Civic Intelligence

Small Magic

EIN 84-2967401 • 501(c)3 • Birmingham, AL

View Organization Page

Profile

Small magic works with families, teachers, and community partners to ensure every child in birmingham is ready for school and a lifetime of economic mobility.

351 24th Street North 785Birmingham, AL 35203

smallmagic.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

67th percentile

0.20x

Higher debt load relative to assets than 67% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

76th percentile

0.37x

Higher debt load relative to revenue than 76% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

21st percentile

-11%

Higher net margin than 21% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

94th percentile

85%

Faster asset growth than 94% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Revenue Growth

60th percentile

13%

Faster revenue growth than 60% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets67th percentile

Assets

Down

$2,126,908

Down $144,756 (-6.4%) from 2023

Liabilities

Down

$423,791

Down $22,942 (-5.1%) from 2023

Net Assets

Down

$1,703,117

Down $121,814 (-6.7%) from 2023

Operations
Liabilities / Revenue76th percentileNet Margin21st percentile

Revenue

Down

$1,137,561

Down $1,188,166 (-51%) from 2023

Expenses

Up

$1,259,375

Up $277,457 (+28%) from 2023

Net Income

Down

-$121,814

Down $1,465,623 (-109%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth94th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2019: $102,808Liabilities 2019: $0Net Assets 2019: $102,8082019Assets 2020: $288,992Liabilities 2020: $121Net Assets 2020: $288,8712020Assets 2021: $368,133Liabilities 2021: $130Net Assets 2021: $368,0032021Assets 2022: $620,637Liabilities 2022: $139,515Net Assets 2022: $481,1222022Assets 2023: $2,271,664Liabilities 2023: $446,733Net Assets 2023: $1,824,9312023Assets 2024: $2,126,908Liabilities 2024: $423,791Net Assets 2024: $1,703,1172024

Highlighted filing

2024

Assets$2,126,908
Liabilities$423,791
Net Assets$1,703,117
Open 2024 Filing

Operations Trend

Revenue Growth60th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2019: $157,038Expenses 2019: $54,230Net Income 2019: $102,8082019Revenue 2020: $550,466Expenses 2020: $366,902Net Income 2020: $183,5642020Revenue 2021: $344,125Expenses 2021: $264,993Net Income 2021: $79,1322021Revenue 2022: $896,086Expenses 2022: $782,967Net Income 2022: $113,1192022Revenue 2023: $2,325,727Expenses 2023: $981,918Net Income 2023: $1,343,8092023Revenue 2024: $1,137,561Expenses 2024: $1,259,375Net Income 2024: -$121,8142024

Highlighted filing

2024

Revenue$1,137,561
Expenses$1,259,375
Net Income-$121,814
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,126,908
Liabilities
$423,791
Net assets
$1,703,117
Revenue
$1,137,561
Expenses
$1,259,375
Net income
-$121,814
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.13$0.42$1.70$1.14$1.26$0.12
2023Detailed filing. Detailed filing data is available for this year.$2.27$0.45$1.82$2.33$0.98$1.34
2022Detailed filing. Detailed filing data is available for this year.$0.62$0.14$0.48$0.90$0.78$0.11
2021Detailed filing. Detailed filing data is available for this year.$0.37$0.00$0.37$0.34$0.26$0.08
2020Detailed filing. Detailed filing data is available for this year.$0.29$0.00$0.29$0.55$0.37$0.18
2019Detailed filing. Detailed filing data is available for this year.$0.10$0.00$0.10$0.16$0.05$0.10
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Sep 1, 2023 to Aug 31, 2024
Signed
May 8, 2025
Return Version
2023v6.0
Gross Receipts
$1,157,645
Mission and Program Overview

Mission

Birmingham talks is a free, community-wide program that works with babies and their caregivers to build lifelong literacy through conversation.

