Civic Intelligence

The Reel Hope Project

990 • Fiscal year 2020 • EIN 81-4909376

Jan 01, 2020 to Dec 31, 2020 • Filed on May 12, 2021

Organization ProfileWWW.THEREELHOPEPROJECT.ORG
3950 Crystal Lake BlvdRobbinsdale, MN 55422

(612) 888-0494

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

72nd percentile

0.07x

Higher debt load relative to assets than 72% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Liabilities / Revenue

71st percentile

0.05x

Higher debt load relative to revenue than 71% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Net Margin

74th percentile

25%

Higher net margin than 74% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Top Officer Pay

79th percentile

$5,426

Higher top officer pay than 79% of similar nonprofits.

Top officer pay equals 1.5% of source-year revenue.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Asset Growth

100th percentile

27775900%

Faster asset growth than 100% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Annualized from 2019 to 2020

Revenue Growth

Score unavailable

No value available

A valid growth rate could not be computed from the available filing history.

Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets72nd percentile

Assets

Up

$277,760

Up $277,759 (+27775900%) from 2019

Net Assets

$259,460

No earlier filing loaded for comparison.

Liabilities

Up

$18,300

Up $18,300 from 2019

Revenue And Expenses
Liabilities / Revenue71st percentileNet Margin74th percentile

Revenue

Up

$355,783

Up $355,783 from 2019

Expenses

Up

$267,098

Up $267,098 from 2019

Net Income

Up

$88,685

Up $88,685 from 2019

Historical Trend

Balance Sheet Trend

Asset Growth100th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2017: $46,295Liabilities 2017: $02017Assets 2018: $86,536Liabilities 2018: $02018Assets 2019: $1Liabilities 2019: $02019Assets 2020: $277,760Liabilities 2020: $18,300Net Assets 2020: $259,4602020Assets 2021: $636,129Liabilities 2021: $0Net Assets 2021: $636,1292021Assets 2022: $754,719Liabilities 2022: $9,655Net Assets 2022: $745,0642022Assets 2023: $779,800Liabilities 2023: $42,519Net Assets 2023: $737,2812023Assets 2024: $737,910Liabilities 2024: $41,054Net Assets 2024: $696,8562024

Highlighted filing

2020

Assets$277,760
Liabilities$18,300
Net Assets$259,460
Open 2020 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KRevenue 2017: $69,133Expenses 2017: $33,693Net Income 2017: $35,4402017Revenue 2018: $153,776Expenses 2018: $113,536Net Income 2018: $40,2402018Revenue 2019: $0Expenses 2019: $0Net Income 2019: $02019Revenue 2020: $355,783Expenses 2020: $267,098Net Income 2020: $88,6852020Revenue 2021: $735,050Expenses 2021: $358,381Net Income 2021: $376,6692021Revenue 2022: $638,312Expenses 2022: $522,800Net Income 2022: $115,5122022Revenue 2023: $739,587Expenses 2023: $728,995Net Income 2023: $10,5922023Revenue 2024: $906,278Expenses 2024: $946,703Net Income 2024: -$40,4252024

Highlighted filing

2020

Revenue$355,783
Expenses$267,098
Net Income$88,685
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
May 12, 2021
Return Version
2020v4.0
Gross Receipts
$355,783
Mission and Program Overview

Mission

A forever family for every child.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$100,278$150,569▲ $50,291
Cash and Non-Interest-Bearing Accounts$54,917$118,191▲ $63,274
Land, Buildings, and Equipment, Net$12,000$9,000▼ $3,000
Total Assets$167,195$277,760▲ $110,565
Liabilities
Unsecured Notes Loans Payable-$18,300-
Total Liabilities$0$18,300▲ $18,300
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$167,195$259,460▲ $92,265
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$167,195$259,460▲ $92,265
Total Liabilities and Net Assets / Fund Balance$167,195$277,760▲ $110,565

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$9,000$6,000$15,000
Buildings$0$0$0
Other Land Buildings$0$0$0
Land$0-$0
Leasehold Improvements$0$0$0
Compensation and Service Providers
Top Officer Pay79th percentile

Employees

NameTitleFull / Part TimeOtherTotal
Kaycee StanleyExecutive DirectorFT$5,426$5,426

Board Members and Trustees

NameTitle
Gretchen LuedtkeBoard Chair
Aaron SouleBoard Member
John WaltBoard Member
Kurty DarlingBoard Member
Mikki CookleBoard Member
Moriah DavisBoard Member
Scott WollerBoard Member
DaLacie McGrewBoard Secretary
Chery HyinkBoard Treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$355,767
Program Service Revenue
$0
Investment Income
$16
Other Revenue
$0
All Other Contributions
$254,370
Change in Net Assets
$88,685
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$183,350
Other Expenses$83,748
Total Fundraising Expense$16,451
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$111,254$6,305$0$117,559
Current Officers, Directors, Trustees, and Key Employees$43,608$5,451$5,451$54,510
Fees for Services Other$20,264$0$0$20,264
Advertising$5,270$0$10,702$15,972
Other Employee Benefits$10,153$1,128$0$11,281
Insurance$7,023$525$0$7,548
Occupancy$6,210$690$0$6,900
Information Technology$5,531$615$0$6,146
Depreciation Depletion$3,000$0$0$3,000
Other Expenses$1,872$208$0$2,080
Office Expenses$1,510$436$0$1,946
Fees for Services Accounting-$1,875-$1,875
Travel$1,560$0$0$1,560
Conferences and Meetings$233$290$298$821
Total Functional Expenses$232,530$18,117$16,451$267,098
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Birthday Week$101,397$0$4,704$-4,704
Total Events$101,397$0$4,704$-4,704
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Organization's process to review form 990. The 990 is made available to all board members for review and comment prior to filing.”

