Civic Intelligence

Dallas County Historical Foundation

EIN 75-1914314 • 501(c)3 • Dallas, TX

Profile

The sixth floor museum at dealey plaza chronicles the assassination and legacy of president john f. Kennedy; interprets the dealey plaza national historic landmark district and the john f. Kennedy memorial plaza; and presents contemporary culture within the context of presidential history.

411 Elm StreetDallas, TX 75202

jfk.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

53rd percentile

0.20x

Higher debt load relative to assets than 53% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

71st percentile

0.57x

Higher debt load relative to revenue than 71% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Net Margin

71st percentile

17%

Higher net margin than 71% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

45th percentile

3.7%

Faster asset growth than 45% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

72nd percentile

20%

Faster revenue growth than 72% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Assets

Up

$22,262,984

Up $800,647 (+3.7%) from 2023

Liabilities

Down

$4,453,991

Down $617,537 (-12%) from 2023

Net Assets

Up

$17,808,993

Up $1,418,184 (+8.7%) from 2023

Revenue

Up

$7,846,959

Up $1,301,215 (+20%) from 2023

Expenses

Up

$6,528,787

Up $323,167 (+5.2%) from 2023

Net Income

Up

$1,318,172

Up $978,048 (+288%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30M$20M$10M$0Assets 2010: $5,680,527Liabilities 2010: $407,712Net Assets 2010: $5,272,8152010Assets 2011: $5,457,473Liabilities 2011: $510,217Net Assets 2011: $4,947,2562011Assets 2012: $6,448,044Liabilities 2012: $950,402Net Assets 2012: $5,497,6422012Assets 2013: $7,777,540Liabilities 2013: $1,606,398Net Assets 2013: $6,171,1422013Assets 2014: $8,484,360Liabilities 2014: $1,086,772Net Assets 2014: $7,397,5882014Assets 2015: $9,020,433Liabilities 2015: $815,827Net Assets 2015: $8,204,6062015Assets 2016: $10,027,433Liabilities 2016: $614,496Net Assets 2016: $9,412,9372016Assets 2017: $11,304,454Liabilities 2017: $690,307Net Assets 2017: $10,614,1472017Assets 2018: $12,357,981Liabilities 2018: $731,146Net Assets 2018: $11,626,8352018Assets 2019: $13,836,416Liabilities 2019: $782,257Net Assets 2019: $13,054,1592019Assets 2020: $12,383,834Liabilities 2020: $1,079,845Net Assets 2020: $11,303,9892020Assets 2021: $11,613,862Liabilities 2021: $563,964Net Assets 2021: $11,049,8982021Assets 2022: $16,602,486Liabilities 2022: $538,173Net Assets 2022: $16,064,3132022Assets 2023: $21,462,337Liabilities 2023: $5,071,528Net Assets 2023: $16,390,8092023Assets 2024: $22,262,984Liabilities 2024: $4,453,991Net Assets 2024: $17,808,9932024

Highlighted filing

2024

Assets$22,262,984
Liabilities$4,453,991
Net Assets$17,808,993

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$15M$10M$5.0M$0-$5.0MExpenses 2010: $3,957,4132010Expenses 2011: $4,728,2652011Expenses 2012: $5,276,3972012Expenses 2013: $5,532,7752013Revenue 2014: $7,629,662Expenses 2014: $6,226,215Net Income 2014: $1,403,4472014Revenue 2015: $6,992,368Expenses 2015: $6,131,918Net Income 2015: $860,4502015Revenue 2016: $7,797,219Expenses 2016: $6,534,851Net Income 2016: $1,262,3682016Revenue 2017: $7,784,800Expenses 2017: $6,570,054Net Income 2017: $1,214,7462017Revenue 2018: $8,001,645Expenses 2018: $6,867,046Net Income 2018: $1,134,5992018Revenue 2019: $8,717,297Expenses 2019: $7,296,707Net Income 2019: $1,420,5902019Revenue 2020: $3,916,719Expenses 2020: $5,748,927Net Income 2020: -$1,832,2082020Revenue 2021: $4,636,701Expenses 2021: $4,769,145Net Income 2021: -$132,4442021Revenue 2022: $11,005,991Expenses 2022: $5,301,975Net Income 2022: $5,704,0162022Revenue 2023: $6,545,744Expenses 2023: $6,205,620Net Income 2023: $340,1242023Revenue 2024: $7,846,959Expenses 2024: $6,528,787Net Income 2024: $1,318,1722024