Community-wide initiative helping children under 5 build lifelong literacy

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,687,245$1,650,296▼ $36,949
Accounts Receivable$158,952$50,000▼ $108,952
Prepaid Expenses and Deferred Charges-$24,936-
Total Assets$2,271,664$2,126,908▼ $144,756
Other Assets Total$425,467$401,676▼ $23,791
Liabilities
Other Liabilities$436,833$402,753▼ $34,080
Accounts Payable and Accrued Expenses$9,900$21,038▲ $11,138
Total Liabilities$446,733$423,791▼ $22,942
Net Assets / Fund Balance
Net Assets With Donor Restrictions$1,224,120$961,295▼ $262,825
Net Assets Without Donor Restrictions$600,811$741,822▲ $141,011
Total Net Assets Fund Balance$1,824,931$1,703,117▼ $121,814
Total Liabilities and Net Assets / Fund Balance$2,271,664$2,126,908▼ $144,756

Asset Categories

AssetBook ValueDepreciationBasis
Other Assets Org$401,676--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Ruth Ann MossExecutive DirectorFT$140,863$28,878$169,741

Board Members and Trustees

NameTitle
Ben WallersteinOfficer
Jared WeinsteinOfficer
Paul StyslingerOfficer
Staci PierceOfficer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,027,688
Program Service Revenue
$0
Investment Income
$68,753
Other Revenue
$41,120
All Other Contributions
$308,988
Change in Net Assets
$-121,814

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,137,561
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$1,137,561
Total Revenue per Form 990
$1,137,561
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$665,067
Other Expenses$594,308
Total Fundraising Expense$172,534
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$331,643$19,508$39,017$390,168
Fees for Services Other$101,256$7,606$45,519$154,381
Current Officers, Directors, Trustees, and Key Employees$97,411$7,493$44,959$149,863
Other Employee Benefits$71,763$4,221$8,443$84,427
Occupancy$65,150$4,281$12,006$81,437
Payroll Taxes$34,517$2,031$4,061$40,609
Fees for Services Accounting$14,915$1,147$6,884$22,946
Fees for Services Legal$15,282$4,366$2,183$21,831
Travel$7,863$983$983$9,829
Conferences and Meetings$6,992$411$823$8,226
All Other Expenses$2,898$3,408$543$6,849
Office Expenses$3,898$2,061$860$6,819
Other Expenses$4,082$256$765$5,103
Insurance$1,432$3,342-$4,774
Advertising$1,004$63$188$1,255
Total Functional Expenses$1,022,541$64,300$172,534$1,259,375

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,259,375
Total Expenses per Audited Statements$1,259,375
Total Expenses per Form 990$1,259,375
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$29,425
Fundraising Direct Expenses$20,084
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Storytime$29,425$29,425$20,084$9,341
Total Events$29,425$29,425$20,084$9,341
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$402,753
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The 990 is reviewed by the board of directors prior to filing.”

Form 990, Part VI, Section B, Line 12C

“The organization assesses potential conflicts of interest at least once annually.”

Form 990, Part VI, Section B, Line 15

“The board evaluates officer performance and determines compensation based on their independent assessment.”

Form 990, Part VI, Section C, Line 19

“Form 990 and related governing documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
Small Magic
EIN
84-2967401
Phone
2282337804
Address
351 24TH STREET NORTH 785, BIRMINGHAM, AL 35203

Signing Officer

Name
Ruth Ann Moss
Title
Executive Director
Phone
2282337804
Signed
2025-05-08
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ruth Ann Moss
Formed
2019
Legal Domicile
Al
Voting Board Members
4
Independent Board Members
4
Employees
12
Volunteers
0

Preparer

Firm
Borland Benefield Pc
Address
800 SHADES CREEK PARKWAY STE 875, BIRMINGHAM, AL 35209
Preparer
Jeffrey D Chandler CPA
Phone
2058027212
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Evaluation fees: program service expenses 2,500. Management and general expenses 0. Fundraising expenses 0. Total expenses 2,500. Contract services: program service expenses 43,245. Management and general expenses 3,327. Fundraising expenses 19,959. Total expenses 66,531. Marketing and design: program service expenses 55,331. Management and general expenses 4,256. Fundraising expenses 25,537. Total expenses 85,124. Other professional services: program service expenses 180. Management and general expenses 23. Fundraising expenses 23. Total expenses 226.”

FORM 990, PART XII, LINE 2C:

“The audit approval process has not changed from prior year.”

Financial Statement Notes

PART X, LINE 2:

“As of august 31, 2024, small magic had no uncertain tax positions that qualify for disclosure in the financial statements. Small magic files an annual form 990 with the internal revenue service and its tax return for the year ended 2021 and subsequent years remain subject to examination by tax authorities.”