Form 990, Part VI, Section C, Line 19

“All governing documents and 990 returns are available for public inspection upon request”

Filing and Contact Details

Filer

Filer Name
The Reel Hope Project
EIN
81-4909376
Phone
6128880494
Address
3950 CRYSTAL LAKE BLVD, ROBBINSDALE, MN 55422

Signing Officer

Name
Kaycee Stanley
Title
Executive Director
Phone
2183439863
Signed
2021-05-12

Organization Details

Principal Officer
Kaycee Stanley
Formed
2016
Legal Domicile
Mn
Voting Board Members
10
Independent Board Members
9
Employees
5
Volunteers
20
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IRS990/Desc0Filmed 49 kid reels/videos, which are seen by an average of 14,000 people. The Reel HOp eteam shared reels at 63 events throughout 2020. Reel Hope filmed 12 support videos. There were 241 family inquiries. Half of the kids Reel Hope has made reels for are now matched with families.
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IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt06305
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0111254
IRS990/OtherSalariesAndWagesGrp/TotalAmt0117559
IRS990/PartialLiquidationInd00
IRS990/PoliticalCampaignActyInd00
IRS990/PrincipalOfficerNm0KAYCEE STANLEY
IRS990/PriorPeriodAdjustmentsAmt03580
IRS990/ProfessionalFundraisingInd00
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt06793
IRS990/PYContributionsGrantsAmt0259264
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt024
IRS990/PYOtherExpensesAmt084729
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt00
IRS990/PYRevenuesLessExpensesAmt080659
IRS990/PYSalariesCompEmpBnftPaidAmt087107
IRS990/PYTotalExpensesAmt0178629
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0259288
IRS990/ReconcilationRevenueExpnssAmt088685
IRS990/RegularMonitoringEnfrcInd00
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/RelatedOrganizationsAmt00
IRS990/RentalIncomeOrLossGrp/PersonalAmt00
IRS990/RentalIncomeOrLossGrp/RealAmt00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt00
IRS990/RoyaltiesGrp/FundraisingAmt00
IRS990/RoyaltiesGrp/ManagementAndGeneralAmt00
IRS990/RoyaltiesGrp/ProgramServicesAmt00
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/ExclusionAmt00
IRS990/RoyaltiesRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/RoyaltiesRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0100278
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0150569
IRS990ScheduleA/First5Years170Ind0X
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt0355767
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt0259264
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0153865
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt069133
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0838029
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt016
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt024
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt012
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt052
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportTotal170Amt0838029
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0355767
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt0259264
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0153865
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt069133
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0838029
IRS990ScheduleA/TotalSupportAmt0838081
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/BuildingsGrp/BookValueAmt00
IRS990ScheduleD/BuildingsGrp/DepreciationAmt00
IRS990ScheduleD/BuildingsGrp/InvestmentCostOrOtherBasisAmt00
IRS990ScheduleD/BuildingsGrp/OtherCostOrOtherBasisAmt00
IRS990ScheduleD/EquipmentGrp/BookValueAmt09000
IRS990ScheduleD/EquipmentGrp/DepreciationAmt06000
IRS990ScheduleD/EquipmentGrp/InvestmentCostOrOtherBasisAmt00
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt015000
IRS990ScheduleD/LandGrp/BookValueAmt00
IRS990ScheduleD/LandGrp/InvestmentCostOrOtherBasisAmt00
IRS990ScheduleD/LandGrp/OtherCostOrOtherBasisAmt00
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt00
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt00
IRS990ScheduleD/LeaseholdImprovementsGrp/InvestmentCostOrOtherBasisAmt00
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt00
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt00
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt00
IRS990ScheduleD/OtherLandBuildingsGrp/InvestmentCostOrOtherBasisAmt00
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt00
IRS990ScheduleD/TotalBookValueLandBuildingsAmt09000
IRS990ScheduleG/FundraisingEventInformationGrp/CashPrizesEvent1Amt00
IRS990ScheduleG/FundraisingEventInformationGrp/CashPrizesTotalEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt0101397
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt0101397
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt04704
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentEvent1Amt00
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentOtherEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentTotalEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0Birthday Week
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent1Amt00
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageOtherEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt0101397

Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$277,760
Liabilities
$18,300
Net assets
$259,460
Revenue
$355,783
Expenses
$267,098
Net income
$88,685
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$7.38$0.41$6.97$9.06$9.47$0.40
2023Detailed filing. Detailed filing data is available for this year.$7.80$0.43$7.37$7.40$7.29$0.11
2022Detailed filing. Detailed filing data is available for this year.$7.55$0.10$7.45$6.38$5.23$1.16
2021Detailed filing. Detailed filing data is available for this year.$6.36$0.00$6.36$7.35$3.58$3.77
2020Detailed filing. Detailed filing data is available for this year.$2.78$0.18$2.59$3.56$2.67$0.89
2019Summary only. Only limited summary data is available for this year.$0.00$0.00$0.00$0.00$0.00
2018Summary only. Only limited summary data is available for this year.$0.87$0.00$1.54$1.14$0.40
2017Summary only. Only limited summary data is available for this year.$0.46$0.00$0.69$0.34$0.35