Civic Intelligence

Rogers-Lowell Area Chamber of Commerce

EIN 71-0029635 • 501(c)6 • Rogers, AR

View Organization Page

Profile

To be the voice of business, to promote and initiate responsible economic growth, and to address community challenges in the rogers-lowell area and the northwest arkansas region.

317 West WalnutRogers, AR 72756

www.rogerslowell.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

74th percentile

0.34x

Higher debt load relative to assets than 74% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

69th percentile

0.32x

Higher debt load relative to revenue than 69% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

49th percentile

4.2%

Higher net margin than 49% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

97th percentile

$482,016

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 13.4% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

11th percentile

-14%

Faster asset growth than 11% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

62nd percentile

9.8%

Faster revenue growth than 62% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets74th percentile

Assets

Down

$3,388,363

Down $534,229 (-14%) from 2023

Liabilities

Down

$1,164,032

Down $705,608 (-38%) from 2023

Net Assets

Up

$2,224,331

Up $171,379 (+8.3%) from 2023

Operations
Liabilities / Revenue69th percentileNet Margin49th percentile

Revenue

Up

$3,598,428

Up $321,769 (+9.8%) from 2023

Expenses

Up

$3,448,171

Up $277,629 (+8.8%) from 2023

Net Income

Up

$150,257

Up $44,140 (+42%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth11th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$4.0M$3.0M$2.0M$1.0M$0Assets 2010: $1,565,878Liabilities 2010: $1,287,205Net Assets 2010: $278,6732010Assets 2011: $1,411,286Liabilities 2011: $551,641Net Assets 2011: $859,6452011Assets 2012: $1,835,657Liabilities 2012: $702,026Net Assets 2012: $1,133,6312012Assets 2013: $1,753,641Liabilities 2013: $465,728Net Assets 2013: $1,287,9132013Assets 2014: $1,933,063Liabilities 2014: $471,707Net Assets 2014: $1,461,3562014Assets 2015: $2,228,278Liabilities 2015: $488,044Net Assets 2015: $1,740,2342015Assets 2016: $2,083,354Liabilities 2016: $511,365Net Assets 2016: $1,571,9892016Assets 2017: $2,095,683Liabilities 2017: $424,046Net Assets 2017: $1,671,6372017Assets 2018: $2,081,119Liabilities 2018: $451,760Net Assets 2018: $1,629,3592018Assets 2019: $2,104,626Liabilities 2019: $515,998Net Assets 2019: $1,588,6282019Assets 2020: $2,181,643Liabilities 2020: $856,201Net Assets 2020: $1,325,4422020Assets 2021: $2,512,519Liabilities 2021: $810,198Net Assets 2021: $1,702,3212021Assets 2022: $2,963,558Liabilities 2022: $1,038,235Net Assets 2022: $1,925,3232022Assets 2023: $3,922,592Liabilities 2023: $1,869,640Net Assets 2023: $2,052,9522023Assets 2024: $3,388,363Liabilities 2024: $1,164,032Net Assets 2024: $2,224,3312024

