Civic Intelligence

The How We Feel Project Inc

990 • Fiscal year 2024 • EIN 85-0500320

Jan 01, 2024 to Dec 31, 2024 • Filed on Apr 28, 2025

548 Market St 645283San Francisco, CA 94101-5401

(347) 635-4182

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

43rd percentile

0.03x

Higher debt load relative to assets than 43% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

29th percentile

0.01x

Higher debt load relative to revenue than 29% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

77th percentile

25%

Higher net margin than 77% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

40th percentile

$0

Higher top officer pay than 40% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

97th percentile

192%

Faster asset growth than 97% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

84th percentile

54%

Faster revenue growth than 84% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Up

$696,794

Up $458,022 (+192%) from 2023

Net Assets

Up

$674,270

Up $507,677 (+305%) from 2023

Liabilities

Down

$22,524

Down $49,655 (-69%) from 2023

Revenue

Up

$2,007,002

Up $705,461 (+54%) from 2023

Expenses

Up

$1,499,325

Up $285,817 (+24%) from 2023

Net Income

Up

$507,677

Up $419,644 (+477%) from 2023

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2020: $250,388Liabilities 2020: $1,719Net Assets 2020: $248,6692020Assets 2021: $162,469Liabilities 2021: $1,394Net Assets 2021: $161,0752021Assets 2022: $79,005Liabilities 2022: $445Net Assets 2022: $78,5602022Assets 2023: $238,772Liabilities 2023: $72,179Net Assets 2023: $166,5932023Assets 2024: $696,794Liabilities 2024: $22,524Net Assets 2024: $674,2702024

Highlighted filing

2024

Assets$696,794
Liabilities$22,524
Net Assets$674,270

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2020: $394,352Expenses 2020: $145,683Net Income 2020: $248,6692020Revenue 2021: $1,250,000Expenses 2021: $1,337,594Net Income 2021: -$87,5942021Revenue 2022: $250,747Expenses 2022: $333,262Net Income 2022: -$82,5152022Revenue 2023: $1,301,541Expenses 2023: $1,213,508Net Income 2023: $88,0332023Revenue 2024: $2,007,002Expenses 2024: $1,499,325Net Income 2024: $507,6772024

Highlighted filing

2024

Revenue$2,007,002
Expenses$1,499,325
Net Income$507,677
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Apr 28, 2025
Return Version
2024v5.1
Gross Receipts
$2,007,002
Mission and Program Overview

Mission

NONE

To develop a free mobile app to help users track wellness and emotions and enable research studies

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$236,472$694,494▲ $458,022
Rtn Earn Endowment Incm Other Fnds$166,593$674,270▲ $507,677
Intangible Assets$2,300$2,300→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$238,772$696,794▲ $458,022
Liabilities
Accounts Payable and Accrued Expenses$72,179$22,524▼ $49,655
Total Liabilities$72,179$22,524▼ $49,655
Net Assets / Fund Balance
Total Net Assets Fund Balance$166,593$674,270▲ $507,677
Total Liabilities and Net Assets / Fund Balance$238,772$696,794▲ $458,022
Compensation and Service Providers

Board Members and Trustees

NameTitle
Benjamin SilbermannPresident
Ryan W ProbascoDirector
Evrhet MilamSecretary
David R ChengTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
RavnSoftware Development483 W 50 N, American Fork, UT 84003, Sw$393,839
Strand And FormApp Design-$186,105
Revenue and Support

Revenue Composition

Contributions and Grants
$2,007,002
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$2,007,002
Change in Net Assets
$507,677
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$804,009
Salaries, Compensation, and Employee Benefits$695,316
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$638,550$591-$639,141
Other Salaries and Wages$618,204--$618,204
Information Technology$109,505$6,503-$116,008
Payroll Taxes$57,934--$57,934
Fees for Services Accounting-$25,193-$25,193
Other Employee Benefits$19,178--$19,178
Occupancy$3,007$3,490-$6,497
Advertising$5,370--$5,370
Office Expenses$450$3,350-$3,800
Other Expenses$800--$800
Total Functional Expenses$1,460,198$39,127$0$1,499,325
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 8B

There is no committee that has the authority to act on behalf of the board.

