Civic Intelligence

Pleasant Prairie Convention and Visitors Bureau Inc

990 • Fiscal year 2019 • EIN 83-1490237

Jan 01, 2019 to Dec 31, 2019 • Filed on Jul 15, 2020

Organization ProfileVISITPLEASANTPRAIRIE.COM
10214 39th AvePleasant Prairie, WI 53158

(262) 771-1069

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

20th percentile

0.01x

Higher debt load relative to assets than 20% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2019

Liabilities / Revenue

20th percentile

0.02x

Higher debt load relative to revenue than 20% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2019

Net Margin

99th percentile

71%

Higher net margin than 99% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2019

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2019

Asset Growth

98th percentile

98%

Faster asset growth than 98% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Revenue Growth

87th percentile

22%

Faster revenue growth than 87% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets20th percentile

Assets

Up

$1,070,479

Up $528,974 (+98%) from 2018

Net Assets

Up

$1,055,900

Up $517,492 (+96%) from 2018

Liabilities

Up

$14,579

Up $11,482 (+371%) from 2018

Revenue And Expenses
Liabilities / Revenue20th percentileNet Margin99th percentile

Revenue

Up

$732,266

Up $134,142 (+22%) from 2018

Expenses

Up

$214,774

Up $155,058 (+260%) from 2018

Net Income

Down

$517,492

Down $20,916 (-3.9%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth98th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2018: $541,505Liabilities 2018: $3,097Net Assets 2018: $538,4082018Assets 2019: $1,070,479Liabilities 2019: $14,579Net Assets 2019: $1,055,9002019Assets 2021: $1,734,919Liabilities 2021: $141,151Net Assets 2021: $1,593,7682021Assets 2022: $1,960,451Liabilities 2022: $29,002Net Assets 2022: $1,931,4492022Assets 2024: $2,342,243Liabilities 2024: $114,783Net Assets 2024: $2,227,4602024

Highlighted filing

2019

Assets$1,070,479
Liabilities$14,579
Net Assets$1,055,900
Open 2019 Filing

Operations Trend

Revenue Growth87th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0Revenue 2018: $598,124Expenses 2018: $59,716Net Income 2018: $538,4082018Revenue 2019: $732,266Expenses 2019: $214,774Net Income 2019: $517,4922019Revenue 2021: $833,690Expenses 2021: $462,281Net Income 2021: $371,4092021Revenue 2022: $793,720Expenses 2022: $456,039Net Income 2022: $337,6812022Revenue 2024: $850,046Expenses 2024: $681,872Net Income 2024: $168,1742024

Highlighted filing

2019

Revenue$732,266
Expenses$214,774
Net Income$517,492
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Jul 15, 2020
Return Version
2019v5.0
Gross Receipts
$732,266
Mission and Program Overview

Mission

The mission of the village of pleasant prairie convention & visitors bureau is to enhance the economy through tourism by promoting amenities, shopping, recreational and commercial opportunities within the village - in all seasons - regionally and beyond.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$396,848$828,894▲ $432,046
Accounts Receivable$144,610$162,206▲ $17,596
Land, Buildings, and Equipment, Net-$72,987-
Prepaid Expenses and Deferred Charges$47$6,392▲ $6,345
Total Assets$541,505$1,070,479▲ $528,974
Liabilities
Accounts Payable and Accrued Expenses$3,097$14,579▲ $11,482
Total Liabilities$3,097$14,579▲ $11,482
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$538,408$1,055,900▲ $517,492
Total Net Assets Fund Balance$538,408$1,055,900▲ $517,492
Total Liabilities and Net Assets / Fund Balance$541,505$1,070,479▲ $528,974

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$72,987$2,580$75,567
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
Michelle WilliamsonExecutive DiFT$94,177$94,177

Board Members and Trustees

NameTitle
Michael PollocoffBoard Chairm
Nathan ThielEx-officio M
Pamela JacobsenFormer Membe
Rebecca Matoska-mentinkFormer Membe
Craig AndersonMember
Kyle HighbergMember
Steve KumorkiewiczMember
Carol WillkeSecretary/tr
Revenue and Support

Revenue Composition

Contributions and Grants
$6,000
Program Service Revenue
$726,266
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$517,492

Audited Revenue Reconciliation

Revenue per Audited Statements
$732,266
Total Revenue per Audited Statements
$732,266
Total Revenue per Form 990
$732,266
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$128,241
Other Expenses$86,533
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$46,703$57,081-$103,784
Advertising$28,315$396-$28,711
Other Salaries and Wages$6,562$8,502-$15,064
Fees for Services Accounting-$10,637-$10,637
Payroll Taxes$4,325$5,068-$9,393
Office Expenses$2,849$4,101-$6,950
Insurance$947$2,841-$3,788
Occupancy$1,589$1,589-$3,178
Travel$2,048$645-$2,693
Depreciation Depletion$2,389$191-$2,580
Conferences and Meetings$2,092$443-$2,535
Fees for Services Legal-$755-$755
Other Expenses$1,345$10-$10
Total Functional Expenses$119,169$95,605$0$214,774

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$214,774
Total Expenses per Audited Statements$214,774
Total Expenses per Form 990$214,774
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Board will receive a pdf copy of the 990. They will review and approve the 990 before it is filed.”

