Civic Intelligence

Unknown Organization

EIN 68-0517297 • 501(c)6

Profile

To provide services to area businesses under california business improvement district law

9040 Sunset Blvd90069

thesunsetstrip.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

99th percentile

3.27x

Higher debt load relative to assets than 99% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2014

Liabilities / Revenue

76th percentile

0.40x

Higher debt load relative to revenue than 76% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2014

Net Margin

11th percentile

-13%

Higher net margin than 11% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2014

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

2nd percentile

-54%

Faster asset growth than 2% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2013 to 2014

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2014

Balance Sheet
Liabilities / Assets99th percentile

Assets

Down

$270,451

Down $316,047 (-54%) from 2013

Liabilities

Down

$883,796

Down $31,627 (-3.5%) from 2013

Net Assets

Down

-$613,345

Down $284,420 (-86%) from 2013

Operations
Liabilities / Revenue76th percentileNet Margin11th percentile

Revenue

Up

$2,198,121

Up $78,571 (+3.7%) from 2013

Expenses

Down

$2,482,541

Down $102,029 (-3.9%) from 2013

Net Income

Up

-$284,420

Up $180,600 (+39%) from 2013

Trend Graphs

Balance Sheet Trend

Asset Growth2nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0-$500K-$1.0MAssets 2011: $382,377Liabilities 2011: $285,107Net Assets 2011: $97,2702011Assets 2012: $456,046Liabilities 2012: $319,951Net Assets 2012: $136,0952012Assets 2013: $586,498Liabilities 2013: $915,423Net Assets 2013: -$328,9252013Assets 2014: $270,451Liabilities 2014: $883,796Net Assets 2014: -$613,3452014

Highlighted filing

2014

Assets$270,451
Liabilities$883,796
Net Assets-$613,345
Open 2014 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MExpenses 2011: $2,920,8912011Expenses 2012: $3,232,8412012Revenue 2013: $2,119,550Expenses 2013: $2,584,570Net Income 2013: -$465,0202013Revenue 2014: $2,198,121Expenses 2014: $2,482,541Net Income 2014: -$284,4202014

Highlighted filing

2014

Revenue$2,198,121
Expenses$2,482,541
Net Income-$284,420
Open 2014 Filing

Filings

Most recent year

2014 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$270,451
Liabilities
$883,796
Net assets
-$613,345
Revenue
$2,198,121
Expenses
$2,482,541
Net income
-$284,420
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2014Detailed filing. Detailed filing data is available for this year.$0.27$0.88$0.61$2.20$2.48$0.28
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.59$0.92$0.33$2.12$2.58$0.47
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.46$0.32$0.14$3.23
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.38$0.29$0.10$2.92
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2013 to Jun 30, 2014
Signed
Nov 26, 2014
Return Version
2013v3.1
Gross Receipts
$2,198,121
Mission and Program Overview

Mission

To provide services to area businesses under california business improvement district law

Balance Sheet Detail
LineBeginningEndChange
Assets
Loans From Officers Directors-$290,000-
Pledges and Grants Receivable$133,088$115,000▼ $18,088
Prepaid Expenses and Deferred Charges$148,228$66,694▼ $81,534
Savings and Temporary Cash Investments$49,480$41,665▼ $7,815
Land, Buildings, and Equipment, Net$50,727$34,425▼ $16,302
Accounts Receivable-$11,587-
Cash and Non-Interest-Bearing Accounts$204,975$1,080▼ $203,895
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$586,498$270,451▼ $316,047
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$458,462$311,684▼ $146,778
Deferred Revenue$456,961$282,112▼ $174,849
Total Liabilities$915,423$883,796▼ $31,627
Net Assets / Fund Balance
Unrestricted Net Assets$-328,925$-613,345▼ $284,420
Total Net Assets Fund Balance$-328,925$-613,345▼ $284,420
Total Liabilities and Net Assets / Fund Balance$586,498$270,451▼ $316,047

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$31,844$23,802$55,646
Equipment$2,581$10,911$13,492
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Todd SteadmanExecutive DirecFT$108,490$9,483$117,973

