Civic Intelligence

Sugar Bowl Louisiana Superdome

990 • Fiscal year 2023 • EIN 72-0272830

Jul 01, 2022 to Jun 30, 2023 • Filed on Oct 26, 2023

Organization ProfileWWW.ALLSTATESUGARBOWL.ORG
1500 Sugar Bowl DriveNew Orleans, LA 70112

(504) 828-2440

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

22nd percentile

0.05x

Higher debt load relative to assets than 22% of similar nonprofits.

2023 filings • 501(c)3 • $50M-$100M nonprofits • Source year 2023

Liabilities / Revenue

17th percentile

0.10x

Higher debt load relative to revenue than 17% of similar nonprofits.

2023 filings • 501(c)3 • $50M-$100M nonprofits • Source year 2023

Net Margin

49th percentile

2.9%

Higher net margin than 49% of similar nonprofits.

2023 filings • 501(c)3 • $50M-$100M nonprofits • Source year 2023

Top Officer Pay

87th percentile

$935,777

Higher top officer pay than 87% of similar nonprofits.

Top officer pay equals 2.7% of source-year revenue.

2023 filings • 501(c)3 • $50M-$100M nonprofits • Source year 2023

Asset Growth

43rd percentile

4.5%

Faster asset growth than 43% of similar nonprofits.

2023 filings • 501(c)3 • $50M-$100M nonprofits • Annualized from 2022 to 2023

Revenue Growth

94th percentile

93%

Faster revenue growth than 94% of similar nonprofits.

2023 filings • 501(c)3 • $50M-$100M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets22nd percentile

Assets

Up

$69,510,500

Up $2,999,897 (+4.5%) from 2022

Net Assets

Up

$66,116,296

Up $1,976,531 (+3.1%) from 2022

Liabilities

Up

$3,394,204

Up $1,023,366 (+43%) from 2022

Revenue And Expenses
Liabilities / Revenue17th percentileNet Margin49th percentile

Revenue

Up

$35,105,912

Up $16,898,739 (+93%) from 2022

Expenses

Up

$34,079,787

Up $13,724,483 (+67%) from 2022

Net Income

Up

$1,026,125

Up $3,174,256 (+148%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth43rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$100M$50M$0Assets 2010: $34,647,099Liabilities 2010: $407,150Net Assets 2010: $34,239,9492010Assets 2011: $38,720,389Liabilities 2011: $814,873Net Assets 2011: $37,905,5162011Assets 2012: $52,932,102Liabilities 2012: $563,866Net Assets 2012: $52,368,2362012Assets 2013: $56,354,856Liabilities 2013: $786,679Net Assets 2013: $55,568,1772013Assets 2014: $65,384,070Liabilities 2014: $451,824Net Assets 2014: $64,932,2462014Assets 2015: $72,026,806Liabilities 2015: $1,978,979Net Assets 2015: $70,047,8272015Assets 2016: $68,833,422Liabilities 2016: $1,093,917Net Assets 2016: $67,739,5052016Assets 2017: $70,442,608Liabilities 2017: $2,367,079Net Assets 2017: $68,075,5292017Assets 2018: $77,095,766Liabilities 2018: $2,346,030Net Assets 2018: $74,749,7362018Assets 2019: $72,969,844Liabilities 2019: $2,352,861Net Assets 2019: $70,616,9832019Assets 2020: $62,375,550Liabilities 2020: $1,707,134Net Assets 2020: $60,668,4162020Assets 2021: $77,028,466Liabilities 2021: $1,017,701Net Assets 2021: $76,010,7652021Assets 2022: $66,510,603Liabilities 2022: $2,370,838Net Assets 2022: $64,139,7652022Assets 2023: $69,510,500Liabilities 2023: $3,394,204Net Assets 2023: $66,116,2962023Assets 2024: $85,640,137Liabilities 2024: $6,167,359Net Assets 2024: $79,472,7782024

