Civic Intelligence

Reality Rally Inc.

990 • Fiscal year 2018 • EIN 81-0982539

Sep 01, 2017 to Aug 31, 2018 • Filed on Nov 27, 2018

Organization ProfileWWW.REALITYRALLY.COM
41893 Niblick RdTemecula, CA 92591

(781) 962-8234

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

79th percentile

0.11x

Higher debt load relative to assets than 79% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Liabilities / Revenue

61st percentile

0.01x

Higher debt load relative to revenue than 61% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Net Margin

19th percentile

-15%

Higher net margin than 19% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Top Officer Pay

76th percentile

$0

Higher top officer pay than 76% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Asset Growth

4th percentile

-76%

Faster asset growth than 4% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Annualized from 2017 to 2018

Revenue Growth

67th percentile

14%

Faster revenue growth than 67% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Annualized from 2017 to 2018

Balance Sheet
Liabilities / Assets79th percentile

Assets

Down

$6,874

Down $21,566 (-76%) from 2017

Net Assets

Down

$6,147

Down $22,029 (-78%) from 2017

Liabilities

Up

$727

Up $463 (+175%) from 2017

Revenue And Expenses
Liabilities / Revenue61st percentileNet Margin19th percentile

Revenue

Up

$143,034

Up $17,811 (+14%) from 2017

Expenses

Up

$165,063

Up $48,542 (+42%) from 2017

Net Income

Down

-$22,029

Down $30,731 (-353%) from 2017

Historical Trend

Balance Sheet Trend

Asset Growth4th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$30K$20K$10K$0Assets 2016: $21,073Liabilities 2016: $1,500Net Assets 2016: $19,5732016Assets 2017: $28,440Liabilities 2017: $264Net Assets 2017: $28,1762017Assets 2018: $6,874Liabilities 2018: $727Net Assets 2018: $6,1472018Assets 2019: $11,530Liabilities 2019: $7,699Net Assets 2019: $3,8312019Assets 2020: $11,244Liabilities 2020: $6,465Net Assets 2020: $4,7792020Assets 2022: $14,042Liabilities 2022: $6,415Net Assets 2022: $7,6272022Assets 2023: $0Liabilities 2023: $0Net Assets 2023: $02023

Highlighted filing

2018

Assets$6,874
Liabilities$727
Net Assets$6,147
Open 2018 Filing

Operations Trend

Revenue Growth67th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$200K$150K$100K$50K$0-$50KRevenue 2016: $8Expenses 2016: $5,435Net Income 2016: -$5,4272016Revenue 2017: $125,223Expenses 2017: $116,521Net Income 2017: $8,7022017Revenue 2018: $143,034Expenses 2018: $165,063Net Income 2018: -$22,0292018Revenue 2019: $110,132Expenses 2019: $112,450Net Income 2019: -$2,3182019Revenue 2020: $32,780Expenses 2020: $31,831Net Income 2020: $9492020Revenue 2022: $71,121Expenses 2022: $65,791Net Income 2022: $5,3302022Revenue 2023: $2,653Expenses 2023: $16,221Net Income 2023: -$13,5682023

Highlighted filing

2018

Revenue$143,034
Expenses$165,063
Net Income-$22,029
Open 2018 Filing
Jump To
Filing Snapshot
Filing Period
Sep 1, 2017 to Aug 31, 2018
Signed
Nov 27, 2018
Return Version
2017v2.2
Gross Receipts
$143,034
Mission and Program Overview

Mission

The entity organizes and hosts

The entity organizes and hosts a weekend long series of events where reality television personalities engage with the local community to raise funds. Net proceeds from

Balance Sheet Detail
LineBeginningEndChange
Assets
Prepaid Expenses and Deferred Charges$10,500--
Cash and Non-Interest-Bearing Accounts$17,940$6,874▼ $11,066
Total Assets$28,440$6,874▼ $21,566
Liabilities
Accounts Payable and Accrued Expenses$264$727▲ $463
Total Liabilities$264$727▲ $463
Net Assets / Fund Balance
Unrestricted Net Assets$28,176$6,147▼ $22,029
Total Net Assets Fund Balance$28,176$6,147▼ $22,029
Total Liabilities and Net Assets / Fund Balance$28,440$6,874▼ $21,566
Compensation and Service Providers
Top Officer Pay76th percentile

Board Members and Trustees

NameTitle
Gillian LarsonPresident
Gaylon HollandVice President
Joan HooverDirector
Kim Goodnough-gerishDirector
Lillian HollandDirector
Jennifer ElliotSecretary
Joni PrestonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$142,938
Program Service Revenue
$0
Investment Income
$96
Other Revenue
$0
Change in Net Assets
$-22,029
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$110,063
Total Fundraising Expense$106,994
Grants and Similar Amounts Paid$55,000
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Expenses$0$0$59,797$59,797
Grants to Domestic Orgs$55,000--$55,000
All Other Expenses$0$193$27,518$27,711
Advertising$0$0$8,325$8,325
Travel$0$0$3,654$3,654
Fees for Services Accounting$0$2,500$0$2,500
Office Expenses$0$376$0$376
Total Functional Expenses$55,000$3,069$106,994$165,063
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Reality Rally Inc
EIN
81-0982539
Phone
7819628234
Address
41893 NIBLICK RD, TEMECULA, CA 92591