Highlighted filing

2024

Assets$3,388,363
Liabilities$1,164,032
Net Assets$2,224,331
Open 2024 Filing

Operations Trend

Revenue Growth62nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MExpenses 2010: $2,201,8002010Revenue 2011: $3,114,135Expenses 2011: $2,533,163Net Income 2011: $580,9722011Expenses 2012: $2,899,4862012Revenue 2013: $2,498,354Expenses 2013: $2,282,910Net Income 2013: $215,4442013Revenue 2014: $2,356,157Expenses 2014: $2,222,106Net Income 2014: $134,0512014Revenue 2015: $2,363,314Expenses 2015: $2,074,597Net Income 2015: $288,7172015Revenue 2016: $2,320,252Expenses 2016: $2,488,497Net Income 2016: -$168,2452016Revenue 2017: $2,553,587Expenses 2017: $2,453,965Net Income 2017: $99,6222017Revenue 2018: $2,561,280Expenses 2018: $2,600,599Net Income 2018: -$39,3192018Revenue 2019: $2,908,772Expenses 2019: $2,965,248Net Income 2019: -$56,4762019Revenue 2020: $2,461,238Expenses 2020: $2,739,234Net Income 2020: -$277,9962020Revenue 2021: $3,164,413Expenses 2021: $2,815,599Net Income 2021: $348,8142021Revenue 2022: $2,926,260Expenses 2022: $2,678,886Net Income 2022: $247,3742022Revenue 2023: $3,276,659Expenses 2023: $3,170,542Net Income 2023: $106,1172023Revenue 2024: $3,598,428Expenses 2024: $3,448,171Net Income 2024: $150,2572024

Highlighted filing

2024

Revenue$3,598,428
Expenses$3,448,171
Net Income$150,257
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$3,388,363
Liabilities
$1,164,032
Net assets
$2,224,331
Revenue
$3,598,428
Expenses
$3,448,171
Net income
$150,257
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.39$1.16$2.22$3.60$3.45$0.15
2023Detailed filing. Detailed filing data is available for this year.$3.92$1.87$2.05$3.28$3.17$0.11
2022Detailed filing. Detailed filing data is available for this year.$2.96$1.04$1.93$2.93$2.68$0.25
2021Detailed filing. Detailed filing data is available for this year.$2.51$0.81$1.70$3.16$2.82$0.35
2020Detailed filing. Detailed filing data is available for this year.$2.18$0.86$1.33$2.46$2.74$0.28
2019Detailed filing. Detailed filing data is available for this year.$2.10$0.52$1.59$2.91$2.97$0.06
2018Detailed filing. Detailed filing data is available for this year.$2.08$0.45$1.63$2.56$2.60$0.04
2017Detailed filing. Detailed filing data is available for this year.$2.10$0.42$1.67$2.55$2.45$0.10
2016Detailed filing. Detailed filing data is available for this year.$2.08$0.51$1.57$2.32$2.49$0.17
2015Detailed filing. Detailed filing data is available for this year.$2.23$0.49$1.74$2.36$2.07$0.29
2014Detailed filing. Detailed filing data is available for this year.$1.93$0.47$1.46$2.36$2.22$0.13
2013Detailed filing. Detailed filing data is available for this year.$1.75$0.47$1.29$2.50$2.28$0.22
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.84$0.70$1.13$2.90
2011Summary only. Only limited summary data is available for this year.$1.41$0.55$0.86$3.11$2.53$0.58
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.57$1.29$0.28$2.20
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 22, 2025
Return Version
2024v5.2
Gross Receipts
$3,649,557
Mission and Program Overview

Mission

To be the voice of business, to promote and initiate responsible economic growth, and to address community challenges in the rogers-lowell area and the region.

To be the voice of business, to promote and initate responsible economic growth, and to address community challenges in the rogers-lowell area and the region.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$1,399,534$2,083,873▲ $684,339
Accounts Receivable$1,127,289$602,772▼ $524,517
Cash and Non-Interest-Bearing Accounts$1,066,983$445,452▼ $621,531
Investments in Publicly Traded Securities$161,279$223,079▲ $61,800
Prepaid Expenses and Deferred Charges$25,222$33,187▲ $7,965
Total Assets$3,922,592$3,388,363▼ $534,229
Other Assets Total$142,285$0▼ $142,285
Liabilities
Deferred Revenue$792,692$770,904▼ $21,788
Accounts Payable and Accrued Expenses$1,002,700$317,547▼ $685,153
Other Liabilities$74,248$75,581▲ $1,333
Total Liabilities$1,869,640$1,164,032▼ $705,608
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,052,952$2,224,331▲ $171,379
Total Net Assets Fund Balance$2,052,952$2,224,331▲ $171,379
Total Liabilities and Net Assets / Fund Balance$3,922,592$3,388,363▼ $534,229

