Civic Intelligence

What Matters

EIN 82-4311271 • 501(c)3 • Front Royal, VA

Profile

What matters is a non-profit established to advocate for causes in our community and philanthropic work.

88 Long Winding RoadFront Royal, VA 22630

www.whatmattersw2.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

62nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

99th percentile

100%

Higher net margin than 99% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

81st percentile

$0

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

78th percentile

24%

Faster asset growth than 78% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

6th percentile

-93%

Faster revenue growth than 6% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets60th percentile

Assets

Up

$5,721

Up $1,098 (+24%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$5,721

Up $1,098 (+24%) from 2023

Operations
Liabilities / Revenue62nd percentileNet Margin99th percentile

Revenue

Down

$400

Down $5,074 (-93%) from 2023

Expenses

Down

$0

Down $1,365 (-100%) from 2023

Net Income

Down

$400

Down $3,709 (-90%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth78th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$8.0K$6.0K$4.0K$2.0K$0Assets 2018: $0Liabilities 2018: $0Net Assets 2018: $02018Assets 2019: $4,409Liabilities 2019: $0Net Assets 2019: $4,4092019Assets 2020: $3,604Liabilities 2020: $0Net Assets 2020: $3,6042020Assets 2021: $6,878Liabilities 2021: $0Net Assets 2021: $6,8782021Assets 2022: $514Liabilities 2022: $0Net Assets 2022: $5142022Assets 2023: $4,623Liabilities 2023: $0Net Assets 2023: $4,6232023Assets 2024: $5,721Liabilities 2024: $0Net Assets 2024: $5,7212024

Highlighted filing

2024

Assets$5,721
Liabilities$0
Net Assets$5,721
Open 2024 Filing

Operations Trend

Revenue Growth6th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$80K$60K$40K$20K$0-$20KRevenue 2018: $70,189Expenses 2018: $70,189Net Income 2018: $02018Revenue 2019: $19,355Expenses 2019: $22,276Net Income 2019: -$2,9212019Revenue 2020: $6,583Expenses 2020: $7,388Net Income 2020: -$8052020Revenue 2021: $13,428Expenses 2021: $10,154Net Income 2021: $3,2742021Revenue 2022: $0Expenses 2022: $6,364Net Income 2022: -$6,3642022Revenue 2023: $5,474Expenses 2023: $1,365Net Income 2023: $4,1092023Revenue 2024: $400Expenses 2024: $0Net Income 2024: $4002024

Highlighted filing

2024

Revenue$400
Expenses$0
Net Income$400
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$5,721
Liabilities
$0
Net assets
$5,721
Revenue
$400
Expenses
$0
Net income
$400
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$5.72$0.00$5.72$0.40$0.00$0.40
2023Detailed filing. Detailed filing data is available for this year.$4.62$0.00$4.62$5.47$1.37$4.11
2022Detailed filing. Detailed filing data is available for this year.$0.51$0.00$0.51$0.00$6.36$6.36
2021Detailed filing. Detailed filing data is available for this year.$6.88$0.00$6.88$13.4$10.2$3.27
2020Detailed filing. Detailed filing data is available for this year.$3.60$0.00$3.60$6.58$7.39$0.81
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.41$0.00$4.41$19.4$22.3$2.92
2018Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$70.2$70.2$0.00
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 11, 2025
Return Version
2024v5.2
Gross Receipts
$400
Mission and Program Overview

Mission

What matters is a non-profit established to advocate for causes in our community and philanthropic work.

Program Services

DescriptionGrantsExpenses
WHAT MATTERS IS A NON-PROFIT ESTABLISHED TO ADVOCATE FOR CAUSES IN OUR COMMUNITY AND PHILANTHROPIC WORK.$0$0
Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
ELIZABETH WALLERDirectorFT$0--
Filing and Contact Details

Filer

Filer Name
What Matters
EIN
82-4311271
Phone
5406716145
Address
88 LONG WINDING ROAD, FRONT ROYAL, VA 22630

Signing Officer

Name
Beth Waller
Title
President
Phone
5406716145
Signed
2025-09-11
Discuss with paid preparer
Yes

