Civic Intelligence

Parent Choice Inc.

990 • Fiscal year 2023 • EIN 81-4489920

Jan 01, 2023 to Dec 31, 2023 • Filed on Oct 06, 2024

10427 W Lincoln Ave 1800West Allis, WI 53227

(414) 319-9160

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

36th percentile

0.02x

Higher debt load relative to assets than 36% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Liabilities / Revenue

35th percentile

0.03x

Higher debt load relative to revenue than 35% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Net Margin

89th percentile

47%

Higher net margin than 89% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Top Officer Pay

81st percentile

$142,309

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 12.5% of source-year revenue.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Asset Growth

87th percentile

44%

Faster asset growth than 87% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Revenue Growth

88th percentile

72%

Faster revenue growth than 88% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Assets

Flat

$1,788,399

Flat from 2023

Net Assets

Flat

$1,755,141

Flat from 2023

Liabilities

Flat

$33,258

Flat from 2023

Revenue

Flat

$1,134,103

Flat from 2023

Expenses

Flat

$603,471

Flat from 2023

Net Income

Flat

$530,632

Flat from 2023

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.5M$1.0M$500K$0Assets 2016: $0Liabilities 2016: $0Net Assets 2016: $02016Assets 2017: $498,200Liabilities 2017: $4,165Net Assets 2017: $494,0352017Assets 2018: $641,197Liabilities 2018: $15,073Net Assets 2018: $626,1242018Assets 2019: $558,308Liabilities 2019: $28,672Net Assets 2019: $529,6362019Assets 2020: $595,357Liabilities 2020: $33,368Net Assets 2020: $561,9892020Assets 2021: $946,974Liabilities 2021: $11,491Net Assets 2021: $935,4832021Assets 2022: $1,241,911Liabilities 2022: $30,096Net Assets 2022: $1,211,8152022Assets 2023: $1,788,399Liabilities 2023: $33,258Net Assets 2023: $1,755,1412023Assets 2023: $1,788,399Liabilities 2023: $33,258Net Assets 2023: $1,755,1412023Assets 2024: $1,616,658Liabilities 2024: $19,681Net Assets 2024: $1,596,9772024

Highlighted filing

2023

Assets$1,788,399
Liabilities$33,258
Net Assets$1,755,141

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2016: $0Expenses 2016: $0Net Income 2016: $02016Revenue 2017: $875,200Expenses 2017: $381,165Net Income 2017: $494,0352017Revenue 2018: $1,177,875Expenses 2018: $1,045,786Net Income 2018: $132,0892018Revenue 2019: $604,172Expenses 2019: $700,660Net Income 2019: -$96,4882019Revenue 2020: $1,085,424Expenses 2020: $1,053,071Net Income 2020: $32,3532020Revenue 2021: $713,034Expenses 2021: $339,540Net Income 2021: $373,4942021Revenue 2022: $658,990Expenses 2022: $382,658Net Income 2022: $276,3322022Revenue 2023: $1,134,103Expenses 2023: $603,471Net Income 2023: $530,6322023Revenue 2023: $1,134,103Expenses 2023: $603,471Net Income 2023: $530,6322023Revenue 2024: $330,785Expenses 2024: $510,590Net Income 2024: -$179,8052024

Highlighted filing

2023

Revenue$1,134,103
Expenses$603,471
Net Income$530,632
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Oct 6, 2024
Return Version
2023v5.1
Gross Receipts
$1,134,103
Mission and Program Overview

Mission

Parent choice, inc. Exists to support school choice wisconsin, inc. And other exempt organizations that seek to expand and maintain quality educational options available to families to choose from when creating the best educational environment for their children.

