Civic Intelligence

The W O W Project Inc.

990 • Fiscal year 2024 • EIN 85-3155239

Jul 01, 2023 to Jun 30, 2024 • Filed on Dec 12, 2025

Organization ProfileWWW.WOWPROJECTNYC.ORG
26 Mott StreetNew York, NY 10013

(917) 494-3936

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

59th percentile

0.04x

Higher debt load relative to assets than 59% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

58th percentile

0.04x

Higher debt load relative to revenue than 58% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

9th percentile

-35%

Higher net margin than 9% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2024

Asset Growth

94th percentile

100%

Faster asset growth than 94% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2022 to 2024

Revenue Growth

92nd percentile

107%

Faster revenue growth than 92% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets59th percentile

Assets

Up

$712,196

Up $71,659 (+11%) from 2023

Net Assets

Up

$683,488

Up $45,526 (+7.1%) from 2023

Liabilities

Up

$28,708

Up $26,133 (+1015%) from 2023

Revenue And Expenses
Liabilities / Revenue58th percentileNet Margin9th percentile

Revenue

Up

$812,928

Up $53,629 (+7.1%) from 2023

Expenses

Up

$1,096,757

Up $800,604 (+270%) from 2023

Net Income

Down

-$283,829

Down $746,975 (-161%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth94th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2022: $177,391Liabilities 2022: $2,575Net Assets 2022: $174,8162022Assets 2023: $640,537Liabilities 2023: $2,575Net Assets 2023: $637,9622023Assets 2024: $1,367,192Liabilities 2024: $24,041Net Assets 2024: $1,343,1512024Assets 2024: $712,196Liabilities 2024: $28,708Net Assets 2024: $683,4882024Assets 2025: $1,251,458Liabilities 2025: $41,069Net Assets 2025: $1,210,3892025

Highlighted filing

2024

Assets$712,196
Liabilities$28,708
Net Assets$683,488
Open 2024 Filing

Operations Trend

Revenue Growth92nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2022: $190,612Expenses 2022: $15,796Net Income 2022: $174,8162022Revenue 2023: $759,299Expenses 2023: $296,153Net Income 2023: $463,1462023Revenue 2024: $781,379Expenses 2024: $405,545Net Income 2024: $375,8342024Revenue 2024: $812,928Expenses 2024: $1,096,757Net Income 2024: -$283,8292024Revenue 2025: $1,302,091Expenses 2025: $775,190Net Income 2025: $526,9012025

Highlighted filing

2024

Revenue$812,928
Expenses$1,096,757
Net Income-$283,829
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Dec 12, 2025
Return Version
2023v6.0
Gross Receipts
$812,928
Mission and Program Overview

Mission

The w.o.w. Projects core mission is to create space for conversations that cross generational gaps to seed intergenerational understanding.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$170,851$624,963▲ $454,112
Investments in Publicly Traded Securities$350,000--
Pledges and Grants Receivable$432,500$25,000▼ $407,500
Prepaid Expenses and Deferred Charges$7,955$12,409▲ $4,454
Accounts Receivable$5,488--
Land, Buildings, and Equipment, Net$1,998$1,199▼ $799
Total Assets$976,442$712,196▼ $264,246
Other Assets Total$7,650$48,625▲ $40,975
Liabilities
Accounts Payable and Accrued Expenses$9,125$28,708▲ $19,583
Total Liabilities$9,125$28,708▲ $19,583
Net Assets / Fund Balance
Net Assets With Donor Restrictions$795,000$475,000▼ $320,000
Net Assets Without Donor Restrictions$172,317$208,488▲ $36,171
Total Net Assets Fund Balance$967,317$683,488▼ $283,829
Total Liabilities and Net Assets / Fund Balance$976,442$712,196▼ $264,246

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$1,199$1,199$2,398
Other Assets Org$48,625--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
Marisa LumExecutive DirectorFT$99,597$99,597

Board Members and Trustees

NameTitle
Jade LevineChair
Diane WongFormer Co-chair
Em HeFormer Co-chair
Emily MockDirector
Elizabeth MoySecretary
Emily Chow BluckTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$812,618
Program Service Revenue
$0
Investment Income
$310
Other Revenue
$0
All Other Contributions
$812,618
Change in Net Assets
$-283,829