Highlighted filing

2024

Revenue$7,846,959
Expenses$6,528,787
Net Income$1,318,172

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$22.3$4.45$17.8$7.85$6.53$1.32
2023Detailed filing. Detailed filing data is available for this year.$21.5$5.07$16.4$6.55$6.21$0.34
2022Detailed filing. Detailed filing data is available for this year.$16.6$0.54$16.1$11.0$5.30$5.70
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$11.6$0.56$11.0$4.64$4.77$0.13
2020Detailed filing. Detailed filing data is available for this year.$12.4$1.08$11.3$3.92$5.75$1.83
2019Detailed filing. Detailed filing data is available for this year.$13.8$0.78$13.1$8.72$7.30$1.42
2018Detailed filing. Detailed filing data is available for this year.$12.4$0.73$11.6$8.00$6.87$1.13
2017Detailed filing. Detailed filing data is available for this year.$11.3$0.69$10.6$7.78$6.57$1.21
2016Detailed filing. Detailed filing data is available for this year.$10.0$0.61$9.41$7.80$6.53$1.26
2015Detailed filing. Detailed filing data is available for this year.$9.02$0.82$8.20$6.99$6.13$0.86
2014Detailed filing. Detailed filing data is available for this year.$8.48$1.09$7.40$7.63$6.23$1.40
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.78$1.61$6.17$5.53
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.45$0.95$5.50$5.28
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.46$0.51$4.95$4.73
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.68$0.41$5.27$3.96
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Oct 1, 2023 to Sep 30, 2024
Signed
Aug 12, 2025
Return Version
2023v6.0
Gross Receipts
$8,187,897
Mission and Program Overview

Mission

The sixth floor museum at dealey plaza chronicles the assassination and legacy of president john f. Kennedy; interprets the dealey plaza national historic landmark district and the john f. Kennedy memorial plaza; and presents contemporary culture within the context of presidential history.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$8,444,651$9,662,719▲ $1,218,068
Investments Other Securities$5,933,408$6,438,237▲ $504,829
Land, Buildings, and Equipment, Net$1,979,772$1,793,929▼ $185,843
Savings and Temporary Cash Investments$550,565$567,752▲ $17,187
Prepaid Expenses and Deferred Charges$121,472$168,549▲ $47,077
Inventories for Sale or Use$203,174$131,752▼ $71,422
Pledges and Grants Receivable$29,610$32,699▲ $3,089
Accounts Receivable$159,016$15,293▼ $143,723
Total Assets$21,462,337$22,262,984▲ $800,647
Other Assets Total$4,040,669$3,452,054▼ $588,615
Liabilities
Other Liabilities$4,071,309$3,582,990▼ $488,319
Accounts Payable and Accrued Expenses$939,455$667,846▼ $271,609
Deferred Revenue$60,764$203,155▲ $142,391
Total Liabilities$5,071,528$4,453,991▼ $617,537
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$16,390,809$17,808,993▲ $1,418,184
Total Net Assets Fund Balance$16,390,809$17,808,993▲ $1,418,184
Total Liabilities and Net Assets / Fund Balance$21,462,337$22,262,984▲ $800,647

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$532,554$1,588,111$2,120,665
Other Land Buildings$372,588$1,525,086$1,897,674
Equipment$888,787$920,345$1,809,132
Other Assets Org$3,452,054--
Other Securities$6,438,237--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Nicola LongfordChief Executive OfficerFT$219,428$15,360$234,788
Tim CaseChief Operations OfficerFT$143,937$10,076$154,013
Megan BryantDirector of CollectionsFT$111,566$7,810$119,376
Kim BryanChief Philanthropy OfficerFT$96,808$6,777$103,585

