Civic Intelligence

Greater Phoenix Convention and Visitors

EIN 86-0224211 • 501(c)6 • Phoenix, AZ

View Organization Page

Profile

To enhance the economy of the valley of the sun area through the promotion of tourism and convention business.

400 E Van Buren St 600Phoenix, AZ 85004

www.visitphoenix.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

53rd percentile

0.25x

Higher debt load relative to assets than 53% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2022

Liabilities / Revenue

40th percentile

0.29x

Higher debt load relative to revenue than 40% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2022

Net Margin

21st percentile

-4.3%

Higher net margin than 21% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2022

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

21st percentile

-1.7%

Faster asset growth than 21% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2021 to 2022

Revenue Growth

23rd percentile

-0.7%

Faster revenue growth than 23% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2021 to 2022

Balance Sheet
Liabilities / Assets53rd percentile

Assets

Up

$18,693,554

Up $151,496 (+0.8%) from 2023

Liabilities

Down

$4,553,338

Down $324,198 (-6.6%) from 2023

Net Assets

Up

$14,140,216

Up $475,694 (+3.5%) from 2023

Operations
Liabilities / Revenue40th percentileNet Margin21st percentile

Revenue

Up

$20,443,220

Up $2,310,117 (+13%) from 2023

Expenses

Up

$19,967,526

Up $1,382,813 (+7.4%) from 2023

Net Income

Up

$475,694

Up $927,304 (+205%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth21st percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$20M$15M$10M$5.0M$0Assets 2010: $7,409,588Liabilities 2010: $2,963,056Net Assets 2010: $4,446,5322010Assets 2011: $7,346,054Liabilities 2011: $2,356,028Net Assets 2011: $4,990,0262011Assets 2012: $6,898,786Liabilities 2012: $2,004,624Net Assets 2012: $4,894,1622012Assets 2013: $7,467,242Liabilities 2013: $2,429,683Net Assets 2013: $5,037,5592013Assets 2014: $8,065,127Liabilities 2014: $2,659,140Net Assets 2014: $5,405,9872014Assets 2015: $8,520,400Liabilities 2015: $2,505,040Net Assets 2015: $6,015,3602015Assets 2016: $9,498,436Liabilities 2016: $2,872,509Net Assets 2016: $6,625,9272016Assets 2017: $10,885,699Liabilities 2017: $3,416,721Net Assets 2017: $7,468,9782017Assets 2018: $11,824,635Liabilities 2018: $3,569,133Net Assets 2018: $8,255,5022018Assets 2019: $12,403,752Liabilities 2019: $3,359,520Net Assets 2019: $9,044,2322019Assets 2020: $14,404,047Liabilities 2020: $3,875,402Net Assets 2020: $10,528,6452020Assets 2021: $19,191,750Liabilities 2021: $4,385,043Net Assets 2021: $14,806,7072021Assets 2022: $18,857,428Liabilities 2022: $4,741,296Net Assets 2022: $14,116,1322022Assets 2023: $18,542,058Liabilities 2023: $4,877,536Net Assets 2023: $13,664,5222023Assets 2024: $18,693,554Liabilities 2024: $4,553,338Net Assets 2024: $14,140,2162024

Highlighted filing

2024

Assets$18,693,554
Liabilities$4,553,338
Net Assets$14,140,216
Open 2024 Filing

Operations Trend

Revenue Growth23rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$30M$20M$10M$0-$10MExpenses 2010: $11,168,9632010Expenses 2011: $10,674,3982011Expenses 2012: $11,864,9602012Revenue 2013: $12,637,216Expenses 2013: $12,493,819Net Income 2013: $143,3972013Revenue 2014: $13,238,684Expenses 2014: $12,870,256Net Income 2014: $368,4282014Revenue 2015: $14,968,330Expenses 2015: $14,358,957Net Income 2015: $609,3732015Revenue 2016: $15,403,449Expenses 2016: $14,792,882Net Income 2016: $610,5672016Revenue 2017: $16,199,246Expenses 2017: $15,356,195Net Income 2017: $843,0512017Revenue 2018: $16,411,794Expenses 2018: $15,625,270Net Income 2018: $786,5242018Revenue 2019: $16,954,027Expenses 2019: $16,165,297Net Income 2019: $788,7302019Revenue 2020: $16,637,714Expenses 2020: $15,153,301Net Income 2020: $1,484,4132020Revenue 2021: $16,242,591Expenses 2021: $11,964,529Net Income 2021: $4,278,0622021Revenue 2022: $16,123,618Expenses 2022: $16,814,193Net Income 2022: -$690,5752022Revenue 2023: $18,133,103Expenses 2023: $18,584,713Net Income 2023: -$451,6102023Revenue 2024: $20,443,220Expenses 2024: $19,967,526Net Income 2024: $475,6942024

