Civic Intelligence

Visit Beloit Inc

990 • Fiscal year 2024 • EIN 84-3531670

Jan 01, 2024 to Dec 31, 2024 • Filed on Sep 04, 2025

656 Pleasant StreetBeloit, WI 53511

(608) 365-4838

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

89th percentile

0.59x

Higher debt load relative to assets than 89% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

88th percentile

0.65x

Higher debt load relative to revenue than 88% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

2nd percentile

-49%

Higher net margin than 2% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

40th percentile

$103,111

Higher top officer pay than 40% of similar nonprofits.

Top officer pay equals 8.1% of source-year revenue.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

56th percentile

7.8%

Faster asset growth than 56% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

34th percentile

1.2%

Faster revenue growth than 34% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Up

$1,415,103

Up $102,276 (+7.8%) from 2023

Net Assets

Down

$583,799

Down $626,348 (-52%) from 2023

Liabilities

Up

$831,304

Up $728,624 (+710%) from 2023

Revenue

Up

$1,277,010

Up $14,988 (+1.2%) from 2023

Expenses

Up

$1,903,358

Up $747,004 (+65%) from 2023

Net Income

Down

-$626,348

Down $732,016 (-693%) from 2023

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2021: $992,430Liabilities 2021: $129,837Net Assets 2021: $862,5932021Assets 2022: $1,248,407Liabilities 2022: $96,979Net Assets 2022: $1,151,4282022Assets 2023: $1,312,827Liabilities 2023: $102,680Net Assets 2023: $1,210,1472023Assets 2024: $1,415,103Liabilities 2024: $831,304Net Assets 2024: $583,7992024

Highlighted filing

2024

Assets$1,415,103
Liabilities$831,304
Net Assets$583,799

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$2.0M$1.0M$0-$1.0MRevenue 2021: $1,062,612Expenses 2021: $727,903Net Income 2021: $334,7092021Revenue 2022: $1,438,011Expenses 2022: $1,092,119Net Income 2022: $345,8922022Revenue 2023: $1,262,022Expenses 2023: $1,156,354Net Income 2023: $105,6682023Revenue 2024: $1,277,010Expenses 2024: $1,903,358Net Income 2024: -$626,3482024

Highlighted filing

2024

Revenue$1,277,010
Expenses$1,903,358
Net Income-$626,348
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 4, 2025
Return Version
2024v5.0
Gross Receipts
$1,277,010
Mission and Program Overview

Mission

To lead and coordinate the development, sales, marketing, and management of the tourism industry in the greater beloit region and to create positive economic impact, thus enhancing the quality of life for area residents and quality of place for visitors.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$784,548$1,003,360▲ $218,812
Accounts Receivable$409,630$302,238▼ $107,392
Land, Buildings, and Equipment, Net$79,964$53,251▼ $26,713
Prepaid Expenses and Deferred Charges$15,995$30,249▲ $14,254
Cash and Non-Interest-Bearing Accounts$22,690$26,005▲ $3,315
Total Assets$1,312,827$1,415,103▲ $102,276
Liabilities
Mortgage Notes Payable Secured by Investment Property-$756,457-
Accounts Payable and Accrued Expenses$52,955$40,237▼ $12,718
Deferred Revenue$33,810$34,610▲ $800
Other Liabilities$15,915--
Total Liabilities$102,680$831,304▲ $728,624
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$940,231$583,799▼ $356,432
Net Assets With Donor Restrictions$269,916--
Total Net Assets Fund Balance$1,210,147$583,799▼ $626,348
Total Liabilities and Net Assets / Fund Balance$1,312,827$1,415,103▲ $102,276

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$32,590$106,220$138,810
Other Land Buildings$20,661$73,123$93,784
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Celestino RuffiniCEOFT$92,540$10,571$103,111

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$100,278
Program Service Revenue
$1,135,238
Investment Income
$11,960
Other Revenue
$29,534
Change in Net Assets
$-626,348
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,429,765
Salaries, Compensation, and Employee Benefits$473,593
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$285,762
Advertising---$198,420
Current Officers, Directors, Trustees, and Key Employees---$92,540
All Other Expenses---$73,780
Other Employee Benefits---$65,534
Office Expenses---$54,819
Occupancy---$41,803
Depreciation Depletion---$37,667
Other Expenses---$31,601
Payroll Taxes---$29,757
Fees for Services Accounting---$27,750
Travel---$21,266
Conferences and Meetings---$17,485
Insurance---$10,470
Interest---$6,363
Total Functional Expenses$0$0$0$1,903,358
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

The form 990 is reviewed by the ceo, external accountant, and executive committee and is approved by the board prior to filing.

Form 990, Page 6, Part VI, Line 12C

Board members submit a written statement describing any conflicts of interest prior to becoming a member of the board and annually review, update, and resubmit the conflict of interest statement.

Form 990, Page 6, Part VI, Line 15A

The executive comittee meets, reviews the performance, and votes on the executive director's yearly increase in salary. Benchmarking is performed to ensure compensation is appropriate.

Form 990, Page 6, Part VI, Line 19

Governing documents are made available to interested parties upon request and are available for public inspection on the organization's website and guidestar.

