Civic Intelligence

Ruthless Kindness

990 • Fiscal year 2024 • EIN 84-2838142

Jan 01, 2024 to Dec 31, 2024 • Filed on May 29, 2025

Organization Profile www.ruthlesskindness.org

10355 Burgundy WaySebastopol, CA 95472

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Higher debt load relative to assets than 52% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Higher debt load relative to revenue than 43% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Higher net margin than 75% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Higher top officer pay than 92% of similar nonprofits.

Top officer pay equals 26.3% of source-year revenue.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Faster asset growth than 95% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Faster revenue growth than 92% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet

Liabilities / Assets52nd percentile

Assets

$186,383

No earlier filing loaded for comparison.

Net Assets

$182,943

No earlier filing loaded for comparison.

Liabilities

$3,440

No earlier filing loaded for comparison.

Revenue And Expenses

Liabilities / Revenue43rd percentile Net Margin75th percentile

Revenue

$485,619

No earlier filing loaded for comparison.

Expenses

$373,896

No earlier filing loaded for comparison.

Net Income

$111,723

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset Growth95th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

Highlighted filing

2024

Assets$186,383

Liabilities$3,440

Net Assets$182,943

Open 2024 Filing

Operations Trend

Revenue Growth92nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

Highlighted filing

2024

Revenue$485,619

Expenses$373,896

Net Income$111,723

Open 2024 Filing

Jump To

Filing Snapshot

Filing Period: Jan 1, 2024 to Dec 31, 2024
Signed: May 29, 2025
Return Version: 2024v5.1
Gross Receipts: $503,765

Mission and Program Overview

Mission

Ruthless Kindness provides multiple programs to remove barriers to safety for the most at-risk animals and people. This includes free mobile veterinary care and animal supplies/support for victims of domestic violence and others in crisis, free tele-support and human-service partner consultations, and free boarding and foster home placement for the pets of people in crisis. Additional programs involve investing in a future where less crisis support is needed. These programs include empathy education and the Human Animal Welfare Coalition.

Our mission is to address the epidemic of violence and preventable suffering in at-risk animals and people.

Balance Sheet Detail

Line	Beginning	End	Change
Assets
Cash and Non-Interest-Bearing Accounts	$31,252	$118,166	▲ $86,914
Savings and Temporary Cash Investments	$12,292	$53,109	▲ $40,817
Pledges and Grants Receivable	$21,346	$0	▼ $21,346
Land, Buildings, and Equipment, Net	$3,300	$15,000	▲ $11,700
Prepaid Expenses and Deferred Charges	$7,598	$108	▼ $7,490
Accounts Receivable	-	$0	-
Other Notes and Loans Receivable, Net	-	$0	-
Receivable From Disqualified Prsn	-	$0	-
Receivables From Officers Etc	-	$0	-
Investments Other Securities	-	$0	-
Investments Program Related	-	$0	-
Investments in Publicly Traded Securities	-	$0	-
Intangible Assets	-	$0	-
Inventories for Sale or Use	-	$0	-
Total Assets	$75,788	$186,383	▲ $110,595
Other Assets Total	-	$0	-
Liabilities
Accounts Payable and Accrued Expenses	$4,568	$3,440	▼ $1,128
Total Liabilities	$4,568	$3,440	▼ $1,128
Net Assets / Fund Balance
Net Assets Without Donor Restrictions	$52,130	$182,943	▲ $130,813
Net Assets With Donor Restrictions	$19,090	-	-
Total Net Assets Fund Balance	$71,220	$182,943	▲ $111,723
Total Liabilities and Net Assets / Fund Balance	$75,788	$186,383	▲ $110,595

Asset Categories

Asset	Book Value	Depreciation	Basis
Equipment	$15,000	$16,500	$31,500

Compensation and Service Providers

Top Officer Pay92nd percentile

Employees

Name	Title	Full / Part Time	Base	Other	Total
Sarah Reidenbach	CEO	FT	$122,621	$5,109	$127,730
Kate Kuzminski	Secretary/Treas	PT	$27,424	$576	$28,000

Board Members and Trustees

Name	Title
Brandy Kuentzel	Director
Kim Henry	Director
Melissa Dobar	Director

Revenue and Support

Revenue Composition

Contributions and Grants: $465,034
Program Service Revenue: $0
Investment Income: $78
Other Revenue: $20,507
All Other Contributions: $343,630
Change in Net Assets: $111,723

