Civic Intelligence

Understood for All Inc.

990PF • Fiscal year 2024 • EIN 83-2365235

Jan 01, 2024 to Dec 31, 2024 • Filed on May 14, 2025

Organization Profile

View Organization Page

96 Morton Street Fl5New York, NY 10014-3459

(516) 654-7584

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

59th percentile

0.25x

Higher debt load relative to assets than 59% of similar nonprofits.

2024 filings • $50M-$100M nonprofits • Source year 2024

Liabilities / Revenue

69th percentile

0.64x

Higher debt load relative to revenue than 69% of similar nonprofits.

2024 filings • $50M-$100M nonprofits • Source year 2024

Net Margin

4th percentile

-84%

Higher net margin than 4% of similar nonprofits.

2024 filings • $50M-$100M nonprofits • Source year 2024

Top Officer Pay

78th percentile

$524,300

Higher top officer pay than 78% of similar nonprofits.

Top officer pay equals 2.4% of source-year revenue.

2024 filings • $50M-$100M nonprofits • Source year 2024

Asset Growth

2nd percentile

-20%

Faster asset growth than 2% of similar nonprofits.

2024 filings • $50M-$100M nonprofits • Annualized from 2023 to 2024

Revenue Growth

71st percentile

25%

Faster revenue growth than 71% of similar nonprofits.

2024 filings • $50M-$100M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets59th percentile

Assets

Down

$56,329,067

Down $28,882,093 (-34%) from 2022

Net Assets

Down

$42,232,836

Down $27,865,208 (-40%) from 2022

Liabilities

Down

$14,096,231

Down $1,016,885 (-6.7%) from 2022

Revenue And Expenses
Liabilities / Revenue69th percentileNet Margin4th percentile

Revenue

Down

$21,901,163

Down $92,244,505 (-81%) from 2022

Expenses

Up

$40,266,881

Up $301,334 (+0.8%) from 2022

Net Income

Down

-$18,365,718

Down $92,545,839 (-125%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth2nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$100M$50M$0Assets 2019: $1,756,811Liabilities 2019: $1,008,176Net Assets 2019: $748,6352019Assets 2020: $4,255,151Liabilities 2020: $3,170,951Net Assets 2020: $1,084,2002020Assets 2021: $4,939,229Liabilities 2021: $1,952,283Net Assets 2021: $2,986,9462021Assets 2022: $85,211,160Liabilities 2022: $15,113,116Net Assets 2022: $70,098,0442022Assets 2024: $56,329,067Liabilities 2024: $14,096,231Net Assets 2024: $42,232,8362024

Highlighted filing

2024

Assets$56,329,067
Liabilities$14,096,231
Net Assets$42,232,836
Open 2024 Filing

Operations Trend

Revenue Growth71st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$150M$100M$50M$0-$50MRevenue 2019: $25,244,343Expenses 2019: $24,235,447Net Income 2019: $1,008,8962019Revenue 2020: $27,662,766Expenses 2020: $27,316,746Net Income 2020: $346,0202020Revenue 2021: $32,567,199Expenses 2021: $30,662,013Net Income 2021: $1,905,1862021Revenue 2022: $114,145,668Expenses 2022: $39,965,547Net Income 2022: $74,180,1212022Revenue 2024: $21,901,163Expenses 2024: $40,266,881Net Income 2024: -$18,365,7182024

Highlighted filing

2024

Revenue$21,901,163
Expenses$40,266,881
Net Income-$18,365,718
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 14, 2025
Return Version
2024v5.1
Compensation and Service Providers
Top Officer Pay78th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
NATHANIEL W FRIEDMANCo-President & Chief Marketing OffiFT$500,000$24,300$524,300
FREDERIC M POSESFounder & CEOPT$0--
NANCY POSESChair & SecretaryPT$0--
JACOB POSESTreasurer-$0--
KENNETH DE REGTBoard Member-$0--
JUSTIN GRAYBoard Member-$0--
MARY BETH GUSTAFSSONBoard Member-$0--
MICHAEL KOSNITZKYBoard Member-$0--
MARY QUICKBoard Member-$0--
LAURIE SIEGELBoard Member-$0--
Filing and Contact Details

