Civic Intelligence

Visit Rapid City

990 • Fiscal year 2020 • EIN 82-1020421

Jan 01, 2020 to Dec 31, 2020 • Filed on Apr 14, 2021

Refreshing map…

512 Main St Ste 240Rapid City, SD 57701-5020

(605) 718-8486

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

35th percentile

0.07x

Higher debt load relative to assets than 35% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

26th percentile

0.05x

Higher debt load relative to revenue than 26% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Net Margin

87th percentile

27%

Higher net margin than 87% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

38th percentile

$112,555

Higher top officer pay than 38% of similar nonprofits.

Top officer pay equals 3.3% of source-year revenue.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Asset Growth

97th percentile

90%

Faster asset growth than 97% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

93rd percentile

25%

Faster revenue growth than 93% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Assets

Up

$2,292,918

Up $1,087,477 (+90%) from 2019

Net Assets

Up

$2,131,144

Up $932,260 (+78%) from 2019

Liabilities

Up

$161,774

Up $155,217 (+2367%) from 2019

Revenue

Up

$3,458,518

Up $686,590 (+25%) from 2019

Expenses

Down

$2,526,258

Down $47,632 (-1.9%) from 2019

Net Income

Up

$932,260

Up $734,222 (+371%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2017: $1,040,449Liabilities 2017: $42,532Net Assets 2017: $997,9172017Assets 2018: $1,082,448Liabilities 2018: $81,602Net Assets 2018: $1,000,8462018Assets 2019: $1,205,441Liabilities 2019: $6,557Net Assets 2019: $1,198,8842019Assets 2020: $2,292,918Liabilities 2020: $161,774Net Assets 2020: $2,131,1442020Assets 2021: $2,991,953Liabilities 2021: $8,802Net Assets 2021: $2,983,1512021Assets 2022: $3,252,507Liabilities 2022: $235,448Net Assets 2022: $3,017,0592022Assets 2023: $3,490,186Liabilities 2023: $108,984Net Assets 2023: $3,381,2022023Assets 2024: $3,588,231Liabilities 2024: $151,948Net Assets 2024: $3,436,2832024

Highlighted filing

2020

Assets$2,292,918
Liabilities$161,774
Net Assets$2,131,144

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$2.0M$0-$2.0MRevenue 2017: $1,361,658Expenses 2017: $804,852Net Income 2017: $556,8062017Revenue 2018: $2,718,823Expenses 2018: $2,715,894Net Income 2018: $2,9292018Revenue 2019: $2,771,928Expenses 2019: $2,573,890Net Income 2019: $198,0382019Revenue 2020: $3,458,518Expenses 2020: $2,526,258Net Income 2020: $932,2602020Revenue 2021: $3,408,774Expenses 2021: $2,556,767Net Income 2021: $852,0072021Revenue 2022: $3,030,912Expenses 2022: $3,569,252Net Income 2022: -$538,3402022Revenue 2023: $3,460,580Expenses 2023: $3,140,820Net Income 2023: $319,7602023Revenue 2024: $3,507,428Expenses 2024: $3,478,813Net Income 2024: $28,6152024

Highlighted filing

2020

Revenue$3,458,518
Expenses$2,526,258
Net Income$932,260
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Apr 14, 2021
Return Version
2020v4.1
Gross Receipts
$3,459,265
Mission and Program Overview

Mission

The organization will market rapid city and the black hills area and will act as the catalyst between meeting planners, group tour planners, travel agents, travel writers and leisure visitors to promote area accomodations, attractions, restaurants and services. The purpose of these activities is to promote rapid city as a place where people want to visit and after the visit, a place where people want to live and work.

To promote the rapid city and black hills area as a visitor destination and promote economic growth to enhance the area for visitors and residents.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$960,837$2,001,553▲ $1,040,716
Cash and Non-Interest-Bearing Accounts$225,536$264,222▲ $38,686
Land, Buildings, and Equipment, Net$19,068$25,824▲ $6,756
Inventories for Sale or Use$0$1,319▲ $1,319
Total Assets$1,205,441$2,292,918▲ $1,087,477
Liabilities
Unsecured Notes Loans Payable$0$149,900▲ $149,900
Accounts Payable and Accrued Expenses$6,557$11,874▲ $5,317
Total Liabilities$6,557$161,774▲ $155,217
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,198,884$2,131,144▲ $932,260
Total Net Assets Fund Balance$1,198,884$2,131,144▲ $932,260
Total Liabilities and Net Assets / Fund Balance$1,205,441$2,292,918▲ $1,087,477

