Civic Intelligence

Visit Palmdale

990 • Fiscal year 2024 • EIN 87-2890508

Jan 01, 2024 to Dec 31, 2024 • Filed on Apr 14, 2025

38250 Sierra HighwayPalmdale, CA 93550

(661) 267-5213

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

25th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

25th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2024

Net Margin

94th percentile

36%

Higher net margin than 94% of similar nonprofits.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

49th percentile

$0

Higher top officer pay than 49% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2024

Asset Growth

Score unavailable

No value available

A valid growth rate could not be computed from the available filing history.

Annualized from 2023 to 2024

Revenue Growth

4th percentile

-32%

Faster revenue growth than 4% of similar nonprofits.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Assets

Up

$351,148

Up $351,148 from 2022

Net Assets

Up

$351,148

Up $351,148 from 2022

Liabilities

Flat

$0

Flat from 2022

Revenue

Up

$976,688

Up $561,106 (+135%) from 2022

Expenses

Up

$625,540

Up $493,244 (+373%) from 2022

Net Income

Up

$351,148

Up $67,862 (+24%) from 2022

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$400K$300K$200K$100K$0Assets 2022: $0Liabilities 2022: $0Net Assets 2022: $02022Assets 2024: $351,148Liabilities 2024: $0Net Assets 2024: $351,1482024

Highlighted filing

2024

Assets$351,148
Liabilities$0
Net Assets$351,148

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0Revenue 2022: $415,582Expenses 2022: $132,296Net Income 2022: $283,2862022Revenue 2024: $976,688Expenses 2024: $625,540Net Income 2024: $351,1482024

Highlighted filing

2024

Revenue$976,688
Expenses$625,540
Net Income$351,148
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Apr 14, 2025
Return Version
2024v5.1
Gross Receipts
$976,688
Mission and Program Overview

Mission

Collect funds from hotel fees to promote revenue for hotel businesses.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts-$351,148-
Total Assets$0$351,148▲ $351,148
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions-$351,148-
Total Net Assets Fund Balance$0$351,148▲ $351,148
Total Liabilities and Net Assets / Fund Balance$0$351,148▲ $351,148
Compensation and Service Providers

Board Members and Trustees

NameTitle
AustinBishop, Chair
RandyMiranda, Vice-chair
TracyBaldyga, Treasurer
ChristianBarrow, Secretary
AdriannaSerrato
SandraStapleton
Revenue and Support

Revenue Composition

Contributions and Grants
$976,688
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$976,688
Change in Net Assets
$351,148
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$625,540
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
All Other Expenses$0$0$0$556,913
Fees for Services Legal$0$0$0$5,766
Other Expenses$0$0$0$1,740
Insurance$0$0$0$1,676
Total Functional Expenses$0$0$0$625,540
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Visit Palmdale
EIN
87-2890508
Phone
6612675213
Address
38250 SIERRA HIGHWAY, PALMDALE, CA 93550

Signing Officer

Name
Megan E Taggart
Title
Executive Director
Phone
6612675213
Signed
2025-04-14
Discuss with paid preparer
Yes

Organization Details

Formed
2021
Legal Domicile
CA
Voting Board Members
6
Independent Board Members
0
Employees
0
Volunteers
0

Preparer

Firm
Foothill Business Services
Address
1840 West Avenue N-8, Palmdale, CA 93551
Preparer
Audrey J Martin
Phone
6612742455
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

Return will be viewed and signed before e-filing

Form 990, Part IX, Line 24E

Customer experience initatives 41395.

Form 990, Part IX, Line 24E

General marketing and promotions 59886.

Form 990, Part IX, Line 24E

GRAPHIC DESIGN 1595.

Form 990, Part IX, Line 24E

High desert beer & wine festival 219978.

Form 990, Part IX, Line 24E

Infrastructure development 2446.

Form 990, Part IX, Line 24E

New events &local programs 19866.

Form 990, Part IX, Line 24E

PHOTOGRAPHY 7650.

Form 990, Part IX, Line 24E

Regional marketing & events 17586.

Form 990, Part IX, Line 24E

Sports tourism partnerships 10689.

Form 990, Part IX, Line 24E

TBIB RENEWAL 28080.

Form 990, Part IX, Line 24E

Visitor guide/magazine 58200.

Form 990, Part IX, Line 24E

Administration expenses and reimbursements 63997.

Form 990, Part IX, Line 24E

Aerospace partnership 17545.

Form 990, Part IX, Line 24E

Av film partnership 8000.