Raw XML AppendixShowing 400 of 475 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt09900
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt021038
IRS990/AccountsReceivableGrp/BOYAmt0158952
IRS990/AccountsReceivableGrp/EOYAmt050000
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0COMMUNITY-WIDE INITIATIVE HELPING CHILDREN UNDER 5 BUILD LIFELONG LITERACY
IRS990/AdvertisingGrp/FundraisingAmt0188
IRS990/AdvertisingGrp/ManagementAndGeneralAmt063
IRS990/AdvertisingGrp/ProgramServicesAmt01004
IRS990/AdvertisingGrp/TotalAmt01255
IRS990/AllOtherContributionsAmt0308988
IRS990/AllOtherExpensesGrp/FundraisingAmt0543
IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt03408
IRS990/AllOtherExpensesGrp/ProgramServicesAmt02898
IRS990/AllOtherExpensesGrp/TotalAmt06849
IRS990/AnnualDisclosureCoveredPrsnInd01
IRS990/AuditCommitteeInd01
IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0RUTH ANN MOSS
IRS990/BooksInCareOfDetail/PhoneNum02282337804
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0351 24TH ST N 785
IRS990/BooksInCareOfDetail/USAddress/CityNm0BIRMINGHAM
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0AL
IRS990/BooksInCareOfDetail/USAddress/ZIPCd035203
IRS990/BusinessRlnWith35CtrlEntInd00
IRS990/BusinessRlnWithFamMemInd00
IRS990/BusinessRlnWithOrgMemInd00
IRS990/CashNonInterestBearingGrp/BOYAmt01687245
IRS990/CashNonInterestBearingGrp/EOYAmt01650296
IRS990/ChangeToOrgDocumentsInd00
IRS990/CntrctRcvdGreaterThan100KCnt00
IRS990/CollectionsOfArtInd00
IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt044959
IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt07493
IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt097411
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt0149863
IRS990/CompensationFromOtherSrcsInd00
IRS990/CompensationProcessCEOInd01
IRS990/CompensationProcessOtherInd01
IRS990/ConferencesMeetingsGrp/FundraisingAmt0823
IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt0411
IRS990/ConferencesMeetingsGrp/ProgramServicesAmt06992
IRS990/ConferencesMeetingsGrp/TotalAmt08226
IRS990/ConflictOfInterestPolicyInd01
IRS990/ConservationEasementsInd00
IRS990/ConsolidatedAuditFinclStmtInd00
IRS990/CreditCounselingInd00
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt01027688
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt068753
IRS990/CYOtherExpensesAmt0594308
IRS990/CYOtherRevenueAmt041120
IRS990/CYProgramServiceRevenueAmt00
IRS990/CYRevenuesLessExpensesAmt0-121814
IRS990/CYSalariesCompEmpBnftPaidAmt0665067
IRS990/CYTotalExpensesAmt01259375
IRS990/CYTotalFundraisingExpenseAmt0172534
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt01137561
IRS990/DecisionsSubjectToApprovaInd00
IRS990/DeductibleArtContributionInd00
IRS990/DeductibleNonCashContriInd00
IRS990/DelegationOfMgmtDutiesInd00
IRS990/Desc0SMALL MAGIC IS A FREE, COMMUNITY-WIDE PROGRAM THAT WORKS WITH BABIES AND THEIR CAREGIVERS TO BUILD LIFELONG LITERACY THROUGH CONVERSATION. WE USE RESEARCH BASED CURRICULUM, TECHNOLOGY, AND PERSONALIZED COACHING TO INCREASE THE AMOUNT OF INTERACTIVE CONVERSATION OCCURRING IN BOTH HOMES AND CHILDCARE CENTERS ACROSS THE CITY. WE BELIEVE WHEN WE INVEST EARLY, OUR WHOLE COMMUNITY WINS -- AND WE ARE COMMITTED TO ENSURING OUR YOUNGEST CITIZENS ARE READY FOR KINDERGARTEN, COLLEGE, AND BEYOND.
IRS990/DescribedInSection501c3Ind01
IRS990/DisregardedEntityInd00
IRS990/DocumentRetentionPolicyInd01
IRS990/DonorAdvisedFundInd00
IRS990/DonorRestrictionNetAssetsGrp/BOYAmt01224120
IRS990/DonorRestrictionNetAssetsGrp/EOYAmt0961295
IRS990/DonorRstrOrQuasiEndowmentsInd00
IRS990/ElectionOfBoardMembersInd00
IRS990/EmployeeCnt012
IRS990/EmploymentTaxReturnsFiledInd01
IRS990/EngagedInExcessBenefitTransInd00
IRS990/ExpenseAmt01022541
IRS990/FamilyOrBusinessRlnInd00
IRS990/FederalGrantAuditRequiredInd00
IRS990/FeesForServicesAccountingGrp/FundraisingAmt06884
IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt01147
IRS990/FeesForServicesAccountingGrp/ProgramServicesAmt014915
IRS990/FeesForServicesAccountingGrp/TotalAmt022946
IRS990/FeesForServicesLegalGrp/FundraisingAmt02183
IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt04366
IRS990/FeesForServicesLegalGrp/ProgramServicesAmt015282
IRS990/FeesForServicesLegalGrp/TotalAmt021831
IRS990/FeesForServicesOtherGrp/FundraisingAmt045519
IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt07606
