Civic Intelligence

Untapped Potential Project

990 • Fiscal year 2024 • EIN 81-4255463

Jan 01, 2024 to Dec 31, 2024 • Filed on Apr 30, 2025

Organization ProfilePowerUpp.org
361 Park Avenue Suite 206Glencoe, IL 60022

(303) 591-5770

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

92nd percentile

0.77x

Higher debt load relative to assets than 92% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

75th percentile

0.16x

Higher debt load relative to revenue than 75% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

74th percentile

21%

Higher net margin than 74% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

55th percentile

$0

Higher top officer pay than 55% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Asset Growth

95th percentile

143%

Faster asset growth than 95% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

91st percentile

108%

Faster revenue growth than 91% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets92nd percentile

Assets

Up

$137,162

Up $80,643 (+143%) from 2023

Net Assets

Up

$31,620

Up $142,522 (+129%) from 2023

Liabilities

Down

$105,542

Down $61,879 (-37%) from 2023

Revenue And Expenses
Liabilities / Revenue75th percentileNet Margin74th percentile

Revenue

Up

$675,000

Up $349,989 (+108%) from 2023

Expenses

Up

$532,478

Up $77,549 (+17%) from 2023

Net Income

Up

$142,522

Up $272,440 (+210%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth95th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$200K$100K$0-$100K-$200KAssets 2017: $34,991Liabilities 2017: $0Net Assets 2017: $34,9912017Assets 2021: $33,392Liabilities 2021: $27,190Net Assets 2021: $6,2022021Assets 2022: $72,477Liabilities 2022: $53,461Net Assets 2022: $19,0162022Assets 2023: $56,519Liabilities 2023: $167,421Net Assets 2023: -$110,9022023Assets 2024: $137,162Liabilities 2024: $105,542Net Assets 2024: $31,6202024

Highlighted filing

2024

Assets$137,162
Liabilities$105,542
Net Assets$31,620
Open 2024 Filing

Operations Trend

Revenue Growth91st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KRevenue 2017: $125,000Expenses 2017: $90,009Net Income 2017: $34,9912017Revenue 2021: $50,026Expenses 2021: $327,829Net Income 2021: -$277,8032021Revenue 2022: $300,011Expenses 2022: $287,196Net Income 2022: $12,8152022Revenue 2023: $325,011Expenses 2023: $454,929Net Income 2023: -$129,9182023Revenue 2024: $675,000Expenses 2024: $532,478Net Income 2024: $142,5222024

Highlighted filing

2024

Revenue$675,000
Expenses$532,478
Net Income$142,522
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Apr 30, 2025
Return Version
2024v5.1
Gross Receipts
$675,000
Mission and Program Overview

Mission

The mission of the untapped potential project ("upp") is to advance public policy that optimizes educational outcomes for children with unique abilities.

Provided scholarships to bridge the gap between student skills and employer needs, creating new opportunities for prosperity while building community.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$56,519$137,162▲ $80,643
Total Assets$56,519$137,162▲ $80,643
Liabilities
Accounts Payable and Accrued Expenses$167,421$105,542▼ $61,879
Total Liabilities$167,421$105,542▼ $61,879
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$-110,902$31,620▲ $142,522
Total Net Assets Fund Balance$-110,902$31,620▲ $142,522
Total Liabilities and Net Assets / Fund Balance$56,519$137,162▲ $80,643
Compensation and Service Providers
Top Officer Pay55th percentile

Board Members and Trustees

NameTitle
Don FinnDirector
Jim ConollyDirector
Phaedra LeslieDirector
James M SweeneySecretary and Director
Karin Norington-ReavesCEO

Highest Paid Contractors

ContractorServicesLocationCompensation
Oak Rose GroupManagement7337 E Rose Lane, Scottsdale, AZ 85250$262,152
Revenue and Support

Revenue Composition

Contributions and Grants
$675,000
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$675,000
Change in Net Assets
$142,522
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$532,478
Total Fundraising Expense$26,245
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management$235,937-$26,215$262,152
Other Expenses$18,000--$18,000
Travel$15,069--$15,069
Fees for Services Accounting-$11,673-$11,673
Fees for Services Legal-$3,000-$3,000
Advertising$1,870--$1,870
All Other Expenses-$558-$558
Information Technology$258$15$30$303
Conferences and Meetings$199--$199
Office Expenses-$101-$101
Total Functional Expenses$490,886$15,347$26,245$532,478
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, line 11B

“The Form 990 is distributed to the board of directors for review and comment prior to filing.”

Form 990, Part VI, Section B, line 12C

“The organization annually confirms the eligibility of the board members and confirms that there is no conflict of interest between the board member and the organization.”

Form 990, Part VI, Section C, line 19

“Documents are made available on request in writing.”

Filing and Contact Details

Filer

Filer Name
Untapped Potential Project
EIN
81-4255463
Phone
3035915770
Address
361 Park Avenue Suite 206, Glencoe, IL 60022

Signing Officer

Name
Karin Norington-Reaves
Title
President
Phone
3035915770
Signed
2025-04-30

Organization Details

Principal Officer
Karin Norington-Reaves
Formed
2017
Legal Domicile
Co
Voting Board Members
7
Independent Board Members
7
Employees
0
Volunteers
0

Preparer

Firm
Citrin Cooperman Advisors LLC
Address
123 North Wacker Drive Suite 1400, Chicago, IL 60606
Preparer
Elizabeth Herbst
Phone
3127268353
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The Form 990 is distributed to the board of directors for review and comment prior to filing.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The organization annually confirms the eligibility of the board members and confirms that there is no conflict of interest between the board member and the organization.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Documents are made available on request in writing.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, line 11b
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ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President
ReturnHeader/BusinessOfficerGrp/PhoneNum03035915770
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-04-30
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Untapped Potential Project
ReturnHeader/Filer/BusinessNameControlTxt0UNTA
ReturnHeader/Filer/EIN0814255463
ReturnHeader/Filer/PhoneNum03035915770
ReturnHeader/Filer/USAddress/AddressLine1Txt0361 Park Avenue Suite 206
ReturnHeader/Filer/USAddress/CityNm0Glencoe
ReturnHeader/Filer/USAddress/StateAbbreviationCd0IL
ReturnHeader/Filer/USAddress/ZIPCd060022
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0872525370
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Citrin Cooperman Advisors LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0123 North Wacker Drive Suite 1400
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Chicago
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0IL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd060606
ReturnHeader/PreparerPersonGrp/PhoneNum03127268353
ReturnHeader/PreparerPersonGrp/PreparationDt02025-04-30
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Elizabeth Herbst
ReturnHeader/ReturnTs02025-05-13T14:00:45-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$137,162
Liabilities
$105,542
Net assets
$31,620
Revenue
$675,000
Expenses
$532,478
Net income
$142,522
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.37$1.06$0.32$6.75$5.32$1.43
2023Detailed filing. Detailed filing data is available for this year.$0.57$1.67$1.11$3.25$4.55$1.30
2022Detailed filing. Detailed filing data is available for this year.$0.72$0.53$0.19$3.00$2.87$0.13
2021Detailed filing. Detailed filing data is available for this year.$0.33$0.27$0.06$0.50$3.28$2.78
2017Detailed filing. Detailed filing data is available for this year.$0.35$0.00$0.35$1.25$0.90$0.35