Highlighted filing

2024

Revenue$20,443,220
Expenses$19,967,526
Net Income$475,694
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$18,693,554
Liabilities
$4,553,338
Net assets
$14,140,216
Revenue
$20,443,220
Expenses
$19,967,526
Net income
$475,694
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$18.7$4.55$14.1$20.4$20.0$0.48
2023Detailed filing. Detailed filing data is available for this year.$18.5$4.88$13.7$18.1$18.6$0.45
2022Detailed filing. Detailed filing data is available for this year.$18.9$4.74$14.1$16.1$16.8$0.69
2021Detailed filing. Detailed filing data is available for this year.$19.2$4.39$14.8$16.2$12.0$4.28
2020Detailed filing. Detailed filing data is available for this year.$14.4$3.88$10.5$16.6$15.2$1.48
2019Detailed filing. Detailed filing data is available for this year.$12.4$3.36$9.04$17.0$16.2$0.79
2018Detailed filing. Detailed filing data is available for this year.$11.8$3.57$8.26$16.4$15.6$0.79
2017Detailed filing. Detailed filing data is available for this year.$10.9$3.42$7.47$16.2$15.4$0.84
2016Detailed filing. Detailed filing data is available for this year.$9.50$2.87$6.63$15.4$14.8$0.61
2015Detailed filing. Detailed filing data is available for this year.$8.52$2.51$6.02$15.0$14.4$0.61
2014Detailed filing. Detailed filing data is available for this year.$8.07$2.66$5.41$13.2$12.9$0.37
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.47$2.43$5.04$12.6$12.5$0.14
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.90$2.00$4.89$11.9
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.35$2.36$4.99$10.7
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.41$2.96$4.45$11.2
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 12, 2025
Return Version
2023v6.0
Gross Receipts
$20,443,220
Mission and Program Overview

Mission

To enhance the economy of the valley of the sun area through the promotion of tourism and convention business.

To enhance the economy of phoenix through the promotion of tourism and convention business.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$10,308,923$11,642,937▲ $1,334,014
Savings and Temporary Cash Investments$3,457,816$2,717,000▼ $740,816
Accounts Receivable$2,163,323$2,104,979▼ $58,344
Prepaid Expenses and Deferred Charges$530,850$631,366▲ $100,516
Investments in Publicly Traded Securities$469,790$495,608▲ $25,818
Land, Buildings, and Equipment, Net$510,971$429,430▼ $81,541
Total Assets$18,542,058$18,693,554▲ $151,496
Other Assets Total$1,100,385$672,234▼ $428,151
Liabilities
Accounts Payable and Accrued Expenses$2,119,689$2,235,098▲ $115,409
Other Liabilities$1,770,954$1,297,136▼ $473,818
Deferred Revenue$986,893$1,021,104▲ $34,211
Total Liabilities$4,877,536$4,553,338▼ $324,198
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$13,664,522$14,140,216▲ $475,694
Total Net Assets Fund Balance$13,664,522$14,140,216▲ $475,694
Total Liabilities and Net Assets / Fund Balance$18,542,058$18,693,554▲ $151,496

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$344,498$872,957$1,217,455
Leasehold Improvements$84,932$732,301$817,233
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Ronald PricePresident CEOFT$420,585$196,561$617,146
Mike MooneyEvp/COOFT$290,859$156,661$447,520
Lorne EdwardsVice President of Sales & ServicesFT$272,074$116,222$388,296
Brian HornerChief Financial OfficerFT$197,298$88,238$285,536
Michele LawrieDirector of National AccountsFT$127,675$69,006$196,681
Donald OswaldDirector Midwest SalesFT$130,871$64,431$195,302
Deborah LahtiDirector of Hotel & Resort SalesFT$137,329$45,644$182,973
Paula FlachmanVice President of Community EngagementFT$150,863$28,864$179,727
Paula FlachmanVice President of Community Engageme-$122,043$57,684$179,727
Eric KerrVice President of Insights & DevelopmentFT$146,205$27,203$173,408
Eric KerrVice President of Insights & Develop-$122,365$51,043$173,408
Dana SwanVice President of People & CultureFT$126,724$31,585$158,309
Omar TapiaDirector of Information TechnologyFT$131,284$16,334$147,618

Board Members and Trustees

NameTitle
Bruce LangeChair
Bob MillerImmediate Past Chair
George DeanVice Chair
Win HoldenVice Chair
Angela HugheyDirector
David DrennonDirector
Derrick HallDirector
Devney MajerleDirector
Dharmesh AhirDirector
Jeff BartonDirector
Jeff MoloznikDirector
Jodi NobleDirector
John SolheimDirector
Kevin RobinsonDirector
Kim SabowDirector
Laura GilesDirector
Marty ShultzDirector
Paige LundDirector
Paul GrayDirector
Ray ScheyDirector
Rich DozerDirector
Richard RomaneDirector
Steve ChucriDirector
Steve CohnDirector
Steve MosterDirector
Tiffany Nelson-thorneDirector
Todd SandersDirector
Tom SadlerDirector
Yassamin AnsariDirector
Neil GiulianoSecretary/treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Brkthru Digital LLCMarketing/mediaPO BOX 227442, Dallas, TX 75222$2,298,218
Sunshine & BourbonWeb, Production, MediaPO BOX 4503, Virginia Beach, VA 23454$322,697
Simpleview INCDmo Software Licensing8950 N ORACLE RD, Tucson, AZ 85704$232,630
Lamar CompaniesAdvertisingPO BOX 96030, Baton Rouge, LA 70896$214,767
Artemis Joint Venture LLCConsulting17 CHESTER COURT, Brooklyn, NY 11225$190,000
Revenue and Support

