Civic Intelligence

Greater Phoenix Convention & Visitors Bureau

990 • Fiscal year 2018 • EIN 86-0224211

Jul 01, 2017 to Jun 30, 2018 • Filed on May 09, 2019

Organization ProfileWWW.VISITPHOENIX.COM

View Organization Page

400 E Van Buren St No 600Phoenix, AZ 85004

(602) 452-6208

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

57th percentile

0.30x

Higher debt load relative to assets than 57% of similar nonprofits.

2018 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2018

Liabilities / Revenue

35th percentile

0.22x

Higher debt load relative to revenue than 35% of similar nonprofits.

2018 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2018

Net Margin

50th percentile

4.8%

Higher net margin than 50% of similar nonprofits.

2018 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2018

Top Officer Pay

82nd percentile

$667,173

Higher top officer pay than 82% of similar nonprofits.

Top officer pay equals 4.1% of source-year revenue.

2018 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2018

Asset Growth

73rd percentile

8.6%

Faster asset growth than 73% of similar nonprofits.

2018 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2017 to 2018

Revenue Growth

41st percentile

1.3%

Faster revenue growth than 41% of similar nonprofits.

2018 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2017 to 2018

Balance Sheet
Liabilities / Assets57th percentile

Assets

Up

$11,824,635

Up $938,936 (+8.6%) from 2017

Net Assets

Up

$8,255,502

Up $786,524 (+11%) from 2017

Liabilities

Up

$3,569,133

Up $152,412 (+4.5%) from 2017

Revenue And Expenses
Liabilities / Revenue35th percentileNet Margin50th percentile

Revenue

Up

$16,411,794

Up $212,548 (+1.3%) from 2017

Expenses

Up

$15,625,270

Up $269,075 (+1.8%) from 2017

Net Income

Down

$786,524

Down $56,527 (-6.7%) from 2017

Historical Trend

Balance Sheet Trend

Asset Growth73rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$20M$15M$10M$5.0M$0Assets 2010: $7,409,588Liabilities 2010: $2,963,056Net Assets 2010: $4,446,5322010Assets 2011: $7,346,054Liabilities 2011: $2,356,028Net Assets 2011: $4,990,0262011Assets 2012: $6,898,786Liabilities 2012: $2,004,624Net Assets 2012: $4,894,1622012Assets 2013: $7,467,242Liabilities 2013: $2,429,683Net Assets 2013: $5,037,5592013Assets 2014: $8,065,127Liabilities 2014: $2,659,140Net Assets 2014: $5,405,9872014Assets 2015: $8,520,400Liabilities 2015: $2,505,040Net Assets 2015: $6,015,3602015Assets 2016: $9,498,436Liabilities 2016: $2,872,509Net Assets 2016: $6,625,9272016Assets 2017: $10,885,699Liabilities 2017: $3,416,721Net Assets 2017: $7,468,9782017Assets 2018: $11,824,635Liabilities 2018: $3,569,133Net Assets 2018: $8,255,5022018Assets 2019: $12,403,752Liabilities 2019: $3,359,520Net Assets 2019: $9,044,2322019Assets 2020: $14,404,047Liabilities 2020: $3,875,402Net Assets 2020: $10,528,6452020Assets 2021: $19,191,750Liabilities 2021: $4,385,043Net Assets 2021: $14,806,7072021Assets 2022: $18,857,428Liabilities 2022: $4,741,296Net Assets 2022: $14,116,1322022Assets 2023: $18,542,058Liabilities 2023: $4,877,536Net Assets 2023: $13,664,5222023Assets 2024: $18,693,554Liabilities 2024: $4,553,338Net Assets 2024: $14,140,2162024

