Civic Intelligence

Kidz in Motion Inc

EIN 77-0610114 • 501(c)3 • Black River Falls, WI

Profile

The field of child passenger safety (cps) is constantly evolving. Although the rate of deaths and injury to young children as the result of motor vehicle crashes is low in comparison to other age groups, cps advocates continue to record high misuse rates of car seats, along with relatively low booster seat use. Emerging technologies, such as latch - lower anchors and tethers for children, meant to make child safety restraint use easier, have led to new patterns of misuse. Additionally, constant introductions of new child restraint products make it challenging for cps technicians and advocates to keep their level of knowledge current. Kidz in motion, inc. Was formed in 2003 with one purpose: to foster child passenger safety through education, best practices and technological advancements through an annual educational and networking conference. The annual conference, known as the kim conference, provides over 30 educational sessions to certified child passenger safety technicians, instru

P O Box 12Black River Falls, WI 54615

www.kidzinmotion.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

59th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

61st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2025

Net Margin

77th percentile

24%

Higher net margin than 77% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2025

Top Officer Pay

84th percentile

$0

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2022

Asset Growth

84th percentile

36%

Faster asset growth than 84% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

30th percentile

-22%

Faster revenue growth than 30% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets59th percentile

Assets

Up

$204,239

Up $54,282 (+36%) from 2024

Liabilities

Flat

$0

Flat from 2024

Net Assets

Up

$204,239

Up $54,282 (+36%) from 2024

Operations
Liabilities / Revenue61st percentileNet Margin77th percentile

Revenue

Down

$230,601

Down $64,067 (-22%) from 2024

Expenses

Down

$176,319

Down $54,131 (-23%) from 2024

Net Income

Down

$54,282

Down $9,936 (-15%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth84th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2011: $55,806Liabilities 2011: $02011Assets 2012: $64,559Liabilities 2012: $02012Assets 2013: $55,549Net Assets 2013: $55,5492013Assets 2014: $47,882Net Assets 2014: $47,8822014Assets 2015: $59,327Net Assets 2015: $59,3272015Assets 2016: $76,876Liabilities 2016: $32Net Assets 2016: $76,8442016Assets 2017: $119,555Net Assets 2017: $119,5552017Assets 2018: $136,873Net Assets 2018: $136,8732018Assets 2019: $117,129Net Assets 2019: $117,1292019Assets 2020: $61,179Net Assets 2020: $61,1792020Assets 2021: $78,184Net Assets 2021: $78,1842021Assets 2022: $76,605Net Assets 2022: $76,6052022Assets 2023: $85,739Liabilities 2023: $0Net Assets 2023: $85,7392023Assets 2024: $149,957Liabilities 2024: $0Net Assets 2024: $149,9572024Assets 2025: $204,239Liabilities 2025: $0Net Assets 2025: $204,2392025

Highlighted filing

2025

Assets$204,239
Liabilities$0
Net Assets$204,239
Open 2025 Filing

Operations Trend

Revenue Growth30th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300K$200K$100K$0-$100KRevenue 2011: $127,969Expenses 2011: $127,044Net Income 2011: $9252011Revenue 2012: $121,277Expenses 2012: $112,524Net Income 2012: $8,7532012Revenue 2013: $118,450Expenses 2013: $127,460Net Income 2013: -$9,0102013Revenue 2014: $130,650Expenses 2014: $138,317Net Income 2014: -$7,6672014Revenue 2015: $140,357Expenses 2015: $128,912Net Income 2015: $11,4452015Revenue 2016: $154,699Expenses 2016: $137,182Net Income 2016: $17,5172016Revenue 2017: $176,209Expenses 2017: $133,498Net Income 2017: $42,7112017Revenue 2018: $181,222Expenses 2018: $163,904Net Income 2018: $17,3182018Revenue 2019: $190,406Expenses 2019: $210,150Net Income 2019: -$19,7442019Revenue 2020: $10,460Expenses 2020: $66,410Net Income 2020: -$55,9502020Revenue 2021: $94,986Expenses 2021: $77,981Net Income 2021: $17,0052021Revenue 2022: $159,908Expenses 2022: $161,487Net Income 2022: -$1,5792022Revenue 2023: $202,792Expenses 2023: $193,658Net Income 2023: $9,1342023Revenue 2024: $294,668Expenses 2024: $230,450Net Income 2024: $64,2182024Revenue 2025: $230,601Expenses 2025: $176,319Net Income 2025: $54,2822025

