Civic Intelligence

Sugar Bowl

EIN 72-0272830 • 501(c)3 • New Orleans, LA

Profile

Established to seek out, promote, finance, sponsor, schedule, conduct, and operate an annual calendar of local, state, national and international amateur and collegiate sporting events in the greater new orleans area and the state of louisiana, for the [cont'd on sch o] purpose of generating tourism.

1500 Sugar Bowl DriveNew Orleans, LA 70112

www.allstatesugarbowl.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

28th percentile

0.07x

Higher debt load relative to assets than 28% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2024

Liabilities / Revenue

39th percentile

0.23x

Higher debt load relative to revenue than 39% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2024

Net Margin

78th percentile

24%

Higher net margin than 78% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

85th percentile

23%

Faster asset growth than 85% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Annualized from 2023 to 2024

Revenue Growth

10th percentile

-23%

Faster revenue growth than 10% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Annualized from 2023 to 2024

Assets

Up

$85,640,137

Up $16,129,637 (+23%) from 2023

Liabilities

Up

$6,167,359

Up $2,773,155 (+82%) from 2023

Net Assets

Up

$79,472,778

Up $13,356,482 (+20%) from 2023

Revenue

Down

$26,970,426

Down $8,135,486 (-23%) from 2023

Expenses

Down

$20,597,232

Down $13,482,555 (-40%) from 2023

Net Income

Up

$6,373,194

Up $5,347,069 (+521%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$100M$50M$0Assets 2010: $34,647,099Liabilities 2010: $407,150Net Assets 2010: $34,239,9492010Assets 2011: $38,720,389Liabilities 2011: $814,873Net Assets 2011: $37,905,5162011Assets 2012: $52,932,102Liabilities 2012: $563,866Net Assets 2012: $52,368,2362012Assets 2013: $56,354,856Liabilities 2013: $786,679Net Assets 2013: $55,568,1772013Assets 2014: $65,384,070Liabilities 2014: $451,824Net Assets 2014: $64,932,2462014Assets 2015: $72,026,806Liabilities 2015: $1,978,979Net Assets 2015: $70,047,8272015Assets 2016: $68,833,422Liabilities 2016: $1,093,917Net Assets 2016: $67,739,5052016Assets 2017: $70,442,608Liabilities 2017: $2,367,079Net Assets 2017: $68,075,5292017Assets 2018: $77,095,766Liabilities 2018: $2,346,030Net Assets 2018: $74,749,7362018Assets 2019: $72,969,844Liabilities 2019: $2,352,861Net Assets 2019: $70,616,9832019Assets 2020: $62,375,550Liabilities 2020: $1,707,134Net Assets 2020: $60,668,4162020Assets 2021: $77,028,466Liabilities 2021: $1,017,701Net Assets 2021: $76,010,7652021Assets 2022: $66,510,603Liabilities 2022: $2,370,838Net Assets 2022: $64,139,7652022Assets 2023: $69,510,500Liabilities 2023: $3,394,204Net Assets 2023: $66,116,2962023Assets 2024: $85,640,137Liabilities 2024: $6,167,359Net Assets 2024: $79,472,7782024

Highlighted filing

2024

Assets$85,640,137
Liabilities$6,167,359
Net Assets$79,472,778

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$40M$20M$0-$20MExpenses 2010: $12,315,5922010Expenses 2011: $13,060,9602011Expenses 2012: $26,814,8132012Expenses 2013: $13,389,9242013Revenue 2014: $16,278,876Expenses 2014: $13,497,373Net Income 2014: $2,781,5032014Revenue 2015: $18,904,116Expenses 2015: $14,894,914Net Income 2015: $4,009,2022015Revenue 2016: $16,183,485Expenses 2016: $19,119,510Net Income 2016: -$2,936,0252016Revenue 2017: $16,846,221Expenses 2017: $19,232,136Net Income 2017: -$2,385,9152017Revenue 2018: $21,770,576Expenses 2018: $15,741,966Net Income 2018: $6,028,6102018Revenue 2019: $18,671,678Expenses 2019: $22,801,822Net Income 2019: -$4,130,1442019Revenue 2020: $16,622,624Expenses 2020: $26,343,850Net Income 2020: -$9,721,2262020Revenue 2021: $10,828,287Expenses 2021: $6,150,308Net Income 2021: $4,677,9792021Revenue 2022: $18,207,173Expenses 2022: $20,355,304Net Income 2022: -$2,148,1312022Revenue 2023: $35,105,912Expenses 2023: $34,079,787Net Income 2023: $1,026,1252023Revenue 2024: $26,970,426Expenses 2024: $20,597,232Net Income 2024: $6,373,1942024