Board Members and Trustees

NameTitle
Victor J ElmoreBoard Chair
J Ken MengesVice Chair
Dom HaskehBoard Member
Elaine M WiantBoard Member
Elizabeth GumbyBoard Member
Jearlene MillerBoard Member
Jj PonceBoard Member
John K MccaaBoard Member
Michael LowenbergBoard Member
Robert MongBoard Member
Richard G Stewart JrSecretary
E Keith PomykalTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Docent SystemsContracted It Services5329 PALADIUM DRIVE, Dallas, TX 75254, As$388,681
Bridgepoint ConsultingContracted Finance & Accounting Services7076 SOLUTIONS CENTER, Chicago, IL 60677$353,340
Miroma ProjectWebsite Development Consultants-$125,885
Revenue and Support

Revenue Composition

Contributions and Grants
$485,336
Program Service Revenue
$5,491,908
Investment Income
$605,155
Other Revenue
$1,264,560
All Other Contributions
$159,788
Change in Net Assets
$1,318,172

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No

Audited Revenue Reconciliation

Revenue per Audited Statements
$8,175,454
Revenue Not Reported on Financial Statements
$-328,495
Revenue Not Reported on Form 990
$410,059
Other Revenue Adjustments
$-340,938
Total Revenue per Audited Statements
$8,585,513
Total Revenue per Form 990
$7,846,959
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,750,530
Salaries, Compensation, and Employee Benefits$2,778,257
Total Fundraising Expense$357,201
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,133,436$442,659$137,863$1,713,958
Fees for Services Other$496,448$396,858$7,095$900,401
Occupancy$257,192$615,856-$873,048
Current Officers, Directors, Trustees, and Key Employees$168,559$252,259$104,132$524,950
Depreciation Depletion-$391,290-$391,290
Fees for Services Accounting-$369,968-$369,968
Office Expenses$239,612$75,510$21,121$336,243
Other Employee Benefits$147,130$48,556$12,217$207,903
Payroll Taxes$106,697$48,709$18,680$174,086
Pension Plan Contributions$75,265$72,631$9,464$157,360
Advertising$107,309-$38,786$146,095
Insurance$101,290$18,405-$119,695
Fees for Services Legal$89,392$6,598-$95,990
All Other Expenses$32,380$24,771$4,196$61,347
Other Expenses$56,735$0$0$56,735
Travel$26,166$6,037$3,647$35,850
Fees for Service Investment Mgmnt Fees-$12,443-$12,443
Total Functional Expenses$3,325,498$2,846,088$357,201$6,528,787

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$6,974,941
Total Expenses per Form 990$6,528,787
Expenses per Audited Statements$6,516,344
Expenses Not Reported on Form 990$458,597
Expenses Not Reported on Financial Statements$12,443
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$3,582,990
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 7A

The board of directors consists of up to thirteen members, one of which is designated by the county judge of dallas county, one by each of the four dallas county commissioners, and eight by the directors in office at the time of the designation or appointment. One of the eight members designated by the directors is the chairman of the dallas county historical commission or such chairman's designee from the members of the dallas county historical commission. At the end of fy 2024, twelve board members have been seated in the board.

Form 990, Part VI, Section B, Line 11B

The form 990 is reviewed by the chief executive officer and distributed to the finance committee of the board to review prior to filing the form.

Form 990, Part VI, Section B, Line 12C

Each director annually signs a conflict of interest disclosure form which discloses any known conflicts of interest.

Form 990, Part VI, Section B, Line 15

The board of directors determines the compensation for the chief executive officer, using comparability data. The chief executive officer establishes the annual compensation for other officers using various industry surveys and benchmarks, as well as annual performance review ratings and compensation history. The board approves the compensation for other officers as a part of the annual budget review.

