Liabilities / Assets
60th percentile
Tied with the lowest-debt nonprofits in its peer group.
EIN 82-4292823 • 501(c)3 • Redwood City, CA
Profile
Good2Know Partners supports quality care and learning for every child aged birth through 5 years old by supporting the adults who care for and educate them. Good2Know Partners launched Good2Know Network in San Mateo County to serve as a free, online resource to support early childhood care and learning providers.Good2Know Network is now serving providers in every U.S. state.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
60th percentile
Tied with the lowest-debt nonprofits in its peer group.
Liabilities / Revenue
62nd percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
22nd percentile
Higher net margin than 22% of similar nonprofits.
Top Officer Pay
99th percentile
Higher top officer pay than 99% of similar nonprofits.
Top officer pay equals 39.1% of source-year revenue.
Asset Growth
15th percentile
Faster asset growth than 15% of similar nonprofits.
Revenue Growth
47th percentile
Faster revenue growth than 47% of similar nonprofits.
Assets
Down$30,925
Down $69,335 (-69%) from 2024
Liabilities
Flat$0
Flat from 2024
Net Assets
Down$30,925
Down $69,335 (-69%) from 2024
Revenue
Down$309,467
Down $17,860 (-5.5%) from 2024
Expenses
Up$376,773
Up $8,573 (+2.3%) from 2024
Net Income
Down-$67,306
Down $26,433 (-65%) from 2024
Most recent year
2025 • Form 990Detailed filing. Detailed filing data is available for this year.
See Schedule O
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Rtn Earn Endowment Incm Other Fnds | $100,260 | $30,925 | ▼ $69,335 |
| Cash and Non-Interest-Bearing Accounts | $13,502 | $29,730 | ▲ $16,228 |
| Investments in Publicly Traded Securities | $86,758 | $1,195 | ▼ $85,563 |
| Total Assets | $100,260 | $30,925 | ▼ $69,335 |
| Liabilities | |||
| Total Liabilities | $0 | $0 | → $0 |
| Net Assets / Fund Balance | |||
| Total Net Assets Fund Balance | $100,260 | $30,925 | ▼ $69,335 |
| Total Liabilities and Net Assets / Fund Balance | $100,260 | $30,925 | ▼ $69,335 |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Jordan Kuwik | Analytics Mananer | FT | $121,150 | $121,150 |
| Karen D Alden | CEO | FT | $7,692 | $7,692 |
| Name | Title |
|---|---|
| Cyrena Chih | Board Member |
| Marcos Perez | Board Member |
| Tonantzin Mitre | Board Member |
| Contribution Type | Contribution Count | Reported Amount | Valuation Method |
|---|---|---|---|
| Securities Publicly Traded | 1 | $169,465 | Market Value |
| Total Noncash Contributions | 1 | $169,465 | - |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $307,783 |
| Other Expenses | $68,990 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $200,128 | $45,312 | - | $245,440 |
| Other Employee Benefits | $30,830 | $3,049 | - | $33,879 |
| Payroll Taxes | $18,696 | $2,076 | - | $20,772 |
| Fees for Services Other | - | $17,868 | - | $17,868 |
| Advertising | $13,261 | $3,316 | - | $16,577 |
| Information Technology | $9,274 | $4,073 | - | $13,347 |
| Office Expenses | $1,200 | $8,161 | - | $9,361 |
| Current Officers, Directors, Trustees, and Key Employees | $6,154 | $1,538 | - | $7,692 |
| Insurance | - | $3,524 | - | $3,524 |
| Fees for Services Accounting | - | $3,206 | - | $3,206 |
| Other Expenses | $508 | $152 | - | $660 |
| Fees for Services Legal | - | $265 | - | $265 |
| Total Functional Expenses | $283,378 | $93,395 | $0 | $376,773 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
“A draft is provided for review. Any needed changes are made prior to its filing.”
“Form 990 is available at IRS.gov and Guidestar.org.”
“Upon request.”
“Good2Know Partners supports quality care and learning for every child aged birth through 5 years old by supporting the adults who care for and educate them. Good2Know Partners launched Good2Know Network in San Mateo County to serve as a free, online resource to support early childhood care and learning providers. Good2Know Network is now serving providers in every U.S. state.”
