Civic Intelligence

Good2Know Partners

990 • Fiscal year 2024 • EIN 82-4292823

Jan 01, 2024 to Dec 31, 2024 • Filed on Feb 20, 2025

Organization Profilewww.good2knownetwork.org

View Organization Page

50 Woodside Plaza 634Redwood City, CA 94061

(650) 364-6600

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

56th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

57th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

24th percentile

-12%

Higher net margin than 24% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

99th percentile

$120,225

Higher top officer pay than 99% of similar nonprofits.

Top officer pay equals 36.7% of source-year revenue.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

23rd percentile

-22%

Faster asset growth than 23% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

36th percentile

-8.2%

Faster revenue growth than 36% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets56th percentile

Assets

Down

$100,260

Down $27,512 (-22%) from 2023

Net Assets

Down

$100,260

Down $27,157 (-21%) from 2023

Liabilities

Down

$0

Down $355 (-100%) from 2023

Revenue And Expenses
Liabilities / Revenue57th percentileNet Margin24th percentile

Revenue

Down

$327,327

Down $29,191 (-8.2%) from 2023

Expenses

Up

$368,200

Up $37,494 (+11%) from 2023

Net Income

Down

-$40,873

Down $66,685 (-258%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth23rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$150K$100K$50K$0Assets 2018: $10,060Liabilities 2018: $1,108Net Assets 2018: $8,9522018Assets 2019: $33,681Liabilities 2019: $73Net Assets 2019: $33,6082019Assets 2020: $32,537Liabilities 2020: $6Net Assets 2020: $32,5312020Assets 2021: $44,928Liabilities 2021: $231Net Assets 2021: $44,6972021Assets 2022: $84,144Liabilities 2022: $333Net Assets 2022: $83,8112022Assets 2023: $127,772Liabilities 2023: $355Net Assets 2023: $127,4172023Assets 2024: $100,260Liabilities 2024: $0Net Assets 2024: $100,2602024Assets 2025: $30,925Liabilities 2025: $0Net Assets 2025: $30,9252025

Highlighted filing

2024

Assets$100,260
Liabilities$0
Net Assets$100,260
Open 2024 Filing

Operations Trend

Revenue Growth36th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$400K$200K$0-$200KRevenue 2018: $72,953Expenses 2018: $64,001Net Income 2018: $8,9522018Revenue 2019: $125,632Expenses 2019: $100,976Net Income 2019: $24,6562019Revenue 2020: $118,928Expenses 2020: $120,005Net Income 2020: -$1,0772020Revenue 2021: $161,678Expenses 2021: $155,698Net Income 2021: $5,9802021Revenue 2022: $375,581Expenses 2022: $334,525Net Income 2022: $41,0562022Revenue 2023: $356,518Expenses 2023: $330,706Net Income 2023: $25,8122023Revenue 2024: $327,327Expenses 2024: $368,200Net Income 2024: -$40,8732024Revenue 2025: $309,467Expenses 2025: $376,773Net Income 2025: -$67,3062025

Highlighted filing

2024

Revenue$327,327
Expenses$368,200
Net Income-$40,873
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Feb 20, 2025
Return Version
2024v5.0
Gross Receipts
$327,327
Mission and Program Overview

Mission

Good2Know Partners supports quality care and learning for every child aged birth through 5 years old by supporting the adults who care for and educate them. Good2Know Partners launched Good2Know Network in San Mateo County to serve as a free, online resource to support early childhood care and learning providers.Good2Know Network is now serving providers in every U.S. state.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$127,417$100,260▼ $27,157
Investments in Publicly Traded Securities$109,219$86,758▼ $22,461
Cash and Non-Interest-Bearing Accounts$18,553$13,502▼ $5,051
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$127,772$100,260▼ $27,512
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$355--
Total Liabilities$355$0▼ $355
Net Assets / Fund Balance
Total Net Assets Fund Balance$127,417$100,260▼ $27,157
Total Liabilities and Net Assets / Fund Balance$127,772$100,260▼ $27,512
Compensation and Service Providers
Top Officer Pay99th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Jordan KuwikAnalytics ManagerFT$120,225$120,225
Karen D AldenCEOFT$10,000$10,000

Board Members and Trustees

NameTitle
Cyrena ChihBoard Member
Marcos PerezBoard Member
Shelley A CarellaBoard Member
Tonantzin MitreBoard Member
Revenue and Support

Revenue Composition

Contributions and Grants
$327,325
Program Service Revenue
$0
Investment Income
$2
Other Revenue
$0
All Other Contributions
$327,325
Change in Net Assets
$-40,873

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded1$284,825Fair Market Value (FMV)
Total Noncash Contributions1$284,825-
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$308,166
Other Expenses$60,034
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$188,422$47,105-$235,527
Other Employee Benefits$34,043$8,511-$42,554
Information Technology$16,929$4,232-$21,161
Payroll Taxes$16,068$4,017-$20,085
Advertising$10,078$2,519-$12,597
Current Officers, Directors, Trustees, and Key Employees$8,000$2,000-$10,000
Office Expenses$5,018$1,255-$6,273
Fees for Services Other$6,152--$6,152
Fees for Services Accounting-$2,958-$2,958
Insurance-$2,660-$2,660
All Other Expenses$522$151-$673
Other Expenses$459$115-$574
Fees for Services Legal-$125-$125
Total Functional Expenses$289,942$78,258$0$368,200
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“A draft is provided for review. Any needed changes are made prior to its filing.”