Highlighted filing

2023

Assets$69,510,500
Liabilities$3,394,204
Net Assets$66,116,296
Open 2023 Filing

Operations Trend

Revenue Growth94th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$40M$20M$0-$20MExpenses 2010: $12,315,5922010Expenses 2011: $13,060,9602011Expenses 2012: $26,814,8132012Expenses 2013: $13,389,9242013Revenue 2014: $16,278,876Expenses 2014: $13,497,373Net Income 2014: $2,781,5032014Revenue 2015: $18,904,116Expenses 2015: $14,894,914Net Income 2015: $4,009,2022015Revenue 2016: $16,183,485Expenses 2016: $19,119,510Net Income 2016: -$2,936,0252016Revenue 2017: $16,846,221Expenses 2017: $19,232,136Net Income 2017: -$2,385,9152017Revenue 2018: $21,770,576Expenses 2018: $15,741,966Net Income 2018: $6,028,6102018Revenue 2019: $18,671,678Expenses 2019: $22,801,822Net Income 2019: -$4,130,1442019Revenue 2020: $16,622,624Expenses 2020: $26,343,850Net Income 2020: -$9,721,2262020Revenue 2021: $10,828,287Expenses 2021: $6,150,308Net Income 2021: $4,677,9792021Revenue 2022: $18,207,173Expenses 2022: $20,355,304Net Income 2022: -$2,148,1312022Revenue 2023: $35,105,912Expenses 2023: $34,079,787Net Income 2023: $1,026,1252023Revenue 2024: $26,970,426Expenses 2024: $20,597,232Net Income 2024: $6,373,1942024

Highlighted filing

2023

Revenue$35,105,912
Expenses$34,079,787
Net Income$1,026,125
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2022 to Jun 30, 2023
Signed
Oct 26, 2023
Return Version
2022v5.0
Gross Receipts
$46,146,229
Mission and Program Overview

Mission

Established to seek out, promote, finance, sponsor, schedule, conduct, and operate an annual calendar of local, state, national and international amateur and collegiate sporting events in the greater new orleans area and the state of louisiana, for the purpose of generating tourism.

Hosting and sponsoring amateur and collegiate sporting events to promote tourism.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$62,204,216$66,360,580▲ $4,156,364
Savings and Temporary Cash Investments$3,621,811$2,594,704▼ $1,027,107
Prepaid Expenses and Deferred Charges$415,759$348,090▼ $67,669
Accounts Receivable$137,711$122,799▼ $14,912
Land, Buildings, and Equipment, Net$131,106$84,327▼ $46,779
Total Assets$66,510,603$69,510,500▲ $2,999,897
Liabilities
Deferred Revenue$1,688,263$2,686,452▲ $998,189
Accounts Payable and Accrued Expenses$682,575$707,752▲ $25,177
Total Liabilities$2,370,838$3,394,204▲ $1,023,366
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$64,139,765$66,116,296▲ $1,976,531
Total Net Assets Fund Balance$64,139,765$66,116,296▲ $1,976,531
Total Liabilities and Net Assets / Fund Balance$66,510,603$69,510,500▲ $2,999,897

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$65,775$1,052,009$1,117,784
Other Land Buildings$18,552$529,944$548,496
Compensation and Service Providers
Top Officer Pay87th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jeffrey L HundleyChief Operating OfficerFT$652,500$283,277$935,777
Derek MorelExecutive VP for Sales & MarketingFT$262,535$113,986$376,521
John SudsburySenior Director of CommunicationsFT$178,054$58,283$236,337
Tim ShaySenior Director of FinanceFT$156,483$72,249$228,732
Risa HallSenior Director of Administration & Major EventsFT$145,716$33,531$179,247
Risa HallSenior Director of Administration &-$127,696$51,551$179,247
Austin MartinSenior Director of OperationsFT$100,788$61,671$162,459

