Civic Intelligence

The W O W Project Inc.

EIN 85-3155239 • 501(c)3 • New York, NY

Pub. 78 EligibleNTEE A01

Profile

Create space for conversations

26 Mott StreetNew York, NY 10013

www.wowprojectnyc.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

58th percentile

0.04x

Higher debt load relative to assets than 58% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

57th percentile

0.04x

Higher debt load relative to revenue than 57% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

10th percentile

-35%

Higher net margin than 10% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

94th percentile

100%

Faster asset growth than 94% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2022 to 2024

Revenue Growth

92nd percentile

107%

Faster revenue growth than 92% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets58th percentile

Assets

Down

$1,251,458

Down $115,734 (-8.5%) from 2024

Liabilities

Up

$41,069

Up $17,028 (+71%) from 2024

Net Assets

Down

$1,210,389

Down $132,762 (-9.9%) from 2024

Operations
Liabilities / Revenue57th percentileNet Margin10th percentile

Revenue

Up

$1,302,091

Up $520,712 (+67%) from 2024

Expenses

Up

$775,190

Up $369,645 (+91%) from 2024

Net Income

Up

$526,901

Up $151,067 (+40%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth94th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2022: $177,391Liabilities 2022: $2,575Net Assets 2022: $174,8162022Assets 2023: $640,537Liabilities 2023: $2,575Net Assets 2023: $637,9622023Assets 2024: $1,367,192Liabilities 2024: $24,041Net Assets 2024: $1,343,1512024Assets 2025: $1,251,458Liabilities 2025: $41,069Net Assets 2025: $1,210,3892025

Highlighted filing

2025

Assets$1,251,458
Liabilities$41,069
Net Assets$1,210,389
Open 2025 Filing

Operations Trend

Revenue Growth92nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0Revenue 2022: $190,612Expenses 2022: $15,796Net Income 2022: $174,8162022Revenue 2023: $759,299Expenses 2023: $296,153Net Income 2023: $463,1462023Revenue 2024: $781,379Expenses 2024: $405,545Net Income 2024: $375,8342024Revenue 2025: $1,302,091Expenses 2025: $775,190Net Income 2025: $526,9012025

Highlighted filing

2025

Revenue$1,302,091
Expenses$775,190
Net Income$526,901
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,251,458
Liabilities
$41,069
Net assets
$1,210,389
Revenue
$1,302,091
Expenses
$775,190
Net income
$526,901
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$1.25$0.04$1.21$1.30$0.78$0.53
2024Detailed filing. Detailed filing data is available for this year.$1.37$0.02$1.34$0.78$0.41$0.38
2023Detailed filing. Detailed filing data is available for this year.$0.64$0.00$0.64$0.76$0.30$0.46
2022Detailed filing. Detailed filing data is available for this year.$0.18$0.00$0.17$0.19$0.02$0.17
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Mar 31, 2026
Return Version
2024v5.2
Gross Receipts
$1,302,091
Mission and Program Overview

Mission

Create space for conversations

The w.o.w. Projects core mission is to create space for conversations that cross generational gaps to seed intergenerational understanding.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$624,963$506,740▼ $118,223
Investments in Publicly Traded Securities-$478,355-
Pledges and Grants Receivable$25,000$200,000▲ $175,000
Prepaid Expenses and Deferred Charges$12,409--
Accounts Receivable-$3,526-
Land, Buildings, and Equipment, Net$1,199$2,212▲ $1,013
Total Assets$712,196$1,251,458▲ $539,262
Other Assets Total$48,625$60,625▲ $12,000
Liabilities
Accounts Payable and Accrued Expenses$28,708$41,069▲ $12,361
Total Liabilities$28,708$41,069▲ $12,361
Net Assets / Fund Balance
Net Assets With Donor Restrictions$475,000$980,500▲ $505,500
Net Assets Without Donor Restrictions$208,488$229,889▲ $21,401
Total Net Assets Fund Balance$683,488$1,210,389▲ $526,901
Total Liabilities and Net Assets / Fund Balance$712,196$1,251,458▲ $539,262

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$2,212$2,361$4,573
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Marisa LumExecutive DirectorFT$112,309$11,385$123,694
Di WangDeputy DirectorFT$87,986$11,322$99,308

Board Members and Trustees

NameTitle
Emily Chow BluckBoard Chair
Jade LevineFormer Chair
Emily MockDirector
Elizabeth MoySecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$1,295,211
Program Service Revenue
$0
Investment Income
$6,880
Other Revenue
$0
All Other Contributions
$1,295,211
Change in Net Assets
$526,901