Filing and Contact Details

Filer

Filer Name
Visit Beloit Inc
EIN
84-3531670
Phone
6083654838
Address
656 PLEASANT STREET, BELOIT, WI 53511

Signing Officer

Name
Celestino Ruffini
Title
CEO
Phone
6083654838
Signed
2025-09-04

Organization Details

Principal Officer
Celestino Ruffini
Formed
2019
Legal Domicile
Wi
Voting Board Members
14
Independent Board Members
14
Employees
17
Volunteers
17

Preparer

Firm
Siepert & Co Llp
Address
4278 E ROCKTON RD, ROSCOE, IL 61073
Preparer
Mark H Trotter
Phone
8156238818
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

To lead and coordinate the development, sales, marketing, and management of the tourism industry in the greater beloit region and to create positive economic impact, thus enhancing the quality of life for area residents and quality of place for visitors.

Financial Statement Notes

Schedule D, Page 3, Part X

Visit beloit, inc. Is a nonprofit organization exempt from federal and stateincome taxes under internal revenue code sections 501(c)(6) as other than a private foundation. As a result, there is no provision for income taxes in the consolidated financial statements. Management of visit beloit, inc. Have evaluated for and determined there are no uncertain tax positions as of december 31, 2024. Visit beloit, inc. Is subject to informational reporting requirements in the united states federal jurisdiction and the state of wisconsin. Tax regulations within each jurisdiction are subject to the interpretation of the related tax laws and regulations and require significant judgment to apply. Tax returns remain open for federal examination for the past three years and state examination for the past four years. At december 31, 2024, there are no ongoing income tax audits or unresolved disputes with the various taxing authorities visit beloit, inc. Currently file, or have filed, with.

