Civic Intelligence

Tourism Diversity Matters

990 • Fiscal year 2024 • EIN 85-1865059

Jan 01, 2024 to Dec 31, 2024 • Filed on Apr 20, 2026

Organization Profile
680 Commerce Dr 220Woodbury, MN 55125

(651) 275-1370

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

95th percentile

0.97x

Higher debt load relative to assets than 95% of similar nonprofits.

2024 filings • <$500k nonprofits • Source year 2024

Liabilities / Revenue

87th percentile

0.17x

Higher debt load relative to revenue than 87% of similar nonprofits.

2024 filings • <$500k nonprofits • Source year 2024

Net Margin

25th percentile

-15%

Higher net margin than 25% of similar nonprofits.

2024 filings • <$500k nonprofits • Source year 2024

Top Officer Pay

99th percentile

$160,000

Higher top officer pay than 99% of similar nonprofits.

Top officer pay equals 45.0% of source-year revenue.

2024 filings • <$500k nonprofits • Source year 2024

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Balance Sheet
Liabilities / Assets95th percentile

Assets

$62,383

No earlier filing loaded for comparison.

Net Assets

$1,571

No earlier filing loaded for comparison.

Liabilities

$60,812

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / Revenue87th percentileNet Margin25th percentile

Revenue

$355,683

No earlier filing loaded for comparison.

Expenses

$407,732

No earlier filing loaded for comparison.

Net Income

-$52,049

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset GrowthScore unavailable

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$80K$60K$40K$20K$0Assets 2024: $62,383Liabilities 2024: $60,812Net Assets 2024: $1,5712024

Highlighted filing

2024

Assets$62,383
Liabilities$60,812
Net Assets$1,571
Open 2024 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$600K$400K$200K$0-$200KRevenue 2024: $355,683Expenses 2024: $407,732Net Income 2024: -$52,0492024

Highlighted filing

2024

Revenue$355,683
Expenses$407,732
Net Income-$52,049
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Apr 20, 2026
Return Version
2024v5.0
Gross Receipts
$355,683
Mission and Program Overview

Mission

Address the blind spots of ethnic disparities and provide decision-makers in the tourism and events industry access, resources, and tactics to develop more effective diversity & inclusion strategies that will engage and retain a diverse workforce.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$58,001$49,208▼ $8,793
Accounts Receivable-$13,175-
Total Assets$58,001$62,383▲ $4,382
Liabilities
Accounts Payable and Accrued Expenses$3,882$50,812▲ $46,930
Deferred Revenue-$10,000-
Total Liabilities$3,882$60,812▲ $56,930
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$54,119$1,571▼ $52,548
Total Net Assets Fund Balance$54,119$1,571▼ $52,548
Total Liabilities and Net Assets / Fund Balance$58,001$62,383▲ $4,382
Compensation and Service Providers
Top Officer Pay99th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Hattie HillInterium CEOFT$160,000$160,000

Board Members and Trustees

NameTitle
Adam BurkeBoard Chair
Leah SmileyVice Chair
Elliott FergusonFounding CHA
Sherrif KaramatGoverance Ch
Lynette MontoyaSecretary
Stacy RitterTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$355,675
Program Service Revenue
$0
Investment Income
$8
Other Revenue
$0
All Other Contributions
$355,675
Change in Net Assets
$-52,049
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$407,732
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Accounting$136,451--$136,451
Travel$33,800--$33,800
Other Expenses$7,162--$7,162
Office Expenses$1,166--$1,166
Advertising$48--$48
Total Functional Expenses$407,732$0$0$407,732
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“No review was or will be conducted.”

Form 990, Page 6, Part VI, Line 19

“No documents available to the public”

Filing and Contact Details

Filer

Filer Name
Tourism Diversity Matters
EIN
85-1865059
Phone
6512751370
Address
680 COMMERCE DR 220, WOODBURY, MN 55125

Signing Officer

Name
Adam Burke
Title
Board Chair
Phone
6105247002
Signed
2026-04-20
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Adam Burke
Formed
2020
Legal Domicile
Mn
Voting Board Members
34
Independent Board Members
34
Employees
2

Preparer

Firm
Griffin & Von Urff LLC
Address
623 N POTTSTOWN PIKE H, EXTON, PA 19341
Preparer
Herbert Von Urff CPA
Phone
6105247002
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“Address the blind spots of ethnic disparities and provide decision-makers in the tourism and events industry access, resources, and tactics to develop more effective diversity & inclusion strategies that will engage and retain a diverse workforce.”

Form 990, Part XI, Line 9

“Book / tax depreciation difference -499”

Raw XML Appendix279 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt4SECRETARY
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IRS990/FormationYr02020
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IRS990/GoverningBodyVotingMembersCnt034
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IRS990/GrossReceiptsAmt0355683
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IRS990/IndependentVotingMemberCnt034
IRS990/IndivRcvdGreaterThan100KCnt01
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1NO REVIEW WAS OR WILL BE CONDUCTED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2NO DOCUMENTS AVAILABLE TO THE PUBLIC
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3BOOK / TAX DEPRECIATION DIFFERENCE -499
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 19
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
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ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0BOARD CHAIR
ReturnHeader/BusinessOfficerGrp/PhoneNum06105247002
ReturnHeader/BusinessOfficerGrp/SignatureDt02026-04-20
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0TOURISM DIVERSITY MATTERS
ReturnHeader/Filer/BusinessNameControlTxt0TOUR
ReturnHeader/Filer/EIN0851865059
ReturnHeader/Filer/PhoneNum06512751370
ReturnHeader/Filer/USAddress/AddressLine1Txt0680 COMMERCE DR 220
ReturnHeader/Filer/USAddress/CityNm0WOODBURY
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MN
ReturnHeader/Filer/USAddress/ZIPCd055125
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ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0550813679
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0623 N POTTSTOWN PIKE H
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0EXTON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0PA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd019341
ReturnHeader/PreparerPersonGrp/PhoneNum06105247002
ReturnHeader/PreparerPersonGrp/PreparationDt02026-04-23
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0HERBERT VON URFF CPA
ReturnHeader/ReturnTs02026-04-23T09:32:16-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$62,383
Liabilities
$60,812
Net assets
$1,571
Revenue
$355,683
Expenses
$407,732
Net income
-$52,049
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.62$0.61$0.02$3.56$4.08$0.52