Support school choice wisconsin, inc. And others seeking to expand quality educational options.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$930,302$1,193,936▲ $263,634
Pledges and Grants Receivable$200,000$476,800▲ $276,800
Cash and Non-Interest-Bearing Accounts$111,609$117,663▲ $6,054
Total Assets$1,241,911$1,788,399▲ $546,488
Liabilities
Accounts Payable and Accrued Expenses$30,096$33,258▲ $3,162
Total Liabilities$30,096$33,258▲ $3,162
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$811,815$1,170,141▲ $358,326
Net Assets With Donor Restrictions$400,000$585,000▲ $185,000
Total Net Assets Fund Balance$1,211,815$1,755,141▲ $543,326
Total Liabilities and Net Assets / Fund Balance$1,241,911$1,788,399▲ $546,488
Compensation and Service Providers

Employees

NameTitleOtherTotal
Nicholas KellyPresident$142,309$142,309
Susan MitchellSecretary (thru 6.30.2023)$46,731$46,731

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$1,111,800
Program Service Revenue
$0
Investment Income
$22,303
Other Revenue
$0
All Other Contributions
$1,111,800
Change in Net Assets
$530,632
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$500,000
Salaries, Compensation, and Employee Benefits$82,667
Other Expenses$20,804
Total Fundraising Expense$5,124
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$500,000--$500,000
Other Salaries and Wages$69,638$3,033$4,338$77,009
Fees for Services Other-$6,355-$6,355
Payroll Taxes$5,116$223$319$5,658
Office Expenses$4,044$176$252$4,472
Travel$4,075--$4,075
Occupancy$3,052$133$190$3,375
Insurance-$385-$385
Other Expenses$337$15$21$373
Information Technology$63$3$4$70
Advertising$6--$6
Total Functional Expenses$587,463$10,884$5,124$603,471
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
School Choice Wisconsin IncWest Allis, WI501(c)(3)General Support$500,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

After the form 990 is prepared by the organization's accounting firm, and prior to filing the form 990, the director of operations performed an in-depth review. A copy of form 990 is sent electronically to each board member prior to filing with the irs.

Form 990, Part VI, Section B, Line 12C

Annually, the officers and directors are provided a copy of the conflict of interest policy to sign, confirming that they have received, read, understood, and will follow the policy. Parent choice, inc. Staff review the signed policies to ensure taht all have been completed. The conflict of interest policy covers the organization's board members and officers and requires them to report any conflicts. In situations where a conflict exists, the individual shall be excluded from any discussion or vote regarding the transaction or arrangement at issue and shall not be present in the meeting room during any part of the discussion or vote. This policy is regularly monitored during all board meetings and discussions.

Form 990, Part VI, Section B, Line 15

The executive board reviewed the president and key employee salaries and presented a recommendation to be included in the budget approved by the entire board.

Form 990, Part VI, Section C, Line 19

The organization's governing documents, form 1023, conflict of interest policy, and financial statements are available upon request.

Filing and Contact Details

Filer

Filer Name
Parent Choice Inc
EIN
81-4489920
Phone
4143199160
Address
10427 W LINCOLN AVE 1800, WEST ALLIS, WI 53227

Signing Officer

Name
Nicholas Kelly
Title
President
Phone
4143199160
Signed
2024-10-06
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Nicholas Kelly
Formed
2016
Legal Domicile
Wi
Voting Board Members
8
Independent Board Members
7
Employees
0
Volunteers
21

Preparer

Firm
Sikich LLC
Address
17335 GOLF PARKWAY SUITE 500, BROOKFIELD, WI 53045
Preparer
Bridgette Mugge
Phone
2627549400
Supplemental Narrative

Additional Explanations

FORM 990, PART IX, LINE 5:

The reportable compensation and other compensation that management personnel receive for services rendered to parent choice, inc is paid by school choice wisconsin, a related entity, and reflected in columns (e) and (f) in part vii. Part ix, line 5 shows the pro rata allocation of compensation for services to parent choice inc.

Financial Statement Notes

PART X, LINE 2:

School choice and parent choice are exempt from federal income taxes pursuant to the provisions of section 501(c)(3) of the internal revenue code as other than a private foundation. School choice and parent choice evaluates its uncertain tax positions on an annual basis, and there have been no recorded uncertain tax positions recorded in 2023, 2022, or 2021. Therefore, no provision or liability for income taxes has been included in the consolidated financial statements. School choice and parent choice file various federal or state non-profit tax returns. School choice and parent choice are no longer subject to u.s. Federal or state examinations by tax authorities for tax years prior to 2020.

