Liabilities / Assets
67th percentile
Higher debt load relative to assets than 67% of similar nonprofits.
This I Believe Inc.
990EZ • Fiscal year 2020 • EIN 68-0597809
Siviq Scores
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
0.03x
Liabilities / Revenue
64th percentile
Higher debt load relative to revenue than 64% of similar nonprofits.
Net Margin
43rd percentile
Higher net margin than 43% of similar nonprofits.
Top Officer Pay
82nd percentile
Higher top officer pay than 82% of similar nonprofits.
Top officer pay equals 31.7% of source-year revenue.
Asset Growth
49th percentile
Faster asset growth than 49% of similar nonprofits.
Revenue Growth
54th percentile
Faster revenue growth than 54% of similar nonprofits.
Balance Sheet
Assets
Up$27,345
Up $887 (+3.4%) from 2019
Net Assets
Up$26,584
Up $567 (+2.2%) from 2019
Liabilities
Up$761
Up $320 (+73%) from 2019
Revenue And Expenses
Revenue
Down$47,186
Down $5,366 (-10%) from 2019
Expenses
Up$46,620
Up $5,840 (+14%) from 2019
Net Income
Down$566
Down $11,206 (-95%) from 2019
Historical Trend
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2020 to Dec 31, 2020
- Signed
- Oct 7, 2021
- Return Version
- 2020v4.0
- Gross Receipts
- $47,650
Mission and Program Overview
Mission
To contribute to the improvement of society by providing a forum for people from all walks of life to write about and share the stories behind their core beliefs.
Program Services
| Description | Grants | Expenses |
|---|---|---|
| THIS I BELIEVE IS AN INTERNATIONAL ORGANIZATION ENGAGING PEOPLE IN WRITING, SHARING, AND DISCUSSING THE CORE VALUES THAT GUIDE THEIR DAILY LIVES. THESE SHORT STATEMENTS OF BELIEF ARE FEATURED ON PUBLIC RADIO, PUBLISHED IN BOOKS, AND ARE ARCHIVED ON THE WEBSITE. | - | $33,408 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| DAN GEDIMAN | President | - | $5,300 | $9,666 | $14,966 |
| MARY JO GEDIMAN | Treasurer | - | $5,300 | $9,666 | $14,966 |
| PATTI MAGERS | Secretary | - | $0 | - | - |
Filing and Contact Details
Filer
- Filer Name
- This I Believe Inc
- EIN
- 68-0597809
- Phone
- 5022599889
- Address
- 2525 CLARENDON AVENUE, LOUISVILLE, KY 40205
Signing Officer
- Name
- Dan Gediman
- Title
- President
- Phone
- 5022599889
- Signed
- 2021-10-07
- Discuss with paid preparer
- Yes
Preparer
- Firm
- Deming Malone Livesay & Ostroff
- Address
- 301 E ELM STREET, NEW ALBANY, IN 47150
- Preparer
- Sarah Hunter CPA
- Phone
- 8129455236
Supplemental Narrative
Additional Explanations
Form 990-ez, Part I, Line 16
“Expenses web hosting 2,167 domain registration 50 hardware & software expense 655 web developer 613 email marketing 120 business insurance 665 bank fees 98 paypal fees 40 tax and license 15 membership fees 150 dues & subscriptions 68 non-investment depreciation 63 total 4,704”
Form 990-ez, Part II, Line 24
“Accounts receivable 1,090 1,188 inventories for sale or use 267 245 equipment & furniture 15,734 15,734 less accumulated depreciation 15,671 15,734 trademark 5,010 5,010 less accumulated amortization 5,010 5,010 total 1,420 1,433”
Form 990-ez, Part II, Line 26
“Accounts payable and accrued expenses 440 761”
Form 990-ez, Part III
“To contribute to the improvement of society by providing a forum for people from all walks of life to write about and share the stories behind their core beliefs.”
Form 990-ez, Part III, Line 28
“This i believe is an international organization engaging people in writing, sharing, and discussing the core values that guide their daily lives. These short statements of belief are featured on public radio, published in books, and are archived on the website.”