Form 990, Part VI, Section B, Line 11B

The president, secretary, and treasurer review the form 990 prior to filing the return.

Form 990, Part VI, Section B, Line 11B

Draft form 990 will be circulated among the organization's directors and officers for edits prior to filing.

Form 990, Part VI, Section B, Line 12C

Around the time of the form 990 filing, i re-circulate the organization's conflict of interest policy with the directors and officers and request affirmation of no conflicts or disclosure of potential conflicts

Form 990, Part VI, Section B, Line 15B

The organization does not currently have a ceo or top management official drawing a salary or other compensation. Salaries and job responsibilities for all ftes are coordinated with our hr partner at lightsource hr global (peo). The process described here was last completed in 2024.

Form 990, Part VI, Section C, Line 19

The organization will make the governing documents, conflict of interest policy and financial statements available upon request.

Filing and Contact Details

Filer

Filer Name
The How We Feel Project Inc
EIN
85-0500320
Phone
3476354182
Address
548 MARKET ST 645283, SAN FRANCISCO, CA 94101-5401

Signing Officer

Name
David R Cheng
Title
Treasurer
Phone
3476354182
Signed
2025-04-28
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Benjamin Silbermann
Formed
2020
Legal Domicile
De
Voting Board Members
4
Independent Board Members
4
Employees
0
Volunteers
8

Preparer

Firm
Cliftonlarsonallen Llp
Address
4 BATTERYMARCH PARK SUITE 100, QUINCY, MA 02169
Preparer
Danielle Nihill
Phone
7819821001
Supplemental Narrative

Additional Explanations

Form 990, Part V, Line 2A

The organization has an agreement with a professional employment organization (peo), therefore no w-2 was issued by the organization. There were 3 w2 issued by the professional employment organization (peo).

Form 990, Part IX, Line 11G

Consultants: program service expenses 0. Management and general expenses 591. Fundraising expenses 0. Total expenses 591. Software development, design, and license expenses: program service expenses 638,550. Management and general expenses 0. Fundraising expenses 0. Total expenses 638,550.