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$20,767$7,497$28,264
Other Land Buildings$5,057$4,597$9,654
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Julie JensenPresident & CEOFT$106,900$5,655$112,555
Carol BancroftCFO & COOFT$101,338$5,066$106,404

Board Members and Trustees

NameTitle
Gwyn WathenChair
Patrick DameVice Chair
Brian HardyDirector
Chris JohnsonDirector
Dan SenftnerDirector
Dan TribbyDirector
Davis DatheDirector
Katelyn CookDirector
Logan StephensDirector
Mike DerbyDirector
Robin ZebroskiDirector
Sam PapendickDirector
Stacie HullDirector
Tony DemaroDirector
Whitney RencountreDirector
Kelly BuntrockSecretary

Highest Paid Contractors

ContractorServicesLocationCompensation
MmgyMarketing Services7309 W 80TH ST SUITE 400, Overland Park, KS 66204$1,047,345
Digital EdgeMarketing Services10161 CENTURION PARKWAY NORTH, Jackson, FL 32256$102,750
Revenue and Support

Revenue Composition

Contributions and Grants
$1,060,000
Program Service Revenue
$2,392,710
Investment Income
$717
Other Revenue
$5,091
Change in Net Assets
$932,260
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,687,409
Salaries, Compensation, and Employee Benefits$818,049
Grants and Similar Amounts Paid$20,800
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other---$1,170,546
Other Salaries and Wages---$483,635
Advertising---$375,891
Current Officers, Directors, Trustees, and Key Employees---$112,555
Other Employee Benefits---$98,996
Pension Plan Contributions---$74,274
Office Expenses---$69,845
Payroll Taxes---$48,589
Occupancy---$27,069
Grants to Domestic Orgs---$20,800
Insurance---$6,617
Fees for Services Legal---$5,825
Travel---$5,372
Fees for Services Accounting---$4,465
Depreciation Depletion---$4,067
All Other Expenses---$756
Information Technology---$502
Other Expenses---$142
Total Functional Expenses$0$0$0$2,526,258
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Central States Fair IncRapid City, SDN/aSponsorship of Rodeo Events Held at Central States Fair Grounds$11,000
Lakota Nation InvitationalRapid City, SDGovtSponsorship of Lni Tournament$9,800
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

The organization's management reviews the 990. The 990 is presented to the board at a regular meeting for review and approval prior to filing.

Form 990, Part VI, Section B, Line 12C

Officers and directors are required to disclose to the board of directors any financial or personal interest in any matter coming before the board. This precludes them from voting or lobbying on any such matters. The policy is set forth in article 7 of the organizations bylaws. Disclosures are recorded in the minutes of the board of directors meetings.

Form 990, Part VI, Section B, Line 15

Compensation arrangements will be determined based on information about compensation paid by similarly situated taxable or tax-exempt organizations for similar services. The information and sources relied upon to base decisions about compensation will be recorded in writing as will decisions made by the directors who decided on or voted on compensation arrangements.

Form 990, Part VI, Section C, Line 19

The organization makes governing documents, conflict of interest policy, financial statements, form 1024 and form 990 available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Visit Rapid City
EIN
82-1020421
Phone
6057188486
Address
512 MAIN ST STE 240, RAPID CITY, SD 57701-5020

Signing Officer

Name
Julie Jensen
Title
President
Phone
6057188486
Signed
2021-04-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Julie Jensen
Formed
2017
Legal Domicile
Sd
Voting Board Members
16
Independent Board Members
16
Employees
16
Volunteers
0

Preparer

Firm
Casey Peterson Ltd
Address
909 ST JOSEPH ST STE 101, RAPID CITY, SD 57701
Preparer
Melanie Jobgen CPA
Phone
6053481930
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Advertising/marketing - tourism 758,382. Advertising/marketing - convention 110,500. Analytics 24,453. Seo/website optimization 140. Email marketing 12,590. Web hosting & maintenance 6,846. Account management 65,023. Public relations 60,032. Media planning 82,966. Production 43,934. Other contract services 365. Advertising - travel 5,315.

