Civic Intelligence

Good2Know Partners

EIN 82-4292823 • 501(c)3 • Redwood City, CA

Pub. 78 Eligible

Profile

Good2Know Partners supports quality care and learning for every child aged birth through 5 years old by supporting the adults who care for and educate them. Good2Know Partners launched Good2Know Network in San Mateo County to serve as a free, online resource to support early childhood care and learning providers.Good2Know Network is now serving providers in every U.S. state.

50 Woodside Plaza 634Redwood City, CA 94061

www.g2k.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

62nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2025

Net Margin

22nd percentile

-22%

Higher net margin than 22% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2025

Top Officer Pay

99th percentile

$121,150

Higher top officer pay than 99% of similar nonprofits.

Top officer pay equals 39.1% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2025

Asset Growth

15th percentile

-69%

Faster asset growth than 15% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

47th percentile

-5.5%

Faster revenue growth than 47% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Assets

Down

$30,925

Down $69,335 (-69%) from 2024

Liabilities

Flat

$0

Flat from 2024

Net Assets

Down

$30,925

Down $69,335 (-69%) from 2024

Revenue

Down

$309,467

Down $17,860 (-5.5%) from 2024

Expenses

Up

$376,773

Up $8,573 (+2.3%) from 2024

Net Income

Down

-$67,306

Down $26,433 (-65%) from 2024

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150K$100K$50K$0Assets 2018: $10,060Liabilities 2018: $1,108Net Assets 2018: $8,9522018Assets 2019: $33,681Liabilities 2019: $73Net Assets 2019: $33,6082019Assets 2020: $32,537Liabilities 2020: $6Net Assets 2020: $32,5312020Assets 2021: $44,928Liabilities 2021: $231Net Assets 2021: $44,6972021Assets 2022: $84,144Liabilities 2022: $333Net Assets 2022: $83,8112022Assets 2023: $127,772Liabilities 2023: $355Net Assets 2023: $127,4172023Assets 2024: $100,260Liabilities 2024: $0Net Assets 2024: $100,2602024Assets 2025: $30,925Liabilities 2025: $0Net Assets 2025: $30,9252025

Highlighted filing

2025

Assets$30,925
Liabilities$0
Net Assets$30,925

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$200K$0-$200KRevenue 2018: $72,953Expenses 2018: $64,001Net Income 2018: $8,9522018Revenue 2019: $125,632Expenses 2019: $100,976Net Income 2019: $24,6562019Revenue 2020: $118,928Expenses 2020: $120,005Net Income 2020: -$1,0772020Revenue 2021: $161,678Expenses 2021: $155,698Net Income 2021: $5,9802021Revenue 2022: $375,581Expenses 2022: $334,525Net Income 2022: $41,0562022Revenue 2023: $356,518Expenses 2023: $330,706Net Income 2023: $25,8122023Revenue 2024: $327,327Expenses 2024: $368,200Net Income 2024: -$40,8732024Revenue 2025: $309,467Expenses 2025: $376,773Net Income 2025: -$67,3062025

Highlighted filing

2025

Revenue$309,467
Expenses$376,773
Net Income-$67,306

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2025 to Dec 31, 2025
Signed
Mar 13, 2026
Return Version
2025v4.0
Gross Receipts
$309,467
Mission and Program Overview

Mission

See Schedule O

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$100,260$30,925▼ $69,335
Cash and Non-Interest-Bearing Accounts$13,502$29,730▲ $16,228
Investments in Publicly Traded Securities$86,758$1,195▼ $85,563
Total Assets$100,260$30,925▼ $69,335
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$100,260$30,925▼ $69,335
Total Liabilities and Net Assets / Fund Balance$100,260$30,925▼ $69,335
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Jordan KuwikAnalytics MananerFT$121,150$121,150
Karen D AldenCEOFT$7,692$7,692

