Civic Intelligence

The W O W Project Inc.

990 • Fiscal year 2024 • EIN 85-3155239

Jul 01, 2023 to Jun 30, 2024 • Filed on May 15, 2025

Organization ProfileWWW.WOWPROJECTNYC.ORG
26 Mott StreetNew York, NY 10013

(917) 494-3936

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

38th percentile

0.02x

Higher debt load relative to assets than 38% of similar nonprofits.

2024 filings • NTEE A • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

35th percentile

0.03x

Higher debt load relative to revenue than 35% of similar nonprofits.

2024 filings • NTEE A • $1M-$5M nonprofits • Source year 2024

Net Margin

85th percentile

48%

Higher net margin than 85% of similar nonprofits.

2024 filings • NTEE A • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

69th percentile

$99,597

Higher top officer pay than 69% of similar nonprofits.

Top officer pay equals 12.7% of source-year revenue.

2024 filings • NTEE A • $1M-$5M nonprofits • Source year 2024

Asset Growth

92nd percentile

113%

Faster asset growth than 92% of similar nonprofits.

2024 filings • NTEE A • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

41st percentile

2.9%

Faster revenue growth than 41% of similar nonprofits.

2024 filings • NTEE A • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets38th percentile

Assets

Up

$1,367,192

Up $726,655 (+113%) from 2023

Net Assets

Up

$1,343,151

Up $705,189 (+111%) from 2023

Liabilities

Up

$24,041

Up $21,466 (+834%) from 2023

Revenue And Expenses
Liabilities / Revenue35th percentileNet Margin85th percentile

Revenue

Up

$781,379

Up $22,080 (+2.9%) from 2023

Expenses

Up

$405,545

Up $109,392 (+37%) from 2023

Net Income

Down

$375,834

Down $87,312 (-19%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth92nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2022: $177,391Liabilities 2022: $2,575Net Assets 2022: $174,8162022Assets 2023: $640,537Liabilities 2023: $2,575Net Assets 2023: $637,9622023Assets 2024: $1,367,192Liabilities 2024: $24,041Net Assets 2024: $1,343,1512024Assets 2025: $1,251,458Liabilities 2025: $41,069Net Assets 2025: $1,210,3892025

Highlighted filing

2024

Assets$1,367,192
Liabilities$24,041
Net Assets$1,343,151
Open 2024 Filing

Operations Trend

Revenue Growth41st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0Revenue 2022: $190,612Expenses 2022: $15,796Net Income 2022: $174,8162022Revenue 2023: $759,299Expenses 2023: $296,153Net Income 2023: $463,1462023Revenue 2024: $781,379Expenses 2024: $405,545Net Income 2024: $375,8342024Revenue 2025: $1,302,091Expenses 2025: $775,190Net Income 2025: $526,9012025

Highlighted filing

2024

Revenue$781,379
Expenses$405,545
Net Income$375,834
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 15, 2025
Return Version
2023v6.0
Gross Receipts
$781,379
Mission and Program Overview

Mission

The w.o.w. Projects core mission is to create space for conversations that cross generational gaps to seed intergenerational understanding.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$170,851$1,322,283▲ $1,151,432
Pledges and Grants Receivable$432,500--
Investments in Publicly Traded Securities$350,000--
Prepaid Expenses and Deferred Charges$7,955--
Accounts Receivable$5,488--
Land, Buildings, and Equipment, Net$1,998$1,199▼ $799
Total Assets$976,442$1,367,192▲ $390,750
Other Assets Total$7,650$43,710▲ $36,060
Liabilities
Accounts Payable and Accrued Expenses$9,125$24,041▲ $14,916
Total Liabilities$9,125$24,041▲ $14,916
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$172,317$980,651▲ $808,334
Net Assets With Donor Restrictions$795,000$362,500▼ $432,500
Total Net Assets Fund Balance$967,317$1,343,151▲ $375,834
Total Liabilities and Net Assets / Fund Balance$976,442$1,367,192▲ $390,750

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$1,199$1,199$2,398
Compensation and Service Providers
Top Officer Pay69th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Marisa LumExecutive DirectorFT$99,597$99,597

Board Members and Trustees

NameTitle
Jade LevineChair
Emily MockDirector
Elizabeth MoySecretary
Emily Chow BluckTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$780,269
Program Service Revenue
$0
Investment Income
$310
Other Revenue
$800
All Other Contributions
$780,269
Change in Net Assets
$375,834
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$204,760
Other Expenses$200,785
Total Fundraising Expense$42,581
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$131,581$18,771$19,218$169,570
Occupancy$119,128$14,891$14,891$148,910
Current Officers, Directors, Trustees, and Key Employees$10,911$10,911$5,455$27,277
Fees for Services Other$15,556$563$468$16,587
Other Expenses$8,884$100$1,304$8,984
Office Expenses$5,168$2,043-$7,211
Other Employee Benefits$5,169$1,077$895$7,141
Fees for Services Accounting-$6,500-$6,500
Conferences and Meetings$706$2,064-$2,770
Travel$891--$891
Depreciation Depletion-$799-$799
Payroll Taxes$559$116$97$772
Insurance--$253$253
Total Functional Expenses$305,129$57,835$42,581$405,545
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Federal income taxes-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 is submitted to the entire board of directors for review and approval.”

Form 990, Part VI, Section B, Line 12C

“The organization annually requires its board members to disclose any potential conflicts of interest.”

Form 990, Part VI, Section B, Line 15A

“The board reviews the compensation rates for the executive director of comparable non-profit arts organizations in new york in its deliberations and decisions on the compensation of the organizations executive director.”