Expenses and Functional Allocation

Major Expense Lines

Line Item	Amount
Salaries, Compensation, and Employee Benefits	$220,656
Other Expenses	$141,240
Total Fundraising Expense	$27,221
Professional Fundraising Fees	$12,000
Grants and Similar Amounts Paid	$0

Functional Expense Allocation

Line Item	Program	Management	Fundraising	Total
Current Officers, Directors, Trustees, and Key Employees	$155,730	-	-	$155,730
Other Salaries and Wages	$45,881	-	-	$45,881
Payroll Taxes	$16,166	-	-	$16,166
Fees for Services Accounting	-	$15,950	-	$15,950
Office Expenses	$10,087	$1,997	$434	$12,518
Advertising	$2,050	$83	$9,939	$12,072
Fees for Services Professional Fundraising	-	-	$12,000	$12,000
Insurance	$6,121	$3,149	-	$9,270
Fees for Services Other	$8,464	-	-	$8,464
Other Expenses	$8,430	$458	$436	$8,430
Conferences and Meetings	$3,978	-	$2,160	$6,138
Depreciation Depletion	-	$3,300	-	$3,300
Other Employee Benefits	$2,879	-	-	$2,879
Travel	$2,163	$204	$124	$2,491
Occupancy	-	-	$2,128	$2,128
Fees for Services Legal	$700	-	-	$700
Total Functional Expenses	$321,143	$25,532	$27,221	$373,896

Fundraising, Events, and Gaming

Fundraising activities: No
Gaming activities: Yes
Professional fundraiser used: No

Fundraising and Gaming Totals

Line Item	Amount
Gaming Gross Income	$38,653
Gaming Direct Expenses	$18,146
Professional Fundraising Fees	$12,000

Political and Lobbying Activity

Political campaign activity: No
Lobbying activity: No
Subject to proxy tax: No

Insider Transactions and Loans

Loans and Receivables

Line Item	Beginning	End	Change
Receivables from Disqualified Persons	-	$0	-
Receivables from Officers, Directors, Trustees, and Key Employees	-	$0	-

Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant: No
Annual disclosure for covered persons: Yes
Backup withholding compliance: Yes
Business relationship with 35% controlled entity: No
Business relationship with family members: No
Business relationship with organization members: No
Material changes to governing documents: No
Compensation from other sources disclosed: No
CEO compensation reviewed: Yes
Other officer compensation reviewed: No
Conflict-of-interest policy: Yes
Audited financial statements prepared: No
Key decisions subject to board approval: No
Management duties delegated: No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Sarah Reidenbach and Kathleen Kuzminski have a family relationship.”

Form 990, Part VI, Section B, Line 11B

“A copy of the form 990 is provided to the board for their review and approval prior to filing.”

Form 990, Part VI, Section B, Line 12C

“Each officer and employee is required to review a list of grantors and disclose if there is a conflict.”

Form 990, Part VI, Section B, Line 15A

“The Board reviewed comparable data, and discussed in a meeting of the Board. The CEO abstained from this discussion and related vote.”

Form 990, Part VI, Section C, Line 19

“Upon request.”

Filing and Contact Details

Filer

Filer Name: Ruthless Kindness
EIN: 84-2838142
Phone: 7072999781
Address: 10355 Burgundy Way, Sebastopol, CA 95472

Signing Officer

Name: Sarah Reidenbach
Title: CEO
Signed: 2025-05-29
Discuss with paid preparer: Yes

Organization Details

Principal Officer: Sarah Reidenbach
Formed: 2017
Legal Domicile: CA
Voting Board Members: 5
Independent Board Members: 3
Employees: 3
Volunteers: 10

Preparer

Firm: Crosby & Kaneda CPAs LLP
Address: 548 Market St PMB 97503, San Francisco, CA 94104
Preparer: Felix Gorrindo
Phone: 5108352727

