Civic Intelligence

National Association for Media Literacy Education

EIN 84-1482241 • 501(c)3 • Albany, NY

Profile

Advancement of media literacy education in USA.

418 Broadway Suite 8066Albany, NY 12207

www.namle.net

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

64th percentile

0.01x

Higher debt load relative to assets than 64% of similar nonprofits.

NTEE A • <$500k nonprofits • Source year 2024

Liabilities / Revenue

64th percentile

0.01x

Higher debt load relative to revenue than 64% of similar nonprofits.

NTEE A • <$500k nonprofits • Source year 2024

Net Margin

10th percentile

-42%

Higher net margin than 10% of similar nonprofits.

NTEE A30 • <$500k nonprofits • Source year 2024

Top Officer Pay

98th percentile

$134,957

Higher top officer pay than 98% of similar nonprofits.

Top officer pay equals 27.5% of source-year revenue.

NTEE A30 • <$500k nonprofits • Source year 2024

Asset Growth

17th percentile

-37%

Faster asset growth than 17% of similar nonprofits.

NTEE A • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

20th percentile

-40%

Faster revenue growth than 20% of similar nonprofits.

NTEE A • <$500k nonprofits • Annualized from 2023 to 2024

Assets

Down

$352,963

Down $204,275 (-37%) from 2023

Liabilities

Up

$2,694

Up $1,015 (+60%) from 2023

Net Assets

Down

$350,269

Down $205,290 (-37%) from 2023

Revenue

Down

$491,600

Down $323,416 (-40%) from 2023

Expenses

Down

$696,890

Down $22,721 (-3.2%) from 2023

Net Income

Down

-$205,290

Down $300,695 (-315%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0Assets 2010: $21,893Net Assets 2010: $21,8932010Assets 2011: $49,445Net Assets 2011: $49,4452011Assets 2012: $42,141Liabilities 2012: $02012Assets 2013: $56,904Net Assets 2013: $56,9042013Assets 2014: $34,265Net Assets 2014: $34,2652014Assets 2015: $58,857Liabilities 2015: $2,001Net Assets 2015: $56,8562015Assets 2016: $43,771Liabilities 2016: $410Net Assets 2016: $43,3612016Assets 2017: $64,854Liabilities 2017: $10,317Net Assets 2017: $54,5372017Assets 2018: $55,107Net Assets 2018: $55,1072018Assets 2019: $748,114Liabilities 2019: $501,112Net Assets 2019: $247,0022019Assets 2020: $384,752Liabilities 2020: $118,797Net Assets 2020: $265,9552020Assets 2021: $409,764Liabilities 2021: $28,084Net Assets 2021: $381,6802021Assets 2022: $771,309Liabilities 2022: $311,155Net Assets 2022: $460,1542022Assets 2023: $557,238Liabilities 2023: $1,679Net Assets 2023: $555,5592023Assets 2024: $352,963Liabilities 2024: $2,694Net Assets 2024: $350,2692024

Highlighted filing

2024

Assets$352,963
Liabilities$2,694
Net Assets$350,269

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2010: $20,334Expenses 2010: $16,734Net Income 2010: $3,6002010Revenue 2011: $122,655Expenses 2011: $95,103Net Income 2011: $27,5522011Revenue 2012: $12,657Expenses 2012: $19,961Net Income 2012: -$7,3042012Revenue 2013: $110,447Expenses 2013: $95,684Net Income 2013: $14,7632013Revenue 2014: $44,790Expenses 2014: $67,429Net Income 2014: -$22,6392014Revenue 2015: $198,855Expenses 2015: $176,264Net Income 2015: $22,5912015Revenue 2016: $66,294Expenses 2016: $79,789Net Income 2016: -$13,4952016Revenue 2017: $196,081Expenses 2017: $184,905Net Income 2017: $11,1762017Revenue 2018: $125,529Expenses 2018: $124,959Net Income 2018: $5702018Revenue 2019: $441,150Expenses 2019: $249,255Net Income 2019: $191,8952019Revenue 2020: $1,120,215Expenses 2020: $1,101,262Net Income 2020: $18,9532020Revenue 2021: $630,772Expenses 2021: $515,047Net Income 2021: $115,7252021Revenue 2022: $806,040Expenses 2022: $727,566Net Income 2022: $78,4742022Revenue 2023: $815,016Expenses 2023: $719,611Net Income 2023: $95,4052023Revenue 2024: $491,600Expenses 2024: $696,890Net Income 2024: -$205,2902024

