Civic Intelligence

Pleasant Prairie Convention and Visitors Bureau Inc

990 • Fiscal year 2023 • EIN 83-1490237

Jan 01, 2023 to Dec 31, 2023 • Filed on Sep 03, 2024

Organization ProfileWWW.VISITPLEASANTPRAIRIE.COM
PO Box 580255Pleasant Prairie, WI 53158

(262) 771-1079

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

32nd percentile

0.05x

Higher debt load relative to assets than 32% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Liabilities / Revenue

45th percentile

0.15x

Higher debt load relative to revenue than 45% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Net Margin

78th percentile

16%

Higher net margin than 78% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Top Officer Pay

46th percentile

$126,237

Higher top officer pay than 46% of similar nonprofits.

Top officer pay equals 15.7% of source-year revenue.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Asset Growth

63rd percentile

11%

Faster asset growth than 63% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Revenue Growth

32nd percentile

1.4%

Faster revenue growth than 32% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets32nd percentile

Assets

Up

$2,177,891

Up $217,440 (+11%) from 2022

Net Assets

Up

$2,059,286

Up $127,837 (+6.6%) from 2022

Liabilities

Up

$118,605

Up $89,603 (+309%) from 2022

Revenue And Expenses
Liabilities / Revenue45th percentileNet Margin78th percentile

Revenue

Up

$804,589

Up $10,869 (+1.4%) from 2022

Expenses

Up

$676,752

Up $220,713 (+48%) from 2022

Net Income

Down

$127,837

Down $209,844 (-62%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth63rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2018: $541,505Liabilities 2018: $3,097Net Assets 2018: $538,4082018Assets 2019: $1,070,479Liabilities 2019: $14,579Net Assets 2019: $1,055,9002019Assets 2021: $1,734,919Liabilities 2021: $141,151Net Assets 2021: $1,593,7682021Assets 2022: $1,960,451Liabilities 2022: $29,002Net Assets 2022: $1,931,4492022Assets 2023: $2,177,891Liabilities 2023: $118,605Net Assets 2023: $2,059,2862023Assets 2024: $2,342,243Liabilities 2024: $114,783Net Assets 2024: $2,227,4602024

Highlighted filing

2023

Assets$2,177,891
Liabilities$118,605
Net Assets$2,059,286
Open 2023 Filing

Operations Trend

Revenue Growth32nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0Revenue 2018: $598,124Expenses 2018: $59,716Net Income 2018: $538,4082018Revenue 2019: $732,266Expenses 2019: $214,774Net Income 2019: $517,4922019Revenue 2021: $833,690Expenses 2021: $462,281Net Income 2021: $371,4092021Revenue 2022: $793,720Expenses 2022: $456,039Net Income 2022: $337,6812022Revenue 2023: $804,589Expenses 2023: $676,752Net Income 2023: $127,8372023Revenue 2024: $850,046Expenses 2024: $681,872Net Income 2024: $168,1742024

Highlighted filing

2023

Revenue$804,589
Expenses$676,752
Net Income$127,837
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Sep 3, 2024
Return Version
2023v5.1
Gross Receipts
$804,589
Mission and Program Overview

Mission

The mission of the village of pleasant prairie convention & visitors bureau is to enhance the economy through tourism by promoting amenities, shopping, recreational and commercial opportunities within the village - in all seasons - regionally and beyond.

Visit pleasant prairie represents the community as its official destination development and marketing organization, with a mission to postively impact its community's quality of life by developing the village as a destination for visitors and residents to enjoy.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$943,241$1,250,281▲ $307,040
Cash and Non-Interest-Bearing Accounts$801,108$678,623▼ $122,485
Pledges and Grants Receivable$175,564$172,432▼ $3,132
Prepaid Expenses and Deferred Charges$14,540$27,098▲ $12,558
Intangible Assets-$11,000-
Land, Buildings, and Equipment, Net$25,998$881▼ $25,117
Total Assets$1,960,451$2,177,891▲ $217,440
Other Assets Total$0$37,576▲ $37,576
Liabilities
Accounts Payable and Accrued Expenses$29,002$82,567▲ $53,565
Other Liabilities$0$36,038▲ $36,038
Total Liabilities$29,002$118,605▲ $89,603
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,931,449$2,059,286▲ $127,837
Total Net Assets Fund Balance$1,931,449$2,059,286▲ $127,837
Total Liabilities and Net Assets / Fund Balance$1,960,451$2,177,891▲ $217,440

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$881$3,706$4,587
Compensation and Service Providers
Top Officer Pay46th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Sarah HowardExecutive Director/secretaryFT$122,560$3,677$126,237