Raw XML Appendix346 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0IN 2024, THE ORGANIZATION ROLLED OUT TWO SIGNIFICANT NEW FEATURES FOR THE MOBILE APPLICATION - TOOLS AND AI POWERED SELF-REFLECTION. AMONG A WIDE RANGE OF AVAILABLE TOOLS, THE MOST USED TOOLS ARE BREATHING EXERCISES, SOUND PATTERNS, AND QUOTES. AI POWERED SELF-REFLECTION ALLOWS USERS TO REFLECT ON THEIR CURRENT EMOTIONAL STATE, WITH GENERATED RESPONSIVE PROMPTS TO DRIVE MORE INTROSPECTION AND PERSONAL INSIGHTS. APP USAGE CONTINUES TO GROW - WITH 1.59M CUMULATIVE USERS, AND 17% INCREASE IN MONTHY AVERAGE USERS YEAR-OVER-YEAR. ALSO THE APP CONTINUES TO HAVE GOOD VISIBILITY - FEATURING A PROMINENT PODCAST, HUBERMAN LAB, RESULTING IN A SUSTAINED 30% INCREASE IN USAGE. RECOGNITION IN 2024 INCLUDED BEING NAMED A FINALIST ACROSS ALL IOS APPS FOR APPLE DESIGN AWARDS. THE SCIENTIFIC TEAM CONTINUES TO CONTRIBUTE RESEARCH INSIGHTS FROM HOW WE FEEL, WITH ONE PAPER PUBLISHED AND ANOTHER SUBMITTED FOR PEER REVIEW IN 2024. THE APP REMAINS FREE FOR USERS, SUPPORTED BY DONATIONS.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION HAS AN AGREEMENT WITH A PROFESSIONAL EMPLOYMENT ORGANIZATION (PEO), THEREFORE NO W-2 WAS ISSUED BY THE ORGANIZATION. THERE WERE 3 W2 ISSUED BY THE PROFESSIONAL EMPLOYMENT ORGANIZATION (PEO).
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THERE IS NO COMMITTEE THAT HAS THE AUTHORITY TO ACT ON BEHALF OF THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE PRESIDENT, SECRETARY, AND TREASURER REVIEW THE FORM 990 PRIOR TO FILING THE RETURN.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DRAFT FORM 990 WILL BE CIRCULATED AMONG THE ORGANIZATION'S DIRECTORS AND OFFICERS FOR EDITS PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4AROUND THE TIME OF THE FORM 990 FILING, I RE-CIRCULATE THE ORGANIZATION'S CONFLICT OF INTEREST POLICY WITH THE DIRECTORS AND OFFICERS AND REQUEST AFFIRMATION OF NO CONFLICTS OR DISCLOSURE OF POTENTIAL CONFLICTS
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE ORGANIZATION DOES NOT CURRENTLY HAVE A CEO OR TOP MANAGEMENT OFFICIAL DRAWING A SALARY OR OTHER COMPENSATION. SALARIES AND JOB RESPONSIBILITIES FOR ALL FTES ARE COORDINATED WITH OUR HR PARTNER AT LIGHTSOURCE HR GLOBAL (PEO). THE PROCESS DESCRIBED HERE WAS LAST COMPLETED IN 2024.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6THE ORGANIZATION WILL MAKE THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7CONSULTANTS: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 591. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 591. SOFTWARE DEVELOPMENT, DESIGN, AND LICENSE EXPENSES: PROGRAM SERVICE EXPENSES 638,550. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 638,550.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART V, LINE 2A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION A, LINE 8B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART VI, SECTION B, LINE 15B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7FORM 990, PART IX, LINE 11G
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0238772
IRS990/TotalAssetsEOYAmt0696794
IRS990/TotalAssetsGrp/BOYAmt0238772
IRS990/TotalAssetsGrp/EOYAmt0696794
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt02007002
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt039127
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt01460198
IRS990/TotalFunctionalExpensesGrp/TotalAmt01499325
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt072179
IRS990/TotalLiabilitiesEOYAmt022524
IRS990/TotalLiabilitiesGrp/BOYAmt072179
IRS990/TotalLiabilitiesGrp/EOYAmt022524
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0166593
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0674270
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt01460198
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt02007002
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt08
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0238772
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0696794
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0548 MARKET ST 645283
IRS990/USAddress/CityNm0SAN FRANCISCO
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd0941015401
IRS990/VotingMembersGoverningBodyCnt04
IRS990/VotingMembersIndependentCnt04
IRS990/WebsiteAddressTxt0HTTPS://HOWWEFEEL.ORG
IRS990/WhistleblowerPolicyInd01
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0DAVID R CHENG
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum03476354182
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-04-28
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0THE HOW WE FEEL PROJECT INC
ReturnHeader/Filer/BusinessNameControlTxt0HOWW
ReturnHeader/Filer/EIN0850500320
ReturnHeader/Filer/PhoneNum03476354182
ReturnHeader/Filer/USAddress/AddressLine1Txt0548 MARKET ST 645283
ReturnHeader/Filer/USAddress/CityNm0SAN FRANCISCO
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd0941015401
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0410746749
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0CLIFTONLARSONALLEN LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt04 BATTERYMARCH PARK SUITE 100
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0QUINCY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd002169
ReturnHeader/PreparerPersonGrp/PhoneNum07819821001
ReturnHeader/PreparerPersonGrp/PreparationDt02025-04-28
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0DANIELLE NIHILL
ReturnHeader/ReturnTs02025-04-30T12:49:03-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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