Civic Intelligence

Pleasant Prairie Convention and Visitors Bureau Inc

990 • Fiscal year 2020 • EIN 83-1490237

Jan 01, 2020 to Dec 31, 2020 • Filed on May 13, 2021

10214 39th AvePleasant Prairie, WI 53158

(262) 771-1069

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

20th percentile

0.01x

Higher debt load relative to assets than 20% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

22nd percentile

0.03x

Higher debt load relative to revenue than 22% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Net Margin

93rd percentile

38%

Higher net margin than 93% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

38th percentile

$110,750

Higher top officer pay than 38% of similar nonprofits.

Top officer pay equals 25.0% of source-year revenue.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Asset Growth

75th percentile

15%

Faster asset growth than 75% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

10th percentile

-40%

Faster revenue growth than 10% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Assets

Up

$1,234,431

Up $163,952 (+15%) from 2019

Net Assets

Up

$1,222,359

Up $166,459 (+16%) from 2019

Liabilities

Down

$12,072

Down $2,507 (-17%) from 2019

Revenue

Down

$442,542

Down $289,724 (-40%) from 2019

Expenses

Up

$276,083

Up $61,309 (+29%) from 2019

Net Income

Down

$166,459

Down $351,033 (-68%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2018: $541,505Liabilities 2018: $3,097Net Assets 2018: $538,4082018Assets 2019: $1,070,479Liabilities 2019: $14,579Net Assets 2019: $1,055,9002019Assets 2020: $1,234,431Liabilities 2020: $12,072Net Assets 2020: $1,222,3592020Assets 2021: $1,734,919Liabilities 2021: $141,151Net Assets 2021: $1,593,7682021Assets 2022: $1,960,451Liabilities 2022: $29,002Net Assets 2022: $1,931,4492022Assets 2024: $2,342,243Liabilities 2024: $114,783Net Assets 2024: $2,227,4602024

Highlighted filing

2020

Assets$1,234,431
Liabilities$12,072
Net Assets$1,222,359

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0Revenue 2018: $598,124Expenses 2018: $59,716Net Income 2018: $538,4082018Revenue 2019: $732,266Expenses 2019: $214,774Net Income 2019: $517,4922019Revenue 2020: $442,542Expenses 2020: $276,083Net Income 2020: $166,4592020Revenue 2021: $833,690Expenses 2021: $462,281Net Income 2021: $371,4092021Revenue 2022: $793,720Expenses 2022: $456,039Net Income 2022: $337,6812022Revenue 2024: $850,046Expenses 2024: $681,872Net Income 2024: $168,1742024

Highlighted filing

2020

Revenue$442,542
Expenses$276,083
Net Income$166,459
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
May 13, 2021
Return Version
2020v4.0
Gross Receipts
$442,542
Mission and Program Overview

Mission

The mission of the village of pleasant prairie convention & visitors bureau is to enhance the economy through tourism by promoting amenities, shopping, recreational and commercial opportunities within the village - in all seasons - regionally and beyond.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$828,894$1,093,375▲ $264,481
Accounts Receivable$162,206$73,974▼ $88,232
Land, Buildings, and Equipment, Net$72,987$57,625▼ $15,362
Prepaid Expenses and Deferred Charges$6,392$9,457▲ $3,065
Total Assets$1,070,479$1,234,431▲ $163,952
Liabilities
Accounts Payable and Accrued Expenses$14,579$12,072▼ $2,507
Total Liabilities$14,579$12,072▼ $2,507
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,055,900$1,222,359▲ $166,459
Total Net Assets Fund Balance$1,055,900$1,222,359▲ $166,459
Total Liabilities and Net Assets / Fund Balance$1,070,479$1,234,431▲ $163,952

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$57,625$17,942$75,567
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Michelle WilliamsonExecutive DiFT$110,750$110,750

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$442,072
Program Service Revenue
$0
Investment Income
$470
Other Revenue
$0
Change in Net Assets
$166,459

Audited Revenue Reconciliation

Revenue per Audited Statements
$442,542
Total Revenue per Audited Statements
$442,542
Total Revenue per Form 990
$442,542
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$168,543
Other Expenses$87,540
Grants and Similar Amounts Paid$20,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$60,912$49,838-$110,750
Other Salaries and Wages$19,281$24,955-$44,236
Grants to Domestic Orgs$20,000--$20,000
Depreciation Depletion$14,280$1,082-$15,362
Payroll Taxes$6,992$6,565-$13,557
Advertising$8,335--$8,335
Occupancy$3,836$3,836-$7,672
Fees for Services Legal-$7,105-$7,105
Fees for Services Accounting-$5,299-$5,299
Office Expenses$3,255$1,905-$5,160
All Other Expenses$2,318$1,699-$4,017
Insurance$124$2,901-$3,025
Fees for Services Other$2,800--$2,800
Other Expenses$1,530$290-$1,820
Conferences and Meetings$638$350-$988
Travel$26$9-$35
Total Functional Expenses$166,783$109,300$0$276,083

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$276,083
Total Expenses per Audited Statements$276,083
Total Expenses per Form 990$276,083
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Village of Pleasant PrairiePleasant Prairie, WI-Recplex Sponsorship$20,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

Board will receive a pdf copy of the 990. They will review and approve the 990 before it is filed.