Highlighted filing

2025

Revenue$230,601
Expenses$176,319
Net Income$54,282
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$204,239
Liabilities
$0
Net assets
$204,239
Revenue
$230,601
Expenses
$176,319
Net income
$54,282
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$2.04$0.00$2.04$2.31$1.76$0.54
2024Detailed filing. Detailed filing data is available for this year.$1.50$0.00$1.50$2.95$2.30$0.64
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.86$0.00$0.86$2.03$1.94$0.09
2022Detailed filing. Detailed filing data is available for this year.$0.77$0.77$1.60$1.61$0.02
2021Detailed filing. Detailed filing data is available for this year.$0.78$0.78$0.95$0.78$0.17
2020Detailed filing. Detailed filing data is available for this year.$0.61$0.61$0.10$0.66$0.56
2019Detailed filing. Detailed filing data is available for this year.$1.17$1.17$1.90$2.10$0.20
2018Detailed filing. Detailed filing data is available for this year.$1.37$1.37$1.81$1.64$0.17
2017Detailed filing. Detailed filing data is available for this year.$1.20$1.20$1.76$1.33$0.43
2016Detailed filing. Detailed filing data is available for this year.$0.77$0.00$0.77$1.55$1.37$0.18
2015Detailed filing. Detailed filing data is available for this year.$0.59$0.59$1.40$1.29$0.11
2014Detailed filing. Detailed filing data is available for this year.$0.48$0.48$1.31$1.38$0.08
2013Detailed filing. Detailed filing data is available for this year.$0.56$0.56$1.18$1.27$0.09
2012Summary only. Only limited summary data is available for this year.$0.65$0.00$1.21$1.13$0.09
2011Summary only. Only limited summary data is available for this year.$0.56$0.00$1.28$1.27$0.01
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2025 to Dec 31, 2025
Signed
Feb 13, 2026
Return Version
2025v4.0
Gross Receipts
$230,601
Mission and Program Overview

Mission

The field of child passenger safety (cps) is constantly evolving. Although the rate of deaths and injury to young children as the result of motor vehicle crashes is low in comparison to other age groups, cps advocates continue to record high misuse rates of car seats, along with relatively low booster seat use. Emerging technologies, such as latch - lower anchors and tethers for children, meant to make child safety restraint use easier, have led to new patterns of misuse. Additionally, constant introductions of new child restraint products make it challenging for cps technicians and advocates to keep their level of knowledge current. Kidz in motion, inc. Was formed in 2003 with one purpose: to foster child passenger safety through education, best practices and technological advancements through an annual educational and networking conference. The annual conference, known as the kim conference, provides over 30 educational sessions to certified child passenger safety technicians, instru

Kidz in motion was organized to foster child passsenger safety through education, best practices and technological advances through an annual educational and networking conference. The annual conference known as the kim conference, provides numerous educational sessions to interested parties including parents and caregivers. Child restraint manufacturers, vehicle manufacturers and child passenger safety professionals have the opportunity to meet discuss concerns and educate each other to advance the correct use of child restraint devices.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$141,957$194,677▲ $52,720
Prepaid Expenses and Deferred Charges$8,000$9,562▲ $1,562
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$149,957$204,239▲ $54,282
Other Assets Total-$0-
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$149,957$204,239▲ $54,282
Total Net Assets Fund Balance$149,957$204,239▲ $54,282
Total Liabilities and Net Assets / Fund Balance$149,957$204,239▲ $54,282
Compensation and Service Providers
Top Officer Pay84th percentile

Board Members and Trustees

NameTitle
James SavageCo-president
Tamara FranksCo-president
Kelly MurphyDirector
Mandi SeethalerDirector
Noemi DuenasDirector
Sharon EvansDirector
Lawrence W JohnstonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$23,013
Program Service Revenue
$207,578
Investment Income
$10
Other Revenue
$0
All Other Contributions
$23,013
Change in Net Assets
$54,282
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$176,319
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings$125,258--$125,258
Fees for Services Accounting$20,649--$20,649
Travel-$9,776-$9,776
Information Technology$4,945--$4,945
Other Expenses$2,367$2,858-$2,367
All Other Expenses$2,151$200-$2,351
Insurance-$720-$720
Fees for Services Legal-$65-$65
Total Functional Expenses$159,832$16,487$0$176,319
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 is provided to board treasurer for approval prior to elctronic filing of return.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Kidz in Motion Training Inc
EIN
77-0610114
Phone
4075954464
Address
P O BOX 12, BLACK RIVER FALLS, WI 54615

Signing Officer

Name
Lawrence W Johnston
Title
Treasurer
Signed
2026-02-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Lawrence W Johnston
Formed
2003
Legal Domicile
Wi
Voting Board Members
5
Independent Board Members
5
Employees
0

Preparer

Firm
Accounting Workshop SC
Address
5001 Heffron St, Stevens Point, WI 54481
Preparer
Jeffrey J Kropp
Phone
7153412911
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