Form 990, Page 6, Part VI, Line 12C

“Once a year board members are required to complete a conflict of interest form”

Form 990, Page 6, Part VI, Line 15A

“Process includes a review and approval by independent persons, comparable data and comtemporaneous substantiation of the deliberation and decision.”

Form 990, Page 6, Part VI, Line 19

“UPON REQUEST”

Filing and Contact Details

Filer

Filer Name
Pleasant Prairie Convention and
EIN
83-1490237
Phone
2627711069
Address
10214 39TH AVE, PLEASANT PRAIRIE, WI 53158

Signing Officer

Name
Michelle Williamson
Title
Executive Director
Phone
2627711069
Signed
2020-07-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Michelle Williamson
Formed
2018
Legal Domicile
Wi
Voting Board Members
5
Independent Board Members
5
Employees
2

Preparer

Firm
Andrea & Orendorff Llp
Address
6300 76TH ST STE 200, KENOSHA, WI 53142-4018
Preparer
Terri a Schmidt CPA
Phone
2626577716
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“The mission of the village of pleasant prairie convention & visitors bureau is to enhance the economy through tourism by promoting amenities, shopping, recreational and commercial opportunities within the village - in all seasons - regionally and beyond.”

Form 990, Page 2, Part III, Line 4A

“Created and designed first pieces of print collateral centered around hotels in the village and things to do in the area, guiding readers to our website. Was an ambassador for the launch of the kenosha area business alliance's website, lifebalancedkenosha.com. Established a relationship with website developer for design and content work for splash page and fully interactive website. Fully interactive website launched in november. Attended relative industry conferences and further developed relationships with key stakeholders & partners. Worked with the united way of kenosha county as an event sponsor to host a regional adba dragon boat competition and community event. Received a ready, set, go grant from the wi dept. Of tourism to cohost an international open water swimming event. The event was the first of its kind and swimmers from several western hemisphere countries attended including canada, honduras, columbia, argentina, ecuador, and the usa. We expanded our staff by 50% highing our first marketing & communications director.”

Financial Statement Notes

Schedule D, Page 3, Part X

“The organization is exempt from income tax under section 501(c)(6) of internal revenue code and is classified as other than a private foundation. Management has reviewed all tax positions recognized in previously filed tax returns and those expected to be taken in future tax returns. As of december 31, 2019 the organization had no amounts related to unrecognized income tax benefits and no amounts related to accrued interest and penalties. The organization does not anticipate any significant changes to unrecognized income tax benefits over the next year.”

