Civic Intelligence

Greater Phoenix Convention & Visitors Bureau

990 • Fiscal year 2017 • EIN 86-0224211

Jul 01, 2016 to Jun 30, 2017 • Filed on May 11, 2018

Organization ProfileWWW.VISITPHOENIX.COM

View Organization Page

400 E Van Buren St No 600Phoenix, AZ 85004

(602) 452-6208

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

60th percentile

0.31x

Higher debt load relative to assets than 60% of similar nonprofits.

2017 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2017

Liabilities / Revenue

33rd percentile

0.21x

Higher debt load relative to revenue than 33% of similar nonprofits.

2017 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2017

Net Margin

50th percentile

5.2%

Higher net margin than 50% of similar nonprofits.

2017 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2017

Top Officer Pay

73rd percentile

$526,776

Higher top officer pay than 73% of similar nonprofits.

Top officer pay equals 3.3% of source-year revenue.

2017 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2017

Asset Growth

74th percentile

15%

Faster asset growth than 74% of similar nonprofits.

2017 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2016 to 2017

Revenue Growth

52nd percentile

5.2%

Faster revenue growth than 52% of similar nonprofits.

2017 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2016 to 2017

Balance Sheet
Liabilities / Assets60th percentile

Assets

Up

$10,885,699

Up $1,387,263 (+15%) from 2016

Net Assets

Up

$7,468,978

Up $843,051 (+13%) from 2016

Liabilities

Up

$3,416,721

Up $544,212 (+19%) from 2016

Revenue And Expenses
Liabilities / Revenue33rd percentileNet Margin50th percentile

Revenue

Up

$16,199,246

Up $795,797 (+5.2%) from 2016

Expenses

Up

$15,356,195

Up $563,313 (+3.8%) from 2016

Net Income

Up

$843,051

Up $232,484 (+38%) from 2016

Historical Trend

Balance Sheet Trend

Asset Growth74th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$20M$15M$10M$5.0M$0Assets 2010: $7,409,588Liabilities 2010: $2,963,056Net Assets 2010: $4,446,5322010Assets 2011: $7,346,054Liabilities 2011: $2,356,028Net Assets 2011: $4,990,0262011Assets 2012: $6,898,786Liabilities 2012: $2,004,624Net Assets 2012: $4,894,1622012Assets 2013: $7,467,242Liabilities 2013: $2,429,683Net Assets 2013: $5,037,5592013Assets 2014: $8,065,127Liabilities 2014: $2,659,140Net Assets 2014: $5,405,9872014Assets 2015: $8,520,400Liabilities 2015: $2,505,040Net Assets 2015: $6,015,3602015Assets 2016: $9,498,436Liabilities 2016: $2,872,509Net Assets 2016: $6,625,9272016Assets 2017: $10,885,699Liabilities 2017: $3,416,721Net Assets 2017: $7,468,9782017Assets 2018: $11,824,635Liabilities 2018: $3,569,133Net Assets 2018: $8,255,5022018Assets 2019: $12,403,752Liabilities 2019: $3,359,520Net Assets 2019: $9,044,2322019Assets 2020: $14,404,047Liabilities 2020: $3,875,402Net Assets 2020: $10,528,6452020Assets 2021: $19,191,750Liabilities 2021: $4,385,043Net Assets 2021: $14,806,7072021Assets 2022: $18,857,428Liabilities 2022: $4,741,296Net Assets 2022: $14,116,1322022Assets 2023: $18,542,058Liabilities 2023: $4,877,536Net Assets 2023: $13,664,5222023Assets 2024: $18,693,554Liabilities 2024: $4,553,338Net Assets 2024: $14,140,2162024