Highlighted filing

2024

Revenue$26,970,426
Expenses$20,597,232
Net Income$6,373,194

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$85.6$6.17$79.5$27.0$20.6$6.37
2023Detailed filing. Detailed filing data is available for this year.$69.5$3.39$66.1$35.1$34.1$1.03
2022Detailed filing. Detailed filing data is available for this year.$66.5$2.37$64.1$18.2$20.4$2.15
2021Detailed filing. Detailed filing data is available for this year.$77.0$1.02$76.0$10.8$6.15$4.68
2020Detailed filing. Detailed filing data is available for this year.$62.4$1.71$60.7$16.6$26.3$9.72
2019Detailed filing. Detailed filing data is available for this year.$73.0$2.35$70.6$18.7$22.8$4.13
2018Detailed filing. Detailed filing data is available for this year.$77.1$2.35$74.7$21.8$15.7$6.03
2017Detailed filing. Detailed filing data is available for this year.$70.4$2.37$68.1$16.8$19.2$2.39
2016Detailed filing. Detailed filing data is available for this year.$68.8$1.09$67.7$16.2$19.1$2.94
2015Detailed filing. Detailed filing data is available for this year.$72.0$1.98$70.0$18.9$14.9$4.01
2014Detailed filing. Detailed filing data is available for this year.$65.4$0.45$64.9$16.3$13.5$2.78
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$56.4$0.79$55.6$13.4
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$52.9$0.56$52.4$26.8
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$38.7$0.81$37.9$13.1
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$34.6$0.41$34.2$12.3
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Oct 29, 2024
Return Version
2023v5.1
Gross Receipts
$33,813,366
Mission and Program Overview

Mission

Established to seek out, promote, finance, sponsor, schedule, conduct, and operate an annual calendar of local, state, national and international amateur and collegiate sporting events in the greater new orleans area and the state of louisiana, for the purpose of generating tourism.

Hosting and sponsoring amateur and collegiate sporting events to promote tourism.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$66,360,580$78,502,859▲ $12,142,279
Savings and Temporary Cash Investments$2,594,704$6,123,728▲ $3,529,024
Prepaid Expenses and Deferred Charges$348,090$727,667▲ $379,577
Accounts Receivable$122,799$189,934▲ $67,135
Land, Buildings, and Equipment, Net$84,327$95,949▲ $11,622
Total Assets$69,510,500$85,640,137▲ $16,129,637
Liabilities
Accounts Payable and Accrued Expenses$707,752$3,618,972▲ $2,911,220
Deferred Revenue$2,686,452$2,548,387▼ $138,065
Total Liabilities$3,394,204$6,167,359▲ $2,773,155
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$66,116,296$79,222,778▲ $13,106,482
Net Assets With Donor Restrictions-$250,000-
Total Net Assets Fund Balance$66,116,296$79,472,778▲ $13,356,482
Total Liabilities and Net Assets / Fund Balance$69,510,500$85,640,137▲ $16,129,637

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$62,348$1,060,701$1,123,049
Other Land Buildings$33,601$541,637$575,238
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jeffrey L HundleyChief Executive OfficerFT$677,500$305,087$982,587
Derek MorelExecutive VP for Sales & MarketingFT$271,050$134,112$405,162
John SudsburySenior Director of CommunicationsFT$183,800$71,637$255,437
Tim ShaySenior Director of FinanceFT$164,000$85,587$249,587
Risa HallSenior Director of Administration & Major EventsFT$157,842$35,354$193,196
Risa HallSenior Director of Administration &-$129,550$63,646$193,196
Austin MartinSenior Director of OperationsFT$107,650$72,474$180,124
Jeff RossiChief Operating OfficerFT$81,250$9,412$90,662

