Civic Intelligence

Reality Rally Inc.

990 • Fiscal year 2019 • EIN 81-0982539

Sep 01, 2018 to Aug 31, 2019 • Filed on Aug 22, 2019

Organization ProfileWWW.REALITYRALLY.COM
41893 Niblick RdTemecula, CA 92591

(781) 962-8234

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

92nd percentile

0.67x

Higher debt load relative to assets than 92% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Liabilities / Revenue

80th percentile

0.07x

Higher debt load relative to revenue than 80% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Net Margin

35th percentile

-2.1%

Higher net margin than 35% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Asset Growth

88th percentile

68%

Faster asset growth than 88% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Annualized from 2018 to 2019

Revenue Growth

22nd percentile

-23%

Faster revenue growth than 22% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets92nd percentile

Assets

Up

$11,530

Up $4,656 (+68%) from 2018

Net Assets

Down

$3,831

Down $2,316 (-38%) from 2018

Liabilities

Up

$7,699

Up $6,972 (+959%) from 2018

Revenue And Expenses
Liabilities / Revenue80th percentileNet Margin35th percentile

Revenue

Down

$110,132

Down $32,902 (-23%) from 2018

Expenses

Down

$112,450

Down $52,613 (-32%) from 2018

Net Income

Up

-$2,318

Up $19,711 (+89%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth88th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$30K$20K$10K$0Assets 2016: $21,073Liabilities 2016: $1,500Net Assets 2016: $19,5732016Assets 2017: $28,440Liabilities 2017: $264Net Assets 2017: $28,1762017Assets 2018: $6,874Liabilities 2018: $727Net Assets 2018: $6,1472018Assets 2019: $11,530Liabilities 2019: $7,699Net Assets 2019: $3,8312019Assets 2020: $11,244Liabilities 2020: $6,465Net Assets 2020: $4,7792020Assets 2022: $14,042Liabilities 2022: $6,415Net Assets 2022: $7,6272022Assets 2023: $0Liabilities 2023: $0Net Assets 2023: $02023

Highlighted filing

2019

Assets$11,530
Liabilities$7,699
Net Assets$3,831
Open 2019 Filing

Operations Trend

Revenue Growth22nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$200K$150K$100K$50K$0-$50KRevenue 2016: $8Expenses 2016: $5,435Net Income 2016: -$5,4272016Revenue 2017: $125,223Expenses 2017: $116,521Net Income 2017: $8,7022017Revenue 2018: $143,034Expenses 2018: $165,063Net Income 2018: -$22,0292018Revenue 2019: $110,132Expenses 2019: $112,450Net Income 2019: -$2,3182019Revenue 2020: $32,780Expenses 2020: $31,831Net Income 2020: $9492020Revenue 2022: $71,121Expenses 2022: $65,791Net Income 2022: $5,3302022Revenue 2023: $2,653Expenses 2023: $16,221Net Income 2023: -$13,5682023

Highlighted filing

2019

Revenue$110,132
Expenses$112,450
Net Income-$2,318
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Sep 1, 2018 to Aug 31, 2019
Signed
Aug 22, 2019
Return Version
2018v3.1
Gross Receipts
$110,132
Mission and Program Overview

Mission

The entity organizes and hosts

The entity organizes and hosts a weekend long series of events where reality television personalities engage with the local community to raise funds. Net proceeds from the event are donated to a local charity supporting the battle of cancer.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$6,874$11,530▲ $4,656
Prepaid Expenses and Deferred Charges$0--
Total Assets$6,874$11,530▲ $4,656
Liabilities
Accounts Payable and Accrued Expenses$727$7,699▲ $6,972
Total Liabilities$727$7,699▲ $6,972
Net Assets / Fund Balance
Unrestricted Net Assets$6,147$3,831▼ $2,316
Total Net Assets Fund Balance$6,147$3,831▼ $2,316
Total Liabilities and Net Assets / Fund Balance$6,874$11,530▲ $4,656
Compensation and Service Providers
Top Officer Pay77th percentile

Board Members and Trustees

NameTitle
Gillian LarsonPresident
Joni PrestonVice President
Joan HooverDirector
Kim GerrishDirector
Ron LarsonDirector
Beverly RingSecretary
Catherine LazzaraTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$110,093
Program Service Revenue
$0
Investment Income
$39
Other Revenue
$0
Change in Net Assets
$-2,318
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$88,650
Total Fundraising Expense$87,120
Grants and Similar Amounts Paid$23,800
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Expenses$0$0$46,238$46,238
All Other Expenses$0$0$31,565$31,565
Grants to Domestic Orgs$23,800--$23,800
Advertising$0$0$7,032$7,032
Fees for Services Accounting$0$1,100$0$1,100
Office Expenses$0$430$0$430
Travel$0$0$24$24
Total Functional Expenses$23,800$1,530$87,120$112,450
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Reality Rally Inc
EIN
81-0982539
Phone
7819628234
Address
41893 NIBLICK RD, TEMECULA, CA 92591