Audited Revenue Reconciliation

Revenue per Audited Statements
$812,928
Total Revenue per Audited Statements
$812,928
Total Revenue per Form 990
$812,928
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$810,627
Other Expenses$286,130
Total Fundraising Expense$136,835
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$448,923$32,430$8,596$489,949
Current Officers, Directors, Trustees, and Key Employees$57,776$66,909$88,253$212,938
Occupancy$107,347$21,045$20,518$148,910
Fees for Services Other$81,698$1,550$1,510$84,758
Other Employee Benefits$40,247$7,891$7,692$55,830
Payroll Taxes$37,421$7,336$7,153$51,910
Fees for Services Accounting-$11,000-$11,000
Other Expenses$6,476$1,270$1,238$8,984
Office Expenses$7,066$436$426$7,928
Conferences and Meetings$3,370--$3,370
Travel$855--$855
Depreciation Depletion$576$113$110$799
Insurance$182$36$35$253
Total Functional Expenses$809,906$150,016$136,835$1,096,757

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,096,757
Total Expenses per Audited Statements$1,096,757
Total Expenses per Form 990$1,096,757
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Federal income taxes-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 is submitted to the entire board of directors for review and approval.”

Form 990, Part VI, Section B, Line 12C

“The organization annually requires its board members to disclose any potential conflicts of interest.”

Form 990, Part VI, Section B, Line 15A

“The board reviews the compensation rates for the executive director of comparable non-profit arts organizations in new york in its deliberations and decisions on the compensation of the organizations executive director.”

Form 990, Part VI, Section B, Line 19

“The organizations governing documents, conflict of interest policy, and financial statements are available upon request. Financial statements are also available on an independent online charity ratings organizations websites.”

Filing and Contact Details

Filer

Filer Name
The Wow Project Inc
EIN
85-3155239
Phone
9174943936
Address
26 MOTT STREET, NEW YORK, NY 10013

Signing Officer

Name
Marisa Lum
Title
Executive Director
Phone
9174943936
Signed
2025-12-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Marisa Lum
Formed
2021
Legal Domicile
Ny
Voting Board Members
4
Independent Board Members
4
Employees
14
Volunteers
20

Preparer

Firm
Winnie Tam & Co Pc
Address
50 BROAD STREET SUITE 1002, NEW YORK, NY 10004
Preparer
Jessie Tam-moy
Phone
2127854600
Supplemental Narrative

