Civic Intelligence

Pleasant Prairie Convention and Visitors Bureau Inc

990 • Fiscal year 2021 • EIN 83-1490237

Jan 01, 2021 to Dec 31, 2021 • Filed on May 09, 2022

Organization ProfileVISITPLEASANTPRAIRIE.COM
10214 39th AvePleasant Prairie, WI 53158

(262) 771-1069

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

38th percentile

0.08x

Higher debt load relative to assets than 38% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

47th percentile

0.17x

Higher debt load relative to revenue than 47% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Net Margin

93rd percentile

45%

Higher net margin than 93% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

39th percentile

$105,468

Higher top officer pay than 39% of similar nonprofits.

Top officer pay equals 12.7% of source-year revenue.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Asset Growth

88th percentile

41%

Faster asset growth than 88% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Revenue Growth

93rd percentile

88%

Faster revenue growth than 93% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets38th percentile

Assets

Up

$1,734,919

Up $664,440 (+62%) from 2019

Net Assets

Up

$1,593,768

Up $537,868 (+51%) from 2019

Liabilities

Up

$141,151

Up $126,572 (+868%) from 2019

Revenue And Expenses
Liabilities / Revenue47th percentileNet Margin93rd percentile

Revenue

Up

$833,690

Up $101,424 (+14%) from 2019

Expenses

Up

$462,281

Up $247,507 (+115%) from 2019

Net Income

Down

$371,409

Down $146,083 (-28%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth88th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2018: $541,505Liabilities 2018: $3,097Net Assets 2018: $538,4082018Assets 2019: $1,070,479Liabilities 2019: $14,579Net Assets 2019: $1,055,9002019Assets 2021: $1,734,919Liabilities 2021: $141,151Net Assets 2021: $1,593,7682021Assets 2022: $1,960,451Liabilities 2022: $29,002Net Assets 2022: $1,931,4492022Assets 2024: $2,342,243Liabilities 2024: $114,783Net Assets 2024: $2,227,4602024

Highlighted filing

2021

Assets$1,734,919
Liabilities$141,151
Net Assets$1,593,768
Open 2021 Filing

Operations Trend

Revenue Growth93rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0Revenue 2018: $598,124Expenses 2018: $59,716Net Income 2018: $538,4082018Revenue 2019: $732,266Expenses 2019: $214,774Net Income 2019: $517,4922019Revenue 2021: $833,690Expenses 2021: $462,281Net Income 2021: $371,4092021Revenue 2022: $793,720Expenses 2022: $456,039Net Income 2022: $337,6812022Revenue 2024: $850,046Expenses 2024: $681,872Net Income 2024: $168,1742024

Highlighted filing

2021

Revenue$833,690
Expenses$462,281
Net Income$371,409
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
May 9, 2022
Return Version
2021v4.0
Gross Receipts
$833,690
Mission and Program Overview

Mission

The mission of the village of pleasant prairie convention & visitors bureau is to enhance the economy through tourism by promoting amenities, shopping, recreational and commercial opportunities within the village - in all seasons - regionally and beyond.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,093,375$1,349,753▲ $256,378
Accounts Receivable$73,974$329,368▲ $255,394
Land, Buildings, and Equipment, Net$57,625$42,262▼ $15,363
Prepaid Expenses and Deferred Charges$9,457$13,536▲ $4,079
Total Assets$1,234,431$1,734,919▲ $500,488
Liabilities
Grants Payable-$128,000-
Accounts Payable and Accrued Expenses$12,072$13,151▲ $1,079
Total Liabilities$12,072$141,151▲ $129,079
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,222,359$1,593,768▲ $371,409
Total Net Assets Fund Balance$1,222,359$1,593,768▲ $371,409
Total Liabilities and Net Assets / Fund Balance$1,234,431$1,734,919▲ $500,488

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$42,262$33,305$75,567
Compensation and Service Providers
Top Officer Pay39th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Michelle WilliamsonExecutive DiFT$104,028$1,440$105,468

Board Members and Trustees

NameTitle
Michael PollocoffBoard Chairm
Nathan ThielEx Officio
Brett ChristopherMember
Charlie BreitMember
Craig AndersonMember
Jessica BrooksMember
Kyle HighbergMember
Ralph BelliveauMember
Steve KumorkiewiczMember
Carol WillkeSecretary/tr
Revenue and Support

Revenue Composition

Contributions and Grants
$828,253
Program Service Revenue
$0
Investment Income
$632
Other Revenue
$4,805
Change in Net Assets
$371,409