Signing Officer

Name
Gilian P Larson
Title
President
Phone
7819628234
Signed
2019-08-22
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Gilian P Larson
Formed
2015
Legal Domicile
CA
Voting Board Members
7
Independent Board Members
7
Employees
0
Volunteers
48

Preparer

Firm
Michael E Greenberg CPA Inc
Address
43015 BLACKDEER LOOP 102, TEMECULA, CA 92590
Preparer
Michael E Greenberg CPA
Phone
9512356255
Supplemental Narrative

Additional Explanations

Pt VI, Line 8A

“Meetings with directors and officers are documented by the secretary”

Pt VI, Line 8B

“Committee meetings are documented and shared with the directors and officers of the entity”

Pt VI, Line 11B

“The 990 filing and supporting details have been presented to board members prior to filing with the irs and state of california”

Pt VI, Line 12C

“The entity does have a conflict of interest policy and does review transcations and activities at a board level to ensure adherence to the policy”

Form 990, Part IX, Line 24E

“Event management fees 14983. 0. 0. 14983.”

Form 990, Part IX, Line 24E

“Event supplies 12721. 0. 0. 12721.”

Form 990, Part IX, Line 24E

“Event equipment rentals 3225. 0. 0. 3225.”

Form 990, Part IX, Line 24E

“Merchant fees & bank charges 507. 0. 0. 507.”

Form 990, Part IX, Line 24E

“Supplies storage 129. 0. 0. 129.”

Raw XML Appendix369 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0MEETINGS WITH DIRECTORS AND OFFICERS ARE DOCUMENTED BY THE SECRETARY
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1COMMITTEE MEETINGS ARE DOCUMENTED AND SHARED WITH THE DIRECTORS AND OFFICERS OF THE ENTITY
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE 990 FILING AND SUPPORTING DETAILS HAVE BEEN PRESENTED TO BOARD MEMBERS PRIOR TO FILING WITH THE IRS AND STATE OF CALIFORNIA
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ENTITY DOES HAVE A CONFLICT OF INTEREST POLICY AND DOES REVIEW TRANSCATIONS AND ACTIVITIES AT A BOARD LEVEL TO ENSURE ADHERENCE TO THE POLICY
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IRS990/TaxExemptBondsInd0false
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TotalContributionsAmt0110093
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt01530
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt023800
IRS990/TotalFunctionalExpensesGrp/TotalAmt0112450
IRS990/TotalGrossUBIAmt00
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IRS990/TotalLiabilitiesGrp/EOYAmt07699
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt06147
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt03831
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt023800
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt039
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0110132
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
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IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt011530
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/FundraisingAmt024
IRS990/TravelGrp/ManagementAndGeneralAmt00
IRS990/TravelGrp/ProgramServicesAmt00
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IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UnrestrictedNetAssetsGrp/BOYAmt06147
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IRS990/UponRequestInd0X
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IRS990/USAddress/CityNm0TEMECULA
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd092591
IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0WWW.REALITYRALLY.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02019-02-21 02:37:17Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0GILIAN P LARSON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum07819628234
ReturnHeader/BusinessOfficerGrp/SignatureDt02019-08-22
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0REALITY RALLY INC
ReturnHeader/Filer/BusinessNameControlTxt0REAL
ReturnHeader/Filer/EIN0810982539
ReturnHeader/Filer/PhoneNum07819628234
ReturnHeader/Filer/USAddress/AddressLine1Txt041893 NIBLICK RD
ReturnHeader/Filer/USAddress/CityNm0TEMECULA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd092591
ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId000BB783D4604A01288783DA366B5DD573195D684
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId05CA194D1C25F974A64D1A76833055AF3AC29061C
ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt047.155.247.83
ReturnHeader/FilingSecurityInformation/IPDt02019-09-26
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0PD
ReturnHeader/FilingSecurityInformation/IPTm018:55:57
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0MICHAEL E GREENBERG CPA INC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt043015 BLACKDEER LOOP 102
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0TEMECULA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd092590
ReturnHeader/PreparerPersonGrp/PhoneNum09512356255
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MICHAEL E GREENBERG CPA
ReturnHeader/ReturnTs02019-09-26T18:56:04-07:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02018-09-01
ReturnHeader/TaxPeriodEndDt02019-08-31
ReturnHeader/TaxYr02018

Document Assets

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Filings

Displayed year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$11,530
Liabilities
$7,699
Net assets
$3,831
Revenue
$110,132
Expenses
$112,450
Net income
-$2,318
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2023Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.03$0.16$0.14
2022Detailed filing. Detailed filing data is available for this year.$0.14$0.06$0.08$0.71$0.66$0.05
2020Detailed filing. Detailed filing data is available for this year.$0.11$0.06$0.05$0.33$0.32$0.01
2019Detailed filing. Detailed filing data is available for this year.$0.12$0.08$0.04$1.10$1.12$0.02
2018Detailed filing. Detailed filing data is available for this year.$0.07$0.01$0.06$1.43$1.65$0.22
2017Summary only. Only limited summary data is available for this year.$0.28$0.00$0.28$1.25$1.17$0.09
2016Summary only. Only limited summary data is available for this year.$0.21$0.02$0.20$0.00$0.05$0.05