Phone
9258040978
Address
700 ELLINWOOD WAY, PLEASANT HILL, CA 94523

Signing Officer

Name
Jay Rana
Title
Treasurer
Phone
9258040978
Signed
2025-02-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jay Rana
Formed
2022
Legal Domicile
CA
Voting Board Members
5
Independent Board Members
5
Employees
4
Volunteers
8

Preparer

Firm
Easy Office Dba Jitasa
Address
1120 S RACKHAM WAY SUITE 300, MERIDIAN, ID 83642
Preparer
Jeremy Cork
Phone
2082874777
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Other fees include payroll service fees, and contract service expenses such as: consultant fees, marketing fees, virtual assistant, photographer and videographer fees.

Form 990, Part XI, Line 9

Other changes in net assets related to accounts payable resulted from the use of the cash accounting method in the 2023 form 990.

Form 990, Part XII, Line 1

The organization is using cash method of accounting to better reflect the nature of revenue and expense activity.

Financial Statement Notes

Schedule D, Part X, Line 2

Visit pleasant hill is exempt from income tax under irc section 501(c)(6), though it is subject to tax on income unrelated to its exempt purpose, unless that income is otherwise excluded by the code. Visit pleasant hill has processes presently in place to ensure the maintenance of its tax-exempt status; to identify and report unrelated income; to determine its filing and tax obligations in jurisdictions for which it has nexus; and to identify and evaluate other matters that may be considered tax positions. Tax years including the tax year ended march 31, 2024 and earlier are subject to examinations by tax authorities. Visit pleasant hill has determined that there are no material uncertain tax positions that require recognition or disclosure in the financial statements.

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT AND CEO
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IRS990/Form990PartVIISectionAGrp/TitleTxt3SECRETARY/TREASURER
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IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt014673
IRS990/PrincipalOfficerNm0JAY RANA
IRS990/PriorPeriodAdjustmentsAmt00
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/Desc0HOTEL ASSESSMENT
IRS990/ProgramServiceRevenueGrp/ExclusionAmt00
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0646826
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0646826
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt07
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt050
IRS990/PYOtherExpensesAmt0205206
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt0507170
IRS990/PYRevenuesLessExpensesAmt052375
IRS990/PYSalariesCompEmpBnftPaidAmt0249646
IRS990/PYTotalExpensesAmt0454852
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0507227
IRS990/ReconcilationRevenueExpnssAmt0-229401
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/RelatedOrganizationsAmt00
IRS990/RentalIncomeOrLossGrp/PersonalAmt00
IRS990/RentalIncomeOrLossGrp/RealAmt00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt0646826
IRS990/RoyaltiesRevenueGrp/ExclusionAmt00
IRS990/RoyaltiesRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/RoyaltiesRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0293369
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0200103
IRS990/ScheduleBRequiredInd00
IRS990ScheduleD/BuildingsGrp/BookValueAmt00
IRS990ScheduleD/BuildingsGrp/DepreciationAmt00
IRS990ScheduleD/BuildingsGrp/InvestmentCostOrOtherBasisAmt00
IRS990ScheduleD/BuildingsGrp/OtherCostOrOtherBasisAmt00
IRS990ScheduleD/DonatedServicesAndUseFcltsAmt00
IRS990ScheduleD/DonatedServicesUseFcltsAmt00
IRS990ScheduleD/EquipmentGrp/BookValueAmt01827
IRS990ScheduleD/EquipmentGrp/DepreciationAmt0366
IRS990ScheduleD/EquipmentGrp/InvestmentCostOrOtherBasisAmt00
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt02193
IRS990ScheduleD/ExpensesNotReportedAmt00
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt0877365
IRS990ScheduleD/FederalIncomeTaxLiabilityAmt00
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/InvestmentExpensesNotIncld2Amt00
IRS990ScheduleD/InvestmentExpensesNotIncldAmt00
IRS990ScheduleD/LandGrp/BookValueAmt00
IRS990ScheduleD/LandGrp/InvestmentCostOrOtherBasisAmt00
IRS990ScheduleD/LandGrp/OtherCostOrOtherBasisAmt00
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt00
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt00
IRS990ScheduleD/LeaseholdImprovementsGrp/InvestmentCostOrOtherBasisAmt00
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt00
IRS990ScheduleD/LossesReportedAmt00
IRS990ScheduleD/NetUnrealizedGainsInvstAmt00
IRS990ScheduleD/OtherExpensesIncludedAmt00
IRS990ScheduleD/OtherExpensesNotIncludedAmt00
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt00
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt00
IRS990ScheduleD/OtherLandBuildingsGrp/InvestmentCostOrOtherBasisAmt00
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt00
IRS990ScheduleD/OtherRevenueAmt00
IRS990ScheduleD/OtherRevenuesNotIncludedAmt00
IRS990ScheduleD/PriorYearAdjustmentsAmt00
IRS990ScheduleD/RecoveriesPriorYearGrantsAmt00
IRS990ScheduleD/RevenueNotReportedAmt00
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt0647964
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0VISIT PLEASANT HILL IS EXEMPT FROM INCOME TAX UNDER IRC SECTION 501(C)(6), THOUGH IT IS SUBJECT TO TAX ON INCOME UNRELATED TO ITS EXEMPT PURPOSE, UNLESS THAT INCOME IS OTHERWISE EXCLUDED BY THE CODE. VISIT PLEASANT HILL HAS PROCESSES PRESENTLY IN PLACE TO ENSURE THE MAINTENANCE OF ITS TAX-EXEMPT STATUS; TO IDENTIFY AND REPORT UNRELATED INCOME; TO DETERMINE ITS FILING AND TAX OBLIGATIONS IN JURISDICTIONS FOR WHICH IT HAS NEXUS; AND TO IDENTIFY AND EVALUATE OTHER MATTERS THAT MAY BE CONSIDERED TAX POSITIONS. TAX YEARS INCLUDING THE TAX YEAR ENDED MARCH 31, 2024 AND EARLIER ARE SUBJECT TO EXAMINATIONS BY TAX AUTHORITIES. VISIT PLEASANT HILL HAS DETERMINED THAT THERE ARE NO MATERIAL UNCERTAIN TAX POSITIONS THAT REQUIRE RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0Schedule D, Part X, Line 2
IRS990ScheduleD/TotalBookValueLandBuildingsAmt01827
IRS990ScheduleD/TotalExpensesPerForm990Amt0877365
IRS990ScheduleD/TotalLiabilityAmt00
IRS990ScheduleD/TotalRevenuePerForm990Amt0647964
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt0647964
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt0877365
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/CompensationCommitteeInd0X
IRS990ScheduleJ/CompensationSurveyInd0X
IRS990ScheduleJ/EquityBasedCompArrngmInd00
IRS990ScheduleJ/Form990OfOtherOrganizationsInd0X
IRS990/ScheduleJRequiredInd01
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0137566
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt1133444
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount020000
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount120000
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0PATRICIA SNOWDEN
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm1SIBONGILE V NCUBE
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0PRESIDENT AND CEO
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt1DIRECTOR OF SALES AND MARKETING
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0157566
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt1153444
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt10
IRS990ScheduleJ/SeverancePaymentInd00
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd00

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