Audited Revenue Reconciliation

Revenue per Audited Statements
$833,690
Total Revenue per Audited Statements
$833,690
Total Revenue per Form 990
$833,690
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$178,782
Other Expenses$155,499
Grants and Similar Amounts Paid$128,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$128,000--$128,000
Current Officers, Directors, Trustees, and Key Employees$54,648$49,380-$104,028
Other Salaries and Wages$30,869$27,892-$58,761
Advertising$57,077$25-$57,102
Information Technology$22,365$20-$22,385
Occupancy$6,045$10,237-$16,282
Depreciation Depletion$14,280$1,082-$15,362
Payroll Taxes$7,077$6,310-$13,387
Fees for Services Accounting-$7,160-$7,160
Fees for Services Legal$400$6,126-$6,526
Office Expenses$856$4,078-$4,934
Insurance-$3,503-$3,503
Travel$1,860$915-$2,775
Pension Plan Contributions$982$888-$1,870
Conferences and Meetings$1,416$393-$1,809
Other Employee Benefits$368$368-$736
Other Expenses$2$373-$375
Total Functional Expenses$343,351$118,930$0$462,281

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$462,281
Total Expenses per Audited Statements$462,281
Total Expenses per Form 990$462,281
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Village of Pleasant PrairiePleasant Prairie, WI-Recplex Sponsorship$128,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Board will receive a pdf copy of the 990. They will review and approve the 990 before it is filed.”

Form 990, Page 6, Part VI, Line 12C

“Once a year board members are required to complete a conflict of interest form.”

Form 990, Page 6, Part VI, Line 15A

“Process includes a review and approval by independent persons, comparable data and comtemporaneous substantiation of the deliberation and decision.”

Form 990, Page 6, Part VI, Line 19

“UPON REQUEST”

Filing and Contact Details

Filer

Filer Name
Pleasant Prairie Convention and
EIN
83-1490237
Phone
2627711069
Address
10214 39TH AVE, PLEASANT PRAIRIE, WI 53158

Signing Officer

Name
Michelle Williamson
Title
Executive Director
Phone
2627711069
Signed
2022-05-09
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Michelle Williamson
Formed
2018
Legal Domicile
Wi
Voting Board Members
7
Independent Board Members
7
Employees
2

Preparer

Firm
Andrea & Orendorff Llp
Address
6300 76TH ST STE 200, KENOSHA, WI 53142-4018
Preparer
Mike S Hedden
Phone
2626577716
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“The mission of the village of pleasant prairie convention & visitors bureau is to enhance the economy through tourism by promoting amenities, shopping, recreational and commercial opportunities within the village - in all seasons - regionally and beyond.”

Form 990, Page 2, Part III, Line 4A

“-co-hosted the revival of signature community event, the twelfth night holiday tree burning, in january 2021. -the ppcvb established the first community easter egg poster hunt with village businesses to raise awareness of businesses open, available for delivery or carry-out, and those with outdoor seating during the pandemic. -the ppcvb facilitated partnerships between area businesses and incoming event hosts. -the ppcvb collaborated with the pleasant prairie historical society to develop a contest to celebrate the 100th history center visitor. -participated in travel wisconsin's big bundle up wisconsin program to collect cold-weather wear for donation to a local charity -ppcvb employees virtually attended relative industry conferences and webinars. -the ppcvb reached more than 1000 facebook followers with high engagement.”