Filer

Filer Name
Understood for All Inc
EIN
83-2365235
Phone
5166547584
Address
96 MORTON STREET FL5, NEW YORK, NY 10014-3459

Signing Officer

Name
Jacob Poses
Title
Treasurer
Phone
5166547584
Signed
2025-05-14
Discuss with paid preparer
Yes

Preparer

Firm
PKF O'CONNOR DAVIES ADVISORY LLC
Address
500 MAMARONECK AVENUE SUITE 301, HARRISON, NY 10528-1633
Preparer
Garrett M Higgins
Phone
9143818900
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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GeneralExplanationAttachment/GeneralExplanationGrp/FormAndLineReferenceDesc0FORM 990PF, PART VIII-A, LINE 1:
GeneralExplanationAttachment/GeneralExplanationGrp/MediumExplanationTxt0UNDERSTOOD.ORG IS A NONPROFIT FOCUSED ON SHAPING THE WORLD FOR DIFFERENCE SO PEOPLE WITH LEARNING AND THINKING DIFFERENCES CAN THRIVE. WE RAISE AWARENESS OF THE CHALLENGES, SKILLS, AND STRENGTHS OF PEOPLE WHO LEARN AND THINK DIFFERENTLY. OUR RESOURCES HELP PEOPLE NAVIGATE CHALLENGES, GAIN CONFIDENCE, AND FIND SUPPORT AND COMMUNITY SO THEY CAN THRIVE - IN SCHOOL, AT WORK, AND THROUGHOUT LIFE. SEVENTY MILLION PEOPLE IN THE UNITED STATES HAVE LEARNING AND THINKING DIFFERENCES, LIKE DYSLEXIA AND ADHD. BUT THE WORLD ISN'T SET UP FOR THEM TO THRIVE. WE'RE WORKING TO CHANGE THAT BY RAISING AWARENESS AND PROVIDING RESOURCES TO HELP PEOPLE WITH DIFFERENCES REACH THEIR POTENTIAL.WE DELIVER IMPACT BY: - BUILDING CONFIDENCE: WE PROVIDE PEOPLE WITH THE TOOLS AND INFORMATION THEY NEED TO NAVIGATE CHALLENGES, IMPROVE SKILLS, DISCOVER STRENGTHS, AND FIND SUPPORT. OUR DIGITAL RESOURCES AND COMMUNITY HELP PEOPLE WITH DIFFERENCES - AND THOSE WHO SUPPORT THEM - TO BUILD CONFIDENCE.- REDUCING STIGMA: OUR CONTENT, CAMPAIGNS, AND PARTNERSHIPS RAISE AWARENESS AND CHANGE ATTITUDES ABOUT LEARNING AND THINKING DIFFERENCES. WE WANT EVERYONE TO UNDERSTAND THE CHALLENGES, STRENGTHS, AND SKILLS OF PEOPLE WHO LEARN AND THINK DIFFERENTLY.- DRIVING ADVOCACY: WE EMPOWER PEOPLE TO SPEAK UP AND TAKE ACTION TO BUILD A MORE EQUITABLE WORLD FOR PEOPLE WHO LEARN AND THINK DIFFERENTLY. OUR RESOURCES HELP EMPLOYERS, EMPLOYEES, EDUCATORS, AND HEALTH CARE PROVIDERS HAVE PRODUCTIVE CONVERSATIONS THAT LEAD TO CHANGE.- PROVIDING SUPPORT AT KEY STAGES: LEARNING AND THINKING DIFFERENCES ARE LIFELONG. WE SUPPORT PEOPLE AT KEY MOMENTS THROUGHOUT THEIR LIVES WITH OUR EXPERT-VETTED RESOURCES. WE'RE CONSTANTLY EXPANDING OUR RANGE OF PRODUCTS AND CONTENT TO MEET DIFFERENT NEEDS AND AUDIENCES. OUR GOAL IS TO INCREASE OUR COMMUNITY OF 20 MILLION USERS WORLDWIDE BY TENS OF MILLIONS MORE IN THE NEXT FEW YEARS.OUR JOURNEY STARTED WHEN CO-FOUNDERS FRED AND NANCY POSES REALIZED THEIR SON HAD A LEARNING AND THINKING DIFFERENCE. THEY FACED THE CHALLENGES THAT MANY FAMILIES EXPERIENCE, AND THEY SAW AN URGENT NEED TO HELP OTHERS. FOR NEARLY A DECADE, UNDERSTOOD HAS PARTNERED WITH OTHERS TO ADDRESS THIS ISSUE, STRENGTHEN THE SUPPORT SYSTEM, AND CHALLENGE THE STATUS QUO. UNDERSTOOD IS A LEADER IN CONTENT DEVELOPMENT ABOUT LEARNING AND THINKING DIFFERENCES. EACH YEAR, WE REACH 20 MILLION PEOPLE WORLDWIDE WITH OUR RESOURCES. WE HAVE THOUSANDS OF PIECES IN A RANGE OF FORMATS, INCLUDING ARTICLES, PERSONAL STORIES, VIDEOS, AND PODCAST EPISODES. AND THEY'RE VETTED BY EXPERTS AND INFORMED BY RESEARCH AND HUNDREDS OF USER INTERVIEWS.KEY PRODUCTS & INITIATIVES:- OUR CONTENT INCLUDES 3,000+ ARTICLES, PRINTABLES, AND OTHER RESOURCES IN ENGLISH AND SPANISH ON U.ORG. THESE MATERIALS SPEAK TO FAMILIES, PARENTS, YOUNG ADULTS, AND OTHER AUDIENCES ABOUT THEIR EXPERIENCES WITH A LEARNING AND THINKING DIFFERENCE.