Board Members and Trustees

NameTitle
Ralph CapitelliExecutive Committee Chair
Lloyd FrischhertzPresident
Richard C BriedePresident-elect
Walter F Becker JrVice President
Allison Briede BadonExecutive Committee Member
Ashley M ZitoExecutive Committee Member
Betsy Becker LabordeExecutive Committee Member
Camille WhitworthExecutive Committee Member
Cappy Meyer JohnsonExecutive Committee Member
G Charles Chuck LapeyreExecutive Committee Member
Hudson HigginsExecutive Committee Member
James WaldronExecutive Committee Member
Jason LoerzelExecutive Committee Member
John L Moss JrExecutive Committee Member
Jonathan FriedmanExecutive Committee Member
Marlin N GusmanExecutive Committee Member
Monique G MorialExecutive Committee Member
Noel Rivers IiiExecutive Committee Member
Oscar M Mac Gwin IvExecutive Committee Member
Sam Zurik IiiExecutive Committee Member
Stanley J CohnExecutive Committee Member
T Carey Wicker IiiExecutive Committee Member
Thomas BeronExecutive Committee Member
Riley BusenlenerSecretary
Dorothy Dottie ReeseTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Caesars SuperdomeStadium Services1500 SUGAR BOWL DR, New Orleans, LA 70112$910,494
Lesco ProductionsEvent Planning1363 BURBANK DRIVE, New Orleans, LA 70122$343,616
CenterplateCatering900 CONVENTION CENTER BLVD, New Orleans, LA 70130$298,741
The Vega GroupEvent Planning7220 WASHINGTON AVE, New Orleans, LA 70125$266,357
Bull's Eye MediaAdvertising Buying935 GRAVIER ST 110, New Orleans, LA 70112$163,454
Revenue and Support

Revenue Composition

Contributions and Grants
$650,000
Program Service Revenue
$30,094,500
Investment Income
$4,270,124
Other Revenue
$91,288
Change in Net Assets
$1,026,125

Audited Revenue Reconciliation

Revenue per Audited Statements
$35,105,913
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$1,048,992
Total Revenue per Audited Statements
$36,154,905
Total Revenue per Form 990
$35,105,913
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$21,630,000
Other Expenses$9,412,086
Salaries, Compensation, and Employee Benefits$3,037,701
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$21,520,000--$21,520,000
Other Salaries and Wages$1,208,721$302,180-$1,510,901
Current Officers, Directors, Trustees, and Key Employees$767,084$191,771-$958,855
Advertising$280,579--$280,579
Other Employee Benefits$206,124$51,531-$257,655
All Other Expenses$127,826$87,522-$215,348
Fees for Services Legal-$191,700-$191,700
Pension Plan Contributions$148,629$37,157-$185,786
Other Expenses$273,496$156,075-$156,075
Insurance-$144,076-$144,076
Fees for Services Accounting-$128,880-$128,880
Payroll Taxes$99,603$24,901-$124,504
Office Expenses-$118,297-$118,297
Grants to Domestic Individuals$110,000--$110,000
Conferences and Meetings-$77,867-$77,867
Travel-$62,497-$62,497
Depreciation Depletion-$52,656-$52,656
Information Technology-$8,550-$8,550
Total Functional Expenses$32,444,127$1,635,660$0$34,079,787