Form 990, Page 6, Part VI, Line 12C

Once a year board members are required to complete a conflict of interest form.

Form 990, Page 6, Part VI, Line 15A

Process includes a review and approval by independent persons, comparable data and comtemporaneous substantiation of the deliberation and decision.

Form 990, Page 6, Part VI, Line 19

UPON REQUEST

Filing and Contact Details

Filer

Filer Name
Pleasant Prairie Convention and
EIN
83-1490237
Phone
2627711069
Address
10214 39TH AVE, PLEASANT PRAIRIE, WI 53158

Signing Officer

Name
Michelle Williamson
Title
Executive Director
Phone
2627711069
Signed
2021-05-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Michelle Williamson
Formed
2018
Legal Domicile
Wi
Voting Board Members
7
Independent Board Members
7
Employees
2

Preparer

Firm
Andrea & Orendorff Llp
Address
6300 76TH ST STE 200, KENOSHA, WI 53142-4018
Preparer
Mike S Hedden
Phone
2626577716
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

The mission of the village of pleasant prairie convention & visitors bureau is to enhance the economy through tourism by promoting amenities, shopping, recreational and commercial opportunities within the village - in all seasons - regionally and beyond.

Form 990, Page 2, Part III, Line 4A

-co-hosted the revival of signature community event, the twelfth night holiday tree burning, in january 2020. -the ppcvb established the first community easter egg poster hunt with village businesses to raise awareness of businesses open, available for delivery or carry-out, and those with outdoor seating during the pandemic. -the ppcvb facilitated partnerships between area businesses and incoming event hosts. -the ppcvb collaborated with the pleasant prairie historical society to develop a contest to celebrate the 100th history center visitor. -participated in travel wisconsin's big bundle up wisconsin program to collect cold-weather wear for donation to a local charity -ppcvb employees virtually attended relative industry conferences and webinars. -despite 39% decrease in revenue from 2019, the ppcvb was able to pivot during the pandemic to promote stay-cation and outdoor opportunities to local communities. -the ppcvb reached more than 1000 facebook followers with high engagement.

Financial Statement Notes

Schedule D, Page 3, Part X

The organization is exempt from income tax under section 501(c)(6) of the internal revenue code and is classified as other than a private foundation. Management has reviewed all tax positions recognized in previously filed returns and those expected to be taken in future tax returns. As of december 31, 2020, the organization had no unrecognized income tax benefits and no amounts related to accrued interest and penalties. The organization does not anticipate any significant changes to unrecognized income tax benefits over the next year.