Highlighted filing

2018

Assets$11,824,635
Liabilities$3,569,133
Net Assets$8,255,502
Open 2018 Filing

Operations Trend

Revenue Growth41st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$30M$20M$10M$0-$10MExpenses 2010: $11,168,9632010Expenses 2011: $10,674,3982011Expenses 2012: $11,864,9602012Revenue 2013: $12,637,216Expenses 2013: $12,493,819Net Income 2013: $143,3972013Revenue 2014: $13,238,684Expenses 2014: $12,870,256Net Income 2014: $368,4282014Revenue 2015: $14,968,330Expenses 2015: $14,358,957Net Income 2015: $609,3732015Revenue 2016: $15,403,449Expenses 2016: $14,792,882Net Income 2016: $610,5672016Revenue 2017: $16,199,246Expenses 2017: $15,356,195Net Income 2017: $843,0512017Revenue 2018: $16,411,794Expenses 2018: $15,625,270Net Income 2018: $786,5242018Revenue 2019: $16,954,027Expenses 2019: $16,165,297Net Income 2019: $788,7302019Revenue 2020: $16,637,714Expenses 2020: $15,153,301Net Income 2020: $1,484,4132020Revenue 2021: $16,242,591Expenses 2021: $11,964,529Net Income 2021: $4,278,0622021Revenue 2022: $16,123,618Expenses 2022: $16,814,193Net Income 2022: -$690,5752022Revenue 2023: $18,133,103Expenses 2023: $18,584,713Net Income 2023: -$451,6102023Revenue 2024: $20,443,220Expenses 2024: $19,967,526Net Income 2024: $475,6942024

Highlighted filing

2018

Revenue$16,411,794
Expenses$15,625,270
Net Income$786,524
Open 2018 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2017 to Jun 30, 2018
Signed
May 9, 2019
Return Version
2017v2.3
Gross Receipts
$16,411,794
Mission and Program Overview

Mission

To enhance the economy of the valley of the sun area through the promotion of tourism and convention business.

To enhance the economy of phoenix through the promotion of tourism and convention business.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$6,614,162$6,450,567▼ $163,595
Savings and Temporary Cash Investments$1,712,000$3,213,000▲ $1,501,000
Accounts Receivable$1,354,880$973,786▼ $381,094
Land, Buildings, and Equipment, Net$573,199$444,687▼ $128,512
Prepaid Expenses and Deferred Charges$335,950$415,753▲ $79,803
Investments in Publicly Traded Securities$295,508$326,842▲ $31,334
Total Assets$10,885,699$11,824,635▲ $938,936
Liabilities
Accounts Payable and Accrued Expenses$1,742,571$1,916,524▲ $173,953
Other Liabilities$856,910$897,810▲ $40,900
Deferred Revenue$817,240$754,799▼ $62,441
Total Liabilities$3,416,721$3,569,133▲ $152,412
Net Assets / Fund Balance
Unrestricted Net Assets$7,468,978$8,255,502▲ $786,524
Total Net Assets Fund Balance$7,468,978$8,255,502▲ $786,524
Total Liabilities and Net Assets / Fund Balance$10,885,699$11,824,635▲ $938,936

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$227,202$801,629$1,028,831
Leasehold Improvements$217,485$520,022$737,507
Compensation and Service Providers
Top Officer Pay82nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steve MooreCEOFT$406,266$260,907$667,173
Mike MooneyEvp/COOFT$242,193$136,623$378,816
Lorne EdwardsVice President - Sales & ServicesFT$157,728$59,369$217,097
Brian HornerVice President of Finance & AdminFT$135,921$66,835$202,756
Sally ForrestDirector of National AccountsFT$114,321$41,533$155,854
Melissa GogelVice President of Marketing, Tourism & CommFT$136,749$16,887$153,636
Melissa GogelVice President of Marketing, Tourism-$104,889$48,747$153,636
Maribel VelazquezDirector of National AccountsFT$121,179$20,629$141,808