Board Members and Trustees

NameTitle
Mikeal MaglieriPresident
Bruce SilbermanVice President
Graig LayVice President
Allison JohnsonDirector
Anita Der MohanessianDirector
Artur MargarianDirector
Brett LatteriDirector
Kendra ColeDirector
Lin ShatzDirector
Martin DodsworthDirector
Michael BezerraDirector
Nic AdlerDirector
Nick MathersDirector
Tony LepennaDirector
David VialliTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$2,196,333
Investment Income
$1
Other Revenue
$1,787
Change in Net Assets
$-284,420

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,198,121
Revenue Not Reported on Form 990
$1,835,497
Total Revenue per Audited Statements
$4,033,618
Total Revenue per Form 990
$2,198,121
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,231,191
Salaries, Compensation, and Employee Benefits$149,190
Grants and Similar Amounts Paid$102,160
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees---$132,362
Grants to Domestic Orgs---$102,160
Advertising---$92,818
All Other Expenses---$41,938
Payroll Taxes---$16,828
Depreciation Depletion---$16,302
Other Expenses---$16,228
Fees for Services Accounting---$14,116
Occupancy---$13,200
Insurance---$10,295
Office Expenses---$5,979
Fees for Services Legal---$912
Total Functional Expenses$0$0$0$2,482,541

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$4,318,038
Expenses per Audited Statements$2,482,541
Total Expenses per Form 990$2,482,541
Expenses Not Reported on Form 990$1,835,497
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
20-2142644-501(c)(3)Aid$100,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees-$290,000-
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“Discussed and approved at board meeting before filing.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“The policy is for the executive director to collect a signed conflict of interest statement from each board member each year. This was not accomplished by june 30, 2014. The executive director will obtain conflict of intrest statements after year end.”

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

“Salary of executive director is based on comparable wages for others in similar positions at similar organizations. The survey used is produced annually by the international downtown association.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“Made available upon request”

Filing and Contact Details

Filer

EIN
68-0517297
Phone
3106597368

Signing Officer

Name
Mikeal Maglieri
Title
President
Signed
2014-11-26
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Mikeal Maglieri
Formed
2002
Legal Domicile
CA
Voting Board Members
15
Independent Board Members
15
Employees
5

Preparer

Preparer
Daniel R Moore
Phone
8182473223
Supplemental Narrative

Financial Statement Notes

Part XI, Line 2D: Other revenue amounts included in F/S but not included on form 990

“Contributed promotional services $1835497”