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IRS990/PYContributionsGrantsAmt	0	225015
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IRS990/PYInvestmentIncomeAmt	0	30
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt	0	0
IRS990/PYOtherExpensesAmt	0	144168
IRS990/PYRevenuesLessExpensesAmt	0	-68280
IRS990/PYSalariesCompEmpBnftPaidAmt	0	149157
IRS990/PYTotalExpensesAmt	0	293325
IRS990/PYTotalRevenueAmt	0	225045
IRS990/QuidProQuoContributionsInd	0	false
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt	0	0
IRS990/RcvFndsToPayPrsnlBnftCntrctInd	0	false
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt	0	0
IRS990/ReconcilationRevenueExpnssAmt	0	111723
IRS990/RegularMonitoringEnfrcInd	0	true
IRS990/RelatedEntityInd	0	false
IRS990/RelatedOrganizationCtrlEntInd	0	false
IRS990/ReportInvestmentsOtherSecInd	0	false
IRS990/ReportLandBuildingEquipmentInd	0	true
IRS990/ReportOtherAssetsInd	0	false
IRS990/ReportOtherLiabilitiesInd	0	false
IRS990/ReportProgramRelatedInvstInd	0	false
IRS990/RoyaltiesGrp/TotalAmt	0	0
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt	0	0
IRS990/SavingsAndTempCashInvstGrp/BOYAmt	0	12292
IRS990/SavingsAndTempCashInvstGrp/EOYAmt	0	53109
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt	0	465034
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt	0	225015
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt	0	220543
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt	0	62116
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt	0	22600
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt	0	995308
IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/TotalAmt	0	0
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt	0	78
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt	0	78
IRS990ScheduleA/OtherIncome170Grp/TotalAmt	0	0
IRS990ScheduleA/PublicOrganization170Ind	0	X
IRS990ScheduleA/PublicSupportCY170Pct	0	0.99990
IRS990ScheduleA/PublicSupportTotal170Amt	0	995308
IRS990ScheduleA/SubstantialContributorsTotAmt	0	0
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/TotalAmt	0	0
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind	0	X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt	0	465034
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt	0	225015
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt	0	220543
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt	0	62116
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt	0	22600
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt	0	995308
IRS990ScheduleA/TotalSupportAmt	0	995386
IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt	0	0
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1	0	RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum	0	RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1	0	RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2	0	RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City	0	RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State	0	RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode	0	RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt	0	RESTRICTED
IRS990/ScheduleBRequiredInd	0	true
IRS990ScheduleD/EquipmentGrp/BookValueAmt	0	15000
IRS990ScheduleD/EquipmentGrp/DepreciationAmt	0	16500
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt	0	31500
IRS990ScheduleD/TotalBookValueLandBuildingsAmt	0	15000
IRS990ScheduleG/AgrmtProfFundraisingActyInd	0	false
IRS990ScheduleG/CharitableDistributionRqrInd	0	true
IRS990ScheduleG/CntrctWith3rdPrtyForGameRevInd	0	false
IRS990ScheduleG/DistributedAmt	0	36653
IRS990ScheduleG/GamingInformationGrp/DirectExpenseSummaryGamingAmt	0	18146
IRS990ScheduleG/GamingInformationGrp/GrossRevenueBingoAmt	0	170
IRS990ScheduleG/GamingInformationGrp/GrossRevenuePullTabsAmt	0	38483
IRS990ScheduleG/GamingInformationGrp/GrossRevenueTotalGamingAmt	0	38653
IRS990ScheduleG/GamingInformationGrp/NetGamingIncomeSummaryAmt	0	20507
IRS990ScheduleG/GamingInformationGrp/OthDirectExpnssTotalGamingAmt	0	13937
IRS990ScheduleG/GamingInformationGrp/OtherDirectExpensesPullTabsAmt	0	13937
IRS990ScheduleG/GamingInformationGrp/RentFacilityCostsPullTabsAmt	0	4209
IRS990ScheduleG/GamingInformationGrp/RentFcltyCostsTotalGamingAmt	0	4209
IRS990ScheduleG/GamingInformationGrp/VolunteerLaborBingoInd	0	true