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IRS990ScheduleA/SupportedOrgInformationGrp/SupportedOrganizationName/BusinessNameLine1Txt0SCHOOL CHOICE WISCONSIN INC
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0SCHOOL CHOICE AND PARENT CHOICE ARE EXEMPT FROM FEDERAL INCOME TAXES PURSUANT TO THE PROVISIONS OF SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AS OTHER THAN A PRIVATE FOUNDATION. SCHOOL CHOICE AND PARENT CHOICE EVALUATES ITS UNCERTAIN TAX POSITIONS ON AN ANNUAL BASIS, AND THERE HAVE BEEN NO RECORDED UNCERTAIN TAX POSITIONS RECORDED IN 2023, 2022, OR 2021. THEREFORE, NO PROVISION OR LIABILITY FOR INCOME TAXES HAS BEEN INCLUDED IN THE CONSOLIDATED FINANCIAL STATEMENTS. SCHOOL CHOICE AND PARENT CHOICE FILE VARIOUS FEDERAL OR STATE NON-PROFIT TAX RETURNS. SCHOOL CHOICE AND PARENT CHOICE ARE NO LONGER SUBJECT TO U.S. FEDERAL OR STATE EXAMINATIONS BY TAX AUTHORITIES FOR TAX YEARS PRIOR TO 2020.
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IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0GENERAL SUPPORT
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0SCHOOL CHOICE WISCONSIN INC
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IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0THE GRANT WAS TO A RELATED ORGANIZATION AND USE OF THE FUNDS IS MONITORED BY THE SAME BOARD OF DIRECTORS.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0AFTER THE FORM 990 IS PREPARED BY THE ORGANIZATION'S ACCOUNTING FIRM, AND PRIOR TO FILING THE FORM 990, THE DIRECTOR OF OPERATIONS PERFORMED AN IN-DEPTH REVIEW. A COPY OF FORM 990 IS SENT ELECTRONICALLY TO EACH BOARD MEMBER PRIOR TO FILING WITH THE IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ANNUALLY, THE OFFICERS AND DIRECTORS ARE PROVIDED A COPY OF THE CONFLICT OF INTEREST POLICY TO SIGN, CONFIRMING THAT THEY HAVE RECEIVED, READ, UNDERSTOOD, AND WILL FOLLOW THE POLICY. PARENT CHOICE, INC. STAFF REVIEW THE SIGNED POLICIES TO ENSURE TAHT ALL HAVE BEEN COMPLETED. THE CONFLICT OF INTEREST POLICY COVERS THE ORGANIZATION'S BOARD MEMBERS AND OFFICERS AND REQUIRES THEM TO REPORT ANY CONFLICTS. IN SITUATIONS WHERE A CONFLICT EXISTS, THE INDIVIDUAL SHALL BE EXCLUDED FROM ANY DISCUSSION OR VOTE REGARDING THE TRANSACTION OR ARRANGEMENT AT ISSUE AND SHALL NOT BE PRESENT IN THE MEETING ROOM DURING ANY PART OF THE DISCUSSION OR VOTE. THIS POLICY IS REGULARLY MONITORED DURING ALL BOARD MEETINGS AND DISCUSSIONS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE EXECUTIVE BOARD REVIEWED THE PRESIDENT AND KEY EMPLOYEE SALARIES AND PRESENTED A RECOMMENDATION TO BE INCLUDED IN THE BUDGET APPROVED BY THE ENTIRE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATION'S GOVERNING DOCUMENTS, FORM 1023, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE REPORTABLE COMPENSATION AND OTHER COMPENSATION THAT MANAGEMENT PERSONNEL RECEIVE FOR SERVICES RENDERED TO PARENT CHOICE, INC IS PAID BY SCHOOL CHOICE WISCONSIN, A RELATED ENTITY, AND REFLECTED IN COLUMNS (E) AND (F) IN PART VII. PART IX, LINE 5 SHOWS THE PRO RATA ALLOCATION OF COMPENSATION FOR SERVICES TO PARENT CHOICE INC.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART IX, LINE 5:
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IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt0EDUCATE THE PUBLIC ABOUT THE IMPACT OF EDUCATION CHOICES IN WISCONSIN
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