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IRS990ScheduleD/RevenueSubtotalAmt0732266
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION IS EXEMPT FROM INCOME TAX UNDER SECTION 501(C)(6) OF INTERNAL REVENUE CODE AND IS CLASSIFIED AS OTHER THAN A PRIVATE FOUNDATION. MANAGEMENT HAS REVIEWED ALL TAX POSITIONS RECOGNIZED IN PREVIOUSLY FILED TAX RETURNS AND THOSE EXPECTED TO BE TAKEN IN FUTURE TAX RETURNS. AS OF DECEMBER 31, 2019 THE ORGANIZATION HAD NO AMOUNTS RELATED TO UNRECOGNIZED INCOME TAX BENEFITS AND NO AMOUNTS RELATED TO ACCRUED INTEREST AND PENALTIES. THE ORGANIZATION DOES NOT ANTICIPATE ANY SIGNIFICANT CHANGES TO UNRECOGNIZED INCOME TAX BENEFITS OVER THE NEXT YEAR.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 3, PART X
IRS990ScheduleD/TotalBookValueLandBuildingsAmt072987
IRS990ScheduleD/TotalExpensesPerForm990Amt0214774
IRS990ScheduleD/TotalRevenuePerForm990Amt0732266
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt0732266
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt0214774
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE MISSION OF THE VILLAGE OF PLEASANT PRAIRIE CONVENTION & VISITORS BUREAU IS TO ENHANCE THE ECONOMY THROUGH TOURISM BY PROMOTING AMENITIES, SHOPPING, RECREATIONAL AND COMMERCIAL OPPORTUNITIES WITHIN THE VILLAGE - IN ALL SEASONS - REGIONALLY AND BEYOND.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1CREATED AND DESIGNED FIRST PIECES OF PRINT COLLATERAL CENTERED AROUND HOTELS IN THE VILLAGE AND THINGS TO DO IN THE AREA, GUIDING READERS TO OUR WEBSITE. WAS AN AMBASSADOR FOR THE LAUNCH OF THE KENOSHA AREA BUSINESS ALLIANCE'S WEBSITE, LIFEBALANCEDKENOSHA.COM. ESTABLISHED A RELATIONSHIP WITH WEBSITE DEVELOPER FOR DESIGN AND CONTENT WORK FOR SPLASH PAGE AND FULLY INTERACTIVE WEBSITE. FULLY INTERACTIVE WEBSITE LAUNCHED IN NOVEMBER. ATTENDED RELATIVE INDUSTRY CONFERENCES AND FURTHER DEVELOPED RELATIONSHIPS WITH KEY STAKEHOLDERS & PARTNERS. WORKED WITH THE UNITED WAY OF KENOSHA COUNTY AS AN EVENT SPONSOR TO HOST A REGIONAL ADBA DRAGON BOAT COMPETITION AND COMMUNITY EVENT. RECEIVED A READY, SET, GO GRANT FROM THE WI DEPT. OF TOURISM TO COHOST AN INTERNATIONAL OPEN WATER SWIMMING EVENT. THE EVENT WAS THE FIRST OF ITS KIND AND SWIMMERS FROM SEVERAL WESTERN HEMISPHERE COUNTRIES ATTENDED INCLUDING CANADA, HONDURAS, COLUMBIA, ARGENTINA, ECUADOR, AND THE USA. WE EXPANDED OUR STAFF BY 50% HIGHING OUR FIRST MARKETING & COMMUNICATIONS DIRECTOR.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2BOARD WILL RECEIVE A PDF COPY OF THE 990. THEY WILL REVIEW AND APPROVE THE 990 BEFORE IT IS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3ONCE A YEAR BOARD MEMBERS ARE REQUIRED TO COMPLETE A CONFLICT OF INTEREST FORM
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4PROCESS INCLUDES A REVIEW AND APPROVAL BY INDEPENDENT PERSONS, COMPARABLE DATA AND COMTEMPORANEOUS SUBSTANTIATION OF THE DELIBERATION AND DECISION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 2, PART III, LINE 4A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0541505
IRS990/TotalAssetsEOYAmt01070479
IRS990/TotalAssetsGrp/BOYAmt0541505
IRS990/TotalAssetsGrp/EOYAmt01070479
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt06000
IRS990/TotalEmployeeCnt02
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt095605
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0119169
IRS990/TotalFunctionalExpensesGrp/TotalAmt0214774
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt03097
IRS990/TotalLiabilitiesEOYAmt014579
IRS990/TotalLiabilitiesGrp/BOYAmt03097
IRS990/TotalLiabilitiesGrp/EOYAmt014579
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0538408
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt01055900
IRS990/TotalProgramServiceRevenueAmt0726266
IRS990/TotalReportableCompFromOrgAmt094177
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0726266
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0732266
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0541505
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01070479
IRS990/TravelGrp/ManagementAndGeneralAmt0645
IRS990/TravelGrp/ProgramServicesAmt02048
IRS990/TravelGrp/TotalAmt02693
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt010214 39TH AVE
IRS990/USAddress/CityNm0PLEASANT PRAIRIE
IRS990/USAddress/StateAbbreviationCd0WI
IRS990/USAddress/ZIPCd053158
IRS990/VotingMembersGoverningBodyCnt05
IRS990/VotingMembersIndependentCnt05
IRS990/WebsiteAddressTxt0VISITPLEASANTPRAIRIE.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02021-04-22 16:20:28Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0MICHELLE WILLIAMSON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum02627711069
ReturnHeader/BusinessOfficerGrp/SignatureDt02020-07-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0PLEASANT PRAIRIE CONVENTION AND
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0PLEA
ReturnHeader/Filer/EIN0831490237
ReturnHeader/Filer/PhoneNum02627711069
ReturnHeader/Filer/USAddress/AddressLine1Txt010214 39TH AVE
ReturnHeader/Filer/USAddress/CityNm0PLEASANT PRAIRIE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd053158
ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId0F3543CC7BF6C365C69313107A5F8E030DA8CA74A
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId054E6346231A1EE92D257E59156EF99EA5C1E99A1
ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt074.218.59.85
ReturnHeader/FilingSecurityInformation/IPDt02020-10-05
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0CD
ReturnHeader/FilingSecurityInformation/IPTm010:11:07
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0391648207
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0ANDREA & ORENDORFF LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt06300 76TH ST STE 200
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0KENOSHA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0531424018
ReturnHeader/PreparerPersonGrp/PhoneNum02626577716
ReturnHeader/PreparerPersonGrp/PreparationDt02020-07-15
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0TERRI A SCHMIDT CPA
ReturnHeader/ReturnTs02020-10-05T10:11:07-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02019-01-01
ReturnHeader/TaxPeriodEndDt02019-12-31
ReturnHeader/TaxYr02019

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,070,479
Liabilities
$14,579
Net assets
$1,055,900
Revenue
$732,266
Expenses
$214,774
Net income
$517,492
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.34$0.11$2.23$0.85$0.68$0.17
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.96$0.03$1.93$0.79$0.46$0.34
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.73$0.14$1.59$0.83$0.46$0.37
2019Detailed filing. Detailed filing data is available for this year.$1.07$0.01$1.06$0.73$0.21$0.52
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.54$0.00$0.54$0.60$0.06$0.54