Raw XML Appendix159 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| CompensationExplanation/CompensationExplanationGrp/PersonNm | 0 | DAN GEDIMAN |
| CompensationExplanation/CompensationExplanationGrp/PersonNm | 1 | MARY JO GEDIMAN |
| CompensationExplanation/CompensationExplanationGrp/PersonNm | 2 | PATTI MAGERS |
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | false |
| IRS990EZ/BooksInCareOfDetail/PersonNm | 0 | MARY JO GEDIMAN |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 5022599889 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 2525 CLARENDON AVE |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | LOUISVILLE |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | KY |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 40205 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 25038 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 25912 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | false |
| IRS990EZ/ContributionsGiftsGrantsEtcAmt | 0 | 16051 |
| IRS990EZ/CostOfGoodsSoldAmt | 0 | 464 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | false |
| IRS990EZ/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | 566 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 6167 |
| IRS990EZ/FiledScheduleAInd | 0 | true |
| IRS990EZ/ForeignFinancialAccountInd | 0 | false |
| IRS990EZ/ForeignOfficeInd | 0 | false |
| IRS990EZ/Form1120PolFiledInd | 0 | false |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 26458 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 27345 |
| IRS990EZ/GrossProfitLossSlsOfInvntryAmt | 0 | 3715 |
| IRS990EZ/GrossReceiptsAmt | 0 | 47650 |
| IRS990EZ/GrossSalesOfInventoryAmt | 0 | 4179 |
| IRS990EZ/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InvestmentIncomeAmt | 0 | 15604 |
| IRS990EZ/LobbyingActivitiesInd | 0 | false |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | false |
| IRS990EZ/MethodOfAccountingAccrualInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 26018 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 26584 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 26018 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 26584 |
| IRS990EZ/OccupancyRentUtltsAndMaintAmt | 0 | 3837 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 5300 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 5300 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 0 | 9666 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 1 | 9666 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | DAN GEDIMAN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | MARY JO GEDIMAN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | PATTI MAGERS |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | PRESIDENT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | TREASURER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | SECRETARY |
| IRS990EZ/OperateHospitalInd | 0 | false |
| IRS990EZ/Organization501c3Ind | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | false |
| IRS990EZ/OrganizationHadUBIInd | 0 | false |
| IRS990EZ/OtherAssetsTotalDetail/BOYAmt | 0 | 1420 |
| IRS990EZ/OtherAssetsTotalDetail/EOYAmt | 0 | 1433 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 4704 |
| IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt | 0 | NONE |
| IRS990EZ/PartVIOfCompOfHghstPdEmplTxt | 0 | NONE |
| IRS990EZ/PoliticalCampaignActyInd | 0 | false |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | TO CONTRIBUTE TO THE IMPROVEMENT OF SOCIETY BY PROVIDING A FORUM FOR PEOPLE FROM ALL WALKS OF LIFE TO WRITE ABOUT AND SHARE THE STORIES BEHIND THEIR CORE BELIEFS. |
| IRS990EZ/PrintingPublicationsPostageAmt | 0 | 294 |
| IRS990EZ/ProgramServiceRevenueAmt | 0 | 11816 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | THIS I BELIEVE IS AN INTERNATIONAL ORGANIZATION ENGAGING PEOPLE IN WRITING, SHARING, AND DISCUSSING THE CORE VALUES THAT GUIDE THEIR DAILY LIVES. THESE SHORT STATEMENTS OF BELIEF ARE FEATURED ON PUBLIC RADIO, PUBLISHED IN BOOKS, AND ARE ARCHIVED ON THE WEBSITE. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 0 | 33408 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990EZ/SalariesOtherCompEmplBnftAmt | 0 | 31618 |
| IRS990EZ/SchoolOperatingInd | 0 | false |
| IRS990EZ/StatesWhereCopyOfReturnIsFldCd | 0 | KY |
| IRS990EZ/SubjectToProxyTaxInd | 0 | false |
| IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt | 0 | 440 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 761 |
| IRS990EZ/TanningServicesProvidedInd | 0 | false |
| IRS990EZ/TotalExpensesAmt | 0 | 46620 |
| IRS990EZ/TotalProgramServiceExpensesAmt | 0 | 33408 |
