Civic Intelligence

End Well Foundation

990 • Fiscal year 2024 • EIN 82-3405496

Jan 01, 2024 to Dec 31, 2024 • Filed on Oct 17, 2025

Organization ProfileWWW.ENDWELLPROJECT.ORG

Refreshing map…

1083 Vine Street 803Healdsburg, CA 95448

(415) 349-0594

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

18th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

18th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

5th percentile

-66%

Higher net margin than 5% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

92nd percentile

$229,688

Higher top officer pay than 92% of similar nonprofits.

Top officer pay equals 31.6% of source-year revenue.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

3rd percentile

-37%

Faster asset growth than 3% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

3rd percentile

-62%

Faster revenue growth than 3% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets18th percentile

Assets

Down

$825,418

Down $491,287 (-37%) from 2023

Net Assets

Down

$825,418

Down $491,287 (-37%) from 2023

Liabilities

Flat

$0

Flat from 2023

Revenue And Expenses
Liabilities / Revenue18th percentileNet Margin5th percentile

Revenue

Down

$727,045

Down $1,172,413 (-62%) from 2023

Expenses

Up

$1,206,848

Up $262,957 (+28%) from 2023

Net Income

Down

-$479,803

Down $1,435,370 (-150%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth3rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2018: $144,469Liabilities 2018: $0Net Assets 2018: $144,4692018Assets 2019: $171,039Liabilities 2019: $0Net Assets 2019: $171,0392019Assets 2020: $73,162Liabilities 2020: $0Net Assets 2020: $73,1622020Assets 2021: $158,489Liabilities 2021: $0Net Assets 2021: $158,4892021Assets 2022: $351,084Liabilities 2022: $0Net Assets 2022: $351,0842022Assets 2023: $1,316,705Liabilities 2023: $0Net Assets 2023: $1,316,7052023Assets 2024: $825,418Liabilities 2024: $0Net Assets 2024: $825,4182024

Highlighted filing

2024

Assets$825,418
Liabilities$0
Net Assets$825,418
Open 2024 Filing

Operations Trend

Revenue Growth3rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$2.0M$1.0M$0-$1.0MRevenue 2018: $687,115Expenses 2018: $542,746Net Income 2018: $144,3692018Revenue 2019: $872,005Expenses 2019: $845,435Net Income 2019: $26,5702019Revenue 2020: $808,703Expenses 2020: $906,580Net Income 2020: -$97,8772020Revenue 2021: $606,546Expenses 2021: $521,219Net Income 2021: $85,3272021Revenue 2022: $649,818Expenses 2022: $457,223Net Income 2022: $192,5952022Revenue 2023: $1,899,458Expenses 2023: $943,891Net Income 2023: $955,5672023Revenue 2024: $727,045Expenses 2024: $1,206,848Net Income 2024: -$479,8032024

Highlighted filing

2024

Revenue$727,045
Expenses$1,206,848
Net Income-$479,803
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 17, 2025
Return Version
2024v5.2
Gross Receipts
$2,345,792
Mission and Program Overview

Mission

Working to create a cultural shift that supports new collaborations, systems, protocols, and products... A shift that fosters new and existing networks of support to make the end of life more human-centered for all.

To transform the end of life into a human-centered experience.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$1,010,101$748,583▼ $261,518
Cash and Non-Interest-Bearing Accounts$306,604$76,835▼ $229,769
Total Assets$1,316,705$825,418▼ $491,287
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,172,085$801,418▼ $370,667
Net Assets With Donor Restrictions$144,620$24,000▼ $120,620
Total Net Assets Fund Balance$1,316,705$825,418▼ $491,287
Total Liabilities and Net Assets / Fund Balance$1,316,705$825,418▼ $491,287
Compensation and Service Providers
Top Officer Pay92nd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Tracy WheelerExecutive DirectorFT$229,688$229,688
Molly RosenfeldChief of StaffFT$109,563$109,563

Board Members and Trustees

NameTitle
Shoshana UngerleiderPresident
Edward AtenSecretary
Ariel KelleyTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Mango CretiveCreative Services; Marketing8568 BURTON WAY UNIT 111, Los Angeles, CA 90048$127,080
Bbdr PacificEvent Production8484 WILSHIARE BLVD SUITE 515, Beverly Hills, CA 90211$119,918
University Of Southern CaliforniaResearch3551 TROUSDALE PKWY, Los Angeles, CA 90089$115,000
Amp'd EntertainmentSymposium Production3780 PROSPECT AVE SHUITE B, Yorba Linda, CA 92886$100,578
Revenue and Support

Revenue Composition

Contributions and Grants
$487,656
Program Service Revenue
$182,461
Investment Income
$56,928
Other Revenue
$0
All Other Contributions
$487,656
Change in Net Assets
$-479,803
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$847,138
Salaries, Compensation, and Employee Benefits$359,710
Total Fundraising Expense$142,682
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$151,299$31,377$47,012$229,688
Advertising$106,001-$8,154$114,155
Other Salaries and Wages$70,623$14,459$21,480$106,562
Conferences and Meetings$88,948--$88,948
Fees for Services Other$36,617-$47,188$83,805
Travel$24,061--$24,061
Payroll Taxes$15,025$3,302$5,133$23,460
Other Expenses$406$6,158$13,715$20,279
Office Expenses$11,182$3,453-$14,635
Fees for Services Accounting-$7,800-$7,800
Fees for Service Investment Mgmnt Fees-$6,954-$6,954
Insurance-$1,992-$1,992
Information Technology-$1,428-$1,428
Fees for Services Legal-$90-$90
Total Functional Expenses$987,153$77,013$142,682$1,206,848
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“The board secretary is board president's husband and board treasurer is the board president's sister.”