Board Members and Trustees

NameTitle
Lloyd FrischhertzExecutive Committee Chair
Richard C BriedePresident
Walter F Becker JrPresident-elect
Dorothy Dottie ReeseVice President
Allison Briede BadonExecutive Committee Member
Betsy Becker LabordeExecutive Committee Member
Brian a JacksonExecutive Committee Member
Camille WhitworthExecutive Committee Member
Caroline C ZatarainExecutive Committee Member
G Charles Chuck LapeyreExecutive Committee Member
Hudson HigginsExecutive Committee Member
James WaldronExecutive Committee Member
Jason LoerzelExecutive Committee Member
Jay H KernExecutive Committee Member
John Jay BattExecutive Committee Member
John L Moss JrExecutive Committee Member
Jonathan FriedmanExecutive Committee Member
Kurt W FromherzExecutive Committee Member
Marlin N GusmanExecutive Committee Member
Monique G MorialExecutive Committee Member
Ralph CapitelliExecutive Committee Member
Raymond J Jeandron IiiExecutive Committee Member
Stanley J CohnExecutive Committee Member
Thomas BeronExecutive Committee Member
Sam Zurik IiiSecretary
Riley BusenlenerTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Caesars SuperdomeStadium Services1500 SUGAR BOWL DR, New Orleans, LA 70112$1,807,257
Doussan Music GroupEvent Promoter1001 OCHSNER BLVD SUITE 425-A, Covington, LA 70433$860,000
The Vega GroupEvent Planning7220 WASHINGTON AVE, New Orleans, LA 70125$478,068
CenterplateCatering900 CONVENTION CENTER BLVD, New Orleans, LA 70130$319,348
Zehnder CommunicationsEvent Planning365 CANAL ST, New Orleans, LA 70130$280,246
Revenue and Support

Revenue Composition

Contributions and Grants
$1,259,981
Program Service Revenue
$22,624,014
Investment Income
$3,022,835
Other Revenue
$63,596
All Other Contributions
$259,981
Change in Net Assets
$6,373,194

Audited Revenue Reconciliation

Revenue per Audited Statements
$26,970,425
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$7,081,876
Total Revenue per Audited Statements
$34,052,301
Total Revenue per Form 990
$26,970,425
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$16,543,953
Salaries, Compensation, and Employee Benefits$3,617,679
Grants and Similar Amounts Paid$435,600
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,485,147$371,287-$1,856,434
Current Officers, Directors, Trustees, and Key Employees$869,578$217,395-$1,086,973
Advertising$604,626--$604,626
Grants to Domestic Orgs$315,600--$315,600
Other Employee Benefits$235,754$58,939-$294,693
Other Expenses$343,172$251,244-$251,244
Office Expenses-$234,045-$234,045
Pension Plan Contributions$182,244$45,561-$227,805
Fees for Services Legal-$208,057-$208,057
Insurance-$166,322-$166,322
Payroll Taxes$121,419$30,355-$151,774
Grants to Domestic Individuals$120,000--$120,000
Fees for Services Accounting-$91,003-$91,003
Conferences and Meetings-$78,506-$78,506
Travel-$66,926-$66,926
All Other Expenses-$51,151-$51,151
Depreciation Depletion-$20,385-$20,385
Total Functional Expenses$18,706,056$1,891,176$0$20,597,232

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$20,695,819
Expenses per Audited Statements$20,597,232
Total Expenses per Form 990$20,597,232
Expenses Not Reported on Form 990$98,587
Expenses Not Reported on Financial Statements$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
New Schools for New OrleansNew Orleans, LA501(c) (3)TO SUPPORT NEW SCHOOLS FOR NEW ORLEANS' TEACHER SUPPORT INITIATIVE EVENTS.$100,000
College Football Playoff FoundationIrving, TX501(c) (3)TO SUPPORT THE FOUNDATION'S MISSION OF HELPING K-12 EDUCATORS IN CREATING POSITIVE OUTCOMES FOR U.S. STUDENTS.$78,100
Black College Football Hall of FameAtlanta, GA501(c) (3)To Sponsor the Legacy Bowl, an Hbcu Post-season All-star Football Game.$50,000
Kelly Gibson FoundationMandeville, LA501(c) (3)To Sponsor the Tommy Moore Junior Golf Tournament and to Provide Scholarships to Deserving Youth Golfers.$35,000
Southern Yacht ClubNew Orleans, LA501(c) (7)To Sponsor the Optimist Mid-winter Regatta, the Great Oaks Regatta, the Soiland Cup, and the Rhodes 19 North American Championships.$25,000
Louisiana Soccer AssociationBaton Rouge, LA501(c) (3)To Sponsor Four Lsa Youth Soccer Tournaments Held Around the State of Louisiana.$22,500
Crescent City CountdownCovington, LA501(c) (3)TO SUPPORT TOURISM TO THE NEW ORLEANS AREA FESTIVITIES ON NEW YEAR'S EVE THROUGH A COUNTDOWN AND FIREWORKS DISPLAY.$5,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

A family relationship exists between allison briede badon and richard c. Briede.