Board Members and Trustees

NameTitle
Win HoldenChair
George DeanPast Chair
Bruce LangeVice Chair
Manny MolinaVice Chair
Bob HaywardDirector
Bob MillerDirector
Curt KrizanDirector
David KrietorDirector
Debbie JohnsonDirector
Derrick HallDirector
Greg MillerDirector
Jodi NobleDirector
John ChanDirector
Kim SabowDirector
Laura BrooksDirector
Michael NowakowskiDirector
Mike EhmannDirector
Neil GiulianoDirector
Paul GrayDirector
Ray ScheyDirector
Seth ScottDirector
Steve ChucriDirector
Steve CohnDirector
Steve HartDirector
Steve MosterDirector
Todd SandersDirector
Tom SadlerDirector
Rich DozerSecretary/t Reasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
BarkleyreiOnline Media CampaignPO BOX 876270, Kansas Ciy, MO 64187$721,095
Phoenix Convention CenterHosting Obligations100 N 3RD ST, Phoenix, AZ 85004$657,895
Off Madison AvenueAdvertising5555 E VAN BUREN ST 215, Phoenix, AZ 85008$469,173
Northstar Travel MediaAdvertisingPO BOX 150414 DEPT 106086, Hartford, CT 06115$163,420
SimpleviewCrm7458 N LACHOLLA BLVD SUITE 100, Tucson, AZ 85741$134,343
Revenue and Support

Revenue Composition

Contributions and Grants
$117,293
Program Service Revenue
$16,272,066
Investment Income
$22,435
Other Revenue
$0
All Other Contributions
$117,293
Change in Net Assets
$786,524

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table375$63,662Fair Market Value
Other Non Cash Contri Table174$48,023Fair Market Value
Other Non Cash Contri Table6$5,608Fair Market Value
Total Noncash Contributions555$117,293-

Audited Revenue Reconciliation

Revenue per Audited Statements
$16,411,794
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$247,551
Total Revenue per Audited Statements
$16,659,345
Total Revenue per Form 990
$16,411,794
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$9,273,166
Salaries, Compensation, and Employee Benefits$6,352,104
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$6,419,519
Other Salaries and Wages---$4,490,577
Current Officers, Directors, Trustees, and Key Employees---$908,080
Travel---$811,161
Occupancy---$563,184
Other Employee Benefits---$426,457
Payroll Taxes---$350,283
Office Expenses---$288,807
Fees for Services Other---$196,816
Pension Plan Contributions---$176,707
Depreciation Depletion---$158,290
Information Technology---$130,829
All Other Expenses---$122,618
Other Expenses---$63,662
Total Functional Expenses$0$0$0$15,625,270

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$15,872,821
Expenses per Audited Statements$15,625,270
Total Expenses per Form 990$15,625,270
Expenses Not Reported on Form 990$247,551
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Rent$538,333
Deferred Compensation Liability$359,477
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“Any individual, corporation, partnership, association, or other organization interested in promoting tourism and convention business in the metropolitan phoenix area may apply for membership in the bureau. Membership is granted upon payment of the applicable membership fee and compliance with the conditions of membership as set forth by the board of directors.”

Form 990, Part VI, Section A, Line 7A

“Membership elects the board of directors each year. Terms are staggered so that approximately one-third of board members are up for election each term.”

Form 990, Part VI, Section B, Line 11B

“A copy of the form 990 is reviewed by the executive committee and coo prior to filing.”

Form 990, Part VI, Section B, Line 12C

“The bureau has a written conflict of interest policy and a requirement that every member of the board of directors complete a conflict of interest disclosure form on an annual basis. This disclosure form seeks to identify any conflicts of interest and to ensure that they are formally reported to the bureau and appropriately managed or eliminated. Compliance with the conflict of interest policy is monitored through regular discussion throughout the year. Any conflict that arises during the course of the year is brought up at the next board meeting.”

Form 990, Part VI, Section B, Line 15

“The board of directors did a compensation study for similar organizations from which they approved a compensation package which is contained in the executive director's written employment contract.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Greater Phoenix Convention and Visitors
EIN
86-0224211
Phone
6024526208
Address
400 E VAN BUREN ST NO 600, PHOENIX, AZ 85004

Signing Officer

Name
Michael Mooney
Title
COO
Phone
6024526208
Signed
2019-05-09
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Michael Mooney
Formed
1967
Legal Domicile
Az
Voting Board Members
29
Independent Board Members
28
Employees
115
Volunteers
28

Preparer

Firm
Henry & Horne Llp
Address
2055 E WARNER ROAD SUITE 101, TEMPE, AZ 85284
Preparer
Colette Kamps CPA
Phone
4808394900
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

“The bureau recognizes uncertain tax positions in the financial statements when it is more-likely-than-not the positions will not be sustained upon examination by the tax authorities. At june 30, 2018, the bureau had no uncertain tax positions that qualify for either recognition or disclosure in the financial statements.”