Form 990, Part VI, Section C, Line 18

“Form 990 is available at irs.gov and guidestar.org.”

Form 990, Part VI, Section C, Line 19

“Upon request.”

Filing and Contact Details

Filer

Filer Name
Good2know Partners
EIN
82-4292823
Phone
6503646600
Address
50 Woodside Plaza 634, Redwood City, CA 94061

Signing Officer

Name
Karen D Alden
Title
CEO
Signed
2025-02-20
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Karen D Alden
Formed
2018
Legal Domicile
CA
Voting Board Members
4
Independent Board Members
4
Employees
4

Preparer

Firm
Harmon Burstyn CPA
Address
1012 HACIENDA DR, WALNUT CREEK, CA 94598
Preparer
Harmon Burstyn
Phone
9252863522
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IRS990ScheduleA/FactsAndCircumstancesTestTxt0Prior Year Facts and Circumstances: Facts and Circumstances to Meet Public Charity Status -The Good2Know Partners CommunityThe mission of Good2Know Partners is to inform, support, and celebrate the vitally important service provided by early childhood care and learning providers. Research about early brain development makes clear that children begin learning at birth, and that the care and learning that takes place during the early years of life has an enormous impact on a childs future academic success, health outcomes, and lifelong opportunities. Yet, when it comes to wages, benefits, work/life balance, and careeropportunities, the childcare workforce is at the lowest rung of the economic ladder.Good2Know Network offers a website and free weekly newsletter subscription to San Mateo County, California early childhood care and learning providers. Beginning on November 9, 2018, and continuing until the present, Good2Know Network has created and delivered Friday morning newsletters to the Good2Know Network early childhood community.Newsletter articles are designed to inform and inspire early childhood care and learning providers.Good2Know Network newsletters include original content on key issues like family engagement, inclusion and equity, and developmental milestones; low or no-cost play-based learning activities; and bite-sized descriptions of the latest early education research and instructional theories. Good2Know Network newsletters also provide links to free, useful resources, and information about low or no-costevents and webinars that are of interest to early childhood care and learning providers.Good2Know Network surveys its users a few times each year to evaluate its service and find out what website content would be most relevant to our early childhood provider stakeholders.In 2023, Good2Know Partners will expand its reach nationwide and launch a new website to accommodate and make it easier to navigate the hundreds of original articles Good2Know Network has published since its launch.Fundraising and Financial SupportGood2Know Partners actively seeks funding, on an ongoing basis, from charitable foundations and from local and state government agencies. The organizations Executive Director is responsible for fundraising.Individuals also make donations to Good2Know Partners. These donations come, for the most part, from people who learn about the work of Good2Know Partners through their interaction with Good2Know Partners Executive Director. Beginning in 2022, individual members of the organizations board of directors have been asked to make an annual contribution in an amount that is meaningful for them.The list of individuals who have contributed to Good2Know Partners is listed below*. Good2Know Partners is not a membership organization, but it does have 600 subscribers to its free weekly newsletter. The majority of these subscribers are early childhood care and learning providers located in the San Francisco Bay Area. The number of subscribers is expected to grow substantially following the 2023 launch of the new website.Despite the enormous contribution early childhood care and learning providers make through their work with families and children, their wages are lower than for any other profession. For this reason, Good2Know Network does not ask its subscribers to make a financial contribution to the organization.Good2Know Partners Board of Directors & Advisory CouncilBoard of DirectorsThe Good2Know Partners Board of Directors is currently comprised of the Executive Director and three other board members.Two of the board members are parents of children under the age of 5 and are child care and preschool provider customers.Two board members have extensive professional experience in digital product management and digital marketing.One board member has expertise in Finance, Accounting, and Operations.One board member has worked in a business start-up that developed learning software for preschool-aged children.All t
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0A draft is provided for review. Any needed changes are made prior to its filing.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Form 990 is available at irs.gov and guidestar.org.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section C, Line 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section C, Line 19
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Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$100,260
Liabilities
$0
Net assets
$100,260
Revenue
$327,327
Expenses
$368,200
Net income
-$40,873
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.31$0.00$0.31$3.09$3.77$0.67
2024Detailed filing. Detailed filing data is available for this year.$1.00$0.00$1.00$3.27$3.68$0.41
2023Detailed filing. Detailed filing data is available for this year.$1.28$0.00$1.27$3.57$3.31$0.26
2022Detailed filing. Detailed filing data is available for this year.$0.84$0.00$0.84$3.76$3.35$0.41
2021Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.45$1.62$1.56$0.06
2020Detailed filing. Detailed filing data is available for this year.$0.33$0.00$0.33$1.19$1.20$0.01
2019Detailed filing. Detailed filing data is available for this year.$0.34$0.00$0.34$1.26$1.01$0.25
2018Detailed filing. Detailed filing data is available for this year.$0.10$0.01$0.09$0.73$0.64$0.09