Civic Intelligence

First Focus

EIN 81-3185002 • 501(c)3 • Washington, DC

Profile

Bipartisan advocacy organization dedicated to making children and families the priority in federal policy and budget decisions.

1400 Eye Street STE 650Washington, DC 20005

www.firstfocus.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

65th percentile

0.27x

Higher debt load relative to assets than 65% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

65th percentile

0.30x

Higher debt load relative to revenue than 65% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Net Margin

88th percentile

47%

Higher net margin than 88% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

75th percentile

17%

Faster asset growth than 75% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2022 to 2024

Revenue Growth

90th percentile

75%

Faster revenue growth than 90% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets65th percentile

Assets

Up

$6,701,443

Up $2,583,559 (+63%) from 2023

Liabilities

Down

$1,778,362

Down $201,743 (-10%) from 2023

Net Assets

Up

$4,923,081

Up $2,785,302 (+130%) from 2023

Operations
Liabilities / Revenue65th percentileNet Margin88th percentile

Revenue

Up

$5,941,772

Up $3,017,525 (+103%) from 2023

Expenses

Down

$3,156,470

Down $393,790 (-11%) from 2023

Net Income

Up

$2,785,302

Up $3,411,315 (+545%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth75th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$8.0M$6.0M$4.0M$2.0M$0Assets 2017: $2,354,193Liabilities 2017: $489,497Net Assets 2017: $1,864,6962017Assets 2018: $2,346,119Liabilities 2018: $278,452Net Assets 2018: $2,067,6672018Assets 2019: $2,758,728Liabilities 2019: $184,425Net Assets 2019: $2,574,3032019Assets 2020: $3,320,774Liabilities 2020: $146,895Net Assets 2020: $3,173,8792020Assets 2021: $4,128,329Liabilities 2021: $166,592Net Assets 2021: $3,961,7372021Assets 2022: $4,916,294Liabilities 2022: $2,152,502Net Assets 2022: $2,763,7922022Assets 2023: $4,117,884Liabilities 2023: $1,980,105Net Assets 2023: $2,137,7792023Assets 2024: $6,701,443Liabilities 2024: $1,778,362Net Assets 2024: $4,923,0812024

Highlighted filing

2024

Assets$6,701,443
Liabilities$1,778,362
Net Assets$4,923,081
Open 2024 Filing

Operations Trend

Revenue Growth90th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2017: $4,464,602Expenses 2017: $2,565,547Net Income 2017: $1,899,0552017Revenue 2018: $2,764,845Expenses 2018: $2,561,874Net Income 2018: $202,9712018Revenue 2019: $2,832,112Expenses 2019: $2,325,476Net Income 2019: $506,6362019Revenue 2020: $3,045,271Expenses 2020: $2,445,695Net Income 2020: $599,5762020Revenue 2021: $3,638,656Expenses 2021: $2,850,798Net Income 2021: $787,8582021Revenue 2022: $1,931,886Expenses 2022: $3,129,831Net Income 2022: -$1,197,9452022Revenue 2023: $2,924,247Expenses 2023: $3,550,260Net Income 2023: -$626,0132023Revenue 2024: $5,941,772Expenses 2024: $3,156,470Net Income 2024: $2,785,3022024

Highlighted filing

2024

Revenue$5,941,772
Expenses$3,156,470
Net Income$2,785,302
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$6,701,443
Liabilities
$1,778,362
Net assets
$4,923,081
Revenue
$5,941,772
Expenses
$3,156,470
Net income
$2,785,302
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.70$1.78$4.92$5.94$3.16$2.79
2023Detailed filing. Detailed filing data is available for this year.$4.12$1.98$2.14$2.92$3.55$0.63
2022Detailed filing. Detailed filing data is available for this year.$4.92$2.15$2.76$1.93$3.13$1.20
2021Detailed filing. Detailed filing data is available for this year.$4.13$0.17$3.96$3.64$2.85$0.79
2020Detailed filing. Detailed filing data is available for this year.$3.32$0.15$3.17$3.05$2.45$0.60
2019Detailed filing. Detailed filing data is available for this year.$2.76$0.18$2.57$2.83$2.33$0.51
2018Detailed filing. Detailed filing data is available for this year.$2.35$0.28$2.07$2.76$2.56$0.20
2017Detailed filing. Detailed filing data is available for this year.$2.35$0.49$1.86$4.46$2.57$1.90
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 8, 2025
Return Version
2024v5.2
Gross Receipts
$5,941,772
Mission and Program Overview