“Good2Know Partners supports quality care and learning for every child aged birth through 5 years old by supporting the adults who care for and educate them. Good2Know Partners launched Good2Know Network in San Mateo County to serve as a free, online resource to support early childhood care and learning providers. Good2Know Network is now serving providers in every U.S. state.”
“Good2Know Network, an online information source and community for childcare providers and early learning teachers, is Good2Know Partners' flagship program. Good2Know's website (g2k.org) is user-friendly and content-rich. More than 2,000 childcare providers and early learning teachers have opted in to receive Good2Know Network's weekly newsletter, which contains original articles, and information about early leaning resources and virtual events for childcare providers. An additional 1,000 providers follow G2K on social media, and an average of 3,500 people find Good2Know Network articles via internet search each month. Good2Know Partners collaborate with other organizations on special projects, including a guide for early care & learning providers about developmental milestones, a newsletter for a community of Family, Friend & Neighbor providers, and a survey of key research findings and statistics about the early care and education field.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt | 0 | Facts and Circumstances to Meet Public Charity Status The Good2Know Partners Community The mission of Good2Know Partners is to inform, support, and celebrate the vitally important service provided by early childhood care and learning providers. Good2Know Network offers a website and free weekly subscription for early childhood care and learning providers. Beginning on November 9, 2018 and continuing until the present, Good2Know Network has created and delivered Friday morning newsletters to the Good2Know Network early childhood community. Good2Know Network surveys its users a few times each year to evaluate its service and find out what website content would be most relevant to our early childhood provider stakeholders. In 2023, Good2Know Partners expanded its reach nationwide and launched a new website to accommodate and make it easy to navigate the hundreds of original articles Good2Know Network has published since its launch. Fundraising and Financial Support Good2Know Partners actively seeks funding, on an ongoing basis, from charitable foundations and from local and state government agencies. The organizations Executive Director is responsible for fundraising. Individuals also make donations to Good2Know Partners. These donations come, for the most part, from people who learn about the work of Good2Know Partners through their interaction with Good2Know Partners Executive Director. Beginning in 2022, individual members of the organizations board of directors have been asked to make an annual contribution in an amount that is meaningful for them. The list of individuals who have contributed to Good2Know Partners is listed below.**Good2Know Partners is not a membership organization, but it does have 600 subscribers to its free weekly newsletter. The majority of these subscribers are early childhood care and learning providers located in the San Francisco Bay Area. The number of subscribers is expected to grow substantially following the 2023 launch of the new website. Despite the enormous contribution early childhood care and learning providers make through their work with families and children, their wages are lower than for any other profession. For this reason, Good2Know Network does not ask its subscribers to make a financial contribution to the organization. Good2Know Partners Board of Directors & Advisory Council Board of Directors The Good2Know Partners Board of Directors is currently comprised of the Executive Director and three other board members. Two of the board members are parents of children under the age of 5 and are child care and preschool provider customers. Two board members have extensive professional experience in digital product management and digital marketing. One board member has expertise in Finance, Accounting, and Operations. One board member has worked in a business start-up that developed learning software for preschool-aged children. All three board members live in the San Francisco Bay Area. One board member has experience advocating for legislation that supports child care providers, young children, and families; researching and writing white papers on the early learning landscape and challenges; and serving on community committees that support a healthy early childhood care and learning community environment. Good2Know Partners will add two Board members from outside of the San Francisco Bay Area in 2023 to better reflect the expanded reach of Good2Know Network. Advisory Council In addition to the Board of Directors, Good2Know Partners benefits from the experience and input of its 5-member Advisory Council. Every member of the Advisory Council is an early childhood care and learning provider, and includes both early learning centers and home-based child care businesses. The Advisory Council meets once a quarter to share professional experiences and to suggest opportunities for Good2Know Network to serve the immediate needs of the current early childhood care and learning environment. |
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| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 371534 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 158176 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 1520515 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 1521071 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | true |
| IRS990/ScheduleJRequiredInd | 0 | false |
| IRS990ScheduleM/SecuritiesPubliclyTradedGrp/ContributionCnt | 0 | 1 |
| IRS990ScheduleM/SecuritiesPubliclyTradedGrp/MethodOfDeterminingRevenuesTxt | 0 | Market Value |
| IRS990ScheduleM/SecuritiesPubliclyTradedGrp/NonCashCheckboxInd | 0 | X |
