Liabilities / Assets
53rd percentile
Higher debt load relative to assets than 53% of similar nonprofits.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
53rd percentile
Higher debt load relative to assets than 53% of similar nonprofits.
Liabilities / Revenue
35th percentile
Higher debt load relative to revenue than 35% of similar nonprofits.
Net Margin
20th percentile
Higher net margin than 20% of similar nonprofits.
Top Officer Pay
57th percentile
Higher top officer pay than 57% of similar nonprofits.
Top officer pay equals 7.5% of source-year revenue.
Asset Growth
4th percentile
Faster asset growth than 4% of similar nonprofits.
Revenue Growth
21st percentile
Faster revenue growth than 21% of similar nonprofits.
Assets
Down$373,488
Down $198,206 (-35%) from 2022
Net Assets
Down$342,707
Down $162,490 (-32%) from 2022
Liabilities
Down$30,781
Down $35,716 (-54%) from 2022
Revenue
Down$1,019,229
Down $173,544 (-15%) from 2022
Expenses
Up$1,157,100
Up $146,284 (+14%) from 2022
Net Income
Down-$137,871
Down $319,828 (-176%) from 2022
Using the power of social networks and digital media, feel good action motivates individual and collective action to advance resilient communities, just societies, and a healthy planet.
Using the power of social networks and digital media, we motivate individual and collective action to advance resilient communities, just societies, and a healthy planet.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Investments in Publicly Traded Securities | - | $129,975 | - |
| Savings and Temporary Cash Investments | $490,937 | $118,297 | ▼ $372,640 |
| Accounts Receivable | $16,935 | $68,666 | ▲ $51,731 |
| Land, Buildings, and Equipment, Net | $37,044 | $63,013 | ▲ $25,969 |
| Prepaid Expenses and Deferred Charges | $7,688 | $0 | ▼ $7,688 |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Pledges and Grants Receivable | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Inventories for Sale or Use | - | $0 | - |
| Cash and Non-Interest-Bearing Accounts | $19,090 | $-6,463 | ▼ $25,553 |
| Total Assets | $571,694 | $373,488 | ▼ $198,206 |
| Other Assets Total | - | $0 | - |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $66,497 | $30,781 | ▼ $35,716 |
| Total Liabilities | $66,497 | $30,781 | ▼ $35,716 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $505,197 | $342,707 | ▼ $162,490 |
| Total Net Assets Fund Balance | $505,197 | $342,707 | ▼ $162,490 |
| Total Liabilities and Net Assets / Fund Balance | $571,694 | $373,488 | ▼ $198,206 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Other Land Buildings | $63,013 | - | $63,013 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Andrew Forrest | Executive Director | FT | $64,200 | $12,164 | $76,364 |
| Name | Title |
|---|---|
| Deirdre Black | Chairman |
| Anthony Clay | Finance Committee Chair |
| Adria Marquez | Director |
| Anna Soellner | Director |
| Jason McRuer | Director |
| Kajal Deepak | Director |
| Matt Chanoff | Director |
| Philip Garland | Director |
| Shawna Watley | Director |
| Sherri Wolson | Director |
| Arlene Fairfield | Secretary |
| Contribution Type | Contribution Count | Reported Amount |
|---|---|---|
| Other Non Cash Contri Table | 1 | $70,083 |
| Total Noncash Contributions | 1 | $70,083 |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $718,653 |
| Other Expenses | $415,447 |
| Total Fundraising Expense | $168,259 |
| Professional Fundraising Fees | $23,000 |
| Grants and Similar Amounts Paid | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $426,711 | $12,099 | $74,268 | $513,078 |
| Information Technology | $125,166 | $6,142 | $7,688 | $138,996 |
| Fees for Services Other | $91,066 | $5,241 | $4,462 | $100,769 |
| Other Employee Benefits | $67,626 | $1,199 | $13,549 | $82,374 |
| Current Officers, Directors, Trustees, and Key Employees | $45,818 | $7,637 | $22,909 | $76,364 |
| Advertising | $71,453 | $226 | $250 | $71,929 |
| Office Expenses | $55,688 | $10,789 | $1,104 | $67,581 |
| Payroll Taxes | $38,510 | $852 | $7,475 | $46,837 |
| Fees for Services Professional Fundraising | - | - | $23,000 | $23,000 |
| Fees for Services Accounting | - | $20,734 | - | $20,734 |
| Travel | - | $253 | $7,287 | $7,540 |
| Conferences and Meetings | $199 | $592 | $6,267 | $7,058 |
| Fees for Services Legal | - | $840 | - | $840 |
| Total Functional Expenses | $922,237 | $66,604 | $168,259 | $1,157,100 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $23,000 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
“The 990 will be shared with the full Board of Directors and reviewed by the finance committee before submission.”
