Civic Intelligence

Sonshine Media Group

990 • Fiscal year 2023 • EIN 82-2905989

Jan 01, 2023 to Dec 31, 2023 • Filed on Nov 11, 2024

Organization Profile
813 N Fenwick StAllentown, PA 18109

(610) 433-4400

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

12th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2023 filings • 501(c)4 • $50M-$100M nonprofits • Source year 2023

Liabilities / Revenue

12th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2023 filings • 501(c)4 • $50M-$100M nonprofits • Source year 2023

Net Margin

5th percentile

-154%

Higher net margin than 5% of similar nonprofits.

2023 filings • 501(c)4 • $50M-$100M nonprofits • Source year 2023

Top Officer Pay

30th percentile

$112,792

Higher top officer pay than 30% of similar nonprofits.

Top officer pay equals 4.7% of source-year revenue.

2023 filings • 501(c)4 • $50M-$100M nonprofits • Source year 2023

Asset Growth

41st percentile

4.8%

Faster asset growth than 41% of similar nonprofits.

2023 filings • 501(c)4 • $50M-$100M nonprofits • Annualized from 2022 to 2023

Revenue Growth

62nd percentile

10%

Faster revenue growth than 62% of similar nonprofits.

2023 filings • $50M-$100M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets12th percentile

Assets

Up

$83,795,925

Up $3,851,710 (+4.8%) from 2022

Net Assets

Up

$83,795,925

Up $3,851,710 (+4.8%) from 2022

Liabilities

Flat

$0

Flat from 2022

Revenue And Expenses
Liabilities / Revenue12th percentileNet Margin5th percentile

Revenue

Up

$2,392,402

Up $222,224 (+10%) from 2022

Expenses

Up

$6,083,100

Up $1,396,314 (+30%) from 2022

Net Income

Down

-$3,690,698

Down $1,174,090 (-47%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth41st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$100M$50M$0Assets 2017: $71,878,962Liabilities 2017: $0Net Assets 2017: $71,878,9622017Assets 2018: $66,725,734Liabilities 2018: $0Net Assets 2018: $66,725,7342018Assets 2019: $77,901,441Liabilities 2019: $0Net Assets 2019: $77,901,4412019Assets 2020: $83,546,811Liabilities 2020: $0Net Assets 2020: $83,546,8112020Assets 2021: $95,672,246Liabilities 2021: $0Net Assets 2021: $95,672,2462021Assets 2022: $79,944,215Liabilities 2022: $0Net Assets 2022: $79,944,2152022Assets 2023: $83,795,925Liabilities 2023: $0Net Assets 2023: $83,795,9252023Assets 2024: $90,625,897Liabilities 2024: $0Net Assets 2024: $90,625,8972024

Highlighted filing

2023

Assets$83,795,925
Liabilities$0
Net Assets$83,795,925
Open 2023 Filing

Operations Trend

Revenue Growth62nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$80M$60M$40M$20M$0-$20MRevenue 2017: $71,649,801Expenses 2017: $181,082Net Income 2017: $71,468,7192017Revenue 2018: $170,000Expenses 2018: $172,150Net Income 2018: -$2,1502018Revenue 2019: $11,524,207Expenses 2019: $348,500Net Income 2019: $11,175,7072019Revenue 2020: $6,056,239Expenses 2020: $410,869Net Income 2020: $5,645,3702020Revenue 2021: $2,407,357Expenses 2021: $506,331Net Income 2021: $1,901,0262021Revenue 2022: $2,170,178Expenses 2022: $4,686,786Net Income 2022: -$2,516,6082022Revenue 2023: $2,392,402Expenses 2023: $6,083,100Net Income 2023: -$3,690,6982023Revenue 2024: $2,351,283Expenses 2024: $2,933,797Net Income 2024: -$582,5142024

Highlighted filing

2023

Revenue$2,392,402
Expenses$6,083,100
Net Income-$3,690,698
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Nov 11, 2024
Return Version
2023v5.0
Gross Receipts
$2,392,402
Mission and Program Overview

Mission

To promote, distribute, facilitate and broadcast religious and educational materials and programming to the greater philadelphia region and beyond including 10 million pennsylvania and new jersey television viewers.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$77,028,162$80,878,222▲ $3,850,060
Other Notes and Loans Receivable, Net$2,345,000$2,345,000→ $0
Cash and Non-Interest-Bearing Accounts$321,053$322,703▲ $1,650
Receivables From Officers Etc$250,000$250,000→ $0
Total Assets$79,944,215$83,795,925▲ $3,851,710
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets With Donor Restrictions$79,944,215$83,795,925▲ $3,851,710
Total Net Assets Fund Balance$79,944,215$83,795,925▲ $3,851,710
Total Liabilities and Net Assets / Fund Balance$79,944,215$83,795,925▲ $3,851,710
Compensation and Service Providers
Top Officer Pay30th percentile