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$1,950,401$606,336$2,556,737
Equipment$75,056$247,925$322,981
Other Land Buildings$58,416$36,312$94,728
Compensation and Service Providers
Top Officer Pay97th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Nelson E PeacockPresident & CEO of Northwest Arkansas CouncilFT$459,217$22,799$482,016
Nelson E PeacockPresident & CEO of Northwest Arkansa-$425,000$57,016$482,016
Raymond BurnsPresident/CEOFT$271,188$95,271$366,459
Ryan CorkExecutive Director of Health Care Division of NwFT$338,582$20,063$358,645
Ryan CorkExecutive Director of Health Care Di-$311,616$47,029$358,645
Anthony MclartyExecutive Director of GroundworkFT$259,560$37,549$297,109
Michael HarveyCOO of Northwest Arkansas CouncilFT$239,384$38,551$277,935
Joseph RollinsWorkforce Development Nwa CouncilFT$206,001$30,679$236,680
Vickie GrottsVP of Accounting & FinanceFT$106,950$13,277$120,227

Board Members and Trustees

NameTitle
Tom AllenChairman
Michael ParkerChairman Elect
Mike PowerPast Chairman
Andrea AllenDirector
Austin BryanDirector
Brad CrainDirector
Brandy TuftDirector
Brent MasseyDirector
Bruce BarkleyDirector
Carey LingenfelterDirector
Eric PianaltoDirector
Ever CuellarDirector
Gaven SmithDirector
Jaclyn HendersonDirector
Jason AdamsDirector
John MckayDirector
Michelle WynnDirector
Ryan DagleyDirector
Stennett ThompkinsDirector
Trevor HensleyDirector
Josh VasquezTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,189,593
Program Service Revenue
$2,220,995
Investment Income
$1,702
Other Revenue
$186,138
All Other Contributions
$419,029
Change in Net Assets
$150,257

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,598,428
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$72,251
Total Revenue per Audited Statements
$3,670,679
Total Revenue per Form 990
$3,598,428
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$2,190,708
Other Expenses$1,257,463
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$1,500,406
Current Officers, Directors, Trustees, and Key Employees---$450,712
Insurance---$191,458
Occupancy---$171,183
Payroll Taxes---$138,223
Depreciation Depletion---$104,803
Office Expenses---$93,369
Other Employee Benefits---$60,689
Fees for Services Other---$58,996
Pension Plan Contributions---$40,678
Other Expenses---$25,586
Interest---$23,927
Fees for Services Accounting---$22,465
Travel---$14,255
Conferences and Meetings---$2,089
Total Functional Expenses$0$0$0$3,448,171

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$3,499,300
Expenses per Audited Statements$3,448,171
Total Expenses per Form 990$3,448,171
Expenses Not Reported on Form 990$51,129
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Compensation Liability$75,581
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“A review of the 990 was conducted by raymond burns (president/ceo) and vickie grotts (vp of finance) before the 990 was filed with the irs.”

Form 990, Part VI, Section B, Line 12C

“Each member of the board of directors is required to sign a written statement adhering to the conflict of interest policy annually. Any conflicts that arise are handled on an issue by issue basis by the president of the chamber of commerce. If any board member has a conflict of interest, the board member will refrain from voting and from deliberating on that issue. All conflicts of interest are noted and retained by the chamber of commerce.”

Form 990, Part VI, Section C, Line 19

“Governing documents, conflict of interest policy, and financial statements are made available to the public upon request from the office at 317 west walnut, rogers, ar 72756.”