Board Members and Trustees

NameTitle
Cyrena ChihBoard Member
Marcos PerezBoard Member
Tonantzin MitreBoard Member
Revenue and Support

Revenue Composition

Contributions and Grants
$309,465
Program Service Revenue
$0
Investment Income
$2
Other Revenue
$0
All Other Contributions
$309,465
Change in Net Assets
$-67,306

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded1$169,465Market Value
Total Noncash Contributions1$169,465-
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$307,783
Other Expenses$68,990
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$200,128$45,312-$245,440
Other Employee Benefits$30,830$3,049-$33,879
Payroll Taxes$18,696$2,076-$20,772
Fees for Services Other-$17,868-$17,868
Advertising$13,261$3,316-$16,577
Information Technology$9,274$4,073-$13,347
Office Expenses$1,200$8,161-$9,361
Current Officers, Directors, Trustees, and Key Employees$6,154$1,538-$7,692
Insurance-$3,524-$3,524
Fees for Services Accounting-$3,206-$3,206
Other Expenses$508$152-$660
Fees for Services Legal-$265-$265
Total Functional Expenses$283,378$93,395$0$376,773
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI, Line 11B

A draft is provided for review. Any needed changes are made prior to its filing.

Part VI, Line 18

Form 990 is available at IRS.gov and Guidestar.org.

Part VI, Line 19

Upon request.

Filing and Contact Details

Filer

Filer Name
Good2know Partners
EIN
82-4292823
Phone
6503646600
Address
50 Woodside Plaza 634, Redwood City, CA 94061

Signing Officer

Name
Karen D Alden
Title
CEO
Phone
6503646600
Signed
2026-03-13

Organization Details

Principal Officer
Karen D Alden
Formed
2018
Legal Domicile
CA
Voting Board Members
4
Independent Board Members
4
Employees
4
Supplemental Narrative

Additional Explanations

Part I, Line 1

Good2Know Partners supports quality care and learning for every child aged birth through 5 years old by supporting the adults who care for and educate them. Good2Know Partners launched Good2Know Network in San Mateo County to serve as a free, online resource to support early childhood care and learning providers. Good2Know Network is now serving providers in every U.S. state.

Part III, Line 1

Good2Know Partners supports quality care and learning for every child aged birth through 5 years old by supporting the adults who care for and educate them. Good2Know Partners launched Good2Know Network in San Mateo County to serve as a free, online resource to support early childhood care and learning providers. Good2Know Network is now serving providers in every U.S. state.

Part III, Line 4A

Good2Know Network, an online information source and community for childcare providers and early learning teachers, is Good2Know Partners' flagship program. Good2Know's website (g2k.org) is user-friendly and content-rich. More than 2,000 childcare providers and early learning teachers have opted in to receive Good2Know Network's weekly newsletter, which contains original articles, and information about early leaning resources and virtual events for childcare providers. An additional 1,000 providers follow G2K on social media, and an average of 3,500 people find Good2Know Network articles via internet search each month. Good2Know Partners collaborate with other organizations on special projects, including a guide for early care & learning providers about developmental milestones, a newsletter for a community of Family, Friend & Neighbor providers, and a survey of key research findings and statistics about the early care and education field.