Financial Statement Notes

Schedule D, Page 3, Part X

“The organization is exempt from income tax under section 501(c)(6) of the internal revenue code and is classified as other than a private foundation. Management has reviewed all tax positions recognized in previously filed returns and those expected to be taken in future tax returns. As of december 31, 2021, the organization had no unrecognized income tax benefits and no amounts related to accrued interest and penalties. The organization does not anticipate any significant changes to unrecognized income tax benefits over the next year.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0-CO-HOSTED THE REVIVAL OF SIGNATURE COMMUNITY EVENT, THE TWELFTH NIGHT HOLIDAY TREE BURNING, IN JANUARY 2021. -THE PPCVB ESTABLISHED THE FIRST COMMUNITY EASTER EGG POSTER HUNT WITH VILLAGE BUSINESSES TO RAISE AWARENESS OF BUSINESSES OPEN, AVAILABLE FOR DELIVERY OR CARRY-OUT, AND THOSE WITH OUTDOOR SEATING DURING THE PANDEMIC. -THE PPCVB FACILITATED PARTNERSHIPS BETWEEN AREA BUSINESSES AND INCOMING EVENT HOSTS. -THE PPCVB COLLABORATED WITH THE PLEASANT PRAIRIE HISTORICAL SOCIETY TO DEVELOP A CONTEST TO CELEBRATE THE 100TH HISTORY CENTER VISITOR. -PARTICIPATED IN TRAVEL WISCONSIN'S BIG BUNDLE UP WISCONSIN PROGRAM TO COLLECT COLD-WEATHER WEAR FOR DONATION TO A LOCAL CHARITY -PPCVB EMPLOYEES VIRTUALLY ATTENDED RELATIVE INDUSTRY CONFERENCES AND WEBINARS. -THE PPCVB REACHED MORE THAN 1000 FACEBOOK FOLLOWERS WITH HIGH ENGAGEMENT.
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION IS EXEMPT FROM INCOME TAX UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE AND IS CLASSIFIED AS OTHER THAN A PRIVATE FOUNDATION. MANAGEMENT HAS REVIEWED ALL TAX POSITIONS RECOGNIZED IN PREVIOUSLY FILED RETURNS AND THOSE EXPECTED TO BE TAKEN IN FUTURE TAX RETURNS. AS OF DECEMBER 31, 2021, THE ORGANIZATION HAD NO UNRECOGNIZED INCOME TAX BENEFITS AND NO AMOUNTS RELATED TO ACCRUED INTEREST AND PENALTIES. THE ORGANIZATION DOES NOT ANTICIPATE ANY SIGNIFICANT CHANGES TO UNRECOGNIZED INCOME TAX BENEFITS OVER THE NEXT YEAR.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 3, PART X
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IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0RECPLEX SPONSORSHIP
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0VILLAGE OF PLEASANT PRAIRIE
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE MISSION OF THE VILLAGE OF PLEASANT PRAIRIE CONVENTION & VISITORS BUREAU IS TO ENHANCE THE ECONOMY THROUGH TOURISM BY PROMOTING AMENITIES, SHOPPING, RECREATIONAL AND COMMERCIAL OPPORTUNITIES WITHIN THE VILLAGE - IN ALL SEASONS - REGIONALLY AND BEYOND.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1-CO-HOSTED THE REVIVAL OF SIGNATURE COMMUNITY EVENT, THE TWELFTH NIGHT HOLIDAY TREE BURNING, IN JANUARY 2021. -THE PPCVB ESTABLISHED THE FIRST COMMUNITY EASTER EGG POSTER HUNT WITH VILLAGE BUSINESSES TO RAISE AWARENESS OF BUSINESSES OPEN, AVAILABLE FOR DELIVERY OR CARRY-OUT, AND THOSE WITH OUTDOOR SEATING DURING THE PANDEMIC. -THE PPCVB FACILITATED PARTNERSHIPS BETWEEN AREA BUSINESSES AND INCOMING EVENT HOSTS. -THE PPCVB COLLABORATED WITH THE PLEASANT PRAIRIE HISTORICAL SOCIETY TO DEVELOP A CONTEST TO CELEBRATE THE 100TH HISTORY CENTER VISITOR. -PARTICIPATED IN TRAVEL WISCONSIN'S BIG BUNDLE UP WISCONSIN PROGRAM TO COLLECT COLD-WEATHER WEAR FOR DONATION TO A LOCAL CHARITY -PPCVB EMPLOYEES VIRTUALLY ATTENDED RELATIVE INDUSTRY CONFERENCES AND WEBINARS. -THE PPCVB REACHED MORE THAN 1000 FACEBOOK FOLLOWERS WITH HIGH ENGAGEMENT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2BOARD WILL RECEIVE A PDF COPY OF THE 990. THEY WILL REVIEW AND APPROVE THE 990 BEFORE IT IS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3ONCE A YEAR BOARD MEMBERS ARE REQUIRED TO COMPLETE A CONFLICT OF INTEREST FORM.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4PROCESS INCLUDES A REVIEW AND APPROVAL BY INDEPENDENT PERSONS, COMPARABLE DATA AND COMTEMPORANEOUS SUBSTANTIATION OF THE DELIBERATION AND DECISION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 2, PART III, LINE 4A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 19
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ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0MICHELLE WILLIAMSON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum02627711069
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-05-09
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0PLEASANT PRAIRIE CONVENTION AND
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0PLEA
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ReturnHeader/Filer/PhoneNum02627711069
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ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0391648207
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0ANDREA & ORENDORFF LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt06300 76TH ST STE 200
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0KENOSHA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0531424018
ReturnHeader/PreparerPersonGrp/PhoneNum02626577716
ReturnHeader/PreparerPersonGrp/PreparationDt02022-05-10
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MIKE S HEDDEN
ReturnHeader/ReturnTs02022-05-24T14:23:50-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0MICHELLE
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0WILLIAMSON
ReturnHeader/TaxPeriodBeginDt02021-01-01
ReturnHeader/TaxPeriodEndDt02021-12-31
ReturnHeader/TaxYr02021

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,734,919
Liabilities
$141,151
Net assets
$1,593,768
Revenue
$833,690
Expenses
$462,281
Net income
$371,409
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.34$0.11$2.23$0.85$0.68$0.17
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.96$0.03$1.93$0.79$0.46$0.34
2021Detailed filing. Detailed filing data is available for this year.$1.73$0.14$1.59$0.83$0.46$0.37
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.07$0.01$1.06$0.73$0.21$0.52
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.54$0.00$0.54$0.60$0.06$0.54