Civic Intelligence

Central Valley Tourism Association

990EZ • Fiscal year 2021 • EIN 77-0163577

Jul 01, 2020 to Jun 30, 2021 • Filed on Jan 03, 2022

Organization Profilewww.visitcentralvalley.com
PO Box 188Stockton, CA 95201

(800) 514-5539

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on this filing.

Source year 2021

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2021

Net Margin

77th percentile

29%

Higher net margin than 77% of similar nonprofits.

2021 filings • 501(c)4 • <$500k nonprofits • Source year 2021

Top Officer Pay

86th percentile

$0

Higher top officer pay than 86% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2021 filings • 501(c)4 • <$500k nonprofits • Source year 2021

Asset Growth

69th percentile

15%

Faster asset growth than 69% of similar nonprofits.

2021 filings • 501(c)4 • <$500k nonprofits • Annualized from 2020 to 2021

Revenue Growth

14th percentile

-57%

Faster revenue growth than 14% of similar nonprofits.

2021 filings • 501(c)4 • <$500k nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Up

$62,674

Up $8,274 (+15%) from 2020

Net Assets

Up

$62,674

Up $8,274 (+15%) from 2020

Liabilities

-

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / RevenueScore unavailableNet Margin77th percentile

Revenue

Down

$29,000

Down $37,863 (-57%) from 2020

Expenses

Down

$20,726

Down $29,592 (-59%) from 2020

Net Income

Down

$8,274

Down $8,271 (-50%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth69th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$80K$60K$40K$20K$0Assets 2010: $22,484Net Assets 2010: $22,4842010Assets 2011: $48,041Net Assets 2011: $48,0412011Assets 2012: $42,091Net Assets 2012: $42,0912012Assets 2013: $10,989Net Assets 2013: $10,9892013Assets 2014: $23,475Net Assets 2014: $23,4752014Assets 2015: $14,953Net Assets 2015: $14,9532015Assets 2016: $29,574Net Assets 2016: $29,5742016Assets 2017: $29,236Net Assets 2017: $29,2362017Assets 2018: $36,111Liabilities 2018: $02018Assets 2019: $37,855Net Assets 2019: $37,8552019Assets 2020: $54,400Net Assets 2020: $54,4002020Assets 2021: $62,674Net Assets 2021: $62,6742021Assets 2022: $24,867Net Assets 2022: $24,8672022Assets 2023: $21,948Net Assets 2023: $21,9482023Assets 2024: $5,801Net Assets 2024: $5,8012024

Highlighted filing

2021

Assets$62,674
Liabilities-
Net Assets$62,674
Open 2021 Filing

Operations Trend

Revenue Growth14th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$150K$100K$50K$0-$50KRevenue 2010: $58,384Expenses 2010: $61,666Net Income 2010: -$3,2822010Revenue 2011: $101,336Expenses 2011: $75,779Net Income 2011: $25,5572011Revenue 2012: $91,586Expenses 2012: $97,536Net Income 2012: -$5,9502012Revenue 2013: $50,663Expenses 2013: $81,765Net Income 2013: -$31,1022013Revenue 2014: $49,206Expenses 2014: $36,720Net Income 2014: $12,4862014Revenue 2015: $49,475Expenses 2015: $57,997Net Income 2015: -$8,5222015Revenue 2016: $59,165Expenses 2016: $44,544Net Income 2016: $14,6212016Revenue 2017: $47,807Expenses 2017: $48,145Net Income 2017: -$3382017Revenue 2018: $48,300Expenses 2018: $41,425Net Income 2018: $6,8752018Revenue 2019: $59,100Expenses 2019: $57,356Net Income 2019: $1,7442019Revenue 2020: $66,863Expenses 2020: $50,318Net Income 2020: $16,5452020Revenue 2021: $29,000Expenses 2021: $20,726Net Income 2021: $8,2742021Revenue 2022: $40,536Expenses 2022: $78,343Net Income 2022: -$37,8072022Revenue 2023: $84,420Expenses 2023: $87,339Net Income 2023: -$2,9192023Revenue 2024: $74,430Expenses 2024: $90,577Net Income 2024: -$16,1472024

Highlighted filing

2021

Revenue$29,000
Expenses$20,726
Net Income$8,274
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2020 to Jun 30, 2021
Signed
Jan 3, 2022
Return Version
2020v4.0
Gross Receipts
$29,000
Mission and Program Overview

Mission

The purpose of the central valley tourism association is to promote the region's economic strengths and vitality; promote services that are valuable to its' citizens and to improve the quality of life in the region.