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IRS990/OtherRevenueMiscGrp/Desc0PROMOTIONAL PARTICIPATION
IRS990/OtherRevenueMiscGrp/Desc1REIMBURSEMENTS
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt023319
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt15982
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt023319
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt15982
IRS990/OtherRevenueTotalAmt029301
IRS990/OtherSalariesAndWagesGrp/TotalAmt0285762
IRS990/OtherWebsiteInd0X
IRS990/OwnWebsiteInd0X
IRS990/PartialLiquidationInd0false
IRS990/PayrollTaxesGrp/TotalAmt029757
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt015995
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt030249
IRS990/PrincipalOfficerNm0CELESTINO RUFFINI
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0ROOM TAX
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt01135238
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt01135238
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt083300
IRS990/PYInvestmentIncomeAmt09381
IRS990/PYOtherExpensesAmt0689997
IRS990/PYOtherRevenueAmt027042
IRS990/PYProgramServiceRevenueAmt01142299
IRS990/PYRevenuesLessExpensesAmt0105668
IRS990/PYSalariesCompEmpBnftPaidAmt0466357
IRS990/PYTotalExpensesAmt01156354
IRS990/PYTotalRevenueAmt01262022
IRS990/ReconcilationRevenueExpnssAmt0-626348
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0true
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0784548
IRS990/SavingsAndTempCashInvstGrp/EOYAmt01003360
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/EquipmentGrp/BookValueAmt032590
IRS990ScheduleD/EquipmentGrp/DepreciationAmt0106220
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt0138810
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt020661
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt073123
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt093784
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0VISIT BELOIT, INC. IS A NONPROFIT ORGANIZATION EXEMPT FROM FEDERAL AND STATEINCOME TAXES UNDER INTERNAL REVENUE CODE SECTIONS 501(C)(6) AS OTHER THAN A PRIVATE FOUNDATION. AS A RESULT, THERE IS NO PROVISION FOR INCOME TAXES IN THE CONSOLIDATED FINANCIAL STATEMENTS. MANAGEMENT OF VISIT BELOIT, INC. HAVE EVALUATED FOR AND DETERMINED THERE ARE NO UNCERTAIN TAX POSITIONS AS OF DECEMBER 31, 2024. VISIT BELOIT, INC. IS SUBJECT TO INFORMATIONAL REPORTING REQUIREMENTS IN THE UNITED STATES FEDERAL JURISDICTION AND THE STATE OF WISCONSIN. TAX REGULATIONS WITHIN EACH JURISDICTION ARE SUBJECT TO THE INTERPRETATION OF THE RELATED TAX LAWS AND REGULATIONS AND REQUIRE SIGNIFICANT JUDGMENT TO APPLY. TAX RETURNS REMAIN OPEN FOR FEDERAL EXAMINATION FOR THE PAST THREE YEARS AND STATE EXAMINATION FOR THE PAST FOUR YEARS. AT DECEMBER 31, 2024, THERE ARE NO ONGOING INCOME TAX AUDITS OR UNRESOLVED DISPUTES WITH THE VARIOUS TAXING AUTHORITIES VISIT BELOIT, INC. CURRENTLY FILE, OR HAVE FILED, WITH.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 3, PART X
IRS990ScheduleD/TotalBookValueLandBuildingsAmt053251
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0TO LEAD AND COORDINATE THE DEVELOPMENT, SALES, MARKETING, AND MANAGEMENT OF THE TOURISM INDUSTRY IN THE GREATER BELOIT REGION AND TO CREATE POSITIVE ECONOMIC IMPACT, THUS ENHANCING THE QUALITY OF LIFE FOR AREA RESIDENTS AND QUALITY OF PLACE FOR VISITORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE FORM 990 IS REVIEWED BY THE CEO, EXTERNAL ACCOUNTANT, AND EXECUTIVE COMMITTEE AND IS APPROVED BY THE BOARD PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2BOARD MEMBERS SUBMIT A WRITTEN STATEMENT DESCRIBING ANY CONFLICTS OF INTEREST PRIOR TO BECOMING A MEMBER OF THE BOARD AND ANNUALLY REVIEW, UPDATE, AND RESUBMIT THE CONFLICT OF INTEREST STATEMENT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE EXECUTIVE COMITTEE MEETS, REVIEWS THE PERFORMANCE, AND VOTES ON THE EXECUTIVE DIRECTOR'S YEARLY INCREASE IN SALARY. BENCHMARKING IS PERFORMED TO ENSURE COMPENSATION IS APPROPRIATE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4GOVERNING DOCUMENTS ARE MADE AVAILABLE TO INTERESTED PARTIES UPON REQUEST AND ARE AVAILABLE FOR PUBLIC INSPECTION ON THE ORGANIZATION'S WEBSITE AND GUIDESTAR.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleR/AssetExchangeInd0false
IRS990ScheduleR/AssetPurchaseFromOtherOrgInd0false
IRS990ScheduleR/AssetSaleToOtherOrgInd0false
IRS990ScheduleR/DivRelatedOrganizationInd0false
IRS990ScheduleR/GiftGrntCapContriFromOthOrgInd0false
IRS990ScheduleR/GiftGrntOrCapContriToOthOrgInd0false
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ControlledOrganizationInd0false
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DirectControllingEntityName/BusinessNameLine1Txt0VISIT BELO
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt0BELOIT CONVENTION AND VISITORS
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine2Txt0BUREAU CHARITABLE FOUNDATION INC
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/EIN0391590764
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ExemptCodeSectionTxt0501C3
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/LegalDomicileStateCd0WI
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt0TOURISM
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PublicCharityStatusTxt07
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/AddressLine1Txt0656 PLEASENT ST
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/CityNm0BELOIT
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/StateAbbreviationCd0WI
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/ZIPCd053511
IRS990ScheduleR/LoansOrGuaranteesFromOthOrgInd0false
IRS990ScheduleR/LoansOrGuaranteesToOtherOrgInd0false
IRS990ScheduleR/PaidEmployeesSharingInd0false
IRS990ScheduleR/PerformOfServicesByOtherOrgInd0false
IRS990ScheduleR/PerformOfServicesForOthOrgInd0false
IRS990ScheduleR/ReceiptOfIntAnntsRntsRyltsInd0false
IRS990ScheduleR/ReimbursementPaidByOtherOrgInd0false
IRS990ScheduleR/ReimbursementPaidToOtherOrgInd0false
IRS990ScheduleR/RentalOfFacilitiesToOthOrgInd0false
IRS990ScheduleR/RentalOfFcltsFromOthOrgInd0false
IRS990ScheduleR/SharingOfFacilitiesInd0false
IRS990ScheduleR/TransactionsRelatedOrgGrp/InvolvedAmt0867934
IRS990ScheduleR/TransactionsRelatedOrgGrp/MethodOfAmountDeterminationTxt0CASH VALUE
IRS990ScheduleR/TransactionsRelatedOrgGrp/OtherOrganizationName/BusinessNameLine1Txt0BELOIT CONVENTION AND VISITORS
IRS990ScheduleR/TransactionsRelatedOrgGrp/OtherOrganizationName/BusinessNameLine2Txt0BUREAU CHARITBLE FOUNDATION INC
IRS990ScheduleR/TransactionsRelatedOrgGrp/TransactionTypeTxt0R
IRS990ScheduleR/TransferFromOtherOrgInd0false
IRS990ScheduleR/TransferToOtherOrgInd0true
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt01312827
IRS990/TotalAssetsEOYAmt01415103
IRS990/TotalAssetsGrp/BOYAmt01312827
IRS990/TotalAssetsGrp/EOYAmt01415103
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0100278
IRS990/TotalEmployeeCnt017
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt01903358
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0102680
IRS990/TotalLiabilitiesEOYAmt0831304
IRS990/TotalLiabilitiesGrp/BOYAmt0102680
IRS990/TotalLiabilitiesGrp/EOYAmt0831304
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt01210147
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0583799
IRS990/TotalOtherCompensationAmt010571
IRS990/TotalProgramServiceExpensesAmt01767417
IRS990/TotalProgramServiceRevenueAmt01135238
IRS990/TotalReportableCompFromOrgAmt092540
IRS990/TotalRevenueGrp/ExclusionAmt011960
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt01164772
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01277010
IRS990/TotalVolunteersCnt017
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01312827
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01415103
IRS990/TravelGrp/TotalAmt021266
IRS990/TypeOfOrganizationCorpInd0X

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