| IRS990EZ/TotalRevenueAmt | 0 | 47186 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | WWW.THISIBELIEVE.ORG |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt | 0 | MISC INCOME 280 |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc | 0 | PART II, LINE 10 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 16051 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 9075 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 11681 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 12123 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 22683 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 71613 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 5 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt | 0 | 5 |
| IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt | 0 | 237026 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 30 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 250 |
| IRS990ScheduleA/OtherIncome170Grp/TotalAmt | 0 | 280 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY170Pct | 0 | 0.99600 |
| IRS990ScheduleA/PublicSupportPY170Pct | 0 | 0.99670 |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 71613 |
| IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind | 0 | X |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 16051 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 9075 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 11681 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 12123 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 22683 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 71613 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 71898 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | EXPENSES WEB HOSTING 2,167 DOMAIN REGISTRATION 50 HARDWARE & SOFTWARE EXPENSE 655 WEB DEVELOPER 613 EMAIL MARKETING 120 BUSINESS INSURANCE 665 BANK FEES 98 PAYPAL FEES 40 TAX AND LICENSE 15 MEMBERSHIP FEES 150 DUES & SUBSCRIPTIONS 68 NON-INVESTMENT DEPRECIATION 63 TOTAL 4,704 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | ACCOUNTS RECEIVABLE 1,090 1,188 INVENTORIES FOR SALE OR USE 267 245 EQUIPMENT & FURNITURE 15,734 15,734 LESS ACCUMULATED DEPRECIATION 15,671 15,734 TRADEMARK 5,010 5,010 LESS ACCUMULATED AMORTIZATION 5,010 5,010 TOTAL 1,420 1,433 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | ACCOUNTS PAYABLE AND ACCRUED EXPENSES 440 761 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | TO CONTRIBUTE TO THE IMPROVEMENT OF SOCIETY BY PROVIDING A FORUM FOR PEOPLE FROM ALL WALKS OF LIFE TO WRITE ABOUT AND SHARE THE STORIES BEHIND THEIR CORE BELIEFS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | THIS I BELIEVE IS AN INTERNATIONAL ORGANIZATION ENGAGING PEOPLE IN WRITING, SHARING, AND DISCUSSING THE CORE VALUES THAT GUIDE THEIR DAILY LIVES. THESE SHORT STATEMENTS OF BELIEF ARE FEATURED ON PUBLIC RADIO, PUBLISHED IN BOOKS, AND ARE ARCHIVED ON THE WEBSITE. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990-EZ, PART I, LINE 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990-EZ, PART II, LINE 24 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990-EZ, PART II, LINE 26 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990-EZ, PART III |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990-EZ, PART III, LINE 28 |
| ReturnHeader/BuildTS | 0 | 2022-09-23 18:48:47Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | DAN GEDIMAN |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | PRESIDENT |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 5022599889 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2021-10-07 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | THIS I BELIEVE INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | THIS |
| ReturnHeader/Filer/EIN | 0 | 680597809 |
| ReturnHeader/Filer/PhoneNum | 0 | 5022599889 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 2525 CLARENDON AVENUE |
| ReturnHeader/Filer/USAddress/CityNm | 0 | LOUISVILLE |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | KY |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 40205 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 611064249 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | DEMING MALONE LIVESAY & OSTROFF |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 301 E ELM STREET |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | NEW ALBANY |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | IN |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 47150 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 8129455236 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2021-10-18 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | SARAH HUNTER CPA |
| ReturnHeader/ReturnTs | 0 | 2021-10-18T08:33:49-05:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm | 0 | DAN |
| ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm | 0 | GEDIMAN |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2020-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2020-12-31 |
| ReturnHeader/TaxYr | 0 | 2020 |
Document Assets
No mirrored PDF or thumbnail assets are attached yet.
Filings
Displayed year
2020 • Form 990EZDetailed filing. Detailed filing data is available for this year.
- Assets
- $27,345
- Liabilities
- $761
- Net assets
- $26,584
- Revenue
- $47,186
- Expenses
- $46,620
- Net income
- $566