Employees

NameTitleOtherTotal
Margaret HuberPresident$112,792$112,792
Daniel HuberVice Preside$88,380$88,380

Board Members and Trustees

NameTitle
David HuberDirector
Patricia HuberDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$34,750
Investment Income
$2,357,652
Other Revenue
$0
Change in Net Assets
$-3,690,698

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,392,402
Revenue Not Reported on Form 990
$7,542,408
Total Revenue per Audited Statements
$9,934,810
Total Revenue per Form 990
$2,392,402
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$6,076,750
Other Expenses$6,350
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$6,076,750--$6,076,750
Fees for Services Accounting-$6,350-$6,350
Total Functional Expenses$6,076,750$6,350$0$6,083,100

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$6,083,100
Total Expenses per Audited Statements$6,083,100
Total Expenses per Form 990$6,083,100
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Lighthouse SupportAllentown, PA501c3-$5,550,000
Capstone Legacy Foundation IncWayne, PA501c3-$456,750
Lv Public Telecommunications CorpBethlehem, PA501c3-$30,000
Dominion Broadcasting Inc Wlmb TvToledo, OH501c3-$25,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Officers, Directors, Trustees, and Key Employees$250,000$250,000→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 2

“Patricia huber daniel huber director vice pres. Parent/child patricia huber david huber director director parent/child daniel huber david huber vice pres. Director siblings margaret huber daniel huber president vice pres. Spouses”

Form 990, Page 6, Part VI, Line 6

“Organized with members consisting of the initial incorporators.”

Form 990, Page 6, Part VI, Line 7A

“The corporation shall have one class of members consisting of the initial incorporators and such other persons as the member admit to membership. The members may establish any additional criteria for membership. No person shall become a member unless approved by a majority of the members.”

Form 990, Page 6, Part VI, Line 7B

“State law gives members rights to approve certain fundamental transactions.”

Form 990, Page 6, Part VI, Line 11B

“The board will review and approve the 990 prior to filing.”

Form 990, Page 6, Part VI, Line 12C

“Conflicts are monitored at board meetings on a case by case basis.”

Form 990, Page 6, Part VI, Line 19

“Governing documents are made available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Sonshine Media Group
EIN
82-2905989
Phone
6104334400
Address
813 N FENWICK ST, ALLENTOWN, PA 18109

Signing Officer

Name
Margaret Huber
Title
President
Phone
6104334400
Signed
2024-11-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Margaret Huber
Formed
2017
Legal Domicile
Pa
Voting Board Members
4
Independent Board Members
0
Employees
0

Preparer

Firm
Zelenkofske Axelrod LLC
Address
210 TOLLGATE HILL ROAD, GREENSBURG, PA 15601
Preparer
Jared C Ewing
Phone
7248342151
Supplemental Narrative