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,302,091
Revenue Not Reported on Form 990
$4,416
Total Revenue per Audited Statements
$1,306,507
Total Revenue per Form 990
$1,302,091
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$470,821
Other Expenses$304,369
Total Fundraising Expense$194,172
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$58,582$68,740$95,313$222,635
Other Salaries and Wages$131,855$4,596$16,065$152,516
Occupancy$75,590$29,109$44,209$148,908
Fees for Services Other$83,753$603$1,724$86,080
Other Employee Benefits$31,259$12,038$18,282$61,579
Payroll Taxes$17,306$6,664$10,121$34,091
Office Expenses$25,148$2,198$5,234$32,580
Fees for Services Accounting-$11,212-$11,212
Other Expenses$3,685$1,594$2,156$7,435
Travel$3,269--$3,269
Conferences and Meetings$1,986$108$163$2,257
Insurance$957$368$560$1,885
Depreciation Depletion$590$227$345$1,162
Total Functional Expenses$443,561$137,457$194,172$775,190

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$779,606
Expenses per Audited Statements$775,190
Total Expenses per Form 990$775,190
Expenses Not Reported on Form 990$4,416
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Federal income taxes-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 is submitted to the entire board of directors for review and approval.”

Form 990, Part VI, Section B, Line 12C

“The organization annually requires its board members to disclose any potential conflicts of interest.”

Form 990, Part VI, Section B, Line 15A

“The board reviews the compensation rates for the executive director of comparable non-profit arts organizations in new york in its deliberations and decisions on the compensation of the organizations executive director.”

Form 990, Part VI, Section B, Line 19

“The organizations governing documents, conflict of interest policy, and financial statements are available upon request. Financial statements are also available on an independent online charity ratings organizations websites.”

Filing and Contact Details

Filer

Filer Name
The Wow Project Inc
EIN
85-3155239
Phone
9174943936
Address
26 MOTT STREET, NEW YORK, NY 10013

Signing Officer

Name
Marisa Lum
Title
Executive Director
Phone
9174943936
Signed
2026-03-31
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Marisa Lum
Formed
2021
Legal Domicile
Ny
Voting Board Members
3
Independent Board Members
3
Employees
13
Volunteers
24

Preparer

Firm
Winnie Tam & Co Pc
Address
50 BROAD STREET SUITE 1002, NEW YORK, NY 10004
Preparer
Jessie Tam-moy
Phone
2127854600
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Fees for services other payroll processing 3,085 designers illustrators 3,175 honorarium 18,338 stipends 5,500 rrr consultants 15,253 photographers and videographers 6,149 operations consultants 3,498 youth coordinators 3,000 program coordinators 6,541 program managers 1,708 rootwork consultant 6,000 other consultants 13,833 total of 86,080.”

