Civic Intelligence

The W O W Project Inc.

990 • Fiscal year 2023 • EIN 85-3155239

Jul 01, 2022 to Jun 30, 2023 • Filed on May 22, 2025

Organization ProfileWWW.WOWPROJECTNYC.ORG
26 Mott StreetNew York, NY 10013

(917) 494-3936

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

26th percentile

0.00x

Higher debt load relative to assets than 26% of similar nonprofits.

2023 filings • NTEE A • $1M-$5M nonprofits • Source year 2023

Liabilities / Revenue

19th percentile

0.00x

Higher debt load relative to revenue than 19% of similar nonprofits.

2023 filings • NTEE A • $1M-$5M nonprofits • Source year 2023

Net Margin

91st percentile

61%

Higher net margin than 91% of similar nonprofits.

2023 filings • NTEE A • $1M-$5M nonprofits • Source year 2023

Top Officer Pay

41st percentile

$20,000

Higher top officer pay than 41% of similar nonprofits.

Top officer pay equals 2.6% of source-year revenue.

2023 filings • NTEE A • $1M-$5M nonprofits • Source year 2023

Asset Growth

96th percentile

261%

Faster asset growth than 96% of similar nonprofits.

2023 filings • NTEE A • $1M-$5M nonprofits • Annualized from 2022 to 2023

Revenue Growth

96th percentile

298%

Faster revenue growth than 96% of similar nonprofits.

2023 filings • NTEE A • $1M-$5M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets26th percentile

Assets

Up

$640,537

Up $463,146 (+261%) from 2022

Net Assets

Up

$637,962

Up $463,146 (+265%) from 2022

Liabilities

Flat

$2,575

Flat from 2022

Revenue And Expenses
Liabilities / Revenue19th percentileNet Margin91st percentile

Revenue

Up

$759,299

Up $568,687 (+298%) from 2022

Expenses

Up

$296,153

Up $280,357 (+1775%) from 2022

Net Income

Up

$463,146

Up $288,330 (+165%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth96th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2022: $177,391Liabilities 2022: $2,575Net Assets 2022: $174,8162022Assets 2023: $640,537Liabilities 2023: $2,575Net Assets 2023: $637,9622023Assets 2024: $1,367,192Liabilities 2024: $24,041Net Assets 2024: $1,343,1512024Assets 2025: $1,251,458Liabilities 2025: $41,069Net Assets 2025: $1,210,3892025

Highlighted filing

2023

Assets$640,537
Liabilities$2,575
Net Assets$637,962
Open 2023 Filing

Operations Trend

Revenue Growth96th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0Revenue 2022: $190,612Expenses 2022: $15,796Net Income 2022: $174,8162022Revenue 2023: $759,299Expenses 2023: $296,153Net Income 2023: $463,1462023Revenue 2024: $781,379Expenses 2024: $405,545Net Income 2024: $375,8342024Revenue 2025: $1,302,091Expenses 2025: $775,190Net Income 2025: $526,9012025

Highlighted filing

2023

Revenue$759,299
Expenses$296,153
Net Income$463,146
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2022 to Jun 30, 2023
Signed
May 22, 2025
Return Version
2022v5.0
Gross Receipts
$1,089,470
Mission and Program Overview

Mission

The w.o.w. Projects core mission is to create space for conversations that cross generational gaps to seed intergenerational understanding.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$109,218$432,500▲ $323,282
Investments in Publicly Traded Securities-$350,000-
Cash and Non-Interest-Bearing Accounts$68,173$170,851▲ $102,678
Prepaid Expenses and Deferred Charges-$7,955-
Accounts Receivable-$5,488-
Land, Buildings, and Equipment, Net-$1,998-
Total Assets$177,391$976,442▲ $799,051
Other Assets Total-$7,650-
Liabilities
Accounts Payable and Accrued Expenses$2,575$9,125▲ $6,550
Total Liabilities$2,575$9,125▲ $6,550
Net Assets / Fund Balance
Net Assets With Donor Restrictions$139,959$795,000▲ $655,041
Net Assets Without Donor Restrictions$34,857$172,317▲ $137,460
Total Net Assets Fund Balance$174,816$967,317▲ $792,501
Total Liabilities and Net Assets / Fund Balance$177,391$976,442▲ $799,051

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$1,998$400$2,398
Compensation and Service Providers
Top Officer Pay41st percentile

Employees

NameTitleFull / Part TimeOtherTotal
Marisa LumExecutive DirectorFT$20,000$20,000

Board Members and Trustees

NameTitle
Jade LevineChair
Emily MockDirector
Elizabeth MoySecretary
Emily Chow BluckTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,078,677
Program Service Revenue
$0
Investment Income
$5,488
Other Revenue
$-1,946
All Other Contributions
$1,058,167
Change in Net Assets
$792,501

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,082,219
Total Revenue per Audited Statements
$1,082,219
Total Revenue per Form 990
$1,082,219
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$147,895
Salaries, Compensation, and Employee Benefits$141,823
Total Fundraising Expense$53,875
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$27,907$27,907$13,954$69,768
Other Salaries and Wages$43,146$5,335$13,629$62,110
Occupancy$49,589$6,199$6,199$61,987
Fees for Services Other$10,625$16,959$7,538$35,122
Office Expenses$5,811$10,197-$16,008
Payroll Taxes$5,358$2,507$2,080$9,945
Fees for Services Accounting-$6,500-$6,500
Conferences and Meetings$1,030$2,977-$4,007
Other Expenses$2,000$125$2,000$4,000
Travel$898--$898
All Other Expenses-$837-$837
Insurance--$748$748
Depreciation Depletion-$400-$400
Total Functional Expenses$155,900$79,943$53,875$289,718