Highlighted filing

2024

Revenue$491,600
Expenses$696,890
Net Income-$205,290

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.35$0.00$0.35$0.49$0.70$0.21
2023Detailed filing. Detailed filing data is available for this year.$0.56$0.00$0.56$0.82$0.72$0.10
2022Detailed filing. Detailed filing data is available for this year.$0.77$0.31$0.46$0.81$0.73$0.08
2021Detailed filing. Detailed filing data is available for this year.$0.41$0.03$0.38$0.63$0.52$0.12
2020Detailed filing. Detailed filing data is available for this year.$0.38$0.12$0.27$1.12$1.10$0.02
2019Detailed filing. Detailed filing data is available for this year.$0.75$0.50$0.25$0.44$0.25$0.19
2018Detailed filing. Detailed filing data is available for this year.$0.06$0.06$0.13$0.12$0.00
2017Detailed filing. Detailed filing data is available for this year.$0.06$0.01$0.05$0.20$0.18$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.04$0.00$0.04$0.07$0.08$0.01
2015Detailed filing. Detailed filing data is available for this year.$0.06$0.00$0.06$0.20$0.18$0.02
2014Detailed filing. Detailed filing data is available for this year.$0.03$0.03$0.04$0.07$0.02
2013Detailed filing. Detailed filing data is available for this year.$0.06$0.06$0.11$0.10$0.01
2012Summary only. Only limited summary data is available for this year.$0.04$0.00$0.01$0.02$0.01
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.05$0.05$0.12$0.10$0.03
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.02$0.02$0.02$0.02$0.00
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 15, 2025
Return Version
2024v5.0
Gross Receipts
$491,600
Mission and Program Overview

Mission

Advancement of media literacy education in the USA.

To stimulate growth in media literacy education in the united states by organizing and providing national leadership, advocacy, networking and information exchange.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$529,111$343,687▼ $185,424
Prepaid Expenses and Deferred Charges$8,637$5,546▼ $3,091
Accounts Receivable$19,157$3,500▼ $15,657
Other Notes and Loans Receivable, Net$103--
Total Assets$557,238$352,963▼ $204,275
Other Assets Total$230$230→ $0
Liabilities
Accounts Payable and Accrued Expenses$1,679$2,694▲ $1,015
Total Liabilities$1,679$2,694▲ $1,015
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$555,559$350,269▼ $205,290
Total Net Assets Fund Balance$555,559$350,269▼ $205,290
Total Liabilities and Net Assets / Fund Balance$557,238$352,963▼ $204,275
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Michelle LipkinExecutive DiFT$134,957$134,957
Donnell ProbstDeputy DirecFT$101,205$101,205

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$434,301
Program Service Revenue
$50,224
Investment Income
$4,507
Other Revenue
$2,568
All Other Contributions
$154,651
Change in Net Assets
$-205,290

Audited Revenue Reconciliation

Revenue per Audited Statements
$491,600
Total Revenue per Audited Statements
$491,600
Total Revenue per Form 990
$491,600
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$471,879
Other Expenses$225,011
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$169,069$67,093-$236,162
Other Salaries and Wages$117,951$46,808-$164,759
Fees for Services Other$122,373$10,148-$132,521
Payroll Taxes$21,747$8,630-$30,377
Fees for Services Accounting$7,451$18,028-$25,479
Travel$20,593--$20,593
Other Employee Benefits$14,689$5,829-$20,518
Pension Plan Contributions-$20,063-$20,063
Information Technology$12,283--$12,283
Office Expenses$8,510$3,346-$11,856
Insurance$8,239$2,746-$10,985
Other Expenses$4,575--$4,575
Total Functional Expenses$514,199$182,691$0$696,890

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$696,890
Total Expenses per Audited Statements$696,890
Total Expenses per Form 990$696,890
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Anne Collier-metafbgooglerobloxBoard SecretaryProject CollabNo$226,893
Lynette Owens-trend MicroBoard MemberContributionNo$25,000
Lynette Ownes-trend MicroBoard MemberProject CollabNo$25,000
Anthony Streit-educ Dev CtrPrev. PresidentProject CollabNo$9,080
Michelle LipkinExec. DirectorExp ReimbursementNo$4,063
Justine VerasEmployeeExp ReimbursementNo$2,026
Michael FragaleBoard MemberContributionNo$1,800
Michael JacksonBoard TreasurerContributionNo$1,512
Anne CollierBoard SecretaryContributionNo$1,500
Bobbie Eisenstock PhdBoard MemberContributionNo$1,500
Dr Kimberly MoffittBoard PresidentContributionNo$1,500
Jena WuuBoard MemberContributionNo$1,500
Katie GoldsteinBoard MemberContributionNo$1,500
Kristy Roschke PhdBoard MemberContributionNo$1,500
Robin MecherBoard MemberContributionNo$1,500
Donnell ProbstDeputy DirectorExp ReimbursementNo$1,303
Laurie Ann CiullaRelative of EdContributionNo$1,000
Daniel RhoneBoard MemberContributionNo$617
Anthony StreitPrev. PresidentContributionNo$500
Carson ClementsEmployeeExp ReimbursementNo$497
Mary Lou CiullaRelative of EdContributionNo$250
Lynette OwensBoard MemberContributionNo$110
Megan FrommEmployeeContributionNo$106
Philip and Susan LipkinRelative of EdContributionNo$100
Donnell ProbstDeputy DirectorContributionNo$10
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
Yes
Business relationship with family members
Yes
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

The organization seeks to convene a coalition of diverse stakeholders and to provide opportunities to build on areas of consensus and create a space for meaningful dialogue. Namle encourages all those interested in and/or working in media literacy education to become involved in the organization, become members of namle, volunteer to work with the leadership council, and/or express interest in serving on the board or a board committee.