Revenue Composition

Contributions and Grants
$1,085,246
Program Service Revenue
$19,058,692
Investment Income
$299,282
Other Revenue
$0
All Other Contributions
$58,092
Change in Net Assets
$475,694

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table126$58,092Fair Market Value (FMV)
Total Noncash Contributions126$58,092-

Audited Revenue Reconciliation

Revenue per Audited Statements
$20,443,220
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$150,994
Total Revenue per Audited Statements
$20,594,214
Total Revenue per Form 990
$20,443,220
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$12,445,264
Salaries, Compensation, and Employee Benefits$7,522,262
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$9,024,182
Other Salaries and Wages---$4,217,258
Current Officers, Directors, Trustees, and Key Employees---$2,138,128
Travel---$894,540
Occupancy---$720,705
Other Employee Benefits---$542,442
Fees for Services Other---$427,564
Payroll Taxes---$407,729
Information Technology---$306,175
Pension Plan Contributions---$216,705
Depreciation Depletion---$154,479
Office Expenses---$128,614
Fees for Services Accounting---$36,740
Other Expenses---$5,657
Fees for Services Legal---$4,137
Total Functional Expenses$0$0$0$19,967,526

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$20,118,520
Expenses per Audited Statements$19,967,526
Total Expenses per Form 990$19,967,526
Expenses Not Reported on Form 990$150,994
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liabilities, Current$526,967
Deferred Compensation Liability$495,608
Operating Lease Liabilities, Net Current$274,561
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“Any individual, corporation, partnership, association, or other organization interested in promoting tourism and convention business in the metropolitan phoenix area may apply for membership in the bureau. Membership is granted upon payment of the applicable membership fee and compliance with the conditions of membership as set forth by the board of directors.”

Form 990, Part VI, Section A, Line 7A

“Membership elects the board of directors each year. Terms are staggered so that approximately one-third of board members are up for election each term.”

Form 990, Part VI, Section B, Line 11B

“A copy of the form 990 is reviewed by the executive committee and cfo prior to filing.”

Form 990, Part VI, Section B, Line 12C

“The bureau has a written conflict of interest policy and a requirement that every member of the board of directors complete a conflict of interest disclosure form on an annual basis. This disclosure form seeks to identify any conflicts of interest and to ensure that they are formally reported to the bureau and appropriately managed or eliminated. Compliance with the conflict of interest policy is monitored through regular discussion throughout the year. Any conflict that arises during the course of the year is brought up at the next board meeting.”

Form 990, Part VI, Section B, Line 15

“The board of directors did a compensation study for similar organizations from which they approved a compensation package which is contained in the executive director's written employment contract.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Greater Phoenix Convention and Visitors
EIN
86-0224211
Phone
6024526208
Address
400 E VAN BUREN ST 600, PHOENIX, AZ 85004

Signing Officer

Name
Brian Horner
Title
CFO
Phone
6024526208
Signed
2025-05-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Brian Horner
Formed
1967
Legal Domicile
Az
Voting Board Members
31
Independent Board Members
30
Employees
111
Volunteers
30

Preparer

Firm
Baker Tilly Advisory Group Lp
Address
2055 E WARNER RD STE 101, TEMPE, AZ 85284
Preparer
Colette Kamps CPA
Phone
4808394900
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

“There has been no change in this process from the prior year.”

Financial Statement Notes

PART X, LINE 2:

“The bureau recognizes uncertain tax positions in the financial statements when it is more-likely-than-not the positions will not be sustained upon examination by the tax authorities. At june 30, 2024, the bureau had no uncertain tax positions that qualify for either recognition or disclosure in the financial statements.”

Raw XML AppendixShowing 400 of 832 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt26CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt27VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt28VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt29SECRETARY/TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt30IMMEDIATE PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt31EVP/COO
IRS990/Form990PartVIISectionAGrp/TitleTxt32CHIEF FINANCIAL OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt33VICE PRESIDENT OF SALES & SERVICES
IRS990/Form990PartVIISectionAGrp/TitleTxt34VICE PRESIDENT OF PEOPLE & CULTURE
IRS990/Form990PartVIISectionAGrp/TitleTxt35VICE PRESIDENT OF COMMUNITY ENGAGEMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt36DIRECTOR OF HOTEL & RESORT SALES
IRS990/Form990PartVIISectionAGrp/TitleTxt37DIRECTOR MIDWEST SALES
IRS990/Form990PartVIISectionAGrp/TitleTxt38DIRECTOR OF NATIONAL ACCOUNTS
IRS990/Form990PartVIISectionAGrp/TitleTxt39VICE PRESIDENT OF INSIGHTS & DEVELOPMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt40DIRECTOR OF INFORMATION TECHNOLOGY
IRS990/Form990ProvidedToGvrnBodyInd00
IRS990/Form990TFiledInd01

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