- THE UNDERSTOOD PODCAST NETWORK FEATURES FIVE PODCASTS, WITH MORE IN THE WORKS: "UNDERSTOOD EXPLAINS," "IN IT," "HOW'D YOU GET THAT JOB?!," "THE OPPORTUNITY GAP, AND "ADHD AHA!" OUR PODCASTS FEATURE REAL TALK AND PERSONAL STORIES FOR AND FROM PEOPLE WHO LEARN AND THINK DIFFERENTLY, BRINGING NEW VOICES AND PERSPECTIVES YOU WON'T HEAR ANYWHERE ELSE. - WUNDER BY UNDERSTOOD IS A FREE, FIRST-OF-ITS-KIND COMMUNITY APP FOR PARENTS RAISING KIDS WITH LEARNING AND THINKING DIFFERENCES, SUCH AS ADHD AND DYSLEXIA. WUNDER WAS DESIGNED TO RELIEVE SOME OF THE ISOLATION THAT PARENTS OFTEN FEEL AS THEY NAVIGATE CHALLENGES AT SCHOOL AND AT HOME. IT HAS OVER 5,000 MEMBERS IN 25+ DIFFERENT COMMUNITY GROUPS.- SOCIAL MEDIA CONTENT ACROSS INSTAGRAM, FACEBOOK, LINKEDIN, TWITTER, PINTEREST, TIKTOK, AND YOUTUBE SERVE AS RESOURCES FOR DIVERSE AUDIENCES.- WE PARTNER WITH COMPANIES AND ORGANIZATIONS FOR PROGRAMS AIMED AT SPECIFIC AUDIENCES. ONE RECENT EXAMPLE OF A PROGRAM PARTNERSHIP IS TAKE N.O.T.E., DEVELOPED WITH THE AMERICAN ACADEMY OF PEDIATRICS (AAP). THIS NATIONAL EFFORT IS DESIGNED TO HELP PARENTS OBSERVE THEIR CHILD'S BEHAV
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IRS990PF/CapGainsLossTxInvstIncmDetail/CapGainsLossTxInvstIncmGrp/PropertyDesc1CAPITAL GAINS DIVIDENDS
IRS990PF/CapGainsLossTxInvstIncmDetail/CapitalGainNetIncomeAmt02118596
IRS990PF/CapGainsLossTxInvstIncmDetail/NetShortTermCapitalGainLossAmt05598
IRS990PF/ChgInNetAssetsFundBalancesGrp/ExcessRevenueOverExpensesAmt0-18365718
IRS990PF/ChgInNetAssetsFundBalancesGrp/OtherDecreasesAmt02041
IRS990PF/ChgInNetAssetsFundBalancesGrp/OtherIncreasesAmt05545089
IRS990PF/ChgInNetAssetsFundBalancesGrp/SubtotalAmt042234877
IRS990PF/ChgInNetAssetsFundBalancesGrp/TotNetAstOrFundBalancesBOYAmt055055506
IRS990PF/ChgInNetAssetsFundBalancesGrp/TotNetAstOrFundBalancesEOYAmt042232836
IRS990PF/DistributableAmountGrp/Sect4942j3j5FndtnAndFrgnOrgInd0X
IRS990PF/ExciseTaxBasedOnInvstIncmGrp/BackupWithholdingWithheldAmt00
IRS990PF/ExciseTaxBasedOnInvstIncmGrp/EsPenaltyAmt00
IRS990PF/ExciseTaxBasedOnInvstIncmGrp/EstimatedPlusOvpmtIncmTxAmt00
IRS990PF/ExciseTaxBasedOnInvstIncmGrp/ExemptFrgnOrgTaxWthldAtSrceAmt00
IRS990PF/ExciseTaxBasedOnInvstIncmGrp/ExtsnRequestIncomeTaxPaidAmt00
IRS990PF/ExciseTaxBasedOnInvstIncmGrp/InvestmentIncomeExciseTaxAmt040318
IRS990PF/ExciseTaxBasedOnInvstIncmGrp/SubtitleATaxAmt00
IRS990PF/ExciseTaxBasedOnInvstIncmGrp/SubtotalAmt040318
IRS990PF/ExciseTaxBasedOnInvstIncmGrp/TaxBasedOnInvestmentIncomeAmt040318
IRS990PF/ExciseTaxBasedOnInvstIncmGrp/TaxDueAmt040318
IRS990PF/ExciseTaxBasedOnInvstIncmGrp/TaxUnderSection511Amt00
IRS990PF/ExciseTaxBasedOnInvstIncmGrp/TotalPaymentsAndCreditsAmt00
IRS990PF/FMVAssetsEOYAmt056329067
IRS990PF/Form990PFBalanceSheetsGrp/AccountsPayableBOYAmt02842447
IRS990PF/Form990PFBalanceSheetsGrp/AccountsPayableEOYAmt02273859
IRS990PF/Form990PFBalanceSheetsGrp/AcctRcvblAmt05000
IRS990PF/Form990PFBalanceSheetsGrp/AcctRcvblBOYAmt0733181
IRS990PF/Form990PFBalanceSheetsGrp/AcctRcvblEOYAmt05000
IRS990PF/Form990PFBalanceSheetsGrp/AcctRcvblEOYFMVAmt05000
IRS990PF/Form990PFBalanceSheetsGrp/CashBOYAmt01297265
IRS990PF/Form990PFBalanceSheetsGrp/CashEOYAmt0950575
IRS990PF/Form990PFBalanceSheetsGrp/CashEOYFMVAmt0950575
IRS990PF/Form990PFBalanceSheetsGrp/CorporateStockBOYAmt039193266
IRS990PF/Form990PFBalanceSheetsGrp/CorporateStockEOYAmt039022575
IRS990PF/Form990PFBalanceSheetsGrp/CorporateStockEOYFMVAmt039022575
IRS990PF/Form990PFBalanceSheetsGrp/DonorRstrNetAssetsBOYAmt01920226
IRS990PF/Form990PFBalanceSheetsGrp/DonorRstrNetAssetsEOYAmt0323133
IRS990PF/Form990PFBalanceSheetsGrp/GrantsReceivableBOYAmt01100000
IRS990PF/Form990PFBalanceSheetsGrp/GrantsReceivableEOYAmt0167274
IRS990PF/Form990PFBalanceSheetsGrp/GrantsReceivableEOYFMVAmt0167274
IRS990PF/Form990PFBalanceSheetsGrp/LandBldgEquipAccumDeprecAmt01832421