Preparer

Firm
No Doubt Accounting Inc
Address
126-A W 5TH STREET, FRONT ROYAL, VA 22630
Preparer
Deborah W Cahill
Phone
5406319243
Raw XML Appendix122 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd00
IRS990EZ/BooksInCareOfDetail/PersonNm0ELIZABETH WALLER
IRS990EZ/BooksInCareOfDetail/PhoneNum05406716145
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt088 LONG WINDING ROAD
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0FRONT ROYAL
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0VA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd022630
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt05321
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt05721
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd00
IRS990EZ/ContributionsGiftsGrantsEtcAmt0400
IRS990EZ/DirectIndirectPltclExpendAmt00
IRS990EZ/DonorAdvisedFndsInd00
IRS990EZ/EngagedInExcessBenefitTransInd00
IRS990EZ/ExcessOrDeficitForYearAmt0400
IRS990EZ/FiledScheduleAInd01
IRS990EZ/ForeignFinancialAccountInd00
IRS990EZ/ForeignOfficeInd00
IRS990EZ/Form990TotalAssetsGrp/BOYAmt05321
IRS990EZ/Form990TotalAssetsGrp/EOYAmt05721
IRS990EZ/GrossReceiptsAmt0400
IRS990EZ/InfoInScheduleOPartIIIInd0X
IRS990EZ/InfoInScheduleOPartVInd0X
IRS990EZ/LobbyingActivitiesInd00
IRS990EZ/MadeLoansToFromOfficersInd00
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt05321
IRS990EZ/NetAssetsOrFundBalancesEOYAmt05721
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt05321
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt05721
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt040.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0ELIZABETH WALLER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0DIRECTOR
IRS990EZ/OperateHospitalInd00
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd00
IRS990EZ/OrganizationHadUBIInd00
IRS990EZ/OtherChangesInNetAssetsAmt00
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0WHAT MATTERS IS A NON-PROFIT ESTABLISHED TO ADVOCATE FOR CAUSES IN OUR COMMUNITY AND PHILANTHROPIC WORK.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0WHAT MATTERS IS A NON-PROFIT ESTABLISHED TO ADVOCATE FOR CAUSES IN OUR COMMUNITY AND PHILANTHROPIC WORK.
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt00
IRS990EZ/ProhibitedTaxShelterTransInd00
IRS990EZ/RelatedOrganizationCtrlEntInd00
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SchoolOperatingInd00
IRS990EZ/SubjectToProxyTaxInd00
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd00
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt00
IRS990EZ/TotalProgramServiceExpensesAmt00
IRS990EZ/TotalRevenueAmt0400
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0WWW.WHATMATTERSW2.COM
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt0400
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt05474
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt013428
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt06583
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt025885
IRS990ScheduleA/InvestmentIncomeCYPct00.00000
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct01.00000
IRS990ScheduleA/PublicSupportPY509Pct01.00000
IRS990ScheduleA/PublicSupportTotal509Amt025885
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0400
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt05474
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt013428
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt06583
IRS990ScheduleA/Total509Grp/TotalAmt025885
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0400
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt05474
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt013428
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt06583
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt025885
TransferPrsnlBnftContractsDecl/DeclarationDesc0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0BETH WALLER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum05406716145
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-09-11
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0WHAT MATTERS
ReturnHeader/Filer/BusinessNameControlTxt0WHAT
ReturnHeader/Filer/EIN0824311271
ReturnHeader/Filer/PhoneNum05406716145
ReturnHeader/Filer/USAddress/AddressLine1Txt088 LONG WINDING ROAD
ReturnHeader/Filer/USAddress/CityNm0FRONT ROYAL
ReturnHeader/Filer/USAddress/StateAbbreviationCd0VA
ReturnHeader/Filer/USAddress/ZIPCd022630
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0800441163
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0NO DOUBT ACCOUNTING INC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0126-A W 5TH STREET
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0FRONT ROYAL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0VA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd022630
ReturnHeader/PreparerPersonGrp/PhoneNum05406319243
ReturnHeader/PreparerPersonGrp/PreparationDt02025-09-10
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0DEBORAH W CAHILL
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02025-09-11T10:29:06-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 501(c)3 • <$500k nonprofits