Mission

Bipartisan advocacy organization dedicated to making children and families the priority in federal policy and budget decisions.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$532,500$3,023,500▲ $2,491,000
Cash and Non-Interest-Bearing Accounts$598,255$1,124,887▲ $526,632
Savings and Temporary Cash Investments$1,174,918$1,001,361▼ $173,557
Land, Buildings, and Equipment, Net$71,193$64,009▼ $7,184
Prepaid Expenses and Deferred Charges$52,881$44,028▼ $8,853
Accounts Receivable$3,402$14,518▲ $11,116
Total Assets$4,117,884$6,701,443▲ $2,583,559
Other Assets Total$1,684,735$1,429,140▼ $255,595
Liabilities
Other Liabilities$1,900,713$1,700,820▼ $199,893
Accounts Payable and Accrued Expenses$79,392$77,542▼ $1,850
Total Liabilities$1,980,105$1,778,362▼ $201,743
Net Assets / Fund Balance
Net Assets With Donor Restrictions$577,906$4,203,521▲ $3,625,615
Net Assets Without Donor Restrictions$1,559,873$719,560▼ $840,313
Total Net Assets Fund Balance$2,137,779$4,923,081▲ $2,785,302
Total Liabilities and Net Assets / Fund Balance$4,117,884$6,701,443▲ $2,583,559

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$18,206$75,430$93,636
Leasehold Improvements$45,803$19,825$65,628
Other Assets Org$1,405,773--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Bruce LesleyPresident and DirectorFT$237,387$40,997$278,384
Messellech LoobyTreasurer SecretaryFT$145,288$40,666$185,954
Michele KayalVP Media and CommunicationsFT$108,486$39,562$148,048
Leila NimatallahVP International Childrens PolicyFT$107,465$39,345$146,810
Michelle DallafiorSenior VP Budget & TaxFT$130,214$15,656$145,870
Timothy Joseph SmithVice President Digital StrategyFT$108,348$10,948$119,296
Abuko EstradaVP Medicaid & Child Health PolicyFT$106,563$10,523$117,086

Board Members and Trustees

NameTitle
Governor Ronnie MusgroveChair
Anthony ChappleDirector
Dennis JohnsonDirector
Glenn FloresDirector
Joe PayneDirector
Michael C LaracyDirector
Michelle ApodacaDirector
Roberto ViramontesDirector
Suzanna ValdezDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$5,915,396
Program Service Revenue
$0
Investment Income
$26,376
Other Revenue
$0
All Other Contributions
$5,915,396
Change in Net Assets
$2,785,302

Audited Revenue Reconciliation

Revenue per Audited Statements
$5,941,772
Total Revenue per Audited Statements
$5,941,772
Total Revenue per Form 990
$5,941,772
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$2,140,813
Other Expenses$1,015,657
Total Fundraising Expense$106,782
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,210,027$131,514$49,225$1,390,766
Current Officers, Directors, Trustees, and Key Employees$332,945$36,186$13,544$382,675
Occupancy$251,745$27,904$10,425$290,074
Office Expenses$232,261$26,342$9,645$268,248
Other Employee Benefits$222,238$22,104$9,016$253,358
Fees for Services Other$187,721$20,403$3,558$211,682
Fees for Services Accounting$47,563$17,107$1,974$66,644
Payroll Taxes$58,306$5,915$2,187$66,408
Pension Plan Contributions$41,402$4,515$1,689$47,606
Travel$37,125$3,887$1,573$42,585
Insurance$13,394$2,056$558$16,008
Depreciation Depletion-$15,993-$15,993
Conferences and Meetings$9,013$1,016$383$10,412
Other Expenses$537$7,428$23$7,988
Fees for Services Legal-$2,275-$2,275
Total Functional Expenses$2,716,265$333,423$106,782$3,156,470

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$3,156,470
Total Expenses per Audited Statements$3,156,470
Total Expenses per Form 990$3,156,470
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$1,659,979
Due to Affiliate$40,841
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

“The 990 is reviewed in detail with the preparer, an independent CPA. The 990 is also reviewed by the leadership team and the full board prior to its filing.”

Conflict of interest policy compliance Part VI line 12C

“Potential conflicts are brought to the attention of the President. Individuals with potential conflicts are excluded from deliberation and voting on the potential conflict.”