IRS990PF/Form990PFBalanceSheetsGrp/LandBldgEquipCostOrOtherBssAmt04002226
IRS990PF/Form990PFBalanceSheetsGrp/LandBOYAmt02671073
IRS990PF/Form990PFBalanceSheetsGrp/LandEOYAmt02169805
IRS990PF/Form990PFBalanceSheetsGrp/LandEOYFMVAmt02169805
IRS990PF/Form990PFBalanceSheetsGrp/NoDonorRstrNetAssestsBOYAmt053135280
IRS990PF/Form990PFBalanceSheetsGrp/NoDonorRstrNetAssestsEOYAmt041909703
IRS990PF/Form990PFBalanceSheetsGrp/OrganizationFollowsFASB117Ind0X
IRS990PF/Form990PFBalanceSheetsGrp/OtherAssetsBOYAmt011074563
IRS990PF/Form990PFBalanceSheetsGrp/OtherAssetsEOYAmt010233943
IRS990PF/Form990PFBalanceSheetsGrp/OtherAssetsEOYFMVAmt010233943
IRS990PF/Form990PFBalanceSheetsGrp/OtherLiabilitiesBOYAmt012297443
IRS990PF/Form990PFBalanceSheetsGrp/OtherLiabilitiesEOYAmt011822372
IRS990PF/Form990PFBalanceSheetsGrp/PrepaidExpensesBOYAmt0815358
IRS990PF/Form990PFBalanceSheetsGrp/PrepaidExpensesEOYAmt0998877
IRS990PF/Form990PFBalanceSheetsGrp/PrepaidExpensesEOYFMVAmt0998877
IRS990PF/Form990PFBalanceSheetsGrp/SavAndTempCashInvstBOYAmt0381422
IRS990PF/Form990PFBalanceSheetsGrp/SavAndTempCashInvstEOYAmt02781018
IRS990PF/Form990PFBalanceSheetsGrp/SavAndTempCashInvstEOYFMVAmt02781018
IRS990PF/Form990PFBalanceSheetsGrp/TotalAssetsBOYAmt070195396
IRS990PF/Form990PFBalanceSheetsGrp/TotalAssetsEOYAmt056329067
IRS990PF/Form990PFBalanceSheetsGrp/TotalAssetsEOYFMVAmt056329067
IRS990PF/Form990PFBalanceSheetsGrp/TotalLiabilitiesBOYAmt015139890
IRS990PF/Form990PFBalanceSheetsGrp/TotalLiabilitiesEOYAmt014096231
IRS990PF/Form990PFBalanceSheetsGrp/TotalLiabilitiesNetAstBOYAmt070195396
IRS990PF/Form990PFBalanceSheetsGrp/TotalLiabilitiesNetAstEOYAmt056329067
IRS990PF/Form990PFBalanceSheetsGrp/TotNetAstOrFundBalancesBOYAmt055055506
IRS990PF/Form990PFBalanceSheetsGrp/TotNetAstOrFundBalancesEOYAmt042232836
IRS990PF/Form990PFBalanceSheetsGrp/USGovernmentObligationsBOYAmt012929268
IRS990PF/Form990PFBalanceSheetsGrp/USGovernmentObligationsEOYAmt00
IRS990PF/Form990PFBalanceSheetsGrp/USGovtObligationsEOYFMVAmt00
IRS990PF/MethodOfAccountingAccrualInd0X
IRS990PF/MinimumInvestmentReturnGrp/AcquisitionIndebtednessAmt00
IRS990PF/MinimumInvestmentReturnGrp/AdjustedTotalFMVOfUnusedAstAmt047561752
IRS990PF/MinimumInvestmentReturnGrp/AverageMonthlyCashBalancesAmt02396476
IRS990PF/MinimumInvestmentReturnGrp/AverageMonthlyFMVOfSecAmt045165276
IRS990PF/MinimumInvestmentReturnGrp/CashDeemedCharitableAmt0713426
IRS990PF/MinimumInvestmentReturnGrp/FMVAllOtherNoncharitableAstAmt00
IRS990PF/MinimumInvestmentReturnGrp/MinimumInvestmentReturnAmt02342416
IRS990PF/MinimumInvestmentReturnGrp/NetVlNoncharitableAssetsAmt046848326
IRS990PF/MinimumInvestmentReturnGrp/ReductionClaimedAmt00
IRS990PF/MinimumInvestmentReturnGrp/TotalFMVOfUnusedAssetsAmt047561752
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/AverageHrsPerWkDevotedToPosRt040.00
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/AverageHrsPerWkDevotedToPosRt140.00
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/AverageHrsPerWkDevotedToPosRt240.00
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/AverageHrsPerWkDevotedToPosRt340.00
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/AverageHrsPerWkDevotedToPosRt440.00
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/CompensationAmt0500000
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/CompensationAmt1350000
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/CompensationAmt2335000
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/CompensationAmt3324000
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/CompensationAmt4317000
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/EmployeeBenefitsAmt024300