| IRS990ScheduleM/SecuritiesPubliclyTradedGrp/NoncashContributionsRptF990Amt | 0 | 169465 |
| IRS990/ScheduleORequiredInd | 0 | true |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | Good2Know Partners supports quality care and learning for every child aged birth through 5 years old by supporting the adults who care for and educate them. Good2Know Partners launched Good2Know Network in San Mateo County to serve as a free, online resource to support early childhood care and learning providers. Good2Know Network is now serving providers in every U.S. state. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | Good2Know Partners supports quality care and learning for every child aged birth through 5 years old by supporting the adults who care for and educate them. Good2Know Partners launched Good2Know Network in San Mateo County to serve as a free, online resource to support early childhood care and learning providers. Good2Know Network is now serving providers in every U.S. state. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | Good2Know Network, an online information source and community for childcare providers and early learning teachers, is Good2Know Partners' flagship program. Good2Know's website (g2k.org) is user-friendly and content-rich. More than 2,000 childcare providers and early learning teachers have opted in to receive Good2Know Network's weekly newsletter, which contains original articles, and information about early leaning resources and virtual events for childcare providers. An additional 1,000 providers follow G2K on social media, and an average of 3,500 people find Good2Know Network articles via internet search each month. Good2Know Partners collaborate with other organizations on special projects, including a guide for early care & learning providers about developmental milestones, a newsletter for a community of Family, Friend & Neighbor providers, and a survey of key research findings and statistics about the early care and education field. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | A draft is provided for review. Any needed changes are made prior to its filing. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | Form 990 is available at IRS.gov and Guidestar.org. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | Upon request. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Part I, Line 1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Part III, Line 1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Part III, Line 4a |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Part VI, Line 11b |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Part VI, Line 18 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Part VI, Line 19 |
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| IRS990/SignificantChangeInd | 0 | false |
| IRS990/SignificantNewProgramSrvcInd | 0 | false |
| IRS990/StatesWhereCopyOfReturnIsFldCd | 0 | CA |
| IRS990/SubjectToExcsTaxNetInvstIncInd | 0 | false |
| IRS990/SubjectToProxyTaxInd | 0 | false |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | false |
| IRS990/TaxableDistributionsInd | 0 | false |
| IRS990/TaxablePartyNotificationInd | 0 | false |
| IRS990/TaxExemptBondsInd | 0 | false |
| IRS990/TerminateOperationsInd | 0 | false |
| IRS990/TotalAssetsBOYAmt | 0 | 100260 |
| IRS990/TotalAssetsEOYAmt | 0 | 30925 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 100260 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 30925 |
| IRS990/TotalCompGreaterThan150KInd | 0 | false |
| IRS990/TotalContributionsAmt | 0 | 309465 |
| IRS990/TotalEmployeeCnt | 0 | 4 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 93395 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 283378 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 376773 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 0 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 100260 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 30925 |
| IRS990/TotalOtherCompensationAmt | 0 | 0 |
| IRS990/TotalProgramServiceExpensesAmt | 0 | 283378 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 128842 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | 2 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 0 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 309467 |
| IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 0 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 100260 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 30925 |
| IRS990/TotReportableCompRltdOrgAmt | 0 | 0 |
| IRS990/TrnsfrExmptNonChrtblRltdOrgInd | 0 | false |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | false |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | 50 Woodside Plaza 634 |
| IRS990/USAddress/CityNm | 0 | Redwood City |
| IRS990/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/USAddress/ZIPCd | 0 | 94061 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 4 |
| IRS990/VotingMembersIndependentCnt | 0 | 4 |
| IRS990/WebsiteAddressTxt | 0 | www.g2k.org |
| IRS990/WhistleblowerPolicyInd | 0 | true |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | Karen D Alden |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | CEO |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 6503646600 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2026-03-13 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | GOOD2KNOW PARTNERS |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | GOOD |
| ReturnHeader/Filer/EIN | 0 | 824292823 |
| ReturnHeader/Filer/PhoneNum | 0 | 6503646600 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 50 Woodside Plaza 634 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | Redwood City |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | CA |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 94061 |
| ReturnHeader/ReturnTs | 0 | 2026-03-13T15:25:55Z |
| ReturnHeader/ReturnTypeCd | 0 | 990 |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2025-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2025-12-31 |
| ReturnHeader/TaxYr | 0 | 2025 |
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