IRS990/FeesForServicesOtherGrp/ProgramServicesAmt0101256
IRS990/FeesForServicesOtherGrp/TotalAmt0154381
IRS990/ForeignActivitiesInd00
IRS990/ForeignFinancialAccountInd00
IRS990/ForeignOfficeInd00
IRS990/Form8282PropertyDisposedOfInd00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt01.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt11.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt21.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt31.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt440.00
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
IRS990/Form990PartVIISectionAGrp/OfficerInd4X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt419878
IRS990/Form990PartVIISectionAGrp/PersonNm0JARED WEINSTEIN
IRS990/Form990PartVIISectionAGrp/PersonNm1STACI PIERCE
IRS990/Form990PartVIISectionAGrp/PersonNm2BEN WALLERSTEIN
IRS990/Form990PartVIISectionAGrp/PersonNm3PAUL STYSLINGER
IRS990/Form990PartVIISectionAGrp/PersonNm4RUTH ANN MOSS
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt4149863
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/TitleTxt0OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt1OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt2OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt3OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt4EXECUTIVE DIRECTOR
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/FormationYr02019
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd01
IRS990/FundraisingActivitiesInd01
IRS990/FundraisingDirectExpensesAmt020084
IRS990/FundraisingGrossIncomeAmt029425
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt04
IRS990/GovernmentGrantsAmt0718700
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt01157645
IRS990/GrossRentsGrp/RealAmt016793
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd01
IRS990/IndependentAuditFinclStmtInd01
IRS990/IndependentVotingMemberCnt04
IRS990/IndivRcvdGreaterThan100KCnt01
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIXInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartXIIInd0X
IRS990/InsuranceGrp/ManagementAndGeneralAmt03342
IRS990/InsuranceGrp/ProgramServicesAmt01432
IRS990/InsuranceGrp/TotalAmt04774
IRS990/InvestmentIncomeGrp/ExclusionAmt068753
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt068753
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt04
IRS990/IRPDocumentW2GCnt00
IRS990/LegalDomicileStateCd0AL
IRS990/LessRentalExpensesGrp/RealAmt00
IRS990/LoanOutstandingInd00
IRS990/LobbyingActivitiesInd01
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0SMALL MAGIC IS A FREE, COMMUNITY-WIDE PROGRAM THAT WORKS WITH BABIES AND THEIR CAREGIVERS TO BUILD LIFELONG LITERACY THROUGH CONVERSATION.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt01824931
IRS990/NetAssetsOrFundBalancesEOYAmt01703117
IRS990/NetIncmFromFundraisingEvtGrp/ExclusionAmt09341
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt09341
IRS990/NetRentalIncomeOrLossGrp/ExclusionAmt016793
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt016793
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0600811
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0741822
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/FundraisingAmt012006
IRS990/OccupancyGrp/ManagementAndGeneralAmt04281
IRS990/OccupancyGrp/ProgramServicesAmt065150
IRS990/OccupancyGrp/TotalAmt081437
IRS990/OfficeExpensesGrp/FundraisingAmt0860
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt02061
IRS990/OfficeExpensesGrp/ProgramServicesAmt03898
IRS990/OfficeExpensesGrp/TotalAmt06819
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt0425467
IRS990/OtherAssetsTotalGrp/EOYAmt0401676
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt08443
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt04221
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt071763
IRS990/OtherEmployeeBenefitsGrp/TotalAmt084427
IRS990/OtherExpensesGrp/Desc0PROGRAM SUPPLIES
IRS990/OtherExpensesGrp/Desc1DUES AND SUBSCRIPTIONS
IRS990/OtherExpensesGrp/Desc2TRAINING AND PROFESSION
IRS990/OtherExpensesGrp/Desc3MISCELLANEOUS
IRS990/OtherExpensesGrp/FundraisingAmt03266
IRS990/OtherExpensesGrp/FundraisingAmt12034
IRS990/OtherExpensesGrp/FundraisingAmt2765
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt01089
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt12034