Raw XML AppendixShowing 400 of 470 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt2SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16PRESIDENT & CEO
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IRS990/IndivRcvdGreaterThan100KCnt02
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartIXInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/TotalAmt0502
IRS990/InsuranceGrp/TotalAmt06617
IRS990/InventoriesForSaleOrUseGrp/BOYAmt00
IRS990/InventoriesForSaleOrUseGrp/EOYAmt01319
IRS990/InvestmentIncomeGrp/ExclusionAmt0717
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt0717
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt03
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt012094
IRS990/LandBldgEquipBasisNetGrp/BOYAmt019068
IRS990/LandBldgEquipBasisNetGrp/EOYAmt025824
IRS990/LandBldgEquipCostOrOtherBssAmt037918
IRS990/LegalDomicileStateCd0SD
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingCashInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0THE ORGANIZATION WILL MARKET RAPID CITY AND THE BLACK HILLS AREA AND WILL ACT AS THE CATALYST BETWEEN MEETING PLANNERS, GROUP TOUR PLANNERS, TRAVEL AGENTS, TRAVEL WRITERS AND LEISURE VISITORS TO PROMOTE AREA ACCOMODATIONS, ATTRACTIONS, RESTAURANTS AND SERVICES. THE PURPOSE OF THESE ACTIVITIES IS TO PROMOTE RAPID CITY AS A PLACE WHERE PEOPLE WANT TO VISIT AND AFTER THE VISIT, A PLACE WHERE PEOPLE WANT TO LIVE AND WORK.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt01198884
IRS990/NetAssetsOrFundBalancesEOYAmt02131144
IRS990/NetIncomeOrLossGrp/RelatedOrExemptFuncIncomeAmt0-496
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt0-496
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt01198884
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt02131144
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/TotalAmt027069
IRS990/OfficeExpensesGrp/TotalAmt069845
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt098996
IRS990/OtherExpensesGrp/Desc0DUES
IRS990/OtherExpensesGrp/Desc1TRAINING & EDUCATION
IRS990/OtherExpensesGrp/Desc2OFFICIALS DISBURSEMENTS
IRS990/OtherExpensesGrp/TotalAmt012416
IRS990/OtherExpensesGrp/TotalAmt13896
IRS990/OtherExpensesGrp/TotalAmt2142
IRS990/OtherRevenueMiscGrp/BusinessCd0900099
IRS990/OtherRevenueMiscGrp/Desc0OFFICIALS MISCELLANEOU
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt05587
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt05587
IRS990/OtherRevenueTotalAmt05587
IRS990/OtherSalariesAndWagesGrp/TotalAmt0483635
IRS990/PartialLiquidationInd00
IRS990/PayPremiumsPrsnlBnftCntrctInd00
IRS990/PayrollTaxesGrp/TotalAmt048589
IRS990/PensionPlanContributionsGrp/TotalAmt074274
IRS990/PoliticalCampaignActyInd00
IRS990/PrincipalOfficerNm0JULIE JENSEN
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/BusinessCd1900099
IRS990/ProgramServiceRevenueGrp/BusinessCd2900099
IRS990/ProgramServiceRevenueGrp/BusinessCd3900099
IRS990/ProgramServiceRevenueGrp/BusinessCd4900099
IRS990/ProgramServiceRevenueGrp/Desc0BED/BOARD/BOOZE SHARE
IRS990/ProgramServiceRevenueGrp/Desc1HOTEL OCCUPANCY SHARE
IRS990/ProgramServiceRevenueGrp/Desc2MARKETING SERV FEES
IRS990/ProgramServiceRevenueGrp/Desc3EVENT MANAGEMENT RECEI
IRS990/ProgramServiceRevenueGrp/Desc4OFFICIALS RECEIPTS
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt01237349
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt11116660
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt230576
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt38005
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt4120
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt01237349
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt11116660
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt230576
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt38005
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt4120
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt00
IRS990/PYGrantsAndSimilarPaidAmt039700
IRS990/PYInvestmentIncomeAmt03708
IRS990/PYOtherExpensesAmt01775289
IRS990/PYOtherRevenueAmt012730
IRS990/PYProgramServiceRevenueAmt02755490
IRS990/PYRevenuesLessExpensesAmt0198038
IRS990/PYSalariesCompEmpBnftPaidAmt0758901