Board Members and Trustees

NameTitle
Mike PollocoffPresident/chairperson
Charlie BreitVice Chairperson
Ralph BelliveauDirector
Steve KumorkiewiczDirector
Tim DehnartDirector
Mary JouettTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$797,124
Program Service Revenue
$0
Investment Income
$7,091
Other Revenue
$374
Change in Net Assets
$127,837

Audited Revenue Reconciliation

Revenue per Audited Statements
$804,589
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$804,589
Total Revenue per Form 990
$804,589
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$403,181
Salaries, Compensation, and Employee Benefits$234,449
Grants and Similar Amounts Paid$39,122
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$164,127--$164,127
Current Officers, Directors, Trustees, and Key Employees$127,429$21,863-$149,292
Other Salaries and Wages$58,728$9,722-$68,450
Fees for Services Other$60,267--$60,267
Grants to Domestic Orgs$39,122--$39,122
Office Expenses$7,833$23,692-$31,525
Travel$21,041--$21,041
Conferences and Meetings$16,293$725-$17,018
Fees for Services Legal-$15,793-$15,793
Payroll Taxes$12,799$2,397-$15,196
Depreciation Depletion$13,216$901-$14,117
Fees for Services Accounting-$9,902-$9,902
Occupancy$515$5,148-$5,663
Information Technology$2,197$2,656-$4,853
Insurance-$2,943-$2,943
Other Employee Benefits$605$288-$893
Pension Plan Contributions$486$132-$618
Other Expenses$4,383$90-$90
Total Functional Expenses$579,461$97,291$0$676,752

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$676,752
Total Expenses per Audited Statements$676,752
Total Expenses per Form 990$676,752
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Destination Development GrantsPleasant Prairie, WI-Beer Garden and Destination Development$39,122
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Right-of-use Operating Lease$36,038
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Board will receive a pdf copy of the 990. They will review and approve the 990 before it is filed.”

Form 990, Part VI, Section B, Line 12C

“Once a year, board members are required to complete a conflict of interest form.”

Form 990, Part VI, Section B, Line 15A

“Process includes a review and approval by independent persons, comparable data and comtemporaneous substantiation of the deliberation and decision.”

Form 990, Part VI, Section C, Line 19

“Governing documents disclosure explanation upon request.”

Filing and Contact Details

Filer

Filer Name
Visit Pleasant Prairie Inc
EIN
83-1490237
Phone
2627711079
Address
PO BOX 580255, PLEASANT PRAIRIE, WI 53158

Signing Officer

Name
Sarah Howard
Title
Executive Director
Phone
2627711079
Signed
2024-09-03
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Sarah Howard
Formed
2018
Legal Domicile
Wi
Voting Board Members
6
Independent Board Members
6
Employees
2
Volunteers
6

Preparer

Firm
Ritz Holman Llp
Address
330 E KILBOURN AVE SUITE 550, MILWAUKEE, WI 53202
Preparer
Diana G Luttmann
Phone
4142711451
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

“The organization is exempt from income tax under section 501(c)(6) of internal revenue code and is classified as other than a private foundation. Management has reviewed all tax positions recognized in previously filed tax returns and those expected to be taken in future tax returns. As of december 31, 2023, the organization had no amounts related to unrecognized income tax benefits and no amounts related to accrued interest and penalties. The organization does not anticipate any significant changes to unrecognized income tax benefits over the next year.”