Signing Officer

Name
Gilian P Larson
Title
President
Phone
7819628234
Signed
2018-11-27
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Gilian P Larson
Formed
2015
Legal Domicile
CA
Voting Board Members
7
Independent Board Members
7
Employees
0
Volunteers
48

Preparer

Firm
Michael E Greenberg CPA Inc
Address
43015 BLACKDEER LOOP 102, TEMECULA, CA 92590
Preparer
Michael E Greenberg CPA
Phone
9512356255
Supplemental Narrative

Additional Explanations

Pt VI, Line 8A

“Meetings with directors and officers are documented by the secretary”

Pt VI, Line 8B

“Committee meetings are documented and shared with the directors and officers of the entity”

Pt VI, Line 11B

“The 990 filing and supporting details have been presented to board members prior to filing with the irs and state of california”

Pt VI, Line 12C

“The entity does have a conflict of interest policy and does review transcations and activities at a board level to ensure adherence to the policy”

Form 990, Part IX, Line 24E

“Event management fees 14853. 0. 0. 14853.”

Form 990, Part IX, Line 24E

“Event supplies 6615. 0. 0. 6615.”

Form 990, Part IX, Line 24E

“Event equipment rentals 3374. 0. 0. 3374.”

Form 990, Part IX, Line 24E

“Merchant fees & bank charges 2676. 0. 0. 2676.”

Form 990, Part IX, Line 24E

“Supplies storage 193. 0. 193. 0.”

Raw XML Appendix349 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0MEETINGS WITH DIRECTORS AND OFFICERS ARE DOCUMENTED BY THE SECRETARY
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1COMMITTEE MEETINGS ARE DOCUMENTED AND SHARED WITH THE DIRECTORS AND OFFICERS OF THE ENTITY
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE 990 FILING AND SUPPORTING DETAILS HAVE BEEN PRESENTED TO BOARD MEMBERS PRIOR TO FILING WITH THE IRS AND STATE OF CALIFORNIA
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ENTITY DOES HAVE A CONFLICT OF INTEREST POLICY AND DOES REVIEW TRANSCATIONS AND ACTIVITIES AT A BOARD LEVEL TO ENSURE ADHERENCE TO THE POLICY
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Pt VI, Line 12c
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990, Part IX, Line 24e
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IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt028440
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt06874
IRS990/TravelGrp/FundraisingAmt03654
IRS990/TravelGrp/ManagementAndGeneralAmt00
IRS990/TravelGrp/ProgramServicesAmt00
IRS990/TravelGrp/TotalAmt03654
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UnrestrictedNetAssetsGrp/BOYAmt028176
IRS990/UnrestrictedNetAssetsGrp/EOYAmt06147
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt041893 NIBLICK RD
IRS990/USAddress/CityNm0TEMECULA
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd092591
IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0WWW.REALITYRALLY.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02019-02-21 02:37:17Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0GILIAN P LARSON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum07819628234
ReturnHeader/BusinessOfficerGrp/SignatureDt02018-11-27
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0REALITY RALLY INC
ReturnHeader/Filer/BusinessNameControlTxt0REAL
ReturnHeader/Filer/EIN0810982539
ReturnHeader/Filer/PhoneNum07819628234
ReturnHeader/Filer/USAddress/AddressLine1Txt041893 NIBLICK RD
ReturnHeader/Filer/USAddress/CityNm0TEMECULA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd092591
ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId000BB783D4604A01288783DA366B5DD573195D684
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId05CA194D1C25F974A64D1A76833055AF3AC29061C
ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt047.145.76.203
ReturnHeader/FilingSecurityInformation/IPDt02018-11-27
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0PS
ReturnHeader/FilingSecurityInformation/IPTm016:55:50
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0MICHAEL E GREENBERG CPA INC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt043015 BLACKDEER LOOP 102
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0TEMECULA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd092590
ReturnHeader/PreparerPersonGrp/PhoneNum09512356255
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MICHAEL E GREENBERG CPA
ReturnHeader/ReturnTs02018-11-27T16:55:59-08:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02017-09-01
ReturnHeader/TaxPeriodEndDt02018-08-31
ReturnHeader/TaxYr02017

Document Assets

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Filings

Displayed year

2018 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$6,874
Liabilities
$727
Net assets
$6,147
Revenue
$143,034
Expenses
$165,063
Net income
-$22,029
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2023Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.03$0.16$0.14
2022Detailed filing. Detailed filing data is available for this year.$0.14$0.06$0.08$0.71$0.66$0.05
2020Detailed filing. Detailed filing data is available for this year.$0.11$0.06$0.05$0.33$0.32$0.01
2019Detailed filing. Detailed filing data is available for this year.$0.12$0.08$0.04$1.10$1.12$0.02
2018Detailed filing. Detailed filing data is available for this year.$0.07$0.01$0.06$1.43$1.65$0.22
2017Summary only. Only limited summary data is available for this year.$0.28$0.00$0.28$1.25$1.17$0.09
2016Summary only. Only limited summary data is available for this year.$0.21$0.02$0.20$0.00$0.05$0.05