Form 990, Part VI, Section A, Line 6

The sugar bowl committee is currently comprised of 127 members, 85 of whom can be in the "active" category at any one time per the organization's bylaws. Together, these 127 members form 35 different working committees that carry out much of the sugar bowl's business. Leadership for the group comes from an elected group of officers and executive committee members.

Form 990, Part VI, Section A, Line 7A

The following officer positions are elected annually by the membership at large: president, president-elect, vice president, treasurer and secretary. Additionally, the membership elects 4 individuals each year for service on the executive committee. Finally, a chairman of the executive committee is elected by the members of the executive committee.

Form 990, Part VI, Section A, Line 7B

There are minimal instances where the governing body's decisions are subject to the approval by the general membership, such as modifications to the organization's bylaws or charter.

Form 990, Part VI, Section B, Line 11B

A draft of the organization's form 990 is presented at an executive committee meeting. During this meeting the tax return is reviewed and all questions are resolved. A vote is taken to authorize the filing of the return. The ceo attends this meeting to participate in the review of the form 990.

Form 990, Part VI, Section B, Line 12C

The conflict of interest policy and questionnaire is circulated to every officer, director, member and employee annually. The completed questionnaires, designed by the executive committee, are reviewed by the 990 committee for conflicts of interest. All conflicts are resolved and disclosed to the executive committee. Records of all dispositions are retained in the sugar bowl offices.

Form 990, Part VI, Section B, Line 15

Sugar bowl contracts pearl meyer & partners, a compensation consulting firm, which reviews the compensation of the ceo and other executives of the organization. Pearl conducts a comparable compensation survey and prepares a report and provides the report to the executive compensation committee. The committee reviews the report, resolves any issues and makes a recommendation to the executive board. The executive board reviews the recommendation in the consultant's report at a regularly scheduled meeting and sets compensation for the ceo and other executives of the organization. The process of determining appropriate levels of compensation is designed to comply with the rebuttable presumption rules of regulation section 53.4958-6.

Form 990, Part VI, Section C, Line 19

All governing documents, the conflict of interest policy, and financial statements are made available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Sugar Bowl
EIN
72-0272830
Phone
5048282440
Address
1500 SUGAR BOWL DRIVE, NEW ORLEANS, LA 70112

Signing Officer

Name
Jeff Hundley
Title
Chief Executive Officer
Phone
5048282440
Signed
2024-10-29
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jeff Hundley
Formed
1935
Legal Domicile
La
Voting Board Members
25
Independent Board Members
25
Employees
17
Volunteers
127

Preparer

Firm
Laporte Apac
Address
111 VETERANS MEMORIAL BLVD 600, METAIRIE, LA 70005-4958
Preparer
Bruce S Prendergast Ms CPA
Phone
5048355522
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 2

The organization hosted the first ever sugar bowl country kickoff on september 2, 2023 in the caesars superdome. This concert was headlined by country music superstar garth brooks, and it also featured louisiana's own lainey wilson, among other country music artists.

Form 990, Part IX, Line 24B

Basketball 70,000 lhsaa 52,790 n.o. Sports awards/hof 47,579 tennis 35,000 national football foundation 22,009 awards & trophies 21,702 extra yard for teachers 21,335 volleyball 20,000 manning award 17,347 eddie robinson award 11,730 regatta 8,420 lacrosse 8,000 swimming 4,759 cosida 2,500 total costs 343,172

Financial Statement Notes

PART X, LINE 2:

Accounting principles generally accepted in the united states of america provide accounting and disclosure guidance about positions taken by an entity in its tax returns that might be uncertain. The organization believes it has appropriate support for any tax positions taken, and management has determined that there are no uncertain tax positions that are material to the financial statements. Penalties and interest assessed by income taxing authorities, if any, would be included in income tax expense.

Raw XML AppendixShowing 400 of 903 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0THE ORGANIZATION HOSTS THE ALLSTATE SUGAR BOWL, AN ANNUAL COLLEGIATE FOOTBALL POST-SEASON BOWL GAME. THE ALLSTATE SUGAR BOWL IS ONE OF THE OLDEST BOWL GAMES IN THE COUNTRY, HOSTING ITS 90TH ANNUAL COLLEGIATE BOWL GAME ON JANUARY 1, 2024. 68,791 SPECTATORS ATTENDED THE JANUARY 1, 2024 EVENT, WITH APPROXIMATELY 68.4 PERCENT OF THE ATTENDEES COMING FROM OUTSIDE THE GREATER NEW ORLEANS METROPOLITAN AREA.
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