Civic Intelligence

Workmoney Inc

990 • Fiscal year 2024 • EIN 85-0604101

Jan 01, 2024 to Dec 31, 2024 • Filed on Nov 13, 2025

790 N Milwaukee Street Ste 300Milwaukee, WI 53202

(262) 204-7368

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

32nd percentile

0.06x

Higher debt load relative to assets than 32% of similar nonprofits.

2024 filings • 501(c)4 • $100M-$250M nonprofits • Source year 2024

Liabilities / Revenue

20th percentile

0.02x

Higher debt load relative to revenue than 20% of similar nonprofits.

2024 filings • 501(c)4 • $100M-$250M nonprofits • Source year 2024

Net Margin

58th percentile

5.2%

Higher net margin than 58% of similar nonprofits.

2024 filings • 501(c)4 • $100M-$250M nonprofits • Source year 2024

Top Officer Pay

45th percentile

$372,596

Higher top officer pay than 45% of similar nonprofits.

Top officer pay equals 0.4% of source-year revenue.

2024 filings • 501(c)4 • $100M-$250M nonprofits • Source year 2024

Asset Growth

82nd percentile

27%

Faster asset growth than 82% of similar nonprofits.

2024 filings • 501(c)4 • $100M-$250M nonprofits • Annualized from 2023 to 2024

Revenue Growth

93rd percentile

149%

Faster revenue growth than 93% of similar nonprofits.

2024 filings • $100M-$250M nonprofits • Annualized from 2023 to 2024

Assets

Up

$32,817,745

Up $6,919,058 (+27%) from 2023

Net Assets

Up

$30,853,001

Up $6,421,576 (+26%) from 2023

Liabilities

Up

$1,964,744

Up $497,482 (+34%) from 2023

Revenue

Up

$103,122,533

Up $61,759,115 (+149%) from 2023

Expenses

Up

$97,787,752

Up $68,356,778 (+232%) from 2023

Net Income

Down

$5,334,781

Down $6,597,663 (-55%) from 2023

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$40M$30M$20M$10M$0Assets 2020: $3,671,775Liabilities 2020: $224,518Net Assets 2020: $3,447,2572020Assets 2021: $9,907,713Liabilities 2021: $223,888Net Assets 2021: $9,683,8252021Assets 2022: $12,929,547Liabilities 2022: $430,566Net Assets 2022: $12,498,9812022Assets 2023: $25,898,687Liabilities 2023: $1,467,262Net Assets 2023: $24,431,4252023Assets 2024: $32,817,745Liabilities 2024: $1,964,744Net Assets 2024: $30,853,0012024

Highlighted filing

2024

Assets$32,817,745
Liabilities$1,964,744
Net Assets$30,853,001

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$150M$100M$50M$0Revenue 2020: $20,738,800Expenses 2020: $17,291,543Net Income 2020: $3,447,2572020Revenue 2021: $19,052,200Expenses 2021: $12,815,632Net Income 2021: $6,236,5682021Revenue 2022: $31,104,409Expenses 2022: $28,289,253Net Income 2022: $2,815,1562022Revenue 2023: $41,363,418Expenses 2023: $29,430,974Net Income 2023: $11,932,4442023Revenue 2024: $103,122,533Expenses 2024: $97,787,752Net Income 2024: $5,334,7812024

Highlighted filing

2024

Revenue$103,122,533
Expenses$97,787,752
Net Income$5,334,781
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 13, 2025
Return Version
2024v5.2
Gross Receipts
$103,172,382
Mission and Program Overview