Part XII, Line 2D: Other expenses and losses per audited F/S

“Contributed promotional services $1835497”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MissionDesc0TO PROVIDE SERVICES TO AREA BUSINESSES UNDER CALIFORNIA BUSINESS IMPROVEMENT DISTRICT LAW
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IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/TotalAmt013200
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IRS990/OtherExpensesGrp/Desc0MUSIC FESTIVAL EXPENSES
IRS990/OtherExpensesGrp/Desc1SECURITY & MAINTENANCE SERVICE
IRS990/OtherExpensesGrp/Desc2VARIOUS EVENTS AND MARKETS
IRS990/OtherExpensesGrp/Desc3GUITAR TOWN COSTS
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IRS990/OtherExpensesGrp/TotalAmt277743
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IRS990/PrincipalOfficerNm0MIKEAL MAGLIERI
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IRS990/ProgSrvcAccomActy2Grp/Desc0The SSBA works with member businesses to promote and market The Sunset Strip throughout the year with press releases, media pitches, special promotions and events. Some PR campaigns that received media attention included: Sunset Strip GuitarTown - A public art exhibit that features 10-foot tall art guitars placed along the boulevard that celebrate The Sunset Strips history. GuitarTown also provides visitors an interactive walking tour of the boulevard. The guitars have also helped increase foot traffic with visitors stopping to take photos with the guitars. A range of artists participated in the 2013 installment, including Linkin Parks Mike Shinoda, tattoo artist Kat Von D, tattoo artist Lyle Tuttle, who was close friends with Janis Joplin, sculptor Eugene Daub, who recently created the Rosa Parks sculpture for the U.S. capitol, and jewelry designer Kathy Rose. Local business owners, art aficionados and music fans raised $40,611 at The Sunset Strip GuitarTown charity auction held Feb. 21 at Bonhams. The proceeds benefited Music for Relief, the nonprofit organization founded by members of Linkin Park to support disaster relief, provide aid to survivors of natural disasters and support the prevention of such disasters via environmental programs. The auction was covered by numerous media outlets including the CBS Sunday Morning Show. It received more than 6 million viewers nationwide.Sunset Strip Holiday Promotions - Compiled list of special offers and events hosted by businesses along The Strip to publicize activities to L.A. area residents. The list includes activities from New Years Eve concerts at music venues to special holiday dining menus/offers. The goal is to showcase the various events taking place along The Strip during the holiday season. Valentines, Halloween, Thanksgiving, Holiday Dinners and Shopping and New Years Eve lists were created and promoted on TheSunsetStrip.com and Facebook.Sunset Strip Market - A seasonal weekly farmers market features organic and conventional California growers as well as artisan food purveyors takes place Thursday nights at the City of West Hollywood public lot (8755 Sunset Blvd.) The Market also featured live acoustic entertainment, beer and wine tasting, chef dinners and chef shopping program. The goal of the Market is to build community and further economic development. The weekly event attracts 500 people. Sunset Strip Market was named the best after hours Market in LA by Timeout.com. The Market also received coverage in Patch, Wehoville, LA Weekly, LAist and Daily Candy. Social Media - SSBA aggressively promoted The Sunset Strip as well as the programs, activities and events through its social media efforts. Facebook fan page for The Sunset Strip has 32,000+ fans and SSMF has nearly 65,700 fans. Twitter accounts @TheSunsetStrip and @SSMF have more than 43,000 followers. Sunset Strip VIP All Access Pass - VIP All Access Program designed to encourage travelers to stay at Sunset Strip hotels. Hotel visitors from the Andaz West Hollywood, The Grafton, The London West Hollywood, Mondrian, The Standard Hollywood, Sunset Plaza Best Western and the Sunset Marquis were entitled to free admission to the live entertainment venues on The Sunset Strip, including: The Comedy Store, House of Blues, The Roxy Theatre, Viper Room, the Rainbow and Whisky A Go-Go. TheSunsetStrip.com - The official online resource for information and news on restaurants, shows, shopping, nightlife and everything that is The Sunset Strip. The website features weekly picks showcasing the top shows and entertainment events on The Strip. Additional content includes photo galleries, interviews with local personalities and artists, and calendar of events. The website is promoted through Google and Facebook. On average the website receives more than 13,000 unique visitors and 24,000 page views a month.Sunset Strip Street Pole Banners - The Association also developed a street pole banner program for the Boulevard designed to
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0685442
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt0591500
IRS990/ProgSrvcAccomActy3Grp/Desc0The Sunset Strip Business Association (SSBA) is a nonprofit corporation run by Sunset Strip business owners in West Hollywood with approximately 200 members comprised mainly of businesses in the hotel, restaurant, retail, valet/parking and nightclub industries. Created in 2002, its directive is to manage the Sunset Strip Business Improvement District (BID) under contract with the City of West Hollywood. The goal of the Association is to provide security, street maintenance, public outreach and marketing of "The Strip."The SSBA contracts with Block-by-Block to provide up to 10 uniformed, highly visible security personnel who provide a presence on Sunset Boulevard seven nights per week. Working closely with the Los Angeles Sheriff's Department and the City of West Hollywood, the Sunset BID Security Ambassadors aim to improve the quality of life for residents and member businesses. Security Ambassadors are responsible for completing daily activity reports. The following are the results for the 2013/14 (July - March: Visitor Assistance 41,206; Business Contacts 17,502; Homeless Outreach Contacts - 82; and Motorist Assistance - 62.The SSBA contracted with Social Vocational Services (SVS) to supply additional cleaning and maintenance services to the Sunset Strip BID. SVS employees provided street cleaning along the entire length of the District on Sunset Boulevard and into the adjoining neighborhoods five days per week - Wednesday through Sunday. During 2013/14 (July March) 2,303 SVS collected bags of trash. Of the trash collected 15 tons were recycled.
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0CONTRIBUTED PROMOTIONAL SERVICES $1835497
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt1CONTRIBUTED PROMOTIONAL SERVICES $1835497
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0Part XI, Line 2d: Other revenue amounts included in F/S but not included on form 990
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc1Part XII, Line 2d: Other expenses and losses per audited F/S
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