Form 990, Part VI, Section C, Line 19

The organization makes its governing documents, conflict of interest policy and financial statements available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Dallas County Historical Foundation
EIN
75-1914314
Phone
2147476660
Address
411 ELM STREET, DALLAS, TX 75202
Doing Business As
The Sixth Floor Museum at Dealey Plaza

Signing Officer

Name
Nicola Longford
Title
Chief Executive Officer
Phone
2147476660
Signed
2025-08-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Nicola Longford
Formed
1983
Legal Domicile
TX
Voting Board Members
12
Independent Board Members
12
Employees
51
Volunteers
12

Preparer

Firm
Weaver and Tidwell Llp
Address
2300 N FIELD ST STE 1000, DALLAS, TX 75201
Preparer
Sara Burkhart
Phone
9724901970
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Contract and services fees: program service expenses 481,382. Management and general expenses 112,613. Fundraising expenses 7,095. Total expenses 601,090. Other services: program service expenses 15,066. Management and general expenses 284,245. Fundraising expenses 0. Total expenses 299,311.

FORM 990, PART XI, LINE 9:

Acquisition of collections -192,388.

FORM 990, PART XII, LINE 2C:

The audit oversight process has not changed from the prior year.

Financial Statement Notes

PART X, LINE 2:

The museum is exempt from federal income taxes under section 501(c)(3) of the internal revenue code (the code), except to the extent it has unrelated business income. In addition, the museum has been classified as a public charity under the code. For the years ended september 30, 2024 and 2023, the museum had minimal unrelated business income. Accordingly, no provision for income taxes has been made in the accompanying financial statements. Should the museum engage in activities unrelated to the purpose for which it was created, taxable income could result. Gaap requires the evaluation of tax positions taken or expected to be taken in the course of preparing the museum's tax returns to determine whether the tax positions are more likely than not of being sustained by the applicable tax authority. Tax positions not deemed to meet the more-likely-than-not threshold would be recorded as a tax benefit or expense in the current year. Reconciliation is not provided herein, as the beginning and ending amounts of unrecognized benefits are zero, with no interim additions, reductions, or settlements. The museum is relying on its tax-exempt status and its adherence to all applicable laws and regulations to preserve that status. However, the conclusions regarding the uncertainty in income taxes will be subject to review and may be adjusted at a later date based on factors including, but not limited to, ongoing analysis of tax laws, regulations and interpretations thereof. The museum recognizes interest and penalties, if any, related to uncertain tax positions as income tax expense. The museum's informational returns are generally subject to examination for three years after the later of the due date or date of filing. As a result, the museum is no longer subject to income tax examinations by tax authorities for years prior to fiscal year 2020.

PART XI, LINE 4B - OTHER ADJUSTMENTS:

Cost of goods sold -340,938. Loss on disposal of property and equipment

PART XII, LINE 2D - OTHER ADJUSTMENTS:

Cost of goods sold 340,938. Loss on disposal of property and equipment

PART III, LINE 1A:

Reporting works of art, historical treasures, or other similar assets: the museum has a collection of artifacts and other historical materials that it protects and preserves. The collection provides a foundation for exhibitions, research, and educational and public programming. The museum has a registrar (under the responsibilities of the director of collections and intellectual property) to ensure that the collection is protected and preserved, and has a detailed collections management policy which governs the stewardship of these collections. The museum accounts for artifacts and other historical materials as collection items if they meet the definition of a collection according to the criteria for recognition under financial accounting standards board ("fasb") accounting standards codification ("asc") 958-360-25-3, not-for-profit entities - property, plant, and equipment. The criteria state that to be a collection the assets are (1) held for public exhibition, (2) protected and preserved, and (3) are subject to an organizational policy that requires proceeds from the sale of artifacts to be used to acquire other items for collections absent any donor imposed restrictions. The museum has a policy of not capitalizing the collection of historic material in its financial statements. Accordingly, no collection items are recognized as assets, whether they are purchased or received as a donation. Purchases of collection items reduce unrestricted net assets in the period when purchased. Proceeds from deaccessions or insurance recoveries are reflected as increases in appropriate net asset class. The museum added 1,178 and 393 individual objects to the collection during the years ended september 30, 2024 and 2023, respectively, through gifts, transfers, or purchases. The museum's policy requires that any proceeds generated by the licensing of historic images, film and footage from the collection are designated as part of a special fund to be used for special acquisitions for the collection and the direct care and support of those acquisitions.