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$34,178,374
Expenses per Audited Statements$34,079,787
Total Expenses per Form 990$34,079,787
Expenses Not Reported on Form 990$98,587
Expenses Not Reported on Financial Statements$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Big 12 Conference IncIrving, TX501(c) (3)To Support the Conference as Part of a Payout for Participating in the Annual Allstate Sugar Bowl.$5,500,000
Southeastern ConferenceBirmingham, AL501(c) (3)To Support the Conference as Part of a Payout for Participating in the Annual Allstate Sugar Bowl.$5,500,000
Florida State UniversityTallahassee, FL501(c) (3)To Support the University as Part of a Payout for Participating in the Allstate Louisiana Kickoff.$5,100,000
Louisiana State UniversityBaton Rouge, LA501(c) (3)To Support the University as Part of a Payout for Participating in the Allstate Louisiana Kickoff.$5,100,000
New Schools for New OrleansNew Orleans, LA501(c) (3)TO SUPPORT NEW SCHOOLS FOR NEW ORLEANS' TEACHER SUPPORT INITIATIVE EVENTS.$137,000
Black College Football Hall of FameAtlanta, GA501(c) (3)To Sponsor the Legacy Bowl, an Hbcu Post-season All-star Football Game.$50,500
Southern Yacht ClubNew Orleans, LA501(c) (7)To Sponsor the Optimist Mid-winter Regatta, the Great Oaks Regatta, the Soiland Cup, and the Viper Worlds.$42,500
Kelly Gibson FoundationNew Orleans, LA501(c) (3)To Sponsor the Tommy Moore Junior Golf Tournament and to Provide Scholarships to Deserving Youth Golfers.$35,000
Louisiana Soccer AssociationBaton Rouge, LA501(c) (3)To Sponsor Four Lsa Youth Soccer Tournaments Held Around the State of Louisiana.$22,500
Women Leaders in College SportsKansas City, MO501(c) (3)To Sponsor a Segment of the National Convention of Women Leaders in College Sports, an Advocacy Organization for Women in Intercollegiate Athletics.$15,000
Teach for America GnoNew Orleans, LA501(c) (3)TO SUPPORT TEACH FOR AMERICA GNO'S ONGOING RETENTION AND RECRUITMENT PROGRAMMING.$12,500
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“A family relationship exists between allison briede badon and richard c. Briede.”

Form 990, Part VI, Section A, Line 6

“The sugar bowl committee is currently comprised of 133 members, 85 of whom can be in the "active" category at any one time per the organization's bylaws. Together, these 133 members form 35 different working committees that carry out much of the sugar bowl's business. Leadership for the group comes from an elected group of officers and executive committee members.”

Form 990, Part VI, Section A, Line 7A

“The following officer positions are elected annually by the membership at large: president, president-elect, vice president, treasurer and secretary. Additionally, the membership elects 4 individuals each year for service on the executive committee. Finally, a chairman of the executive committee is elected by the members of the executive committee.”

Form 990, Part VI, Section A, Line 7B

“There are minimal instances where the governing body's decisions are subject to the approval by the general membership, such as modifications to the organization's bylaws or charter.”

Form 990, Part VI, Section B, Line 11B

“A draft of the organization's form 990 is presented at an executive committee meeting. During this meeting the tax return is reviewed and all questions are resolved. A vote is taken to authorize the filing of the return. The ceo attends this meeting to participate in the review of the form 990.”

Form 990, Part VI, Section B, Line 12C

“The conflict of interest policy and questionnaire is circulated to every officer, director, member and employee annually. The completed questionnaires, designed by the executive committee, are reviewed by the 990 committee for conflicts of interest. All conflicts are resolved and disclosed to the executive committee. Records of all dispositions are retained in the sugar bowl offices.”

Form 990, Part VI, Section B, Line 15

“Sugar bowl contracts pearl meyer & partners, a compensation consulting firm, which reviews the compensation of the ceo and other executives of the organization. Pearl conducts a comparable compensation survey and prepares a report and provides the report to the executive compensation committee. The committee reviews the report, resolves any issues and makes a recommendation to the executive board. The executive board reviews the recommendation in the consultant's report at a regularly scheduled meeting and sets compensation for the ceo and other executives of the organization. The process of determining appropriate levels of compensation is designed to comply with the rebuttable presumption rules of regulation section 53.4958-6.”