IRS990ScheduleG/GamingInformationGrp/VolunteerLaborBingoPct	0	1.00000
IRS990ScheduleG/GamingInformationGrp/VolunteerLaborOtherGamingInd	0	false
IRS990ScheduleG/GamingInformationGrp/VolunteerLaborPullTabsInd	0	true
IRS990ScheduleG/GamingInformationGrp/VolunteerLaborPullTabsPct	0	1.00000
IRS990ScheduleG/GamingOwnFacilityPct	0	1.00000
IRS990ScheduleG/GamingWithNonmembersInd	0	false
IRS990ScheduleG/IndividualWithBooksNm	0	Victoria Kostka
IRS990ScheduleG/LicensedInd	0	true
IRS990ScheduleG/LicenseSuspendedEtcInd	0	false
IRS990ScheduleG/MemberOfOtherEntityInd	0	false
IRS990ScheduleG/PersonsWithBooksUSAddress/AddressLine1Txt	0	5174 Blank Rd
IRS990ScheduleG/PersonsWithBooksUSAddress/CityNm	0	Sebastopol
IRS990ScheduleG/PersonsWithBooksUSAddress/StateAbbreviationCd	0	CA
IRS990ScheduleG/PersonsWithBooksUSAddress/ZIPCd	0	95472
IRS990ScheduleG/StatesWhereGamingConductedCd	0	CA
IRS990ScheduleG/SupplementalInformationDetail/ExplanationTxt	0	California $36653
IRS990ScheduleG/SupplementalInformationDetail/FormAndLineReferenceDesc	0	Part III, Line 17b - Distributions Required Under State Law
IRS990/ScheduleJRequiredInd	0	false
IRS990/ScheduleORequiredInd	0	true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt	0	Sarah Reidenbach and Kathleen Kuzminski have a family relationship.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt	1	A copy of the form 990 is provided to the board for their review and approval prior to filing.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt	2	Each officer and employee is required to review a list of grantors and disclose if there is a conflict.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt	3	The Board reviewed comparable data, and discussed in a meeting of the Board. The CEO abstained from this discussion and related vote.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt	4	Upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc	0	Form 990, Part VI, Section A, Line 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc	1	Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc	2	Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc	3	Form 990, Part VI, Section B, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc	4	Form 990, Part VI, Section C, Line 19
IRS990/SchoolOperatingInd	0	false
IRS990/SignificantChangeInd	0	false
IRS990/SignificantNewProgramSrvcInd	0	false
IRS990/StatesWhereCopyOfReturnIsFldCd	0	CA
IRS990/SubjectToExcsTaxNetInvstIncInd	0	false
IRS990/SubjectToProxyTaxInd	0	false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd	0	false
IRS990/TaxablePartyNotificationInd	0	false
IRS990/TaxExemptBondsInd	0	false
IRS990/TerminateOperationsInd	0	false
IRS990/TotalAssetsBOYAmt	0	75788
IRS990/TotalAssetsEOYAmt	0	186383
IRS990/TotalAssetsGrp/BOYAmt	0	75788
IRS990/TotalAssetsGrp/EOYAmt	0	186383
IRS990/TotalCompGreaterThan150KInd	0	false
IRS990/TotalContributionsAmt	0	465034
IRS990/TotalEmployeeCnt	0	3
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt	0	27221
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt	0	25532
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt	0	321143
IRS990/TotalFunctionalExpensesGrp/TotalAmt	0	373896
IRS990/TotalGrossUBIAmt	0	0
IRS990/TotalLiabilitiesBOYAmt	0	4568
IRS990/TotalLiabilitiesEOYAmt	0	3440
IRS990/TotalLiabilitiesGrp/BOYAmt	0	4568
IRS990/TotalLiabilitiesGrp/EOYAmt	0	3440
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt	0	71220
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt	0	182943
IRS990/TotalOtherCompensationAmt	0	5685
IRS990/TotalOtherProgSrvcExpenseAmt	0	9634
IRS990/TotalProgramServiceExpensesAmt	0	321143
IRS990/TotalProgramServiceRevenueAmt	0	0
IRS990/TotalReportableCompFromOrgAmt	0	150045
IRS990/TotalRevenueGrp/ExclusionAmt	0	20585
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt	0	485619
IRS990/TotalVolunteersCnt	0	10
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt	0	75788
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt	0	186383

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Assets: $186,383
Liabilities: $3,440
Net assets: $182,943
Revenue: $485,619
Expenses: $373,896
Net income: $111,723

	Balance Sheet			Operations
Year	Assets	Liabilities	Net Assets	Revenue	Expenses	Net Income
2024Detailed filing. Detailed filing data is available for this year.	$1.86	$0.03	$1.83	$4.86	$3.74	$1.12