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/EmployeeBenefitsAmt119699
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/EmployeeBenefitsAmt224086
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/EmployeeBenefitsAmt323829
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/EmployeeBenefitsAmt424100
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/ExpenseAccountAmt00
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/ExpenseAccountAmt10
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/ExpenseAccountAmt20
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/ExpenseAccountAmt30
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/ExpenseAccountAmt40
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/PersonNm0RAHUL H RAO
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/PersonNm1DEBORAH MCBRAYER WILSON
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/PersonNm2SCOTT COCCHIERE
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/PersonNm3ALISON LAURA PERRIS
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/PersonNm4DANIELA FLORIO
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/TitleTxt0CO-PRESIDENT & CHIEF
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/TitleTxt1CHIEF PEOPLE & CULTU
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/TitleTxt2VICE PRESIDENT, CREA
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/TitleTxt3CO-PRESIDENT & CHIEF
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/TitleTxt4VP GROWTH & PRODUCT
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/USAddress/AddressLine1Txt096 MORTON STREET 5TH FLOOR
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/USAddress/AddressLine1Txt196 MORTON STREET 5TH FLOOR
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/USAddress/AddressLine1Txt296 MORTON STREET 5TH FLOOR
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/USAddress/AddressLine1Txt396 MORTON STREET 5TH FLOOR
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/USAddress/AddressLine1Txt496 MORTON STREET 5TH FLOOR
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/USAddress/CityNm0NEW YORK
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/USAddress/CityNm1NEW YORK
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/USAddress/CityNm2NEW YORK
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/USAddress/CityNm3NEW YORK
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/USAddress/CityNm4NEW YORK
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/USAddress/StateAbbreviationCd0NY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/USAddress/StateAbbreviationCd1NY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/USAddress/StateAbbreviationCd2NY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/USAddress/StateAbbreviationCd3NY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/USAddress/StateAbbreviationCd4NY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/USAddress/ZIPCd010014
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/USAddress/ZIPCd110014
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/USAddress/ZIPCd210014
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/USAddress/ZIPCd310014
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationHighestPaidEmplGrp/USAddress/ZIPCd410014
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/BusinessName/BusinessNameLine1Txt0GOOD APPLE DIGITAL LLC
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/BusinessName/BusinessNameLine1Txt1CREATIVE CIRCLE LLC
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/BusinessName/BusinessNameLine1Txt2MODERN LOGIC LLC
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/BusinessName/BusinessNameLine1Txt3COMPOZE LABS