Mission

WorkMoney is dedicated to lowering costs and raising incomes for all Americans, making life more affordable and families more economically secure.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$6,034,269$12,612,671▲ $6,578,402
Savings and Temporary Cash Investments$9,678,623$9,648,633▼ $29,990
Pledges and Grants Receivable$9,775,082$5,000,000▼ $4,775,082
Other Notes and Loans Receivable, Net$239,547$1,313,322▲ $1,073,775
Prepaid Expenses and Deferred Charges$100,621$413,968▲ $313,347
Accounts Receivable$70,545$242,356▲ $171,811
Total Assets$25,898,687$32,817,745▲ $6,919,058
Other Assets Total$0$3,586,795▲ $3,586,795
Liabilities
Accounts Payable and Accrued Expenses$1,367,262$1,964,744▲ $597,482
Other Liabilities$100,000$0▼ $100,000
Total Liabilities$1,467,262$1,964,744▲ $497,482
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$10,001,157$16,422,623▲ $6,421,466
Net Assets With Donor Restrictions$14,430,268$14,430,378▲ $110
Total Net Assets Fund Balance$24,431,425$30,853,001▲ $6,421,576
Total Liabilities and Net Assets / Fund Balance$25,898,687$32,817,745▲ $6,919,058

Asset Categories

AssetBook ValueDepreciationBasis
Other Assets Org$26,000--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Ivy BrownChief Marketing Officer (thru 10/24)FT$191,570$181,026$372,596
Anthony Lower-bascSr Software Engineer (thru 11/24)FT$171,685$87,076$258,761
Janette FongChief Digital OfficerFT$212,344$32,707$245,051
Carrie Joy GrimesPresident & CEOPT$209,340$34,282$243,622
Anjali SakariaChief Advocacy OfficerFT$223,135$14,238$237,373
Kyle ShepherdVP Digital EngagementFT$179,727$40,454$220,181
Winsor AldeborghVP Data & AnalyticsFT$181,643$37,298$218,941
Lauren RourkeVP Member ServicesFT$173,659$43,363$217,022
Cheryl HarrisVP People OperationsFT$183,763$32,964$216,727
Michael M EnriquezVP OrganizingFT$179,737$30,790$210,527
Tiffany TelemaqueVP Communications (thru 6/24)FT$83,483$120,334$203,817
Brittany GroucuttChief Admin OfficerFT$175,369-$175,369

Board Members and Trustees

NameTitle
Brina MillikowskyChair & Secretary
Jim KathmanDirector
Nick HanauerDirector
Pete DaviesTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
FacebookAdvertising1 META WAY, Menlo Park, CA 94025$19,246,222
Google AdsAdvertising1600 AMPHITHEATRE PARKWAY, Mountain View, CA 94043$12,474,221
TrinetHr & Payroll ServicesONE PARK PLACE SUITE 600, Dublin, CA 94568$11,700,575
Forum3 INCDigital Consulting4616 25TH AVENUE NE 356, Seattle, WA 98105$9,522,050
-Outreach Consulting407 COLLEGE AVENUE SUITE 349, Ithaca, NY 14850$5,925,810
Revenue and Support

Revenue Composition

Contributions and Grants
$102,294,918
Program Service Revenue
$102,549
Investment Income
$20,012
Other Revenue
$705,054
All Other Contributions
$102,294,918
Change in Net Assets
$5,334,781
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$75,902,823
Salaries, Compensation, and Employee Benefits$13,580,265
Grants and Similar Amounts Paid$8,130,664
Total Fundraising Expense$709,319
Professional Fundraising Fees$174,000