CEO executive director top management comp Part VI line 15A

“Compensation for the President and key employees are determined and approved by the board and compensation committee.”

Other officer or key employee compensation Part VI line 15B

“Compensation for other employees are approved by the board through the annual budgeting process.”

Governing documents etc available to public Part VI line 19

“Governing documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
First Focus on Children
EIN
81-3185002
In Care Of
% Bruce Lesley
Phone
2026570670
Address
1400 Eye Street STE 650, Washington, DC 20005

Signing Officer

Name
Bruce Lesley
Title
President and Director
Phone
2026570670
Signed
2025-11-08
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Bruce Lesley
Formed
2016
Legal Domicile
Dc
Voting Board Members
11
Independent Board Members
9
Employees
18
Volunteers
9

Preparer

Firm
Mullins PC
Address
7625 Wisconsin Avenue, Bethesda, MD 20814
Preparer
John Mullins
Phone
2027706371
Supplemental Narrative

Additional Explanations

General explanation attachment

“The Organizaions employees are compensated through a Professional Employer Organization (PEO). Organizaiton employees are legally employees of the PEO. The PEO provides payroll, benefits, HR and other services. The Organization does not issue W2 forms to its employees because the PEO files these on its behalf.”

Financial Statement Notes

Part X, Line 2-Text in footnote regarding FIN 48 (ASC 740)

“First Focus is subject to income tax on net income that is derived from business activities that are unrelated to their exempt purposes. First Focus has determined that it is not subject to unrelated business income tax and has not filed an Exempt Organization Business Income Tax Return (Form 990-T) with the IRS. First Focus does not have any uncertain tax positions that are material to the financial statements. First Focus would recognize future accrued interest and penalties related to unrecognized tax benefits and liabilities in income tax expense if such interest and penalties are incurred.”

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IRS990/Form990PartVIISectionAGrp/PersonNm14Michael C Laracy
IRS990/Form990PartVIISectionAGrp/PersonNm15Governor Ronnie Musgrove
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IRS990/Form990PartVIISectionAGrp/TitleTxt0President and Director
IRS990/Form990PartVIISectionAGrp/TitleTxt1Treasurer Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt2VP Media and Communications
IRS990/Form990PartVIISectionAGrp/TitleTxt3VP International Childrens Policy
IRS990/Form990PartVIISectionAGrp/TitleTxt4Senior VP Budget & Tax
IRS990/Form990PartVIISectionAGrp/TitleTxt5Vice President Digital Strategy
IRS990/Form990PartVIISectionAGrp/TitleTxt6VP Medicaid & Child Health Policy
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
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IRS990/ProgSrvcAccomActy2Grp/Desc0Health: First Focus works to enhancing critical childrens health programs like the Childrens Health Insurance Program (CHIP) and Medicaid
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IRS990/ProgSrvcAccomActy3Grp/Desc0Poverty/Housing: First Focus advocates for federal investments like the Earned Income Tax Credit and Child Tax Credit which lift millions of children and families out of poverty every year.
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IRS990/ProgSrvcAccomActyOtherGrp/Desc0Tax/Budget: First Focus works to make sure children and families are the priority in federal policy and budget decisions.
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IRS990/ProgSrvcAccomActyOtherGrp/Desc2SPARC: First Focus works with a network of over 45 state advocacy organizations to prevent child abuse and neglect because the choices made by federal policymakers shape state decisions.
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IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0First Focus operates as publicly supported organization because of its diverse funding sources, a governing body of subject matter experts and its support of programs and policies that make children and families the priority.First Focus has several large contributors, but also some smaller donors that support its work advocating for children and families. First Focus is launching a grassroots fundraising campaign to bolster the individual donors that support its mission. The First Focus board is comprised of members that utilize their personal experience to help the organization. This includes professors, attorneys, business executives, thought-leaders and philanthropy professionals. With a dozen policy experts in the many areas that affect our nations 73 million children, First Focus offers bipartisan, achievable solutions to ensure the well-being of children in the U.S. and worldwide. First Focus supports children and family in many ways. First Focus has been instrumental in helping lawmakers create positive change for children. Two bellwether surveys of national and state advocacy organizations and Capitol Hill staff named us the leading bipartisan voice for children. Specific programmatic areas include: budget and tax, childcare, early childhood development, education, health care, housing, immigration, international, nutrition, poverty and youth justice.
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