“Feel Good Action requires each board member to complete and renew a conflict of interest form each year to confirm there are no issues”
“Documents will be made available upon reasonable request.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 66497 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 30781 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 16935 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 68666 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | Using the power of social networks and digital media, we motivate individual and collective action to advance resilient communities, just societies, and a healthy planet. |
| IRS990/AddressChangeInd | 0 | X |
| IRS990/AdvertisingGrp/FundraisingAmt | 0 | 250 |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 226 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 71453 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 71929 |
| IRS990/AllOtherContributionsAmt | 0 | 928978 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 0 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BenefitsToMembersGrp/TotalAmt | 0 | 0 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | Shining Star Consulting |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 5109996712 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 1831 Solano Ave 8038 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Berkeley |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 94707 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 19090 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | -6463 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt | 0 | 22909 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 7637 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 45818 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 76364 |
| IRS990/CompDisqualPersonsGrp/TotalAmt | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | false |
| IRS990/CompensationProcessOtherInd | 0 | false |
| IRS990/ConferencesMeetingsGrp/FundraisingAmt | 0 | 6267 |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 592 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 199 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 7058 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 928978 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 6781 |
| IRS990/CYOtherExpensesAmt | 0 | 415447 |
| IRS990/CYOtherRevenueAmt | 0 | 38 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 83432 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -137871 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 718653 |
| IRS990/CYTotalExpensesAmt | 0 | 1157100 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 168259 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 23000 |
| IRS990/CYTotalRevenueAmt | 0 | 1019229 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | true |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 0 |
| IRS990/Desc | 0 | Voter Registration (VR): We continued to develop digital messaging, tools, and tactics for voter registration (VR). We used social and environmental justice messaging to motivate people to complete a voter registration application. We used a wide range of organic and paid channels to deliver content and we tracked the resulting action. This allowed us to find the lowest possible cost for creating voter registrations. Our work here overlaps with our work in GOTV, Reproductive Rights and Advocacy. We use motivational messaging to activate users. Once activated, users are routed to the area of action most appropriate for them. Therefore some of the KPIs below overlap with other areas of programming. Voter Registration KPIs: Completed VR Applications18,354 Training Sessions including VR:10 Activists trained in VR:610 Social Media Influencers deployed:23 Cost of Ads with VR links:$110,380 Total Est Impressions:7,701,184 Avg Voter Action Marginal Cost:$1.57 Number of Partners:21 Partner Voting Pages with VR function:17 Total Emails sent including VR links:648,107 |
| IRS990/DescribedInSection501c3Ind | 0 | true |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | false |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 10 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990/ExpenseAmt | 0 | 307413 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 20734 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 20734 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 840 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 840 |
| IRS990/FeesForServicesLobbyingGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesOtherGrp/FundraisingAmt | 0 | 4462 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 5241 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 91066 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 100769 |
| IRS990/FeesForServicesProfFundraising/FundraisingAmt | 0 | 23000 |
| IRS990/FeesForServicesProfFundraising/TotalAmt | 0 | 23000 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignGrantsGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form1098CFiledInd | 0 | false |
| IRS990/Form8282FiledCnt | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | false |