Raw XML Appendix289 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/AllOtherExpensesGrp/ProgramServicesAmt00
IRS990/AllOtherExpensesGrp/TotalAmt0556913
IRS990/BooksInCareOfDetail/PersonNm0MEGAN TAGGART
IRS990/BooksInCareOfDetail/PhoneNum06612675213
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt038250 SIERRA HIGHWAY
IRS990/BooksInCareOfDetail/USAddress/CityNm0PALMDALE
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990/BooksInCareOfDetail/USAddress/ZIPCd093550
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IRS990/CYOtherRevenueAmt00
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IRS990/FeesForServicesLegalGrp/TotalAmt05766
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/TitleTxt0BISHOP, CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1MIRANDA, VICE-CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt2BALDYGA, TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt3BARROW, SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt4SERRATO
IRS990/Form990PartVIISectionAGrp/TitleTxt5STAPLETON
IRS990/Form990ProvidedToGvrnBodyInd0false
IRS990/FormationYr02021
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedInd0false
IRS990/FundraisingActivitiesInd0false
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt06
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt0976688
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0false
IRS990/IndependentAuditFinclStmtInd0false
IRS990/IndependentVotingMemberCnt00
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InsuranceGrp/FundraisingAmt00
IRS990/InsuranceGrp/ManagementAndGeneralAmt00
IRS990/InsuranceGrp/ProgramServicesAmt00
IRS990/InsuranceGrp/TotalAmt01676
IRS990/InvestmentInJointVentureInd0false
IRS990/IRPDocumentCnt00
IRS990/IRPDocumentW2GCnt00
IRS990/LegalDomicileStateCd0CA
IRS990/LoanOutstandingInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingCashInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
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IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesEOYAmt0351148
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0351148
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd0false
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherExpensesGrp/Desc0WEBSITE ADS
IRS990/OtherExpensesGrp/Desc1CONTRACT AND PROFESSIONAL FEES
IRS990/OtherExpensesGrp/Desc2DUES AND SUBSCRIPTIONS
IRS990/OtherExpensesGrp/FundraisingAmt00
IRS990/OtherExpensesGrp/FundraisingAmt10
IRS990/OtherExpensesGrp/FundraisingAmt20
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt00
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IRS990/OtherExpensesGrp/ManagementAndGeneralAmt20
IRS990/OtherExpensesGrp/ProgramServicesAmt00
IRS990/OtherExpensesGrp/ProgramServicesAmt10
IRS990/OtherExpensesGrp/ProgramServicesAmt20
IRS990/OtherExpensesGrp/TotalAmt020725
IRS990/OtherExpensesGrp/TotalAmt138720
IRS990/OtherExpensesGrp/TotalAmt21740
IRS990/PartialLiquidationInd0false
IRS990/PoliticalCampaignActyInd0false
IRS990/PrincipalOfcrBusinessName/BusinessNameLine1Txt0MEGAN E TAGGART
IRS990/ProfessionalFundraisingInd0false
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt01433895
IRS990/PYOtherExpensesAmt0642707
IRS990/PYProgramServiceRevenueAmt00
IRS990/PYRevenuesLessExpensesAmt0791188
IRS990/PYTotalExpensesAmt0642707
IRS990/PYTotalRevenueAmt01433895
IRS990/ReconcilationRevenueExpnssAmt0351148
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
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IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
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IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0RETURN WILL BE VIEWED AND SIGNED BEFORE E-FILING
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1CUSTOMER EXPERIENCE INITATIVES 41395.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2GENERAL MARKETING AND PROMOTIONS 59886.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3GRAPHIC DESIGN 1595.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4HIGH DESERT BEER & WINE FESTIVAL 219978.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5INFRASTRUCTURE DEVELOPMENT 2446.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6NEW EVENTS &LOCAL PROGRAMS 19866.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7PHOTOGRAPHY 7650.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8REGIONAL MARKETING & EVENTS 17586.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9SPORTS TOURISM PARTNERSHIPS 10689.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10TBIB RENEWAL 28080.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11VISITOR GUIDE/MAGAZINE 58200.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt12ADMINISTRATION EXPENSES AND REIMBURSEMENTS 63997.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt13AEROSPACE PARTNERSHIP 17545.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt14AV FILM PARTNERSHIP 8000.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Pt VI, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc10Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc11Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc12Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc13Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc14Form 990, Part IX, Line 24e
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IRS990/USAddress/ZIPCd093550
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IRS990/VotingMembersIndependentCnt00
IRS990/WebsiteAddressTxt0www.cityofpalmdale.org/visitpalmdale
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0MEGAN E TAGGART
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum06612675213
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-04-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0VISIT PALMDALE
ReturnHeader/Filer/BusinessNameControlTxt0VISI
ReturnHeader/Filer/EIN0872890508
ReturnHeader/Filer/PhoneNum06612675213
ReturnHeader/Filer/USAddress/AddressLine1Txt038250 SIERRA HIGHWAY
ReturnHeader/Filer/USAddress/CityNm0PALMDALE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd093550
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0954404566
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0FOOTHILL BUSINESS SERVICES
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01840 West Avenue N-8
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Palmdale
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd093551
ReturnHeader/PreparerPersonGrp/PhoneNum06612742455
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0AUDREY J MARTIN
ReturnHeader/ReturnTs02025-04-15T12:15:36-07:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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Filings