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IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0Facts and Circumstances to Meet Public Charity Status The Good2Know Partners Community The mission of Good2Know Partners is to inform, support, and celebrate the vitally important service provided by early childhood care and learning providers. Good2Know Network offers a website and free weekly subscription for early childhood care and learning providers. Beginning on November 9, 2018 and continuing until the present, Good2Know Network has created and delivered Friday morning newsletters to the Good2Know Network early childhood community. Good2Know Network surveys its users a few times each year to evaluate its service and find out what website content would be most relevant to our early childhood provider stakeholders. In 2023, Good2Know Partners expanded its reach nationwide and launched a new website to accommodate and make it easy to navigate the hundreds of original articles Good2Know Network has published since its launch. Fundraising and Financial Support Good2Know Partners actively seeks funding, on an ongoing basis, from charitable foundations and from local and state government agencies. The organizations Executive Director is responsible for fundraising. Individuals also make donations to Good2Know Partners. These donations come, for the most part, from people who learn about the work of Good2Know Partners through their interaction with Good2Know Partners Executive Director. Beginning in 2022, individual members of the organizations board of directors have been asked to make an annual contribution in an amount that is meaningful for them. The list of individuals who have contributed to Good2Know Partners is listed below.**Good2Know Partners is not a membership organization, but it does have 600 subscribers to its free weekly newsletter. The majority of these subscribers are early childhood care and learning providers located in the San Francisco Bay Area. The number of subscribers is expected to grow substantially following the 2023 launch of the new website. Despite the enormous contribution early childhood care and learning providers make through their work with families and children, their wages are lower than for any other profession. For this reason, Good2Know Network does not ask its subscribers to make a financial contribution to the organization. Good2Know Partners Board of Directors &amp; Advisory Council Board of Directors The Good2Know Partners Board of Directors is currently comprised of the Executive Director and three other board members. Two of the board members are parents of children under the age of 5 and are child care and preschool provider customers. Two board members have extensive professional experience in digital product management and digital marketing. One board member has expertise in Finance, Accounting, and Operations. One board member has worked in a business start-up that developed learning software for preschool-aged children. All three board members live in the San Francisco Bay Area. One board member has experience advocating for legislation that supports child care providers, young children, and families; researching and writing white papers on the early learning landscape and challenges; and serving on community committees that support a healthy early childhood care and learning community environment. Good2Know Partners will add two Board members from outside of the San Francisco Bay Area in 2023 to better reflect the expanded reach of Good2Know Network. Advisory Council In addition to the Board of Directors, Good2Know Partners benefits from the experience and input of its 5-member Advisory Council. Every member of the Advisory Council is an early childhood care and learning provider, and includes both early learning centers and home-based child care businesses. The Advisory Council meets once a quarter to share professional experiences and to suggest opportunities for Good2Know Network to serve the immediate needs of the current early childhood care and learning environment.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Good2Know Partners supports quality care and learning for every child aged birth through 5 years old by supporting the adults who care for and educate them. Good2Know Partners launched Good2Know Network in San Mateo County to serve as a free, online resource to support early childhood care and learning providers. Good2Know Network is now serving providers in every U.S. state.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Good2Know Partners supports quality care and learning for every child aged birth through 5 years old by supporting the adults who care for and educate them. Good2Know Partners launched Good2Know Network in San Mateo County to serve as a free, online resource to support early childhood care and learning providers. Good2Know Network is now serving providers in every U.S. state.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Good2Know Network, an online information source and community for childcare providers and early learning teachers, is Good2Know Partners' flagship program. Good2Know's website (g2k.org) is user-friendly and content-rich. More than 2,000 childcare providers and early learning teachers have opted in to receive Good2Know Network's weekly newsletter, which contains original articles, and information about early leaning resources and virtual events for childcare providers. An additional 1,000 providers follow G2K on social media, and an average of 3,500 people find Good2Know Network articles via internet search each month. Good2Know Partners collaborate with other organizations on special projects, including a guide for early care & learning providers about developmental milestones, a newsletter for a community of Family, Friend & Neighbor providers, and a survey of key research findings and statistics about the early care and education field.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3A draft is provided for review. Any needed changes are made prior to its filing.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Form 990 is available at IRS.gov and Guidestar.org.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Part I, Line 1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Part III, Line 1
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Part VI, Line 19
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0Karen D Alden
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CEO
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ReturnHeader/ReturnTs02026-03-13T15:25:55Z
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ReturnHeader/TaxPeriodBeginDt02025-01-01
ReturnHeader/TaxPeriodEndDt02025-12-31
ReturnHeader/TaxYr02025

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