Form 990, Part VI, Section B, Line 11B

“The form 990 will be reviewed by phone conference before the form 990 is filed with the irs. The board president will the form 990 will be reviewed by phone conference before the form 990 is filed with the irs. The board president will conduct the phone conference and send the form 990 to other directors over email for review.”

Form 990, Part VI, Section C, Line 19

“The governing documents, policies, and financial statements are available upon request.”

Filing and Contact Details

Filer

Filer Name
End Well Foundation
EIN
82-3405496
Phone
4153490594
Address
1083 VINE STREET 803, HEALDSBURG, CA 95448
Doing Business As
Dba End Well

Signing Officer

Name
Shoshana Ungerleider
Title
President
Phone
4153490594
Signed
2025-10-17
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Shoshana Ungerleider
Formed
2017
Legal Domicile
CA
Voting Board Members
3
Independent Board Members
3
Employees
2
Volunteers
3

Preparer

Firm
Mcdonald Jacobs Pc
Address
121 SW SALMON ST STE 1100, PORTLAND, OR 97204
Preparer
Karin S Wandtke
Phone
5032270581
Raw XML AppendixShowing 400 of 411 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0WHEN FACED WITH ISSUES OF MORTALITY, WE OFTEN SUFFER NEEDLESSLY FOR A VARIETY OF REASONS, FROM CULTURAL AND CLINICAL TO MATTERS OF ACCESS. END WELL BRINGS TOGETHER A MULTIDISCIPLINARY COMMUNITY THAT UNITES DESIGN, TECHNOLOGY, HEALTH, POLICY AND ACTIVIST INITIATIVE TO TRANSFORM HOW THE WORLD THINKS ABOUT CAREGIVING, GRIEF, ILLNESS AND THE END OF LIFE EXPERIENCE. 1) HOSTED OUR ANNUAL CONFERENCE FEATURING INFLUENTIAL PEOPLE IN THE END OF LIFE, GRIEF AND SERIOUS ILLNESS SPACE AND OTHER SURPRISE GUESTS WITH 750 IN-PERSON AND 3500+ VIRTUAL ATTENDEES 2) EXPANDED OUR WEBSITE RESOURCE LIBRARY TO OVER 300 MODULES 3) REACHED OVER 250,000 FOLLOWERS ACROSS ALL SOCIAL MEDIA CHANNELS AND 23,000 VIA OUR NEWSLETTER; 4) CONTINUED A MULTI-YEAR PROJECT WITH USC'S NORMAN LEAR CENTER TO BRING ACCURATE AND COMPELLING STORYLINES ABOUT ALL THINGS END OF LIFE TO NETWORK AND STREAMING TELEVISION.
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IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0649818
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt0606546
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt0799029
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt04280918
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt045444
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt010111
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt055555
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt0353668
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.48400
IRS990ScheduleA/PublicSupportPY170Pct00.44200
IRS990ScheduleA/PublicSupportTotal170Amt02099021
IRS990ScheduleA/SubstantialContributorsTotAmt02181897
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0487656
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt01737869
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0649818
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0606546
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt0799029
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt04280918
IRS990ScheduleA/TotalSupportAmt04336473
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IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
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IRS990ScheduleJ/CompBasedOnRevenueOfFlngOrgInd00
IRS990ScheduleJ/CompBsdNetEarnsFlngOrgInd00
IRS990ScheduleJ/CompBsdNetEarnsRltdOrgsInd00
IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd00
IRS990ScheduleJ/EquityBasedCompArrngmInd00
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IRS990ScheduleJ/InitialContractExceptionInd00
IRS990/ScheduleJRequiredInd01
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0TRACY WHEELER
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt00
IRS990ScheduleJ/SeverancePaymentInd00
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE BOARD SECRETARY IS BOARD PRESIDENT'S HUSBAND AND BOARD TREASURER IS THE BOARD PRESIDENT'S SISTER.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE FORM 990 WILL BE REVIEWED BY PHONE CONFERENCE BEFORE THE FORM 990 IS FILED WITH THE IRS. THE BOARD PRESIDENT WILL THE FORM 990 WILL BE REVIEWED BY PHONE CONFERENCE BEFORE THE FORM 990 IS FILED WITH THE IRS. THE BOARD PRESIDENT WILL CONDUCT THE PHONE CONFERENCE AND SEND THE FORM 990 TO OTHER DIRECTORS OVER EMAIL FOR REVIEW.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE GOVERNING DOCUMENTS, POLICIES, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
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ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0MCDONALD JACOBS PC

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$825,418
Liabilities
$0
Net assets
$825,418
Revenue
$727,045
Expenses
$1,206,848
Net income
-$479,803
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.83$0.00$0.83$0.73$1.21$0.48
2023Summary only. Only limited summary data is available for this year.$1.32$0.00$1.32$1.90$0.94$0.96
2022Summary only. Only limited summary data is available for this year.$0.35$0.00$0.35$0.65$0.46$0.19
2021Summary only. Only limited summary data is available for this year.$0.16$0.00$0.16$0.61$0.52$0.09
2020Summary only. Only limited summary data is available for this year.$0.07$0.00$0.07$0.81$0.91$0.10
2019Summary only. Only limited summary data is available for this year.$0.17$0.00$0.17$0.87$0.85$0.03
2018Summary only. Only limited summary data is available for this year.$0.14$0.00$0.14$0.69$0.54$0.14
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2024 filings • 501(c)3 • $1M-$5M nonprofits