Form 990, Page 6, Part VI, Line 7A

Elections for new board members may be held at any board meeting or via online communication. Directors are appointed by the majority vote of the existing board of directors. Elections are coordinated by the vice president or other board designee. Elections can not be coordinated by anyone who is running for office. Members of the board will be elected for two-year terms and hold office from the date of election until end of the second consecutive term. Board of directors may serve for no more than three, two-year consecutive terms without being removed from the board for at least one year.

Form 990, Page 6, Part VI, Line 7B

The board of directors is the administrative body of the corporation. It administers the affairs of the organization and makes all rules and regulations which it deems necessary or proper for the government of the organization. The board approves the proposed budget in a timely manner to facilitate planning for the next year. The board also issues an annual report summarizing its work and any changes to bylaws or policies. In addition, the board reviews the executive director's performance on an annual basis. Two members of the board are appointed as authorized signers on the bank accounts. All contracts 50,000 or greater must be reviewed and approved by the board. The standing committees of the board consist of the executive committee, development committee, visibility committee and finance committee. One person cannot hold more than one office at anytime and the executive director may be added to officers of the organization with a 2/3 vote of the board of directors.

Form 990, Page 6, Part VI, Line 11B

At the end of the year, an outside cpa prepares the annual form 990 return for organization's exempt from income tax. The 990 return is then presented to the board president and treasurer for their review and approval. The cpa will then file the return with the internal revenue service by the annual deadline.

Form 990, Page 6, Part VI, Line 12C

The organization holds and enforces a conflict of interest & disclosure policy, which is distributed to all employees and board of directors. The purpose of the policy is to prevent conflicts of interests inteferring with namle's decision making process such that it is no longer representative of or in the best interest of the membership, or in accordance with namle's bylaws.

Form 990, Page 6, Part VI, Line 15A

The board of directors do not receive any compensation for their services as a board member. They may be reimbursed for expenses incurred in their official capacity. On an annual basis the board of directors review the performance of the executive director and vote on compensation and salaries.

Form 990, Page 6, Part VI, Line 19

Governing documents are available upon request and a copy of the form 990 can be obtained via the irs website.

Filing and Contact Details

Filer

Filer Name
National Association for Media
EIN
84-1482241
Phone
9174949155
Address
418 BROADWAY SUITE 8066, ALBANY, NY 12207

Signing Officer

Name
Dr Kimberly Moffitt
Title
Board President
Phone
9174949155
Signed
2025-10-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Dr Kimberly Moffitt
Formed
1997
Legal Domicile
Ny
Voting Board Members
17
Independent Board Members
12
Employees
5
Volunteers
48

Preparer

Firm
Martini & Martini CPA P a
Address
1135 E CHESTNUT AVE, VINELAND, NJ 08360
Preparer
David J Macalino CPA
Phone
8566918934
Supplemental Narrative

Additional Explanations

Form 990, Page 1, Part I, Line 6

All volunteers were part-time volunteers as follows: advisory board: 28 volunteers editorial staff: 5 volunteers founding editors: 5 volunteers editors in chief: 3 volunteers awards committee: 5 volunteers conference co-chairs: 2 volunteers

Form 990, Part IX, Line 11G

Awards & gifts 1,387 0 0 bank fees & charges 0 1,183 0 professional fees-consultants 29,350 0 0 professional fees-consultants 60,203 0 0 professional fees-consultants 21,446 0 0 professional fees-consultants 0 5,000 0 events 6,884 0 0 merchant service fees 1,547 0 0 merchant service fees 1,556 0 0 merchant service fees 0 1,230 0 payroll service fees 0 2,735 0 total 122,373 10,148 0

Raw XML AppendixShowing 400 of 593 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm3MICHAEL JACKSON
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IRS990/Form990PartVIISectionAGrp/PersonNm10KATIE GOLDSTEIN
IRS990/Form990PartVIISectionAGrp/PersonNm11JENA WUU
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IRS990/Form990PartVIISectionAGrp/PersonNm13DANIEL RHONE
IRS990/Form990PartVIISectionAGrp/PersonNm14TRISTA VAN TINE
IRS990/Form990PartVIISectionAGrp/PersonNm15ASHLEY WILLIAMS
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