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/BusinessName/BusinessNameLine1Txt4THE SWAY GROUP
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/CompensationAmt02712117
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/CompensationAmt1587149
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/CompensationAmt2566720
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/CompensationAmt3565883
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/CompensationAmt4501350
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/ServiceTypeTxt0ADVERTISING AGENCY & MEDIA
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/ServiceTypeTxt1MARKETING RECRUITING AGENCY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/ServiceTypeTxt2MOBILE APPLICATION DEVELOPER
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/ServiceTypeTxt3IT SERVICES
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/ServiceTypeTxt4PUBLIC RELATIONS
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/USAddress/AddressLine1Txt05 UNION SQUARE WEST FLOOR 4
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/USAddress/AddressLine1Txt16300 WILSHIRE BLVD SUITE 930
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/USAddress/AddressLine1Txt219796 JAGUAR AVENUE
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/USAddress/AddressLine1Txt31313 CHESTNUT AVENUE SUITE 200
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/USAddress/AddressLine1Txt4434 EAST 52ND STREET 9E
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/USAddress/CityNm0NEW YORK
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/USAddress/CityNm1LOS ANGELES
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/USAddress/CityNm2LAKEVILLE
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/USAddress/CityNm3MINNEAPOLIS
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/USAddress/CityNm4NEW YORK
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/USAddress/StateAbbreviationCd0NY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/USAddress/StateAbbreviationCd1CA
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/USAddress/StateAbbreviationCd2MN
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/USAddress/StateAbbreviationCd3MN
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/USAddress/StateAbbreviationCd4NY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/USAddress/ZIPCd010003
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/USAddress/ZIPCd190036
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/USAddress/ZIPCd255044
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/USAddress/ZIPCd355403
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/CompensationOfHghstPdCntrctGrp/USAddress/ZIPCd410022
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/ContractorPaidOver50kCnt037
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/AverageHrsPerWkDevotedToPosRt040.00
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/AverageHrsPerWkDevotedToPosRt120.00
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/AverageHrsPerWkDevotedToPosRt25.00
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/AverageHrsPerWkDevotedToPosRt32.00
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/AverageHrsPerWkDevotedToPosRt42.00
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/AverageHrsPerWkDevotedToPosRt52.00
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/AverageHrsPerWkDevotedToPosRt62.00
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/AverageHrsPerWkDevotedToPosRt72.00
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/AverageHrsPerWkDevotedToPosRt82.00
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/AverageHrsPerWkDevotedToPosRt92.00