PART III, LINE 4:

Description of the organization's collections & further the exempt purpose: the sixth floor museum at dealey plaza holds more than 90,000 artifacts in its collections related to the assassination and legacy of president john f. Kennedy, with supplementary collections focused on the social history of mid-20th century dallas both before and after the assassination, the cultural history of the assassination, and the history of dealey plaza, the texas school book depository and dallas' john f. Kennedy memorial. The collections include primary documents, three-dimensional artifacts, newspapers and magazines from around the world, photographs, more than 2,000 recorded oral histories, and 300 hours of recorded media relating to the assassination including home movies made by eyewitnesses, and television and radio broadcasts from local stations. One of the world's largest sources of artifacts, documents, audio and visual recordings and other documentation of the assassination and legacy of president john f. Kennedy, the collections reinforce the museum's mission through identification, acquisition, interpretation and preservation of the documentary, photographic and artifactual record of the assassination of president john f. Kennedy and its continuing impact. The museum actively strives to further develop its collections and related research materials for study and interpretation. These collections provide a foundation for the museum's exhibitions, educational and public programming, research and other interpretive activities.

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0EXHIBITIONSTHE MUSEUM OPENED IN 1989 FEATURING THE CORE EXHIBIT, JOHN F. KENNEDY AND THE MEMORY OF A NATION. LOCATED ON THE SIXTH FLOOR OF THE FORMER TEXAS SCHOOL BOOK DEPOSITORY BUILDING, CRITICAL EVIDENCE WAS FOUND LINKED TO PRESIDENT KENNEDY'S ASSASSINATION ON NOVEMBER 22, 1963. THE EXHIBIT IS DIVIDED INTO KEY HISTORICAL SECTIONS WITH CONTEXTUAL OVERLAYS FOLLOWING THE PATH OF JOHN F. KENNEDY'S LIFE, POLITICAL CAREER, 1960 PRESIDENTIAL CAMPAIGN, ELECTION, AND INAUGURAL ADDRESS; HIS YOUNG FAMILY AND LIFE IN THE WHITE HOUSE, AND KEY ADMINISTRATIVE CRISES AND ACCOMPLISHMENTS. THE INITIAL REASONS LEADING TO KENNEDY'S NOVEMBER 1963 VISIT TO TEXAS ARE ADDRESSED; RECEPTION IN DALLAS; MOTORCADE IN DOWNTOWN DALLAS; DETAILS OF THE ASSASSINATION AND ITS AFTERMATH; MEDIA COVERAGE; MULTIPLE INVESTIGATIONS SURROUNDING THE CASE; EYEWITNESS TESTIMONIALS AND EVIDENCE CAPTURED ON STILL AND HOME MOVIE CAMERAS; FORENSIC AND BALLISTIC EVIDENCE; ETC., ONGOING QUESTIONS TODAY, AND IMPACT OF HIS PRESIDENTIAL LEGACY.COLLECTIONSAN INTENSIVE THREE-YEAR, WALL-TO-WALL INVENTORY PROJECT OF THE ARTIFACT COLLECTIONS RESULTED IN A MORE ACCURATE COUNT OF LARGER SUB-COLLECTIONS THAN PREVIOUSLY ESTIMATED. THE SIXTH FLOOR MUSEUM AT