Highlighted filing

2017

Assets$10,885,699
Liabilities$3,416,721
Net Assets$7,468,978
Open 2017 Filing

Operations Trend

Revenue Growth52nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$30M$20M$10M$0-$10MExpenses 2010: $11,168,9632010Expenses 2011: $10,674,3982011Expenses 2012: $11,864,9602012Revenue 2013: $12,637,216Expenses 2013: $12,493,819Net Income 2013: $143,3972013Revenue 2014: $13,238,684Expenses 2014: $12,870,256Net Income 2014: $368,4282014Revenue 2015: $14,968,330Expenses 2015: $14,358,957Net Income 2015: $609,3732015Revenue 2016: $15,403,449Expenses 2016: $14,792,882Net Income 2016: $610,5672016Revenue 2017: $16,199,246Expenses 2017: $15,356,195Net Income 2017: $843,0512017Revenue 2018: $16,411,794Expenses 2018: $15,625,270Net Income 2018: $786,5242018Revenue 2019: $16,954,027Expenses 2019: $16,165,297Net Income 2019: $788,7302019Revenue 2020: $16,637,714Expenses 2020: $15,153,301Net Income 2020: $1,484,4132020Revenue 2021: $16,242,591Expenses 2021: $11,964,529Net Income 2021: $4,278,0622021Revenue 2022: $16,123,618Expenses 2022: $16,814,193Net Income 2022: -$690,5752022Revenue 2023: $18,133,103Expenses 2023: $18,584,713Net Income 2023: -$451,6102023Revenue 2024: $20,443,220Expenses 2024: $19,967,526Net Income 2024: $475,6942024

Highlighted filing

2017

Revenue$16,199,246
Expenses$15,356,195
Net Income$843,051
Open 2017 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2016 to Jun 30, 2017
Signed
May 11, 2018
Return Version
2016v3.0
Gross Receipts
$16,199,246
Mission and Program Overview

Mission

To enhance the economy of the valley of the sun area through the promotion of tourism and convention business.

To enhance the economy of phoenix through the promotion of tourism and convention business.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$6,237,693$6,614,162▲ $376,469
Savings and Temporary Cash Investments$1,464,000$1,712,000▲ $248,000
Accounts Receivable$965,893$1,354,880▲ $388,987
Land, Buildings, and Equipment, Net$345,570$573,199▲ $227,629
Prepaid Expenses and Deferred Charges$230,132$335,950▲ $105,818
Investments in Publicly Traded Securities$255,148$295,508▲ $40,360
Total Assets$9,498,436$10,885,699▲ $1,387,263
Liabilities
Accounts Payable and Accrued Expenses$1,537,000$1,742,571▲ $205,571
Other Liabilities$578,627$856,910▲ $278,283
Deferred Revenue$756,882$817,240▲ $60,358
Total Liabilities$2,872,509$3,416,721▲ $544,212
Net Assets / Fund Balance
Unrestricted Net Assets$6,625,927$7,468,978▲ $843,051
Total Net Assets Fund Balance$6,625,927$7,468,978▲ $843,051
Total Liabilities and Net Assets / Fund Balance$9,498,436$10,885,699▲ $1,387,263

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$303,411$757,489$1,060,900
Leasehold Improvements$269,788$457,554$727,342
Compensation and Service Providers
Top Officer Pay73rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steve MooreCEOFT$406,848$119,928$526,776
Mike MooneyEvp/COOFT$235,224$125,256$360,480
James JessieSr Vice President SalesFT$169,951$82,149$252,100
Brian HornerDirector of Finance & AdminFT$131,447$72,607$204,054
Lorne EdwardsDirector of SalesFT$136,195$44,375$180,570
Donald OswaldDirector Midwest SalesFT$132,425$16,712$149,137
Sally ForrestDirector of National AccountsFT$132,334$16,612$148,946
Melissa GogelVice President of Marketing, Tourism & CommFT$131,218$12,854$144,072

Board Members and Trustees

NameTitle
Win HoldenChair
George DeanImmediate Past Chair
J Bruce LangeVice Chair
Manny MolinaVice Chair
Curt KrizanDirector
David KrietorDirector
Debbie JohnsonDirector
Derrick HallDirector
Greg MillerDirector
John ChanDirector
Michael NowakowskiDirector
Mike EhmannDirector
Paul BlueDirector
Paul GrayDirector
Peggy NeelyDirector
Ray ScheyDirector
Robert HaywardDirector
Steve ChucriDirector
Steve CohnDirector
Steve HartDirector
Steve MosterDirector
Todd SandersDirector
Tom SadlerDirector
Andy KunasekDirector (until 1/4/17)
Richard BehrDirector (until 4/27/17)
Don HenningerDirector (until 9/08/16)
Robert J MillerChief Counsel
Rich DozerSecretary/treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
BarkleyreiOnline Media CampaignPO BOX 876270, Kansas City, MO 64187$838,132
Phoenix Convention CenterHosting Obligations100 NORTH 3RD STREET, Phoenix, AZ 85004$381,492
Off Madison AvenueAdvertising5555 EAST VAN BUREN STREET 215, Phoenix, AZ 85008$365,600
Stevens Leinweber ConstructionOffice Remodel9590 EAST IRONWOOD DRIVE APT 101, Scottsdale, AZ 85258$212,972
Northstar Travel MediaAdvertisingPO BOX 150414 DEPT 106086, Hartford, CT 06115$179,840
Revenue and Support