Filing and Contact Details

Filer

Filer Name
Rogers-lowell Area Chamber of Commerce
EIN
71-0029635
Phone
4796193185
Address
317 WEST WALNUT, ROGERS, AR 72756

Signing Officer

Name
Raymond Burns
Title
President/CEO
Phone
4796193185
Signed
2025-10-22
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Raymond Burns
Formed
1922
Legal Domicile
Ar
Voting Board Members
22
Independent Board Members
21
Employees
59
Volunteers
106

Preparer

Firm
Landmark Plc Cpas
Address
2003 SOUTH HORSEBARN ROAD SUITE 4, ROGERS, AR 72758
Preparer
John D Evans
Phone
4796364461
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C

“No change from prior year.”

Financial Statement Notes

PART X, LINE 2:

“The chamber qualifies as an organization exempt from income taxes under section 501(c)(6) of the internal revenue code and a similiar state statute. Therefore, no provision for income taxes has been made in these consolidated financial statements. In addition, the chamber has been classified as an organization that is not a private foundation. Chamber publications, inc (cpi) is organized as a c corporation. The organization accounts for uncertain tax positions in accordance with the provisions of the financial accounting standards board (fasb)codification topic income taxes. Fasb codification income taxes larifies the accounting for uncertainty in income taxes and requires the chamber and cpi to recognize in their financial statements the impact of a tax position taken or expected to be taken in a tax return, if that position is more likely than not to be sustained under audit, based on the technical merits of the position. Management has assessed the tax positions of the organization and determined that no positions exist that require adjustment or disclosure under the provisions of fasb codification topic income taxes.”

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“Loss on disposal of assets 51,129.”

PART XII, LINE 2D - OTHER ADJUSTMENTS:

“Fundraising expenses included in income on 990”

