Civic Intelligence

This Stuff Matters

990 • Fiscal year 2024 • EIN 85-1197853

Jan 01, 2024 to Dec 31, 2024 • Filed on Jun 25, 2025

Organization ProfileWWW.THISSTUFFMATTERS.NET
1271 Boone Hall DrPowder Springs, GA 30127

(404) 934-1325

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

56th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

57th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

30th percentile

-7.0%

Higher net margin than 30% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

79th percentile

$0

Higher top officer pay than 79% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

26th percentile

-18%

Faster asset growth than 26% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

25th percentile

-20%

Faster revenue growth than 25% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets56th percentile

Assets

Down

$58,511

Down $12,625 (-18%) from 2023

Net Assets

Down

$58,511

Down $12,625 (-18%) from 2023

Liabilities

Flat

$0

Flat from 2023

Revenue And Expenses
Liabilities / Revenue57th percentileNet Margin30th percentile

Revenue

Down

$180,390

Down $44,062 (-20%) from 2023

Expenses

Up

$193,015

Up $14,388 (+8.1%) from 2023

Net Income

Down

-$12,625

Down $58,450 (-128%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth26th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$80K$60K$40K$20K$0Assets 2022: $20,288Liabilities 2022: $0Net Assets 2022: $20,2882022Assets 2023: $71,136Liabilities 2023: $0Net Assets 2023: $71,1362023Assets 2024: $58,511Liabilities 2024: $0Net Assets 2024: $58,5112024

Highlighted filing

2024

Assets$58,511
Liabilities$0
Net Assets$58,511
Open 2024 Filing

Operations Trend

Revenue Growth25th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$300K$200K$100K$0-$100KRevenue 2022: $172,274Expenses 2022: $151,986Net Income 2022: $20,2882022Revenue 2023: $224,452Expenses 2023: $178,627Net Income 2023: $45,8252023Revenue 2024: $180,390Expenses 2024: $193,015Net Income 2024: -$12,6252024

Highlighted filing

2024

Revenue$180,390
Expenses$193,015
Net Income-$12,625
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jun 25, 2025
Return Version
2024v5.0
Gross Receipts
$180,390
Mission and Program Overview

Mission

This stuff matters' mission is to help people find peace and hope in god's love and wisdom through the use of media.we use inspirational short radio spots to connect god's truth and wisdom to people's lives. As we inspire life and culture change, we seek to build relationships with people online through our website and other media portals. We will teach and equip people to the end that they will flourish in every way in their relationship with god through our savior jesus christ.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$71,136$58,511▼ $12,625
Total Assets$71,136$58,511▼ $12,625
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$71,136$58,511▼ $12,625
Total Net Assets Fund Balance$71,136$58,511▼ $12,625
Total Liabilities and Net Assets / Fund Balance$71,136$58,511▼ $12,625
Compensation and Service Providers
Top Officer Pay79th percentile

Board Members and Trustees

NameTitle
Tom GrayChairman
Ruth GuerrierDirector
Dennis GomezSecretary
Steve DefrancescoTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$180,390
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$180,390
Change in Net Assets
$-12,625
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$193,015
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$163,806--$163,806
Fees for Services Other$15,083--$15,083
Office Expenses$10,975$2,324-$13,299
Insurance-$827-$827
Total Functional Expenses$189,864$3,151$0$193,015
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“No review was or will be conducted.”

Form 990, Page 6, Part VI, Line 19

“No documents available to the public”

Filing and Contact Details

Filer

Filer Name
This Stuff Matters
EIN
85-1197853
Phone
4049341325
Address
1271 BOONE HALL DR, POWDER SPRINGS, GA 30127

Signing Officer

Name
Ruth Guerrier
Title
Director
Phone
4049341325
Signed
2025-06-25
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Tom Gray
Legal Domicile
Ga
Voting Board Members
7
Independent Board Members
7
Employees
0

Preparer

Firm
Cumberland Financial Group Inc
Address
445 MANGET ST SUITE 200, MARIETTA, GA 30060
Preparer
Jared Chambers Ea
Phone
6785813292
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“This stuff matters' mission is to help people find peace and hope in god's love and wisdom through the use of media.we use inspirational short radio spots to connect god's truth and wisdom to people's lives. As we inspire life and culture change, we seek to build relationships with people online through our website and other media portals. We will teach and equip people to the end that they will flourish in every way in their relationship with god through our savior jesus christ.”