Raw XML AppendixShowing 400 of 734 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm11MICHAEL NOWAKOWSKI
IRS990/Form990PartVIISectionAGrp/PersonNm12MIKE EHMANN
IRS990/Form990PartVIISectionAGrp/PersonNm13NEIL GIULIANO
IRS990/Form990PartVIISectionAGrp/PersonNm14PAUL GRAY
IRS990/Form990PartVIISectionAGrp/PersonNm15RAY SCHEY
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IRS990/Form990PartVIISectionAGrp/PersonNm23RICH DOZER
IRS990/Form990PartVIISectionAGrp/PersonNm24BRUCE LANGE
IRS990/Form990PartVIISectionAGrp/PersonNm25MANNY MOLINA
IRS990/Form990PartVIISectionAGrp/PersonNm26GEORGE DEAN
IRS990/Form990PartVIISectionAGrp/PersonNm27WIN HOLDEN
IRS990/Form990PartVIISectionAGrp/PersonNm28STEVE MOORE
IRS990/Form990PartVIISectionAGrp/PersonNm29MIKE MOONEY
IRS990/Form990PartVIISectionAGrp/PersonNm30MARIBEL VELAZQUEZ
IRS990/Form990PartVIISectionAGrp/PersonNm31MELISSA GOGEL
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IRS990/Form990PartVIISectionAGrp/TitleTxt0DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23SECRETARY/T REASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt24VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt25VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt26PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt27CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt28CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt29EVP/COO
IRS990/Form990PartVIISectionAGrp/TitleTxt30DIRECTOR OF NATIONAL ACCOUNTS
IRS990/Form990PartVIISectionAGrp/TitleTxt31VICE PRESIDENT OF MARKETING, TOURISM & COMM
IRS990/Form990PartVIISectionAGrp/TitleTxt32DIRECTOR OF NATIONAL ACCOUNTS
IRS990/Form990PartVIISectionAGrp/TitleTxt33VICE PRESIDENT OF FINANCE & ADMIN
IRS990/Form990PartVIISectionAGrp/TitleTxt34VICE PRESIDENT - SALES & SERVICES
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IRS990/MembersOrStockholdersInd01
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IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0TO ENHANCE THE ECONOMY OF THE VALLEY OF THE SUN AREA THROUGH THE PROMOTION OF TOURISM AND CONVENTION BUSINESS.
IRS990/MoreThan5000KToIndividualsInd00
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Document Assets

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Filings

Displayed year

2018 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$11,824,635
Liabilities
$3,569,133
Net assets
$8,255,502
Revenue
$16,411,794
Expenses
$15,625,270
Net income
$786,524
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$18.7$4.55$14.1$20.4$20.0$0.48
2023Detailed filing. Detailed filing data is available for this year.$18.5$4.88$13.7$18.1$18.6$0.45
2022Detailed filing. Detailed filing data is available for this year.$18.9$4.74$14.1$16.1$16.8$0.69
2021Detailed filing. Detailed filing data is available for this year.$19.2$4.39$14.8$16.2$12.0$4.28
2020Detailed filing. Detailed filing data is available for this year.$14.4$3.88$10.5$16.6$15.2$1.48
2019Detailed filing. Detailed filing data is available for this year.$12.4$3.36$9.04$17.0$16.2$0.79
2018Detailed filing. Detailed filing data is available for this year.$11.8$3.57$8.26$16.4$15.6$0.79
2017Detailed filing. Detailed filing data is available for this year.$10.9$3.42$7.47$16.2$15.4$0.84
2016Detailed filing. Detailed filing data is available for this year.$9.50$2.87$6.63$15.4$14.8$0.61
2015Detailed filing. Detailed filing data is available for this year.$8.52$2.51$6.02$15.0$14.4$0.61
2014Detailed filing. Detailed filing data is available for this year.$8.07$2.66$5.41$13.2$12.9$0.37
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.47$2.43$5.04$12.6$12.5$0.14
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.90$2.00$4.89$11.9
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.35$2.36$4.99$10.7
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.41$2.96$4.45$11.2