Revenue Composition

Contributions and Grants
$115,874
Program Service Revenue
$16,064,827
Investment Income
$18,545
Other Revenue
$0
All Other Contributions
$115,874
Change in Net Assets
$843,051

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table230$56,353Fair Market Value
Other Non Cash Contri Table193$54,711Fair Market Value
Other Non Cash Contri Table8$4,810Fair Market Value
Total Noncash Contributions431$115,874-

Audited Revenue Reconciliation

Revenue per Audited Statements
$16,199,246
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$211,809
Total Revenue per Audited Statements
$16,411,055
Total Revenue per Form 990
$16,199,246
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$9,694,514
Salaries, Compensation, and Employee Benefits$5,661,681
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$6,873,548
Other Salaries and Wages---$3,921,327
Current Officers, Directors, Trustees, and Key Employees---$908,775
Travel---$674,166
Occupancy---$522,801
Other Employee Benefits---$353,397
Office Expenses---$312,429
Payroll Taxes---$306,706
Fees for Services Other---$230,394
Pension Plan Contributions---$171,476
Conferences and Meetings---$165,160
Depreciation Depletion---$139,384
Information Technology---$105,101
Other Expenses---$48,041
All Other Expenses---$19,142
Total Functional Expenses$0$0$0$15,356,195

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$15,568,004
Expenses per Audited Statements$15,356,195
Total Expenses per Form 990$15,356,195
Expenses Not Reported on Form 990$211,809
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Rent$561,402
Deferred Compensation Liability$295,508
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“Any individual, corporation, partnership, association, or other organization interested in promoting tourism and convention business in the metropolitan phoenix area may apply for membership in the bureau. Membership is granted upon payment of the applicable membership fee and compliance with the conditions of membership as set forth by the board of directors.”

Form 990, Part VI, Section A, Line 7A

“Membership elects the board of directors each year. Terms are staggered so that approximately one-third of board members are up for election each term.”

Form 990, Part VI, Section B, Line 11B

“A copy of the form 990 is reviewed by the executive committee and coo prior to filing.”

Form 990, Part VI, Section B, Line 12C

“The bureau has a written conflict of interest policy and a requirement that every member of the board of directors complete a conflict of interest disclosure form on an annual basis. This disclosure form seeks to identify any conflicts of interest and to ensure that they are formally reported to the bureau and appropriately managed or eliminated. Compliance with the conflict of interest policy is monitored through regular discussion throughout the year. Any conflict that arises during the course of the year is brought up at the next board meeting.”

Form 990, Part VI, Section B, Line 15

“The board of directors did a compensation study for similar organizations from which they approved a compensation package which is contained in the executive director's written employment contract.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Greater Phoenix Convention and Visitors
EIN
86-0224211
Phone
6024526208
Address
400 E VAN BUREN ST NO 600, PHOENIX, AZ 85004

Signing Officer

Name
Michael Mooney
Title
COO
Phone
6024526208
Signed
2018-05-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Michael Mooney
Formed
1967
Legal Domicile
Az
Voting Board Members
25
Independent Board Members
24
Employees
118
Volunteers
24

Preparer

Firm
Henry & Horne Llp
Address
2055 E WARNER RD STE 101, TEMPE, AZ 85284
Preparer
Colette Kamps CPA
Phone
4808394900
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

“This process has not changed from the prior year.”

Financial Statement Notes

PART X, LINE 2:

“The bureau recognizes uncertain tax positions in the financial statements when it is more-likely-than-not the positions will not be sustained upon examination by the tax authorities. At june 30, 2017, the bureau had no uncertain tax positions that qualify for either recognition or disclosure in the financial statements.”