Financial Statement Notes

Schedule D, Page 3, Part X

“The organization is organized as a pennsylvania nonprofit corporation. The organization has applied for and been granted registration as an organization eligible as a not-for-profit under section 501(c)4. The organization is required to file federal form 990, return of organization exempt from income tax. This is an informational return only. The organization would be taxed on unrelated business income, which it reported no unrelated business income in 2023. The organizations tax returns remain subject to review for a number of years subsequent to filing.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION IS ORGANIZED AS A PENNSYLVANIA NONPROFIT CORPORATION. THE ORGANIZATION HAS APPLIED FOR AND BEEN GRANTED REGISTRATION AS AN ORGANIZATION ELIGIBLE AS A NOT-FOR-PROFIT UNDER SECTION 501(C)4. THE ORGANIZATION IS REQUIRED TO FILE FEDERAL FORM 990, RETURN OF ORGANIZATION EXEMPT FROM INCOME TAX. THIS IS AN INFORMATIONAL RETURN ONLY. THE ORGANIZATION WOULD BE TAXED ON UNRELATED BUSINESS INCOME, WHICH IT REPORTED NO UNRELATED BUSINESS INCOME IN 2023. THE ORGANIZATIONS TAX RETURNS REMAIN SUBJECT TO REVIEW FOR A NUMBER OF YEARS SUBSEQUENT TO FILING.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0PATRICIA HUBER DANIEL HUBER DIRECTOR VICE PRES. PARENT/CHILD PATRICIA HUBER DAVID HUBER DIRECTOR DIRECTOR PARENT/CHILD DANIEL HUBER DAVID HUBER VICE PRES. DIRECTOR SIBLINGS MARGARET HUBER DANIEL HUBER PRESIDENT VICE PRES. SPOUSES
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ORGANIZED WITH MEMBERS CONSISTING OF THE INITIAL INCORPORATORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE CORPORATION SHALL HAVE ONE CLASS OF MEMBERS CONSISTING OF THE INITIAL INCORPORATORS AND SUCH OTHER PERSONS AS THE MEMBER ADMIT TO MEMBERSHIP. THE MEMBERS MAY ESTABLISH ANY ADDITIONAL CRITERIA FOR MEMBERSHIP. NO PERSON SHALL BECOME A MEMBER UNLESS APPROVED BY A MAJORITY OF THE MEMBERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3STATE LAW GIVES MEMBERS RIGHTS TO APPROVE CERTAIN FUNDAMENTAL TRANSACTIONS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE BOARD WILL REVIEW AND APPROVE THE 990 PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5CONFLICTS ARE MONITORED AT BOARD MEETINGS ON A CASE BY CASE BASIS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6GOVERNING DOCUMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 7B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PAGE 6, PART VI, LINE 19
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IRS990ScheduleR/AssetSaleToOtherOrgInd0false
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IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/AddressLine1Txt1813 NORTH FENWICK STREET
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/CityNm0ALLENTOWN
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/CityNm1ALLENTOWN
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/StateAbbreviationCd0PA
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IRS990ScheduleR/LoansOrGuaranteesToOtherOrgInd0false
IRS990ScheduleR/PaidEmployeesSharingInd0false
IRS990ScheduleR/PerformOfServicesByOtherOrgInd0false
IRS990ScheduleR/PerformOfServicesForOthOrgInd0false
IRS990ScheduleR/ReceiptOfIntAnntsRntsRyltsInd0false
IRS990ScheduleR/ReimbursementPaidByOtherOrgInd0false
IRS990ScheduleR/ReimbursementPaidToOtherOrgInd0false
IRS990ScheduleR/RentalOfFacilitiesToOthOrgInd0false
IRS990ScheduleR/RentalOfFcltsFromOthOrgInd0false
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IRS990ScheduleR/SupplementalInformationDetail/ExplanationTxt0SCHEDULE R, PART II, LINE 1B PRIMARY ACTIVITY: TO PROMOTE, DISTRIBUTE, FACILITATE AND BROADCAST RELIGIOUS AND EDUCATIONAL MATERIALS AND PROGRAMMING.
IRS990ScheduleR/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE R
IRS990ScheduleR/TransactionsRelatedOrgGrp/InvolvedAmt05550000
IRS990ScheduleR/TransactionsRelatedOrgGrp/MethodOfAmountDeterminationTxt0ACTUAL
IRS990ScheduleR/TransactionsRelatedOrgGrp/OtherOrganizationName/BusinessNameLine1Txt0LIGHTHOUSE SUPPORT
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IRS990ScheduleR/TransferToOtherOrgInd0false
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0PA
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TotalAssetsGrp/BOYAmt079944215
IRS990/TotalAssetsGrp/EOYAmt083795925
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IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt06350
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt06076750
IRS990/TotalFunctionalExpensesGrp/TotalAmt06083100
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IRS990/TotalLiabilitiesEOYAmt00
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IRS990/TotalLiabilitiesGrp/EOYAmt00
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IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt083795925
IRS990/TotalOtherCompensationAmt049482
IRS990/TotalProgramServiceExpensesAmt06076750
IRS990/TotalProgramServiceRevenueAmt034750
IRS990/TotalRevenueGrp/ExclusionAmt02357652
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt034750
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt02392402
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IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt083795925
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IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
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IRS990/USAddress/ZIPCd018109
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IRS990/VotingMembersIndependentCnt00
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02024-10-15 13:58:12Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
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ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum06104334400
ReturnHeader/BusinessOfficerGrp/SignatureDt02024-11-11
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0210 TOLLGATE HILL ROAD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0GREENSBURG
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0PA
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ReturnHeader/PreparerPersonGrp/PreparationDt02024-11-11
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JARED C EWING
ReturnHeader/ReturnTs02024-11-11T21:55:20-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-01-01
ReturnHeader/TaxPeriodEndDt02023-12-31
ReturnHeader/TaxYr02023

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$83,795,925
Liabilities
$0
Net assets
$83,795,925
Revenue
$2,392,402
Expenses
$6,083,100
Net income
-$3,690,698
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$90.6$0.00$90.6$2.35$2.93$0.58
2023Detailed filing. Detailed filing data is available for this year.$83.8$0.00$83.8$2.39$6.08$3.69
2022Detailed filing. Detailed filing data is available for this year.$79.9$0.00$79.9$2.17$4.69$2.52
2021Detailed filing. Detailed filing data is available for this year.$95.7$0.00$95.7$2.41$0.51$1.90
2020Detailed filing. Detailed filing data is available for this year.$83.5$0.00$83.5$6.06$0.41$5.65
2019Detailed filing. Detailed filing data is available for this year.$77.9$0.00$77.9$11.5$0.35$11.2
2018Detailed filing. Detailed filing data is available for this year.$66.7$0.00$66.7$0.17$0.17$0.00
2017Detailed filing. Detailed filing data is available for this year.$71.9$0.00$71.9$71.6$0.18$71.5