Raw XML Appendix391 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/SavingsAndTempCashInvstGrp/EOYAmt01250281
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/EquipmentGrp/BookValueAmt0881
IRS990ScheduleD/EquipmentGrp/DepreciationAmt03706
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt04587
IRS990ScheduleD/ExpensesNotReportedAmt00
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt0676752
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt036038
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0RIGHT-OF-USE OPERATING LEASE
IRS990ScheduleD/RevenueNotReportedAmt00
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt0804589
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION IS EXEMPT FROM INCOME TAX UNDER SECTION 501(C)(6) OF INTERNAL REVENUE CODE AND IS CLASSIFIED AS OTHER THAN A PRIVATE FOUNDATION. MANAGEMENT HAS REVIEWED ALL TAX POSITIONS RECOGNIZED IN PREVIOUSLY FILED TAX RETURNS AND THOSE EXPECTED TO BE TAKEN IN FUTURE TAX RETURNS. AS OF DECEMBER 31, 2023, THE ORGANIZATION HAD NO AMOUNTS RELATED TO UNRECOGNIZED INCOME TAX BENEFITS AND NO AMOUNTS RELATED TO ACCRUED INTEREST AND PENALTIES. THE ORGANIZATION DOES NOT ANTICIPATE ANY SIGNIFICANT CHANGES TO UNRECOGNIZED INCOME TAX BENEFITS OVER THE NEXT YEAR.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0881
IRS990ScheduleD/TotalExpensesPerForm990Amt0676752
IRS990ScheduleD/TotalLiabilityAmt036038
IRS990ScheduleD/TotalRevenuePerForm990Amt0804589
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt0804589
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt0676752
IRS990ScheduleI/GrantRecordsMaintainedInd00
IRS990ScheduleI/RecipientTable/CashGrantAmt039122
IRS990ScheduleI/RecipientTable/NonCashAssistanceAmt00
IRS990ScheduleI/RecipientTable/NonCashAssistanceDesc0BEER GARDEN AND DESTINATION DEVELOPMENT
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0BEER GARDEN AND DESTINATION DEVELOPMENT
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0DESTINATION DEVELOPMENT GRANTS
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt09915 39TH AVE
IRS990ScheduleI/RecipientTable/USAddress/CityNm0PLEASANT PRAIRIE
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd0WI
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd053158
IRS990ScheduleI/RecipientTable/ValuationMethodUsedDesc0FMV
IRS990ScheduleI/Total501c3OrgCnt01
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0BOARD WILL RECEIVE A PDF COPY OF THE 990. THEY WILL REVIEW AND APPROVE THE 990 BEFORE IT IS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ONCE A YEAR, BOARD MEMBERS ARE REQUIRED TO COMPLETE A CONFLICT OF INTEREST FORM.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2PROCESS INCLUDES A REVIEW AND APPROVAL BY INDEPENDENT PERSONS, COMPARABLE DATA AND COMTEMPORANEOUS SUBSTANTIATION OF THE DELIBERATION AND DECISION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3GOVERNING DOCUMENTS DISCLOSURE EXPLANATION UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt01960451
IRS990/TotalAssetsEOYAmt02177891
IRS990/TotalAssetsGrp/BOYAmt01960451
IRS990/TotalAssetsGrp/EOYAmt02177891
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0797124
IRS990/TotalEmployeeCnt02
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt097291
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0579461
IRS990/TotalFunctionalExpensesGrp/TotalAmt0676752
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt029002
IRS990/TotalLiabilitiesEOYAmt0118605
IRS990/TotalLiabilitiesGrp/BOYAmt029002
IRS990/TotalLiabilitiesGrp/EOYAmt0118605
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt01931449
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt02059286
IRS990/TotalOtherCompensationAmt03677
IRS990/TotalProgramServiceExpensesAmt0579461
IRS990/TotalReportableCompFromOrgAmt0122560
IRS990/TotalRevenueGrp/ExclusionAmt07465
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0804589
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt06
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01960451
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt02177891
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ProgramServicesAmt021041
IRS990/TravelGrp/TotalAmt021041
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO BOX 580255
IRS990/USAddress/CityNm0PLEASANT PRAIRIE
IRS990/USAddress/StateAbbreviationCd0WI
IRS990/USAddress/ZIPCd053158
IRS990/VotingMembersGoverningBodyCnt06
IRS990/VotingMembersIndependentCnt06
IRS990/WebsiteAddressTxt0WWW.VISITPLEASANTPRAIRIE.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02024-08-08 14:25:15Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0SARAH HOWARD
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum02627711079
ReturnHeader/BusinessOfficerGrp/SignatureDt02024-09-03
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0VISIT PLEASANT PRAIRIE INC
ReturnHeader/Filer/BusinessNameControlTxt0PLEA
ReturnHeader/Filer/EIN0831490237
ReturnHeader/Filer/PhoneNum02627711079
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 580255
ReturnHeader/Filer/USAddress/CityNm0PLEASANT PRAIRIE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd053158
ReturnHeader/IRSResponsiblePrtyInfoCurrInd00
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0390919055
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0RITZ HOLMAN LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0330 E KILBOURN AVE SUITE 550
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MILWAUKEE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd053202
ReturnHeader/PreparerPersonGrp/PhoneNum04142711451
ReturnHeader/PreparerPersonGrp/PreparationDt02024-08-29
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0DIANA G LUTTMANN
ReturnHeader/ReturnTs02024-09-03T08:21:14-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-01-01
ReturnHeader/TaxPeriodEndDt02023-12-31
ReturnHeader/TaxYr02023

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,177,891
Liabilities
$118,605
Net assets
$2,059,286
Revenue
$804,589
Expenses
$676,752
Net income
$127,837
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.34$0.11$2.23$0.85$0.68$0.17
2023Detailed filing. Detailed filing data is available for this year.$2.18$0.12$2.06$0.80$0.68$0.13
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.96$0.03$1.93$0.79$0.46$0.34
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.73$0.14$1.59$0.83$0.46$0.37
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.07$0.01$1.06$0.73$0.21$0.52
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.54$0.00$0.54$0.60$0.06$0.54