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$42,345,799$150-$42,345,949
Fees for Services Other$23,415,384$446,880$5,580$23,867,844
Other Salaries and Wages$7,204,447$1,362,270$391,374$8,958,091
Grants to Domestic Orgs$8,130,664--$8,130,664
Information Technology$6,302,760$163,826$1,275$6,467,861
Payments to Affiliates$1,861,018--$1,861,018
Other Employee Benefits$971,873$702,424$39,317$1,713,614
Current Officers, Directors, Trustees, and Key Employees$1,304,975$375,186$32,971$1,713,132
Payroll Taxes$656,552$113,111$22,243$791,906
Pension Plan Contributions$353,526$34,946$15,050$403,522
Fees for Services Accounting-$362,695-$362,695
Travel$219,336$68,695$19,352$307,383
Conferences and Meetings$141,898$83,269$7,037$232,204
Fees for Services Legal-$185,651-$185,651
Fees for Services Professional Fundraising--$174,000$174,000
Office Expenses$33,214$15,686$1,110$50,010
Insurance$16,965$13,177$10$30,152
Fees for Services Management-$8,000-$8,000
Other Expenses$4,544--$4,544
Total Functional Expenses$93,142,467$3,935,966$709,319$97,787,752
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Forward Action FundConcord, NH501(c)(4)General Support$5,000,000
America VotesWashington, DC501(c)(4)General Support$1,000,000
Ab FoundationWashington, DC501(c)(4)General Support$850,000
Votevets Action FundWashington, DC501(c)(4)General Support$750,000
The American Independence FoundationWashington, DC501(c)(3)General Support$500,000
Center for Voter InformationWashington, DC501(c)(4)General Support$20,664
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$174,000
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No

Reported Spending and Taxes

Line ItemAmount
Section 527 Activity Spending$3,845,681
Total Exempt Function Spending$3,845,681
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 1A

Carrie joy grimes, ceo of workmoney, is a paid employee of workmoney and thus is not an independent board member.

Form 990, Part VI, Section B, Line 11B

Prior to filing, workmoney's 990 was provided to members of the governing body, reviewed by the controller, cfo, and reviewed by outside legal counsel and tax preparer.

Form 990, Part VI, Section B, Line 12C

Officers, directors, and key employees are asked to disclose interests annually, and potential conflicts are identified and dealt with per the organization's policy.

Form 990, Part VI, Section B, Line 15A

In 2021 the board of directors of workmoney, inc. Held a special meeting. Carrie joy grimes, director of the organization, did not attend the executive session portion of the meeting at which the compensation of the chief executive officer was reviewed and approved. An annual salary and associated employee benefits were approved, pursuant to the definition of reasonable compensation under internal revenue code section 162. The 2020 regional pay non-profit report provided the basis for the determined reasonable compensation. Pursuant to workmoney's conflict of interest policy, carrie joy grimes did not consent to this resolution. In 2024, the board of directors of workmoney, inc. Approved a cost of living adjustment to the salary of the chief executive officer via an e-vote on september 20, 2024. Pursuant to workmoney's conflict of interest policy, carrie joy grimes did not consent to this resolution.

Form 990, Part VI, Section C, Line 19

Workmoney's governing documents are available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Workmoney Inc
EIN
85-0604101
Phone
2622047368
Address
790 N MILWAUKEE STREET STE 300, MILWAUKEE, WI 53202
Doing Business As
Workmoney

Signing Officer

Name
Bhumip Patel
Title
CFO
Phone
5032047368
Signed
2025-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Carrie Joy Grimes
Formed
2020
Legal Domicile
Wi
Voting Board Members
5
Independent Board Members
4
Employees
90
Volunteers
3

Preparer

Firm
Baker Tilly Advisory Group Lp
Address
805 SW BROADWAY STE 1400, PORTLAND, OR 97205
Preparer
Wendy Campos
Phone
5032421447
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Benefits paid to members: program service expenses 9,088. Management and general expenses 0. Fundraising expenses 0. Total expenses 9,088. Strategy services: program service expenses 14,365,266. Management and general expenses 274,266. Fundraising expenses 3,425. Total expenses 14,642,957. Outreach services: program service expenses 6,361,193. Management and general expenses 121,450. Fundraising expenses 1,516. Total expenses 6,484,159. Other professional fees: program service expenses 2,679,837. Management and general expenses 51,164. Fundraising expenses 639. Total expenses 2,731,640.