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt2256
IRS990/OtherExpensesGrp/ProgramServicesAmt0228743
IRS990/OtherExpensesGrp/ProgramServicesAmt117418
IRS990/OtherExpensesGrp/ProgramServicesAmt216274
IRS990/OtherExpensesGrp/ProgramServicesAmt34082
IRS990/OtherExpensesGrp/TotalAmt0228743
IRS990/OtherExpensesGrp/TotalAmt121773
IRS990/OtherExpensesGrp/TotalAmt220342
IRS990/OtherExpensesGrp/TotalAmt35103
IRS990/OtherLiabilitiesGrp/BOYAmt0436833
IRS990/OtherLiabilitiesGrp/EOYAmt0402753
IRS990/OtherRevenueMiscGrp/BusinessCd0900099
IRS990/OtherRevenueMiscGrp/BusinessCd1900099
IRS990/OtherRevenueMiscGrp/Desc0GAIN ON LEASE REMEASUR
IRS990/OtherRevenueMiscGrp/Desc1MISC. REVENUE-RELATED-
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt014915
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt171
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt014915
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt171
IRS990/OtherRevenueTotalAmt014986
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt039017
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt019508
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0331643
IRS990/OtherSalariesAndWagesGrp/TotalAmt0390168
IRS990/PartialLiquidationInd00
IRS990/PayrollTaxesGrp/FundraisingAmt04061
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt02031
IRS990/PayrollTaxesGrp/ProgramServicesAmt034517
IRS990/PayrollTaxesGrp/TotalAmt040609
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt024936
IRS990/PrincipalOfficerNm0RUTH ANN MOSS
IRS990/ProfessionalFundraisingInd00
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt02280147
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt021022
IRS990/PYOtherExpensesAmt0469911
IRS990/PYOtherRevenueAmt024558
IRS990/PYProgramServiceRevenueAmt00
IRS990/PYRevenuesLessExpensesAmt01343809
IRS990/PYSalariesCompEmpBnftPaidAmt0512007
IRS990/PYTotalExpensesAmt0981918
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt02325727
IRS990/QuidProQuoContributionsInd00
IRS990/ReconcilationRevenueExpnssAmt0-121814
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/RentalIncomeOrLossGrp/RealAmt016793
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd00
IRS990/ReportOtherAssetsInd01
IRS990/ReportOtherLiabilitiesInd01
IRS990/ReportProgramRelatedInvstInd00
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt0727248
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt02002288
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0728712
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt0436386
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt0156936
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt04051570
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt068753
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt021022
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt010559
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt0100334
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.97580
IRS990ScheduleA/PublicSupportTotal170Amt04051570
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0727248
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt02002288
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0728712
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0436386
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt0156936
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt04051570
IRS990ScheduleA/TotalSupportAmt04151904
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleC/DirectContactLegislatorsAmt040194
IRS990ScheduleC/DirectContactLegislatorsInd01
IRS990ScheduleC/GrantsOtherOrganizationsInd00
IRS990ScheduleC/MailingsMembersInd00
IRS990ScheduleC/MediaAdvertisementsInd00
IRS990ScheduleC/NotDescribedSection501c3Ind00
IRS990ScheduleC/OtherActivitiesInd00
IRS990ScheduleC/PaidStaffOrManagementInd00
IRS990ScheduleC/PublicationsOrBroadcastInd00
IRS990ScheduleC/RalliesDemonstrationsInd00
IRS990ScheduleC/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION CONTRACTED WITH A THIRD PARTY LOBBYING FIRM TO ARRANGE MEETINGS WITH ELECTED OFFICIALS, PLAN EVENTS, AND LOBBY ON THE ORGANIZATION'S BEHALF.
IRS990ScheduleC/SupplementalInformationDetail/FormAndLineReferenceDesc0PART II-B, LINE 1:
IRS990ScheduleC/TotalLobbyingExpendituresAmt040194
IRS990ScheduleC/VolunteersInd00
IRS990ScheduleD/ExpensesNotReportedAmt00