DEALEY PLAZA'S COLLECTIONS HOLDS MORE THAN 90,000 ITEMS RELATED TO THE ASSASSINATION OF PRESIDENT JOHN F. KENNEDY, THE LOCAL AND GLOBAL AFTERMATH OF HIS TRAGIC DEATH AND THE LEGACY OF HIS PRESIDENCY, WITH ADDITIONAL MATERIAL FOCUSED ON THE SOCIAL HISTORY OF MID-20TH CENTURY DALLAS BOTH BEFORE AND AFTER THE ASSASSINATION, THE CULTURAL HISTORY OF THE ASSASSINATION, AND THE HISTORY OF DEALEY PLAZA, THE TEXAS SCHOOL BOOK DEPOSITORY BUILDING AND THE JOHN F. KENNEDY MEMORIAL. THE MUSEUM'S COLLECTIONS INCLUDE ORIGINAL DOCUMENTS, MANUSCRIPTS, PHOTOGRAPHS, NEWSPAPERS AND MAGAZINES, THREE-DIMENSIONAL ARTIFACTS, ARCHITECTURAL ELEMENTS AND AUDIO-VISUAL RECORDINGS INCLUDING EARLY 1960S TELEVISION AND RADIO BROADCASTS, AMATEUR HOME MOVIES AND NEARLY 2,000 ORAL HISTORIES. THE MUSEUM'S COLLECTION STRENGTHS RELATE DIRECTLY TO THE SUBJECT OF PRESIDENT KENNEDY'S LIFE, DEATH AND LEGACY, AND THE MUSEUM STRIVES TO ACQUIRE MATERIALS THAT ARE UNIQUE, ENDANGERED, AND/OR PERTINENT TO THOSE SUBJECTS. IN KEEPING WITH THE MUSEUM'S MISSION AND VISION, THE COLLECTION PROGRAM ALSO INCLUDES MATERIALS RELATED TO KENNEDY'S LEGACY-SUCH AS CIVIL RIGHTS, THE SPACE RACE, ETC., AS WELL AS LOCAL DALLAS HISTORY. THE ONGOING ORAL HISTORY PROJECT ACTIVELY COLLECTS INTERVIEWS THAT OFFER NEW DIMENSIONS TO THE VAST VARIETY OF RELATED TOPICS. THE MUSEUM PROVIDES A BROAD RANGE OF ACCESS TO ITS COLLECTIONS, THROUGH EXHIBITIONS, PUBLIC PROGRAMMING AND WORKSHOPS, ON-SITE RESEARCH IN THE READING ROOM, AND INTERNET-BASED ACCESS THROUGH THE MUSEUM'S SEARCHABLE ON-LINE COLLECTIONS DATABASE. COLLECTION ITEMS ARE ALSO REGULARLY FEATURED IN SOCIAL MEDIA INITIATIVES. THE MUSEUM'S READING ROOM OVERLOOKS DEALEY PLAZA AND OFFERS A REFLECTIVE ENVIRONMENT FOR PEOPLE OF ALL AGES SEEKING INFORMATION AND UNDERSTANDING ABOUT THE ASSASSINATION AND LEGACY OF PRESIDENT JOHN F. KENNEDY. RESEARCHERS HAVE ACCESS TO MORE THAN 8,000 BOOKS, MAGAZINES, NEWSPAPERS AND VIDEOS, COVERING TOPICS RANGING FROM KENNEDY'S LIFE AND LEGACY TO CONSPIRACY THEORIES TO 1960S POP CULTURE. ACCESS TO THE MUSEUM'S COLLECTION ITEMS IS AVAILABLE BY APPOINTMENT. RESEARCHERS DETERMINE WHICH ASPECTS OF THE COLLECTION THEY ARE INTERESTED IN BY ACCESSING THE MUSEUM'S ONLINE COLLECTION DATABASE, A DIGITAL RESOURCE WITH LINKS TO FILMS, NEWSPAPERS, ARTIFACTS, ORAL HISTORIES AND OTHER PERMANENT COLLECTION ITEMS, OR VIA DIRECT CONTACT WITH MUSEUM STAFF. EDUCATION AND PUBLIC PROGRAMSCREATIVE AND ENGAGING EDUCATIONAL OUTREACH AND PUBLIC PROGRAMMING ARE INTRINSIC TO THE MUSEUM'S MISSION TO SERVE A DIVERSE PUBLIC AND FULFILL A RESPONSIBILITY TO EMPOWER STUDENTS, TEACHERS, ADULTS, YOUTH, AND FAMILY AUDIENCES TO UNDERSTAND HOW AND WHY THE PAST IS ALWAYS RELEVANT TODAY. LECTURES, HANDS-ON ACTIVITIES, PANEL CONVERSATIONS, LIVE ORAL HISTORY PRESENTAT
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