Financial Statement Notes

X 2

“- the w.o.w. Project, inc. Adopted fasb guidance on uncertain income tax positions in its financial statements. The w.o.w. Project, inc. Recognizes the effect of tax positions only when they are more likely than not of being sustained. Management is not aware of any violation of its tax status as an organization exempt from income taxes.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt0812618
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt01076731
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0186812
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt02076161
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt0310
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt05488
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt05798
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.00000
IRS990ScheduleA/PublicSupportTotal170Amt02076161
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0812618
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt01076731
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0186812
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt02076161
IRS990ScheduleA/TotalSupportAmt02081959
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/EquipmentGrp/BookValueAmt01199
IRS990ScheduleD/EquipmentGrp/DepreciationAmt01199
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt02398
IRS990ScheduleD/ExpensesSubtotalAmt01096757
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/InclEscrowCustodialAcctLiabInd0false
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt048625
IRS990ScheduleD/OtherAssetsOrgGrp/Desc0Construction in progress
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Federal income taxes
IRS990ScheduleD/OtherSecuritiesGrp/Desc0Financial derivatives and other financial products
IRS990ScheduleD/OtherSecuritiesGrp/Desc1Closely-held equity interests
IRS990ScheduleD/RevenueSubtotalAmt0812928
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0- THE W.O.W. PROJECT, INC. ADOPTED FASB GUIDANCE ON UNCERTAIN INCOME TAX POSITIONS IN ITS FINANCIAL STATEMENTS. THE W.O.W. PROJECT, INC. RECOGNIZES THE EFFECT OF TAX POSITIONS ONLY WHEN THEY ARE MORE LIKELY THAN NOT OF BEING SUSTAINED. MANAGEMENT IS NOT AWARE OF ANY VIOLATION OF ITS TAX STATUS AS AN ORGANIZATION EXEMPT FROM INCOME TAXES.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0X 2
IRS990ScheduleD/TotalBookValueLandBuildingsAmt01199
IRS990ScheduleD/TotalBookValueOtherAssetsAmt048625
IRS990ScheduleD/TotalExpensesPerForm990Amt01096757
IRS990ScheduleD/TotalRevenuePerForm990Amt0812928
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt0812928
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt01096757
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0FORM 990 IS SUBMITTED TO THE ENTIRE BOARD OF DIRECTORS FOR REVIEW AND APPROVAL.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION ANNUALLY REQUIRES ITS BOARD MEMBERS TO DISCLOSE ANY POTENTIAL CONFLICTS OF INTEREST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE BOARD REVIEWS THE COMPENSATION RATES FOR THE EXECUTIVE DIRECTOR OF COMPARABLE NON-PROFIT ARTS ORGANIZATIONS IN NEW YORK IN ITS DELIBERATIONS AND DECISIONS ON THE COMPENSATION OF THE ORGANIZATIONS EXECUTIVE DIRECTOR.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATIONS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. FINANCIAL STATEMENTS ARE ALSO AVAILABLE ON AN INDEPENDENT ONLINE CHARITY RATINGS ORGANIZATIONS WEBSITES.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section B, Line 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0NY
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0976442
IRS990/TotalAssetsEOYAmt0712196
IRS990/TotalAssetsGrp/BOYAmt0976442
IRS990/TotalAssetsGrp/EOYAmt0712196
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0812618
IRS990/TotalEmployeeCnt014
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt0136835
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0150016
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0809906
IRS990/TotalFunctionalExpensesGrp/TotalAmt01096757
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt09125
IRS990/TotalLiabilitiesEOYAmt028708
IRS990/TotalLiabilitiesGrp/BOYAmt09125
IRS990/TotalLiabilitiesGrp/EOYAmt028708
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0967317
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0683488
IRS990/TotalProgramServiceExpensesAmt0809906
IRS990/TotalReportableCompFromOrgAmt099597
IRS990/TotalRevenueGrp/ExclusionAmt0310
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0812928
IRS990/TotalVolunteersCnt020
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0976442
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0712196
IRS990/TravelGrp/ProgramServicesAmt0855
IRS990/TravelGrp/TotalAmt0855
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt026 MOTT STREET
IRS990/USAddress/CityNm0NEW YORK
IRS990/USAddress/StateAbbreviationCd0NY
IRS990/USAddress/ZIPCd010013
IRS990/VotingMembersGoverningBodyCnt04
IRS990/VotingMembersIndependentCnt04
IRS990/WebsiteAddressTxt0WWW.WOWPROJECTNYC.ORG
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0MARISA LUM
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum09174943936
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-12-12
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0THE WOW PROJECT INC
ReturnHeader/Filer/BusinessNameControlTxt0WOWP
ReturnHeader/Filer/EIN0853155239
ReturnHeader/Filer/PhoneNum09174943936
ReturnHeader/Filer/USAddress/AddressLine1Txt026 MOTT STREET
ReturnHeader/Filer/USAddress/CityNm0NEW YORK
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NY
ReturnHeader/Filer/USAddress/ZIPCd010013
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0133777972
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WINNIE TAM & CO PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt050 BROAD STREET SUITE 1002
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0NEW YORK
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd010004
ReturnHeader/PreparerPersonGrp/PhoneNum02127854600
ReturnHeader/PreparerPersonGrp/PreparationDt02025-12-12
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JESSIE TAM-MOY
ReturnHeader/ReturnTs02025-12-15T01:41:29-00:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-07-01

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$712,196
Liabilities
$28,708
Net assets
$683,488
Revenue
$812,928
Expenses
$1,096,757
Net income
-$283,829
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$1.25$0.04$1.21$1.30$0.78$0.53
2024Detailed filing. Detailed filing data is available for this year.$1.37$0.02$1.34$0.78$0.41$0.38
2024Detailed filing. Detailed filing data is available for this year.$0.71$0.03$0.68$0.81$1.10$0.28
2023Detailed filing. Detailed filing data is available for this year.$0.64$0.00$0.64$0.76$0.30$0.46
2022Detailed filing. Detailed filing data is available for this year.$0.18$0.00$0.17$0.19$0.02$0.17