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$289,718
Total Expenses per Audited Statements$289,718
Total Expenses per Form 990$289,718
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$7,251
Fundraising Gross Income$5,305
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
7th Anniversary$10,195$3,880-$3,880
6th Anniversary$6,444$1,425-$1,425
Total Events$25,815$5,305$7,251$-1,946
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Federal income taxes-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 is submitted to the entire board of directors for review and approval.”

Form 990, Part VI, Section B, Line 12C

“The organization annually requires its board members to disclose any potential conflicts of interest.”

Form 990, Part VI, Section B, Line 15A

“The board reviews the compensation rates for the executive director of comparable non-profit arts organizations in new york in its deliberations and decisions on the compensation of the organizations executive director.”

Form 990, Part VI, Section B, Line 19

“The organizations governing documents, conflict of interest policy, and financial statements are available upon request. Financial statements are also available on an independent online charity ratings organizations websites.”

Filing and Contact Details

Filer

Filer Name
The Wow Project Inc
EIN
85-3155239
Phone
9174943936
Address
26 MOTT STREET, NEW YORK, NY 10013

Signing Officer

Name
Marisa Lum
Title
Executive Director
Phone
9174943936
Signed
2025-05-22
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Marisa Lum
Formed
2021
Legal Domicile
Ny
Voting Board Members
4
Independent Board Members
4
Employees
0
Volunteers
4

Preparer

Firm
Winnie Tam & Co Pc
Address
50 BROAD STREET SUITE 1002, NEW YORK, NY 10004
Preparer
Jessie Tam-moy
Phone
2127854600
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Fees for services - other of 35,122 consists of organizational strategy consultant 12,825 payroll processing fees 12,731 interns 3,000 annual report designer 4,000 other consultants 2,566.”

Financial Statement Notes

X 2

“- the w.o.w. Project inc. Adopted fasb guidance on uncertain income tax positions in its financial statements. The w.o.w. Project inc. Recognizes the effect of tax positions only when they are more likely than not of being sustained. Management is not aware of any violation of its tax status as an organization exempt from income taxes.”

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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0- THE W.O.W. PROJECT INC. ADOPTED FASB GUIDANCE ON UNCERTAIN INCOME TAX POSITIONS IN ITS FINANCIAL STATEMENTS. THE W.O.W. PROJECT INC. RECOGNIZES THE EFFECT OF TAX POSITIONS ONLY WHEN THEY ARE MORE LIKELY THAN NOT OF BEING SUSTAINED. MANAGEMENT IS NOT AWARE OF ANY VIOLATION OF ITS TAX STATUS AS AN ORGANIZATION EXEMPT FROM INCOME TAXES.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0FORM 990 IS SUBMITTED TO THE ENTIRE BOARD OF DIRECTORS FOR REVIEW AND APPROVAL.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION ANNUALLY REQUIRES ITS BOARD MEMBERS TO DISCLOSE ANY POTENTIAL CONFLICTS OF INTEREST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE BOARD REVIEWS THE COMPENSATION RATES FOR THE EXECUTIVE DIRECTOR OF COMPARABLE NON-PROFIT ARTS ORGANIZATIONS IN NEW YORK IN ITS DELIBERATIONS AND DECISIONS ON THE COMPENSATION OF THE ORGANIZATIONS EXECUTIVE DIRECTOR.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATIONS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. FINANCIAL STATEMENTS ARE ALSO AVAILABLE ON AN INDEPENDENT ONLINE CHARITY RATINGS ORGANIZATIONS WEBSITES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4FEES FOR SERVICES - OTHER OF 35,122 CONSISTS OF ORGANIZATIONAL STRATEGY CONSULTANT 12,825 PAYROLL PROCESSING FEES 12,731 INTERNS 3,000 ANNUAL REPORT DESIGNER 4,000 OTHER CONSULTANTS 2,566.
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0MARISA LUM
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum09174943936
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-22
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0THE WOW PROJECT INC
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ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WINNIE TAM & CO PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt050 BROAD STREET SUITE 1002
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0NEW YORK
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd010004
ReturnHeader/PreparerPersonGrp/PhoneNum02127854600
ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-22
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JESSIE TAM-MOY
ReturnHeader/ReturnTs02025-05-22T05:08:29-00:00

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$640,537
Liabilities
$2,575
Net assets
$637,962
Revenue
$759,299
Expenses
$296,153
Net income
$463,146
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$1.25$0.04$1.21$1.30$0.78$0.53
2024Detailed filing. Detailed filing data is available for this year.$1.37$0.02$1.34$0.78$0.41$0.38
2023Detailed filing. Detailed filing data is available for this year.$0.64$0.00$0.64$0.76$0.30$0.46
2022Detailed filing. Detailed filing data is available for this year.$0.18$0.00$0.17$0.19$0.02$0.17