IRS990/PYTotalExpensesAmt02573890
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt02771928
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt0932260
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0960837
IRS990/SavingsAndTempCashInvstGrp/EOYAmt02001553
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/EquipmentGrp/BookValueAmt020767
IRS990ScheduleD/EquipmentGrp/DepreciationAmt07497
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt028264
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt05057
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt04597
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt09654
IRS990ScheduleD/TotalBookValueLandBuildingsAmt025824
IRS990ScheduleI/GrantRecordsMaintainedInd01
IRS990ScheduleI/RecipientTable/CashGrantAmt011000
IRS990ScheduleI/RecipientTable/CashGrantAmt19800
IRS990ScheduleI/RecipientTable/IRCSectionDesc0N/A
IRS990ScheduleI/RecipientTable/IRCSectionDesc1GOVT
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0SPONSORSHIP OF RODEO EVENTS HELD AT CENTRAL STATES FAIR GROUNDS
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt1SPONSORSHIP OF LNI TOURNAMENT
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0CENTRAL STATES FAIR INC
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt1LAKOTA NATION INVITATIONAL
IRS990ScheduleI/RecipientTable/RecipientEIN0460238981
IRS990ScheduleI/RecipientTable/RecipientEIN1461310975
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt0800 SAN FRANCISCO ST
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt1PO BOX 3140
IRS990ScheduleI/RecipientTable/USAddress/CityNm0RAPID CITY
IRS990ScheduleI/RecipientTable/USAddress/CityNm1RAPID CITY
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd0SD
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd1SD
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd057701
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd157701
IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0ORGANIZATIONS SUBMIT GRANT/SPONSORSHIP APPLICATIONS TO VISIT RAPID CITY. VISIT RAPID CITY REVIEWS THE APPLICATIONS AND SELECTS ORGANIZATIONS BASED ON THE MERIT OF THEIR PROJECT/PROGRAM. VISIT RAPID CITY MAINTAINS RECORDS TO SUBSTANTIATE THE GRANT/SPONSORSHIP AWARDS.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0PART I, LINE 2:
IRS990ScheduleI/Total501c3OrgCnt00
IRS990ScheduleI/TotalOtherOrgCnt02
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION'S MANAGEMENT REVIEWS THE 990. THE 990 IS PRESENTED TO THE BOARD AT A REGULAR MEETING FOR REVIEW AND APPROVAL PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1OFFICERS AND DIRECTORS ARE REQUIRED TO DISCLOSE TO THE BOARD OF DIRECTORS ANY FINANCIAL OR PERSONAL INTEREST IN ANY MATTER COMING BEFORE THE BOARD. THIS PRECLUDES THEM FROM VOTING OR LOBBYING ON ANY SUCH MATTERS. THE POLICY IS SET FORTH IN ARTICLE 7 OF THE ORGANIZATIONS BYLAWS. DISCLOSURES ARE RECORDED IN THE MINUTES OF THE BOARD OF DIRECTORS MEETINGS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2COMPENSATION ARRANGEMENTS WILL BE DETERMINED BASED ON INFORMATION ABOUT COMPENSATION PAID BY SIMILARLY SITUATED TAXABLE OR TAX-EXEMPT ORGANIZATIONS FOR SIMILAR SERVICES. THE INFORMATION AND SOURCES RELIED UPON TO BASE DECISIONS ABOUT COMPENSATION WILL BE RECORDED IN WRITING AS WILL DECISIONS MADE BY THE DIRECTORS WHO DECIDED ON OR VOTED ON COMPENSATION ARRANGEMENTS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATION MAKES GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, FINANCIAL STATEMENTS, FORM 1024 AND FORM 990 AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4ADVERTISING/MARKETING - TOURISM 758,382. ADVERTISING/MARKETING - CONVENTION 110,500. ANALYTICS 24,453. SEO/WEBSITE OPTIMIZATION 140. EMAIL MARKETING 12,590. WEB HOSTING & MAINTENANCE 6,846. ACCOUNT MANAGEMENT 65,023. PUBLIC RELATIONS 60,032. MEDIA PLANNING 82,966. PRODUCTION 43,934. OTHER CONTRACT SERVICES 365. ADVERTISING - TRAVEL 5,315.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART IX, LINE 11G
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt01205441
IRS990/TotalAssetsEOYAmt02292918
IRS990/TotalAssetsGrp/BOYAmt01205441

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