Raw XML AppendixShowing 400 of 738 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm3JOHN CHAN
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IRS990/Form990PartVIISectionAGrp/PersonNm5MIKE EHMANN
IRS990/Form990PartVIISectionAGrp/PersonNm6DERRICK HALL
IRS990/Form990PartVIISectionAGrp/PersonNm7STEVE HART
IRS990/Form990PartVIISectionAGrp/PersonNm8ROBERT HAYWARD
IRS990/Form990PartVIISectionAGrp/PersonNm9DON HENNINGER
IRS990/Form990PartVIISectionAGrp/PersonNm10DEBBIE JOHNSON
IRS990/Form990PartVIISectionAGrp/PersonNm11DAVID KRIETOR
IRS990/Form990PartVIISectionAGrp/PersonNm12GREG MILLER
IRS990/Form990PartVIISectionAGrp/PersonNm13STEVE MOSTER
IRS990/Form990PartVIISectionAGrp/PersonNm14PEGGY NEELY
IRS990/Form990PartVIISectionAGrp/PersonNm15MICHAEL NOWAKOWSKI
IRS990/Form990PartVIISectionAGrp/PersonNm16RAY SCHEY
IRS990/Form990PartVIISectionAGrp/PersonNm17TODD SANDERS
IRS990/Form990PartVIISectionAGrp/PersonNm18CURT KRIZAN
IRS990/Form990PartVIISectionAGrp/PersonNm19ANDY KUNASEK
IRS990/Form990PartVIISectionAGrp/PersonNm20PAUL GRAY
IRS990/Form990PartVIISectionAGrp/PersonNm21STEVE CHUCRI
IRS990/Form990PartVIISectionAGrp/PersonNm22WIN HOLDEN
IRS990/Form990PartVIISectionAGrp/PersonNm23GEORGE DEAN
IRS990/Form990PartVIISectionAGrp/PersonNm24MANNY MOLINA
IRS990/Form990PartVIISectionAGrp/PersonNm25J BRUCE LANGE
IRS990/Form990PartVIISectionAGrp/PersonNm26RICH DOZER
IRS990/Form990PartVIISectionAGrp/PersonNm27ROBERT J MILLER
IRS990/Form990PartVIISectionAGrp/PersonNm28STEVE MOORE
IRS990/Form990PartVIISectionAGrp/PersonNm29MIKE MOONEY
IRS990/Form990PartVIISectionAGrp/PersonNm30JAMES JESSIE
IRS990/Form990PartVIISectionAGrp/PersonNm31BRIAN HORNER
IRS990/Form990PartVIISectionAGrp/PersonNm32LORNE EDWARDS
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IRS990/Form990PartVIISectionAGrp/TitleTxt0DIRECTOR (UNTIL 4/27/17)
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR (UNTIL 9/08/16)
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR (UNTIL 1/4/17)
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt23IMMEDIATE PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt24VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt25VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt26SECRETARY/TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt27CHIEF COUNSEL
IRS990/Form990PartVIISectionAGrp/TitleTxt28CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt29EVP/COO
IRS990/Form990PartVIISectionAGrp/TitleTxt30SR VICE PRESIDENT SALES
IRS990/Form990PartVIISectionAGrp/TitleTxt31DIRECTOR OF FINANCE & ADMIN
IRS990/Form990PartVIISectionAGrp/TitleTxt32DIRECTOR OF SALES
IRS990/Form990PartVIISectionAGrp/TitleTxt33DIRECTOR MIDWEST SALES
IRS990/Form990PartVIISectionAGrp/TitleTxt34DIRECTOR OF NATIONAL ACCOUNTS
IRS990/Form990PartVIISectionAGrp/TitleTxt35VICE PRESIDENT OF MARKETING, TOURISM & COMM
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Document Assets

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Filings

Displayed year

2017 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$10,885,699
Liabilities
$3,416,721
Net assets
$7,468,978
Revenue
$16,199,246
Expenses
$15,356,195
Net income
$843,051
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$18.7$4.55$14.1$20.4$20.0$0.48
2023Detailed filing. Detailed filing data is available for this year.$18.5$4.88$13.7$18.1$18.6$0.45
2022Detailed filing. Detailed filing data is available for this year.$18.9$4.74$14.1$16.1$16.8$0.69
2021Detailed filing. Detailed filing data is available for this year.$19.2$4.39$14.8$16.2$12.0$4.28
2020Detailed filing. Detailed filing data is available for this year.$14.4$3.88$10.5$16.6$15.2$1.48
2019Detailed filing. Detailed filing data is available for this year.$12.4$3.36$9.04$17.0$16.2$0.79
2018Detailed filing. Detailed filing data is available for this year.$11.8$3.57$8.26$16.4$15.6$0.79
2017Detailed filing. Detailed filing data is available for this year.$10.9$3.42$7.47$16.2$15.4$0.84
2016Detailed filing. Detailed filing data is available for this year.$9.50$2.87$6.63$15.4$14.8$0.61
2015Detailed filing. Detailed filing data is available for this year.$8.52$2.51$6.02$15.0$14.4$0.61
2014Detailed filing. Detailed filing data is available for this year.$8.07$2.66$5.41$13.2$12.9$0.37
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.47$2.43$5.04$12.6$12.5$0.14
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.90$2.00$4.89$11.9
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.35$2.36$4.99$10.7
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.41$2.96$4.45$11.2