Raw XML AppendixShowing 400 of 663 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0PROGRAMS AND ACTIVITIES DESIGNATED TO PRESERVE, PROMOTE, AND ENHANCE COMMERCE IN THE CITY OF ROGERS, ARKANSAS THROUGH DEVELOPING AND INVOLVING LEADERS, HONORING AND SERVING ALL BUSINESSES IN THE COMMUNITY, PROMOTING FREE ENTERPRISE, AND EDUCATING THE COMMUNITY THROUGH CONFERENCES AND ADVERTISING.THE CHAMBER STAFF ASSISTED 93 INDIVIDUALS SEEKING RESOURCES ON STARTING A SMALL BUSINESS. THE CHAMBER HOSTED OVER 200 STUDENTS ACROSS THE KINDERGARTEN TO JOB (K2J) CONNECT WORKFORCE DEVELOPMENT PROGRAMS FOCUSING ON CAREERS IN HOSPITALITY AND EARLY CHILDHOOD EDUCATION. WE FOSTERED A BUSINESS ENVIRONMENT LEADING TO THE CREATION OF OVER 1,800 JOBS IN THE CITY OF ROGERS, INCLUDING OVER 315 MILLION DOLLARS OF NEW COMMERCIAL DEVELOPMENTS, EITHER ANNOUNCED OR OPENED THROUGHOUT ROGERS.PROGRAMS AND ACTIVITIES DESIGNATED TO PRESERVE, PROMOTE, AND ENHANCE COMMERCE IN THE CITY OF ROGERS, ARKANSAS THROUGH DEVELOPING AND INVOLVING LEADERS, HONORING AND SERVING ALL BUSINESSES IN THE COMMUNITY, PROMOTING FREE ENTERPRISE, AND EDUCATING THE COMMUNITY THROUGH CONFERENCES AND ADVERTISING.THE CHAMBER CONTINUES TO HOLD A FIVE-STAR ACCREDITATION WITH THE U.S. CHAMBER OF COMMERCE. ACCREDITATION WITH THE UNITED STATES CHAMBER OF COMMERCE DEFINES EXCELLENCE IN CHAMBER PLANNING AND RECOGNIZES OUTSTANDING CONTRIBUTIONS TOWARD POSITIVE CHANGE IN THEIR COMMUNITIES. ACCREDITATION STATISTICS, AS JUNE 2024, OUT OF THE 7,000 CHAMBERS IN THE UNITED STATES, ONLY 190 CHAMBERS ARE ACCREDITED. THESE ELITE CHAMBERS REPRESENT THE TOP 4% OF ALL CHAMBERS IN THE UNITED STATES. THE NATIONAL LOCAL AND METRO CHAMBER ACCREDITATION STATISTICS ARE AS FOLLOWS. 2 ARE ACCREDITED 7 ARE 3-STAR 28 ARE 4-STAR 146 ARE 5-STARIN 2024, THE CHAMBER ADDED 225 NEW MEMBERSHIPS WITH A YEAR-END OF 1,933 MEMBERS. HOSTED 301 EVENTS AND PROGRAMS INCLUDING 147 BUSINESS NETWORKING EVENTS FOR OUR MEMBERS.DOWNTOWN ROGERS EXPERIENCED THE GROWTH OF 32 NEW BUSINESSES IN 2024 INCLUDING: ADDITIONS TO THE PROFESSIONAL SERVICES AND VENDOR COMMUNITY: BRANDED, HAIR ON FIRE TECH (A MARKETING FIRM), FREEDOM DREAMER PHOTOGRAPHY, SPECIALIZED HAIL COMPANY, DEMON BIKINI (LIGHT MANUFACTURING), ALTANGL (LIGHT MANUFACTURING).SALONS: TL BEAUTY SCHOOL & SALON, VIP HAIR SALON, HAIROLOGY, EDEN BIRTH & WELLNESS, ANDREA CERTIFIED TRICHOLOGIST, 479 COUNSELING, YOGA STORY DTR, THE BEST MASSAGE SALONENTERTAINMENT: DREW DIVILBISS FINE ART, KALEIDOSCOPE COLLECTIVE, THE MUSIC DEPOT, THE PLACE INRETAIL: BIG E'S CAPS AND ACCESSORIES, C. WHITE'S JEWELRY, THE GINGER GYPSY, THE PARLOUR ROOM/UNDERBRUSH BOOKS RESTAURANTS: CROW'S NEST CAFE, THE CHEF'S GARAGE, PINKY SWEAR, HOUSE 1830, PUB ON THE BRICKS. THERE ARE 121 MULTIFAMILY UNITS UNDER CONSTRUCTION AND 48 MULTIFAMILY UNITS IN PLANNING.VISIT ROGERS CONTINUED TO WORK WITH THE COMMUNITY DRAWING IN VISITORS, GROUPS AND EVENTS INTO THE COMMUNITY. 228 LEADS AND 109,270 ROOM NIGHTS WERE SOURCED IN 2024. IN 2024, OUR STRATEGIC AREAS OF FOCUS INCLUDED DESTINATION MARKETING, ECONOMIC DEVELOPMENT, DOWNTOWN DEVELOPMENT, WORKFORCE RECRUITMENT AND RETENTION, GOVERNMENT AFFAIRS, SMALL BUSINESS OUTREACH, COMMUNITY EDUCATION AND LEADERSHIP PROGRAMS, AND LONG-RANGE COMMUNITY PLANNING TO IMPROVE QUALITY OF LIFE.
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IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22VP OF ACCOUNTING & FINANCE
IRS990/Form990PartVIISectionAGrp/TitleTxt23PRESIDENT & CEO OF NORTHWEST ARKANSAS COUNCIL
IRS990/Form990PartVIISectionAGrp/TitleTxt24COO OF NORTHWEST ARKANSAS COUNCIL
IRS990/Form990PartVIISectionAGrp/TitleTxt25EXECUTIVE DIRECTOR OF HEALTH CARE DIVISION OF NW
IRS990/Form990PartVIISectionAGrp/TitleTxt26EXECUTIVE DIRECTOR OF GROUNDWORK
IRS990/Form990PartVIISectionAGrp/TitleTxt27WORKFORCE DEVELOPMENT NWA COUNCIL
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