Financial Statement Notes

PART X, LINE 2:

The internal revenue service (irs) has determined that the organization is described in section 501(c)(4) of the code and, accordingly, is generally exempt from federal income taxes under the provision of section 501(a) of the code. However, certain activities not directly related to the organization's tax-exempt purposes are not exempt and are subject to federal income taxes. The organization has not recorded a provision for income taxes as any unrelated business income tax would be immaterial. Workmoney, inc.'s wholly owned subsidiary, workmoney media is a profit-seeking corporation and is subject to federal and state income taxes. Income taxes are accounted for using an asset and liability approach that requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the consolidated financial statements. Under this method, deferred tax assets and liabilities are determined based on the differences between the consolidated financial statements and tax basis of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to reverse. The effect of a change in tax rates on deferred tax assets and liabilities is recognized in income in the period that includes the enactment date. The organization recognizes the tax benefit from uncertain tax positions only if it is more likely than not that the tax positions will be sustained on examination by the tax authorities, based on the technical merits of the position. The tax benefit is measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. The organization recognizes interest and penalties, if any, related to income tax matters in federal tax expense. The organization had unrecognized tax benefits of $232,090 at december 31, 2024, and no unrecognized tax benefits at december 31, 2023. The organization files an exempt organization return with the u.s. Federal and wisconsin jurisdictions.

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IRS990/Form990PartVIISectionAGrp/PersonNm5KYLE SHEPHERD
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IRS990/Form990PartVIISectionAGrp/PersonNm9MICHAEL M ENRIQUEZ
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IRS990/Form990PartVIISectionAGrp/PersonNm12BRINA MILLIKOWSKY
IRS990/Form990PartVIISectionAGrp/PersonNm13PETE DAVIES
IRS990/Form990PartVIISectionAGrp/PersonNm14NICK HANAUER
IRS990/Form990PartVIISectionAGrp/PersonNm15JIM KATHMAN
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IRS990/Form990PartVIISectionAGrp/TitleTxt0CHIEF MARKETING OFFICER (THRU 10/24)
IRS990/Form990PartVIISectionAGrp/TitleTxt1SR SOFTWARE ENGINEER (THRU 11/24)
IRS990/Form990PartVIISectionAGrp/TitleTxt2CHIEF DIGITAL OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt3PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt4CHIEF ADVOCACY OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt5VP DIGITAL ENGAGEMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt6VP DATA & ANALYTICS
IRS990/Form990PartVIISectionAGrp/TitleTxt7VP MEMBER SERVICES
IRS990/Form990PartVIISectionAGrp/TitleTxt8VP PEOPLE OPERATIONS
IRS990/Form990PartVIISectionAGrp/TitleTxt9VP ORGANIZING
IRS990/Form990PartVIISectionAGrp/TitleTxt10VP COMMUNICATIONS (THRU 6/24)
IRS990/Form990PartVIISectionAGrp/TitleTxt11CHIEF ADMIN OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt12CHAIR & SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt13TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
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IRS990/ProgSrvcAccomActy2Grp/Desc0EDUCATION: WORKMONEY PROVIDED INFORMATION TO SUBSCRIBERS TO HELP THEM NAVIGATE COMPLEX FINANCIAL PROGRAMS AND SERVICES, TO MATERIALLY IMPROVE THEIR FINANCIAL WELL-BEING. WORKMONEY HELD PERSONAL CONVERSATIONS WITH AMERICAN FAMILIES ABOUT ECONOMIC TOOLS AND RESOURCES AND THEIR IMPACT ON THEIR LIVES.
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IRS990/ProgSrvcAccomActy3Grp/Desc0ADVOCACY: WORKMONEY EDUCATED DECISION-MAKERS ON THE NEEDS OF WORKING AMERICANS. THIS WORK INCLUDED CONDUCTING POLICY RESEARCH AND ANALYSIS AND SUPPORTING POLICIES THAT HELP RAISE INCOMES AND LOWER COSTS.
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