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IRS990/Desc0-CO-HOSTED THE REVIVAL OF SIGNATURE COMMUNITY EVENT, THE TWELFTH NIGHT HOLIDAY TREE BURNING, IN JANUARY 2020. -THE PPCVB ESTABLISHED THE FIRST COMMUNITY EASTER EGG POSTER HUNT WITH VILLAGE BUSINESSES TO RAISE AWARENESS OF BUSINESSES OPEN, AVAILABLE FOR DELIVERY OR CARRY-OUT, AND THOSE WITH OUTDOOR SEATING DURING THE PANDEMIC. -THE PPCVB FACILITATED PARTNERSHIPS BETWEEN AREA BUSINESSES AND INCOMING EVENT HOSTS. -THE PPCVB COLLABORATED WITH THE PLEASANT PRAIRIE HISTORICAL SOCIETY TO DEVELOP A CONTEST TO CELEBRATE THE 100TH HISTORY CENTER VISITOR. -PARTICIPATED IN TRAVEL WISCONSIN'S BIG BUNDLE UP WISCONSIN PROGRAM TO COLLECT COLD-WEATHER WEAR FOR DONATION TO A LOCAL CHARITY -PPCVB EMPLOYEES VIRTUALLY ATTENDED RELATIVE INDUSTRY CONFERENCES AND WEBINARS. -DESPITE 39% DECREASE IN REVENUE FROM 2019, THE PPCVB WAS ABLE TO PIVOT DURING THE PANDEMIC TO PROMOTE STAY-CATION AND OUTDOOR OPPORTUNITIES TO LOCAL COMMUNITIES. -THE PPCVB REACHED MORE THAN 1000 FACEBOOK FOLLOWERS WITH HIGH ENGAGEMENT.
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION IS EXEMPT FROM INCOME TAX UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE AND IS CLASSIFIED AS OTHER THAN A PRIVATE FOUNDATION. MANAGEMENT HAS REVIEWED ALL TAX POSITIONS RECOGNIZED IN PREVIOUSLY FILED RETURNS AND THOSE EXPECTED TO BE TAKEN IN FUTURE TAX RETURNS. AS OF DECEMBER 31, 2020, THE ORGANIZATION HAD NO UNRECOGNIZED INCOME TAX BENEFITS AND NO AMOUNTS RELATED TO ACCRUED INTEREST AND PENALTIES. THE ORGANIZATION DOES NOT ANTICIPATE ANY SIGNIFICANT CHANGES TO UNRECOGNIZED INCOME TAX BENEFITS OVER THE NEXT YEAR.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 3, PART X
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IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0RECPLEX SPONSORSHIP
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0VILLAGE OF PLEASANT PRAIRIE
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt09915 39TH AVE
IRS990ScheduleI/RecipientTable/USAddress/CityNm0PLEASANT PRAIRIE
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE MISSION OF THE VILLAGE OF PLEASANT PRAIRIE CONVENTION & VISITORS BUREAU IS TO ENHANCE THE ECONOMY THROUGH TOURISM BY PROMOTING AMENITIES, SHOPPING, RECREATIONAL AND COMMERCIAL OPPORTUNITIES WITHIN THE VILLAGE - IN ALL SEASONS - REGIONALLY AND BEYOND.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1-CO-HOSTED THE REVIVAL OF SIGNATURE COMMUNITY EVENT, THE TWELFTH NIGHT HOLIDAY TREE BURNING, IN JANUARY 2020. -THE PPCVB ESTABLISHED THE FIRST COMMUNITY EASTER EGG POSTER HUNT WITH VILLAGE BUSINESSES TO RAISE AWARENESS OF BUSINESSES OPEN, AVAILABLE FOR DELIVERY OR CARRY-OUT, AND THOSE WITH OUTDOOR SEATING DURING THE PANDEMIC. -THE PPCVB FACILITATED PARTNERSHIPS BETWEEN AREA BUSINESSES AND INCOMING EVENT HOSTS. -THE PPCVB COLLABORATED WITH THE PLEASANT PRAIRIE HISTORICAL SOCIETY TO DEVELOP A CONTEST TO CELEBRATE THE 100TH HISTORY CENTER VISITOR. -PARTICIPATED IN TRAVEL WISCONSIN'S BIG BUNDLE UP WISCONSIN PROGRAM TO COLLECT COLD-WEATHER WEAR FOR DONATION TO A LOCAL CHARITY -PPCVB EMPLOYEES VIRTUALLY ATTENDED RELATIVE INDUSTRY CONFERENCES AND WEBINARS. -DESPITE 39% DECREASE IN REVENUE FROM 2019, THE PPCVB WAS ABLE TO PIVOT DURING THE PANDEMIC TO PROMOTE STAY-CATION AND OUTDOOR OPPORTUNITIES TO LOCAL COMMUNITIES. -THE PPCVB REACHED MORE THAN 1000 FACEBOOK FOLLOWERS WITH HIGH ENGAGEMENT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2BOARD WILL RECEIVE A PDF COPY OF THE 990. THEY WILL REVIEW AND APPROVE THE 990 BEFORE IT IS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3ONCE A YEAR BOARD MEMBERS ARE REQUIRED TO COMPLETE A CONFLICT OF INTEREST FORM.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4PROCESS INCLUDES A REVIEW AND APPROVAL BY INDEPENDENT PERSONS, COMPARABLE DATA AND COMTEMPORANEOUS SUBSTANTIATION OF THE DELIBERATION AND DECISION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 2, PART III, LINE 4A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/WebsiteAddressTxt0VISITPLEASANTPRAIRIE.COM
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ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0MICHELLE WILLIAMSON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum02627711069
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-05-13
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0PLEASANT PRAIRIE CONVENTION AND
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0PLEA
ReturnHeader/Filer/EIN0831490237
ReturnHeader/Filer/PhoneNum02627711069
ReturnHeader/Filer/USAddress/AddressLine1Txt010214 39TH AVE
ReturnHeader/Filer/USAddress/CityNm0PLEASANT PRAIRIE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd053158
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0391648207
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0ANDREA & ORENDORFF LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt06300 76TH ST STE 200
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0KENOSHA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0531424018
ReturnHeader/PreparerPersonGrp/PhoneNum02626577716
ReturnHeader/PreparerPersonGrp/PreparationDt02021-05-13
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MIKE S HEDDEN
ReturnHeader/ReturnTs02021-08-25T12:05:57-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0MICHELLE
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0WILLIAMSON
ReturnHeader/TaxPeriodBeginDt02020-01-01
ReturnHeader/TaxPeriodEndDt02020-12-31
ReturnHeader/TaxYr02020

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