Form 990, Part XI, Line 9

“PRIOR YEAR ADJ 0”

Raw XML Appendix250 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0THIS STUFF MATTERS' MISSION IS TO HELP PEOPLE FIND PEACE AND HOPE IN GOD'S LOVE AND WISDOM THROUGH THE USE OF MEDIA.WE USE INSPIRATIONAL SHORT RADIO SPOTS TO CONNECT GOD'S TRUTH AND WISDOM TO PEOPLE'S LIVES. AS WE INSPIRE LIFE AND CULTURE CHANGE, WE SEEK TO BUILD RELATIONSHIPS WITH PEOPLE ONLINE THROUGH OUR WEBSITE AND OTHER MEDIA PORTALS. WE WILL TEACH AND EQUIP PEOPLE TO THE END THAT THEY WILL FLOURISH IN EVERY WAY IN THEIR RELATIONSHIP WITH GOD THROUGH OUR SAVIOR JESUS CHRIST.
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IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingCashInd0X
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THIS STUFF MATTERS' MISSION IS TO HELP PEOPLE FIND PEACE AND HOPE IN GOD'S LOVE AND WISDOM THROUGH THE USE OF MEDIA.WE USE INSPIRATIONAL SHORT RADIO SPOTS TO CONNECT GOD'S TRUTH AND WISDOM TO PEOPLE'S LIVES. AS WE INSPIRE LIFE AND CULTURE CHANGE, WE SEEK TO BUILD RELATIONSHIPS WITH PEOPLE ONLINE THROUGH OUR WEBSITE AND OTHER MEDIA PORTALS. WE WILL TEACH AND EQUIP PEOPLE TO THE END THAT THEY WILL FLOURISH IN EVERY WAY IN THEIR RELATIONSHIP WITH GOD THROUGH OUR SAVIOR JESUS CHRIST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1NO REVIEW WAS OR WILL BE CONDUCTED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2NO DOCUMENTS AVAILABLE TO THE PUBLIC
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3PRIOR YEAR ADJ 0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART XI, LINE 9
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
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ReturnHeader/BusinessOfficerGrp/PersonNm0RUTH GUERRIER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum04049341325
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-06-25
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0THIS STUFF MATTERS
ReturnHeader/Filer/BusinessNameControlTxt0THIS
ReturnHeader/Filer/EIN0851197853
ReturnHeader/Filer/PhoneNum04049341325
ReturnHeader/Filer/USAddress/AddressLine1Txt01271 BOONE HALL DR
ReturnHeader/Filer/USAddress/CityNm0POWDER SPRINGS
ReturnHeader/Filer/USAddress/StateAbbreviationCd0GA
ReturnHeader/Filer/USAddress/ZIPCd030127
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ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0582087124
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0CUMBERLAND FINANCIAL GROUP INC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0445 MANGET ST SUITE 200
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MARIETTA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0GA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd030060
ReturnHeader/PreparerPersonGrp/PhoneNum06785813292
ReturnHeader/PreparerPersonGrp/PreparationDt02025-06-23
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JARED CHAMBERS EA
ReturnHeader/ReturnTs02025-10-14T15:01:23-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$58,511
Liabilities
$0
Net assets
$58,511
Revenue
$180,390
Expenses
$193,015
Net income
-$12,625
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.59$0.00$0.59$1.80$1.93$0.13
2023Detailed filing. Detailed filing data is available for this year.$0.71$0.00$0.71$2.24$1.79$0.46
2022Detailed filing. Detailed filing data is available for this year.$0.20$0.00$0.20$1.72$1.52$0.20