Form 990, Part VI, Section C, Line 19

“All governing documents, the conflict of interest policy, and financial statements are made available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Sugar Bowl
EIN
72-0272830
Phone
5048282440
Address
1500 SUGAR BOWL DRIVE, NEW ORLEANS, LA 70112

Signing Officer

Name
Jeff Hundley
Title
Chief Executive Officer
Phone
5048282440
Signed
2023-10-26
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jeff Hundley
Formed
1935
Legal Domicile
La
Voting Board Members
25
Independent Board Members
25
Employees
17
Volunteers
133

Preparer

Firm
Laporte Apac
Address
111 VETERANS MEMORIAL BLVD 600, METAIRIE, LA 70005-4958
Preparer
Bruce S Prendergast Ms CPA
Phone
5048355522
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 2

“The organization hosted the first ever allstate louisiana kickoff on september 4, 2022 in the caesars superdome. This college football game featured louisiana state university vs florida state university. 68,388 people attended the game, with an estimated 40% of the attendees coming from out of state.”

Form 990, Part IX, Line 24B

“Basketball 70,000 lhsaa 52,836 n.o. Sports awards/hof 51,080 volleyball 20,000 national football foundation 19,773 manning award 17,333 eddie robinson award 15,887 awards & trophies 15,380 regatta 7,208 cosida 2,500 swimming 1,500 total costs 273,496”

Financial Statement Notes

PART X, LINE 2:

“Accounting principles generally accepted in the united states of america provide accounting and disclosure guidance about positions taken by an entity in its tax returns that might be uncertain. The organization believes it has appropriate support for any tax positions taken, and management has determined that there are no uncertain tax positions that are material to the financial statements. Penalties and interest assessed by income taxing authorities, if any, would be included in income tax expense.”

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IRS990/Form990PartVIISectionAGrp/TitleTxt4SECRETARY
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IRS990/Form990PartVIISectionAGrp/TitleTxt7EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt8EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt10EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt11EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt12EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt13EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt14EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt15EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt16EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt17EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt18EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt19EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt20EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt21EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt22EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt23EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt24EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt25CHIEF OPERATING OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt26EXECUTIVE VP FOR SALES & MARKETING
IRS990/Form990PartVIISectionAGrp/TitleTxt27SENIOR DIRECTOR OF COMMUNICATIONS
IRS990/Form990PartVIISectionAGrp/TitleTxt28SENIOR DIRECTOR OF FINANCE
IRS990/Form990PartVIISectionAGrp/TitleTxt29SENIOR DIRECTOR OF ADMINISTRATION & MAJOR EVENTS
IRS990/Form990PartVIISectionAGrp/TitleTxt30SENIOR DIRECTOR OF OPERATIONS
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Document Assets

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Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$69,510,500
Liabilities
$3,394,204
Net assets
$66,116,296
Revenue
$35,105,912
Expenses
$34,079,787
Net income
$1,026,125
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$85.6$6.17$79.5$27.0$20.6$6.37
2023Detailed filing. Detailed filing data is available for this year.$69.5$3.39$66.1$35.1$34.1$1.03
2022Detailed filing. Detailed filing data is available for this year.$66.5$2.37$64.1$18.2$20.4$2.15
2021Detailed filing. Detailed filing data is available for this year.$77.0$1.02$76.0$10.8$6.15$4.68
2020Detailed filing. Detailed filing data is available for this year.$62.4$1.71$60.7$16.6$26.3$9.72
2019Detailed filing. Detailed filing data is available for this year.$73.0$2.35$70.6$18.7$22.8$4.13
2018Detailed filing. Detailed filing data is available for this year.$77.1$2.35$74.7$21.8$15.7$6.03
2017Detailed filing. Detailed filing data is available for this year.$70.4$2.37$68.1$16.8$19.2$2.39
2016Detailed filing. Detailed filing data is available for this year.$68.8$1.09$67.7$16.2$19.1$2.94
2015Detailed filing. Detailed filing data is available for this year.$72.0$1.98$70.0$18.9$14.9$4.01
2014Detailed filing. Detailed filing data is available for this year.$65.4$0.45$64.9$16.3$13.5$2.78
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$56.4$0.79$55.6$13.4
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$52.9$0.56$52.4$26.8
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$38.7$0.81$37.9$13.1
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$34.6$0.41$34.2$12.3
Peer Organizations

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