Civic Intelligence

Experience Reality Inc.

990 • Fiscal year 2024 • EIN 84-4411313

Jan 01, 2024 to Dec 31, 2024 • Filed on Nov 14, 2025

Organization ProfileN/A
309 Northwood CircleDurham, NC 27701

(919) 632-4279

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

58th percentile

0.07x

Higher debt load relative to assets than 58% of similar nonprofits.

2024 filings • NTEE X • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

89th percentile

3.83x

Higher debt load relative to revenue than 89% of similar nonprofits.

2024 filings • NTEE X • $5M-$10M nonprofits • Source year 2024

Net Margin

3rd percentile

-450%

Higher net margin than 3% of similar nonprofits.

2024 filings • NTEE X • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

56th percentile

$0

Higher top officer pay than 56% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2024 filings • NTEE X • $5M-$10M nonprofits • Source year 2024

Asset Growth

21st percentile

-2.8%

Faster asset growth than 21% of similar nonprofits.

2024 filings • NTEE X • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

1st percentile

-98%

Faster revenue growth than 1% of similar nonprofits.

2024 filings • NTEE X • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets58th percentile

Assets

Down

$6,196,518

Down $176,268 (-2.8%) from 2023

Net Assets

Down

$5,756,688

Down $516,098 (-8.2%) from 2023

Liabilities

Up

$439,830

Up $339,830 (+340%) from 2023

Revenue And Expenses
Liabilities / Revenue89th percentileNet Margin3rd percentile

Revenue

Down

$114,778

Down $5,593,795 (-98%) from 2023

Expenses

Up

$630,876

Up $482,469 (+325%) from 2023

Net Income

Down

-$516,098

Down $6,076,264 (-109%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth21st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$8.0M$6.0M$4.0M$2.0M$0Assets 2021: $812,533Liabilities 2021: $100,000Net Assets 2021: $712,5332021Assets 2022: $812,620Liabilities 2022: $100,000Net Assets 2022: $712,6202022Assets 2023: $6,372,786Liabilities 2023: $100,000Net Assets 2023: $6,272,7862023Assets 2024: $6,196,518Liabilities 2024: $439,830Net Assets 2024: $5,756,6882024

Highlighted filing

2024

Assets$6,196,518
Liabilities$439,830
Net Assets$5,756,688
Open 2024 Filing

Operations Trend

Revenue Growth1st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2021: $691,159Expenses 2021: $5,084Net Income 2021: $686,0752021Revenue 2022: $40,795Expenses 2022: $38,707Net Income 2022: $2,0882022Revenue 2023: $5,708,573Expenses 2023: $148,407Net Income 2023: $5,560,1662023Revenue 2024: $114,778Expenses 2024: $630,876Net Income 2024: -$516,0982024

Highlighted filing

2024

Revenue$114,778
Expenses$630,876
Net Income-$516,098
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.2
Gross Receipts
$129,542
Mission and Program Overview

Mission

Christian conference, retreat, and study center

Christian conference, retreat, and study center programs

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$5,337,970$6,100,502▲ $762,532
Loans From Officers Directors-$339,830-
Cash and Non-Interest-Bearing Accounts$1,034,816$96,016▼ $938,800
Total Assets$6,372,786$6,196,518▼ $176,268
Liabilities
Other Liabilities$100,000$100,000→ $0
Total Liabilities$100,000$439,830▲ $339,830
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$6,272,786$5,756,688▼ $516,098
Total Net Assets Fund Balance$6,272,786$5,756,688▼ $516,098
Total Liabilities and Net Assets / Fund Balance$6,372,786$6,196,518▼ $176,268

Asset Categories

AssetBook ValueDepreciationBasis
Land$5,699,290-$5,699,290
Buildings$398,875$16,685$415,560
Other Land Buildings$2,337-$2,337
Compensation and Service Providers
Top Officer Pay56th percentile

Board Members and Trustees

NameTitle
Jeffrey Y McswainPresident and CEO
Adam CombsBoard Member
Buffy SmithBoard Member
David SittserBoard Member
Cameron V BoltesSecretary
Boyd W HarrisTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$54,503
Program Service Revenue
$0
Investment Income
$39
Other Revenue
$60,236
All Other Contributions
$54,503
Change in Net Assets
$-516,098
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$617,944
Salaries, Compensation, and Employee Benefits$12,932
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages-$9,675-$9,675
Other Expenses-$5,393-$5,393
Payroll Taxes-$3,257-$3,257
Insurance-$2,137-$2,137
Total Functional Expenses$0$630,876$0$630,876
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees-$339,830-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Prepayment of Rent$100,000
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“All officers reviewed the 990 before filing for the tax year 2024.”

Form 990, Part VI, Section B, Line 12C

“Reviewed on an annual basis at the annual board meeting.”

Form 990, Part VI, Section C, Line 19

“No documents avaiable to the public.”

Filing and Contact Details

Filer

Filer Name
Experience Reality Inc
EIN
84-4411313
Phone
9196324279
Address
309 NORTHWOOD CIRCLE, DURHAM, NC 27701

Signing Officer

Name
Jeffrey Y Mcswain
Title
President
Phone
9196324279
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jeffrey Y Mcswain
Formed
2020
Legal Domicile
Nc
Voting Board Members
3
Independent Board Members
0
Employees
0
Volunteers
0

Preparer

Firm
Brunke & Company LLC
Address
2809 S LYNNHAVEN RD STE 300, VIRGINIA BEACH, VA 23452
Preparer
William J Brunke
Phone
7572220134
Raw XML Appendix338 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum09196324279
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0EXPERIENCE REALITY INC
ReturnHeader/Filer/BusinessNameControlTxt0EXPE
ReturnHeader/Filer/EIN0844411313
ReturnHeader/Filer/PhoneNum09196324279
ReturnHeader/Filer/USAddress/AddressLine1Txt0309 NORTHWOOD CIRCLE
ReturnHeader/Filer/USAddress/CityNm0DURHAM
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NC
ReturnHeader/Filer/USAddress/ZIPCd027701
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0462271172
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0BRUNKE & COMPANY LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt02809 S LYNNHAVEN RD STE 300
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0VIRGINIA BEACH
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0VA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd023452
ReturnHeader/PreparerPersonGrp/PhoneNum07572220134
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-14
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0WILLIAM J BRUNKE
ReturnHeader/ReturnTs02025-11-14T14:21:22-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

Document Assets

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$6,196,518
Liabilities
$439,830
Net assets
$5,756,688
Revenue
$114,778
Expenses
$630,876
Net income
-$516,098
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$6.20$0.44$5.76$0.11$0.63$0.52
2023Summary only. Only limited summary data is available for this year.$6.37$0.10$6.27$5.71$0.15$5.56
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.81$0.10$0.71$0.04$0.04$0.00
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.81$0.10$0.71$0.69$0.01$0.69
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2024 filings • 501(c)3 • $5M-$10M nonprofits