Financial Statement Notes

X 2

“- the w.o.w. Project inc. Adopted financial accounting standards board fasb guidance on uncertain income tax positions in its financial statements. The w.o.w. Project inc. Recognizes the effect of tax positions only when they are more likely than not of being sustained. Management is not aware of any violation of its tax status as an organization exempt from income taxes.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990ScheduleA/First5Years170Ind0X
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt01295211
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt0812618
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt01076731
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt0186812
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt03371372
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt06880
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt0310
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt05488
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt012678
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.00000
IRS990ScheduleA/PublicSupportTotal170Amt03371372
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt01295211
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt0812618
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt01076731
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0186812
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt03371372
IRS990ScheduleA/TotalSupportAmt03384050
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
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IRS990ScheduleD/DonatedServicesAndUseFcltsAmt04416
IRS990ScheduleD/DonatedServicesUseFcltsAmt04416
IRS990ScheduleD/EquipmentGrp/BookValueAmt02212
IRS990ScheduleD/EquipmentGrp/DepreciationAmt02361
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt04573
IRS990ScheduleD/ExpensesNotReportedAmt04416
IRS990ScheduleD/ExpensesSubtotalAmt0775190
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/InclEscrowCustodialAcctLiabInd0false
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Federal income taxes
IRS990ScheduleD/OtherSecuritiesGrp/Desc0Financial derivatives and other financial products
IRS990ScheduleD/OtherSecuritiesGrp/Desc1Closely-held equity interests
IRS990ScheduleD/RevenueNotReportedAmt04416
IRS990ScheduleD/RevenueSubtotalAmt01302091
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0- THE W.O.W. PROJECT INC. ADOPTED FINANCIAL ACCOUNTING STANDARDS BOARD FASB GUIDANCE ON UNCERTAIN INCOME TAX POSITIONS IN ITS FINANCIAL STATEMENTS. THE W.O.W. PROJECT INC. RECOGNIZES THE EFFECT OF TAX POSITIONS ONLY WHEN THEY ARE MORE LIKELY THAN NOT OF BEING SUSTAINED. MANAGEMENT IS NOT AWARE OF ANY VIOLATION OF ITS TAX STATUS AS AN ORGANIZATION EXEMPT FROM INCOME TAXES.
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IRS990ScheduleD/TotalExpensesPerForm990Amt0775190
IRS990ScheduleD/TotalRevenuePerForm990Amt01302091
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt01306507
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt0779606
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IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0FORM 990 IS SUBMITTED TO THE ENTIRE BOARD OF DIRECTORS FOR REVIEW AND APPROVAL.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION ANNUALLY REQUIRES ITS BOARD MEMBERS TO DISCLOSE ANY POTENTIAL CONFLICTS OF INTEREST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE BOARD REVIEWS THE COMPENSATION RATES FOR THE EXECUTIVE DIRECTOR OF COMPARABLE NON-PROFIT ARTS ORGANIZATIONS IN NEW YORK IN ITS DELIBERATIONS AND DECISIONS ON THE COMPENSATION OF THE ORGANIZATIONS EXECUTIVE DIRECTOR.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATIONS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. FINANCIAL STATEMENTS ARE ALSO AVAILABLE ON AN INDEPENDENT ONLINE CHARITY RATINGS ORGANIZATIONS WEBSITES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4FEES FOR SERVICES OTHER PAYROLL PROCESSING 3,085 DESIGNERS ILLUSTRATORS 3,175 HONORARIUM 18,338 STIPENDS 5,500 RRR CONSULTANTS 15,253 PHOTOGRAPHERS AND VIDEOGRAPHERS 6,149 OPERATIONS CONSULTANTS 3,498 YOUTH COORDINATORS 3,000 PROGRAM COORDINATORS 6,541 PROGRAM MANAGERS 1,708 ROOTWORK CONSULTANT 6,000 OTHER CONSULTANTS 13,833 TOTAL OF 86,080.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section B, Line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part IX, Line 11g
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IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
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IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TotalAssetsEOYAmt01251458
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IRS990/TotalAssetsGrp/EOYAmt01251458
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IRS990/TotalContributionsAmt01295211
IRS990/TotalEmployeeCnt013
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0137457
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0443561
IRS990/TotalFunctionalExpensesGrp/TotalAmt0775190
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt028708
IRS990/TotalLiabilitiesEOYAmt041069
IRS990/TotalLiabilitiesGrp/BOYAmt028708
IRS990/TotalLiabilitiesGrp/EOYAmt041069
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0683488
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt01210389
IRS990/TotalOtherCompensationAmt022707
IRS990/TotalProgramServiceExpensesAmt0443561
IRS990/TotalReportableCompFromOrgAmt0200295
IRS990/TotalRevenueGrp/ExclusionAmt06880
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01302091
IRS990/TotalVolunteersCnt024
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0712196
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01251458
IRS990/TravelGrp/ProgramServicesAmt03269
IRS990/TravelGrp/TotalAmt03269
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt026 MOTT STREET
IRS990/USAddress/CityNm0NEW YORK
IRS990/USAddress/StateAbbreviationCd0NY
IRS990/USAddress/ZIPCd010013
IRS990/VotingMembersGoverningBodyCnt03
IRS990/VotingMembersIndependentCnt03
IRS990/WebsiteAddressTxt0WWW.WOWPROJECTNYC.ORG
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0MARISA LUM
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum09174943936
ReturnHeader/BusinessOfficerGrp/SignatureDt02026-03-31
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0THE WOW PROJECT INC
ReturnHeader/Filer/BusinessNameControlTxt0WOWP
ReturnHeader/Filer/EIN0853155239
ReturnHeader/Filer/PhoneNum09174943936
ReturnHeader/Filer/USAddress/AddressLine1Txt026 MOTT STREET
ReturnHeader/Filer/USAddress/CityNm0NEW YORK
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NY
ReturnHeader/Filer/USAddress/ZIPCd010013
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0133777972
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WINNIE TAM & CO PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt050 BROAD STREET SUITE 1002
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0NEW YORK
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd010004
ReturnHeader/PreparerPersonGrp/PhoneNum02127854600
ReturnHeader/PreparerPersonGrp/PreparationDt02026-03-31
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JESSIE TAM-MOY
ReturnHeader/ReturnTs02026-03-31T01:32:45-00:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-07-01
ReturnHeader/TaxPeriodEndDt02025-06-30
ReturnHeader/TaxYr02024

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