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt01259375
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt0401676
IRS990ScheduleD/OtherAssetsOrgGrp/Desc0RIGHT OF USE LEASE ASSET
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt0402753
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0LEASE LIABILITY
IRS990ScheduleD/RevenueNotReportedAmt00
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt01137561
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0AS OF AUGUST 31, 2024, SMALL MAGIC HAD NO UNCERTAIN TAX POSITIONS THAT QUALIFY FOR DISCLOSURE IN THE FINANCIAL STATEMENTS. SMALL MAGIC FILES AN ANNUAL FORM 990 WITH THE INTERNAL REVENUE SERVICE AND ITS TAX RETURN FOR THE YEAR ENDED 2021 AND SUBSEQUENT YEARS REMAIN SUBJECT TO EXAMINATION BY TAX AUTHORITIES.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
IRS990ScheduleD/TotalBookValueLandBuildingsAmt00
IRS990ScheduleD/TotalBookValueOtherAssetsAmt0401676
IRS990ScheduleD/TotalExpensesPerForm990Amt01259375
IRS990ScheduleD/TotalLiabilityAmt0402753
IRS990ScheduleD/TotalRevenuePerForm990Amt01137561
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt01137561
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt01259375
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt020084
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0STORYTIME
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt029425
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt029425
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt029425
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt029425
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt09341
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt020084
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt020084
IRS990ScheduleJ/AnyNonFixedPaymentsInd00
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/CompBasedOnRevenueOfFlngOrgInd00
IRS990ScheduleJ/CompBsdNetEarnsFlngOrgInd00
IRS990ScheduleJ/CompBsdNetEarnsRltdOrgsInd00
IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd00
IRS990ScheduleJ/EquityBasedCompArrngmInd00
IRS990ScheduleJ/InitialContractExceptionInd00
IRS990/ScheduleJRequiredInd01
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0140863
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount09000
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt019878
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0RUTH ANN MOSS
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0EXECUTIVE DIRECTOR
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0169741
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt00
IRS990ScheduleJ/SeverancePaymentInd00
IRS990ScheduleJ/SupplementalInformationDetail/ExplanationTxt0THE BOARD MEETS ANNUALLY TO DETERMINE THE EXECUTIVE DIRECTOR'S COMPENSATION.
IRS990ScheduleJ/SupplementalInformationDetail/FormAndLineReferenceDesc0PART I, LINE 3
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE 990 IS REVIEWED BY THE BOARD OF DIRECTORS PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION ASSESSES POTENTIAL CONFLICTS OF INTEREST AT LEAST ONCE ANNUALLY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE BOARD EVALUATES OFFICER PERFORMANCE AND DETERMINES COMPENSATION BASED ON THEIR INDEPENDENT ASSESSMENT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3FORM 990 AND RELATED GOVERNING DOCUMENTS ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4EVALUATION FEES: PROGRAM SERVICE EXPENSES 2,500. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 2,500. CONTRACT SERVICES: PROGRAM SERVICE EXPENSES 43,245. MANAGEMENT AND GENERAL EXPENSES 3,327. FUNDRAISING EXPENSES 19,959. TOTAL EXPENSES 66,531. MARKETING AND DESIGN: PROGRAM SERVICE EXPENSES 55,331. MANAGEMENT AND GENERAL EXPENSES 4,256. FUNDRAISING EXPENSES 25,537. TOTAL EXPENSES 85,124. OTHER PROFESSIONAL SERVICES: PROGRAM SERVICE EXPENSES 180. MANAGEMENT AND GENERAL EXPENSES 23. FUNDRAISING EXPENSES 23. TOTAL EXPENSES 226.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE AUDIT APPROVAL PROCESS HAS NOT CHANGED FROM PRIOR YEAR.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART IX, LINE 11G
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART XII, LINE 2C:
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0AL
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00

Document Assets

No mirrored PDF or thumbnail assets are attached yet.