Program Services

DescriptionGrantsExpenses
PROMOTION OF THE GREATER CENTRAL VALLEY REGION OF CALIFORNIA$20,016-
Compensation and Service Providers
Top Officer Pay86th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
JENNIFER MULLENBoard Member-$0--
MELYSSA LAUGHLINVice President-$0--
WES RHEAPresident-$0--
MATT BILLINGSLEYSecretary-$0--
ANAND PATELTreasurer-$0--
TERRY SELKNorth Reg. Rep.-$0--
DEMEA METCALFSouth Reg. Rep.-$0--
Filing and Contact Details

Filer

Filer Name
Central Valley Tourism Association
EIN
77-0163577
Phone
8005145539
Address
PO BOX 188, STOCKTON, CA 95201

Signing Officer

Name
Anand Patel
Title
Treasurer
Signed
2022-01-03
Discuss with paid preparer
Yes

Preparer

Firm
Juarez Zarate & Company CPAs
Address
1110 Tully Rd Ste A, Modesto, CA 95350
Preparer
Ralph a Juarez
Phone
2095221192
Supplemental Narrative

Additional Explanations

Other Expenses.1001

“Advertising and Promotion $18836”

Other Expenses.1002

“Office Expenses $25”

Other Expenses.1

“Dues and subscriptions $1049”

Raw XML Appendix128 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BooksInCareOfDetail/PersonNm0ANAND PATEL
IRS990EZ/BooksInCareOfDetail/PhoneNum08005145539
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0PO BOX 188
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0STOCKTON
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd095201
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt054400
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt062674
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/ContributionsGiftsGrantsEtcAmt023000
IRS990EZ/CostOfGoodsSoldAmt00
IRS990EZ/CostOrOtherBasisExpenseSaleAmt00
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/EngagedInExcessBenefitTransInd0false
IRS990EZ/ExcessOrDeficitForYearAmt08274
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt0710
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt054400
IRS990EZ/Form990TotalAssetsGrp/EOYAmt062674
IRS990EZ/FundraisingGrossIncomeAmt00
IRS990EZ/GrossReceiptsAmt029000
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MembershipDuesAmt06000
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt054400
IRS990EZ/NetAssetsOrFundBalancesEOYAmt062674
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt054400
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt062674
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0JENNIFER MULLEN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1MELYSSA LAUGHLIN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2WES RHEA
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3MATT BILLINGSLEY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4ANAND PATEL
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5TERRY SELK
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6DEMEA METCALF
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0BOARD MEMBER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Vice President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3Secretary
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4Treasurer
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5NORTH REG. REP.
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6SOUTH REG. REP.
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt019910
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0THE PURPOSE OF THE CENTRAL VALLEY TOURISM ASSOCIATION IS TO PROMOTE THE REGION'S ECONOMIC STRENGTHS AND VITALITY; PROMOTE SERVICES THAT ARE VALUABLE TO ITS' CITIZENS AND TO IMPROVE THE QUALITY OF LIFE IN THE REGION.
IRS990EZ/PrintingPublicationsPostageAmt0106
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0PROMOTION OF THE GREATER CENTRAL VALLEY REGION OF CALIFORNIA
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt020016
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SpecialEventsDirectExpensesAmt00
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0CA
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt020726
IRS990EZ/TotalProgramServiceExpensesAmt020016
IRS990EZ/TotalRevenueAmt029000
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0www.visitcentralvalley.com
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Advertising and Promotion $18836
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Office Expenses $25
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DUES AND SUBSCRIPTIONS $1049
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Other Expenses.1001
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Other Expenses.1002
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Other Expenses.1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/FederatedAssuranceLevelCd0FAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02022-05-20 13:21:51Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0ANAND PATEL
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-01-03
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0CENTRAL VALLEY TOURISM ASSOCIATION
ReturnHeader/Filer/BusinessNameControlTxt0CENT
ReturnHeader/Filer/EIN0770163577
ReturnHeader/Filer/PhoneNum08005145539
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 188
ReturnHeader/Filer/USAddress/CityNm0STOCKTON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd095201
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0202129387
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Juarez Zarate & Company CPAs
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01110 Tully Rd Ste A
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Modesto
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd095350
ReturnHeader/PreparerPersonGrp/PhoneNum02095221192
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0RALPH A JUAREZ
ReturnHeader/ReturnTs02022-01-03T13:18:04-08:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0ANAND
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0PATEL
ReturnHeader/TaxPeriodBeginDt02020-07-01
ReturnHeader/TaxPeriodEndDt02021-06-30
ReturnHeader/TaxYr02020

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2021 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$62,674
Liabilities
-
Net assets
$62,674
Revenue
$29,000
Expenses
$20,726
Net income
$8,274
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.06$0.06$0.74$0.91$0.16
2023Detailed filing. Detailed filing data is available for this year.$0.22$0.22$0.84$0.87$0.03
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.25$0.25$0.41$0.78$0.38
2021Detailed filing. Detailed filing data is available for this year.$0.63$0.63$0.29$0.21$0.08
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.54$0.54$0.67$0.50$0.17
2019Detailed filing. Detailed filing data is available for this year.$0.38$0.38$0.59$0.57$0.02
2018Summary only. Only limited summary data is available for this year.$0.36$0.00$0.48$0.41$0.07
2017Detailed filing. Detailed filing data is available for this year.$0.29$0.29$0.48$0.48$0.00
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.30$0.30$0.59$0.45$0.15
2015Detailed filing. Detailed filing data is available for this year.$0.15$0.15$0.49$0.58$0.09
2014Detailed filing. Detailed filing data is available for this year.$0.23$0.23$0.49$0.37$0.12
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.11$0.11$0.51$0.82$0.31
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.42$0.42$0.92$0.98$0.06
2011XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.48$0.48$1.01$0.76$0.26
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.22$0.22$0.58$0.62$0.03