Form 990, Part VI, Section B, Line 19

“The organizations governing documents, conflict of interest policy, and financial statements are available upon request. Financial statements are also available on an independent online charity ratings organizations websites.”

Filing and Contact Details

Filer

Filer Name
The Wow Project Inc
EIN
85-3155239
Phone
9174943936
Address
26 MOTT STREET, NEW YORK, NY 10013

Signing Officer

Name
Marisa Lum
Title
Executive Director
Phone
9174943936
Signed
2025-05-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Marisa Lum
Formed
2021
Legal Domicile
Ny
Voting Board Members
4
Independent Board Members
4
Employees
14
Volunteers
20

Preparer

Firm
Winnie Tam & Co Pc
Address
50 BROAD STREET SUITE 1002, NEW YORK, NY 10004
Preparer
Jessie Tam-moy
Phone
2127854600
Supplemental Narrative

Financial Statement Notes

X 2

“- the w.o.w. Project, inc. Adopted fasb guidance on uncertain income tax positions in its financial statements. The w.o.w. Project, inc. Recognizes the effect of tax positions only when they are more likely than not of being sustained. Management is not aware of any violation of its tax status as an organization exempt from income taxes.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Federal income taxes
IRS990ScheduleD/OtherSecuritiesGrp/Desc0Financial derivatives and other financial products
IRS990ScheduleD/OtherSecuritiesGrp/Desc1Closely-held equity interests
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0- THE W.O.W. PROJECT, INC. ADOPTED FASB GUIDANCE ON UNCERTAIN INCOME TAX POSITIONS IN ITS FINANCIAL STATEMENTS. THE W.O.W. PROJECT, INC. RECOGNIZES THE EFFECT OF TAX POSITIONS ONLY WHEN THEY ARE MORE LIKELY THAN NOT OF BEING SUSTAINED. MANAGEMENT IS NOT AWARE OF ANY VIOLATION OF ITS TAX STATUS AS AN ORGANIZATION EXEMPT FROM INCOME TAXES.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0X 2
IRS990ScheduleD/TotalBookValueLandBuildingsAmt01199
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0FORM 990 IS SUBMITTED TO THE ENTIRE BOARD OF DIRECTORS FOR REVIEW AND APPROVAL.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION ANNUALLY REQUIRES ITS BOARD MEMBERS TO DISCLOSE ANY POTENTIAL CONFLICTS OF INTEREST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE BOARD REVIEWS THE COMPENSATION RATES FOR THE EXECUTIVE DIRECTOR OF COMPARABLE NON-PROFIT ARTS ORGANIZATIONS IN NEW YORK IN ITS DELIBERATIONS AND DECISIONS ON THE COMPENSATION OF THE ORGANIZATIONS EXECUTIVE DIRECTOR.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATIONS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. FINANCIAL STATEMENTS ARE ALSO AVAILABLE ON AN INDEPENDENT ONLINE CHARITY RATINGS ORGANIZATIONS WEBSITES.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section B, Line 19
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IRS990/SignificantNewProgramSrvcInd0false
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IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
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IRS990/TotalFunctionalExpensesGrp/FundraisingAmt042581
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt057835
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0305129
IRS990/TotalFunctionalExpensesGrp/TotalAmt0405545
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IRS990/TotalLiabilitiesEOYAmt024041
IRS990/TotalLiabilitiesGrp/BOYAmt09125
IRS990/TotalLiabilitiesGrp/EOYAmt024041
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IRS990/TotalProgramServiceExpensesAmt0305129
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IRS990/TotalRevenueGrp/ExclusionAmt0310
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0800
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0781379
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IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01367192
IRS990/TravelGrp/ProgramServicesAmt0891
IRS990/TravelGrp/TotalAmt0891
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt026 MOTT STREET
IRS990/USAddress/CityNm0NEW YORK
IRS990/USAddress/StateAbbreviationCd0NY
IRS990/USAddress/ZIPCd010013
IRS990/VotingMembersGoverningBodyCnt04
IRS990/VotingMembersIndependentCnt04
IRS990/WebsiteAddressTxt0WWW.WOWPROJECTNYC.ORG
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0MARISA LUM
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum09174943936
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0THE WOW PROJECT INC
ReturnHeader/Filer/BusinessNameControlTxt0WOWP
ReturnHeader/Filer/EIN0853155239
ReturnHeader/Filer/PhoneNum09174943936
ReturnHeader/Filer/USAddress/AddressLine1Txt026 MOTT STREET
ReturnHeader/Filer/USAddress/CityNm0NEW YORK
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NY
ReturnHeader/Filer/USAddress/ZIPCd010013
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0133777972
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WINNIE TAM & CO PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt050 BROAD STREET SUITE 1002
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0NEW YORK
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd010004
ReturnHeader/PreparerPersonGrp/PhoneNum02127854600
ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-15
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JESSIE TAM-MOY
ReturnHeader/ReturnTs02025-05-15T02:52:40-00:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-07-01
ReturnHeader/TaxPeriodEndDt02024-06-30
ReturnHeader/TaxYr02023

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,367,192
Liabilities
$24,041
Net assets
$1,343,151
Revenue
$781,379
Expenses
$405,545
Net income
$375,834
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$1.25$0.04$1.21$1.30$0.78$0.53
2024Detailed filing. Detailed filing data is available for this year.$1.37$0.02$1.34$0.78$0.41$0.38
2023Detailed filing. Detailed filing data is available for this year.$0.64$0.00$0.64$0.76$0.30$0.46
2022Detailed filing. Detailed filing data is available for this year.$0.18$0.00$0.17$0.19$0.02$0.17