| IRS990/Form8899Filedind | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 7 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 8 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 9 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 10 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 11 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 12164 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | Andrew Forrest |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | Deirdre Black |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | Arlene Fairfield |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | Philip Garland |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | Anthony Clay |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | Anna Soellner |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | Adria Marquez |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | Sherri Wolson |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Matt Chanoff |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | Kajal Deepak |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | Jason McRuer |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | Shawna Watley |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 64200 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | Executive Dir. |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | Chairman |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | Secretary |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Finance Committee Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | Director |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/FormationYr | 0 | 2021 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedInd | 0 | false |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 12 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 1019229 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | false |
| IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | false |
| IRS990/IndependentVotingMemberCnt | 0 | 12 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/FundraisingAmt | 0 | 7688 |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 6142 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 125166 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 138996 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 0 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 0 |
| IRS990/InterestGrp/TotalAmt | 0 | 0 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 6781 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 6781 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsProgramRelatedGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 129975 |
| IRS990/IRPDocumentCnt | 0 | 14 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 37044 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 63013 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 63013 |
| IRS990/LegalDomicileStateCd | 0 | WA |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LobbyingActivitiesInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | false |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | Using the power of social networks and digital media, we motivate individual and collective action to advance resilient communities, just societies, and a healthy planet. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 505197 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 342707 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 505197 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 342707 |
| IRS990/NoncashContributionsAmt | 0 | 70083 |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/TotalAmt | 0 | 0 |
| IRS990/OfficeExpensesGrp/FundraisingAmt | 0 | 1104 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 10789 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 55688 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 67581 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt | 0 | 13549 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 1199 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 67626 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 82374 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 900099 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | Miscellaneous Income |
| IRS990/OtherRevenueMiscGrp/ExclusionAmt | 0 | 38 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 38 |
| IRS990/OtherRevenueTotalAmt | 0 | 38 |
| IRS990/OtherSalariesAndWagesGrp/FundraisingAmt | 0 | 74268 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 12099 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 426711 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 513078 |
| IRS990/OthNotesLoansReceivableNetGrp/EOYAmt | 0 | 0 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PaymentsToAffiliatesGrp/TotalAmt | 0 | 0 |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | false |
| IRS990/PayrollTaxesGrp/FundraisingAmt | 0 | 7475 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 852 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 38510 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 46837 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 0 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 0 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 7688 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 0 |
| IRS990/PrincipalOfficerNm | 0 | Andrew Forrest |
| IRS990/PriorPeriodAdjustmentsAmt | 0 | -24619 |
| IRS990/ProfessionalFundraisingInd | 0 | true |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 900099 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | Campaigns |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 83432 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 83432 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | Get Out The Vote (GOTV) Voter Mobilization: We continued to develop digital messaging, tools, and tactics for getting out the vote (GOTV). We used social and environmental justice messaging to motivate people to complete various calls to action that motivate voting and behaviors that lead to voting, such as applying for an absentee ballot. We used a wide range of organic and paid channels to deliver content and we tracked the resulting action. This allowed us to find the lowest possible cost for GOTV action. Our work here overlaps with our work in VR, Reproductive Rights and Advocacy. We use motivational messaging to activate users. Once activated, users are routed to the area of action most appropriate for them. Therefore some of the KPIs below overlap with other areas of programming. GOTV KPIs: Completed Voter Verifications50,820 Completed Vote-x-Mail Applications954 Completed How-to-Vote Inquiries23 Completed Find Your Friend Actions52 Activists trained in GOTV:610 Social Media Influencers deployed:23 Cost of Ads with GOTV links:$110,380 Total Est Impressions:7,701,184 Avg Voter Action Marginal Cost:$1.57 Number of Partners:21 Partner Voting Pages with VR function:17 Total Emails sent including VR links:648,107 |
| IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt | 0 | 307412 |
| IRS990/ProgSrvcAccomActy2Grp/RevenueAmt | 0 | 27810 |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | Reproductive Rights: We advocated for reproductive rights throughout the digital landscape and in various geographic regions where we could make a significant difference. This includes our non-partisan VR and GOTV efforts across the country, with specific emphasis on WI and OH. Our work here overlaps with our work in VR, GOTV, and Advocacy. We use motivational messaging to activate users. Once activated, users are routed to the area of action most appropriate for them. Therefore some of the KPIs below overlap with other areas of programming. GOTV KPIs: Social Media Influencers deployed:23 Cost of Ads with GOTV links:$110,380 Total Est Impressions:7,701,184 Avg Voter Action Marginal Cost:$1.57 Number of Partners:21 Partner Voting Pages with VR function:17 Total Emails sent including VR links:648,107 |
| IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt | 0 | 307412 |
| IRS990/ProgSrvcAccomActy3Grp/RevenueAmt | 0 | 27810 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYContributionsGrantsAmt | 0 | 1180683 |
| IRS990/PYExcessBenefitTransInd | 0 | false |
| IRS990/PYInvestmentIncomeAmt | 0 | 650 |
| IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 703387 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 11440 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 181957 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 252763 |
| IRS990/PYTotalExpensesAmt | 0 | 1010816 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 54666 |
| IRS990/PYTotalRevenueAmt | 0 | 1192773 |
| IRS990/QuidProQuoContributionsInd | 0 | false |
| IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt | 0 | 0 |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | false |
| IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -137871 |
| IRS990/RegularMonitoringEnfrcInd | 0 | true |
| IRS990/RelatedEntityInd | 0 | false |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990/ReportInvestmentsOtherSecInd | 0 | false |
| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | false |
| IRS990/ReportOtherLiabilitiesInd | 0 | false |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
| IRS990/RevenueAmt | 0 | 27811 |
| IRS990/RoyaltiesGrp/TotalAmt | 0 | 0 |
| IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 490937 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 118297 |
| IRS990ScheduleA/First5Years170Ind | 0 | X |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 928977 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 1180683 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 465463 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 2575123 |
| IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt | 0 | 6781 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt | 0 | 650 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 8 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt | 0 | 7439 |
| IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt | 0 | 126941 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearAmt | 0 | 38 |
| IRS990ScheduleA/OtherIncome170Grp/TotalAmt | 0 | 38 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY170Pct | 0 | 0.00000 |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 2575123 |
| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 0 |
| IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 928977 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 1180683 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 465463 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 2575123 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 2582600 |
| IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | true |
| IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt | 0 | 63013 |
| IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt | 0 | 63013 |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 63013 |
| IRS990ScheduleG/AgrmtProfFundraisingActyInd | 0 | false |
| IRS990ScheduleG/FundraiserActivityInfoGrp/ActivityTxt | 0 | Grant Writer |
| IRS990ScheduleG/FundraiserActivityInfoGrp/FundraiserControlOfFundsInd | 0 | false |
| IRS990ScheduleG/FundraiserActivityInfoGrp/FundraiserControlOfFundsInd | 1 | false |
| IRS990ScheduleG/FundraiserActivityInfoGrp/FundraiserControlOfFundsInd | 2 | false |
| IRS990ScheduleG/FundraiserActivityInfoGrp/FundraiserControlOfFundsInd | 3 | false |
| IRS990ScheduleG/FundraiserActivityInfoGrp/OrganizationBusinessName/BusinessNameLine1Txt | 0 | Mas Alla |
| IRS990ScheduleG/FundraiserActivityInfoGrp/RetainedByContractorAmt | 0 | 20000 |
| IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/AddressLine1Txt | 0 | 634 E 7TH AVE |
| IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/CityNm | 0 | ESCONDIDO |
| IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/ZIPCd | 0 | 92025 |
| IRS990ScheduleG/SolicitationOfNonGovtGrantsInd | 0 | X |
| IRS990ScheduleG/TotalRetainedByContractorsAmt | 0 | 20000 |
| IRS990/ScheduleJRequiredInd | 0 | false |
| IRS990ScheduleM/AnyPropertyThatMustBeHeldInd | 0 | false |
| IRS990ScheduleM/OtherNonCashContriTableGrp/ContributionCnt | 0 | 1 |
| IRS990ScheduleM/OtherNonCashContriTableGrp/Desc | 0 | Google usage |
| IRS990ScheduleM/OtherNonCashContriTableGrp/NonCashCheckboxInd | 0 | X |
| IRS990ScheduleM/OtherNonCashContriTableGrp/NoncashContributionsRptF990Amt | 0 | 70083 |
| IRS990ScheduleM/ReviewProcessUnusualNCGiftsInd | 0 | false |
| IRS990ScheduleM/ThirdPartiesUsedInd | 0 | false |
| IRS990/ScheduleORequiredInd | 0 | true |
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Displayed year
2023 • Form 990Detailed filing. Detailed filing data is available for this year.