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/CompensationAmt0500000
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/CompensationAmt10
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/CompensationAmt20
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/CompensationAmt30
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/CompensationAmt40
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/CompensationAmt50
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/CompensationAmt60
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/CompensationAmt70
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/CompensationAmt80
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/CompensationAmt90
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/EmployeeBenefitProgramAmt024300
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/EmployeeBenefitProgramAmt10
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/EmployeeBenefitProgramAmt20
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/EmployeeBenefitProgramAmt30
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/EmployeeBenefitProgramAmt40
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/EmployeeBenefitProgramAmt50
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/EmployeeBenefitProgramAmt60
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/EmployeeBenefitProgramAmt70
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/EmployeeBenefitProgramAmt80
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/EmployeeBenefitProgramAmt90
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/ExpenseAccountOtherAllwncAmt10
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/ExpenseAccountOtherAllwncAmt20
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/ExpenseAccountOtherAllwncAmt30
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/ExpenseAccountOtherAllwncAmt40
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/ExpenseAccountOtherAllwncAmt50
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/ExpenseAccountOtherAllwncAmt60
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/ExpenseAccountOtherAllwncAmt70
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/ExpenseAccountOtherAllwncAmt80
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/ExpenseAccountOtherAllwncAmt90
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/PersonNm0NATHANIEL W FRIEDMAN
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/PersonNm1FREDERIC M POSES
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/PersonNm2NANCY POSES
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/PersonNm3JACOB POSES
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/PersonNm4KENNETH DE REGT
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/PersonNm5JUSTIN GRAY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/PersonNm6MARY BETH GUSTAFSSON
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/PersonNm7MICHAEL KOSNITZKY
IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/PersonNm8MARY QUICK

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990PFDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$56,329,067
Liabilities
$14,096,231
Net assets
$42,232,836
Revenue
$21,901,163
Expenses
$40,266,881
Net income
-$18,365,718
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$56.3$14.1$42.2$21.9$40.3$18.4
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$85.2$15.1$70.1$114$40.0$74.2
2021Detailed filing. Detailed filing data is available for this year.$4.94$1.95$2.99$32.6$30.7$1.91
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.26$3.17$1.08$27.7$27.3$0.35
2019Detailed filing. Detailed filing data is available for this year.$1.76$1.01$0.75$25.2$24.2$1.01