Civic Intelligence

Talking Eyes Media Inc

EIN 68-0516923 • 501(c)3 • Montclair, NJ

Profile

Talking Eyes Media (TEM) creates powerful media for pressing issues. The Organization includes visual storytellers who create documentary films, photography, books, exhibitions and public programming that actively stimulate dialogue and advocate for positive social change. Talking Eyes turns a probing eye on situations where people struggle unduly, where resources are poorly distributed, and where theres tremendous opportunity to improve society for future generations. The work is used extensively by educational institutions, nonprofit organizations and foundations to illuminate, educate and inspire people to become more engaged.

110 Montclair AvenueMontclair, NJ 07042

talkingeyesmedia.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

69th percentile

0.02x

Higher debt load relative to assets than 69% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

69th percentile

0.01x

Higher debt load relative to revenue than 69% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

18th percentile

-34%

Higher net margin than 18% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

23rd percentile

-35%

Faster asset growth than 23% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

78th percentile

29%

Faster revenue growth than 78% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets69th percentile

Assets

Down

$196,759

Down $103,795 (-35%) from 2023

Liabilities

Down

$3,446

Down $7,730 (-69%) from 2023

Net Assets

Down

$193,313

Down $96,065 (-33%) from 2023

Operations
Liabilities / Revenue69th percentileNet Margin18th percentile

Revenue

Up

$282,591

Up $64,189 (+29%) from 2023

Expenses

Up

$378,656

Up $34,643 (+10%) from 2023

Net Income

Up

-$96,065

Up $29,546 (+24%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth23rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0-$200KAssets 2010: $50,322Liabilities 2010: $24,394Net Assets 2010: $25,9282010Assets 2011: $41,495Liabilities 2011: $29,219Net Assets 2011: $12,2762011Assets 2012: $12,301Liabilities 2012: $38,011Net Assets 2012: -$25,7102012Assets 2013: $45,581Liabilities 2013: $54,578Net Assets 2013: -$8,9972013Assets 2014: $161,086Liabilities 2014: $10,942Net Assets 2014: $150,1442014Assets 2015: $174,432Liabilities 2015: $22,301Net Assets 2015: $152,1312015Assets 2016: $97,266Liabilities 2016: $16,077Net Assets 2016: $81,1892016Assets 2017: $255,521Liabilities 2017: $19,844Net Assets 2017: $235,6772017Assets 2018: $355,777Liabilities 2018: $21,441Net Assets 2018: $334,3362018Assets 2019: $443,038Liabilities 2019: $5,485Net Assets 2019: $437,5532019Assets 2020: $445,920Liabilities 2020: $27,927Net Assets 2020: $417,9932020Assets 2021: $484,916Liabilities 2021: $2,515Net Assets 2021: $482,4012021Assets 2022: $425,399Liabilities 2022: $40,338Net Assets 2022: $385,0612022Assets 2023: $300,554Liabilities 2023: $11,176Net Assets 2023: $289,3782023Assets 2024: $196,759Liabilities 2024: $3,446Net Assets 2024: $193,3132024

Highlighted filing

2024

Assets$196,759
Liabilities$3,446
Net Assets$193,313
Open 2024 Filing

Operations Trend

Revenue Growth78th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$800K$600K$400K$200K$0-$200KExpenses 2010: $336,4422010Expenses 2011: $300,4032011Expenses 2012: $289,5712012Revenue 2013: $241,071Expenses 2013: $224,358Net Income 2013: $16,7132013Revenue 2014: $552,090Expenses 2014: $392,949Net Income 2014: $159,1412014Revenue 2015: $492,664Expenses 2015: $490,677Net Income 2015: $1,9872015Revenue 2016: $351,490Expenses 2016: $422,433Net Income 2016: -$70,9432016Revenue 2017: $478,163Expenses 2017: $323,679Net Income 2017: $154,4842017Revenue 2018: $480,749Expenses 2018: $382,091Net Income 2018: $98,6582018Revenue 2019: $659,234Expenses 2019: $556,017Net Income 2019: $103,2172019Revenue 2020: $377,103Expenses 2020: $396,663Net Income 2020: -$19,5602020Revenue 2021: $492,496Expenses 2021: $428,088Net Income 2021: $64,4082021Revenue 2022: $418,718Expenses 2022: $516,058Net Income 2022: -$97,3402022Revenue 2023: $218,402Expenses 2023: $344,013Net Income 2023: -$125,6112023Revenue 2024: $282,591Expenses 2024: $378,656Net Income 2024: -$96,0652024

Highlighted filing

2024

Revenue$282,591
Expenses$378,656
Net Income-$96,065
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$196,759
Liabilities
$3,446
Net assets
$193,313
Revenue
$282,591
Expenses
$378,656
Net income
-$96,065
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.97$0.03$1.93$2.83$3.79$0.96
2023Detailed filing. Detailed filing data is available for this year.$3.01$0.11$2.89$2.18$3.44$1.26
2022Detailed filing. Detailed filing data is available for this year.$4.25$0.40$3.85$4.19$5.16$0.97
2021Detailed filing. Detailed filing data is available for this year.$4.85$0.03$4.82$4.92$4.28$0.64
2020Detailed filing. Detailed filing data is available for this year.$4.46$0.28$4.18$3.77$3.97$0.20
2019Detailed filing. Detailed filing data is available for this year.$4.43$0.05$4.38$6.59$5.56$1.03
2018Detailed filing. Detailed filing data is available for this year.$3.56$0.21$3.34$4.81$3.82$0.99
2017Detailed filing. Detailed filing data is available for this year.$2.56$0.20$2.36$4.78$3.24$1.54
2016Detailed filing. Detailed filing data is available for this year.$0.97$0.16$0.81$3.51$4.22$0.71
2015Detailed filing. Detailed filing data is available for this year.$1.74$0.22$1.52$4.93$4.91$0.02
2014Detailed filing. Detailed filing data is available for this year.$1.61$0.11$1.50$5.52$3.93$1.59
2013Detailed filing. Detailed filing data is available for this year.$0.46$0.55$0.09$2.41$2.24$0.17
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.12$0.38$0.26$2.90
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.41$0.29$0.12$3.00
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.50$0.24$0.26$3.36
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 14, 2025
Return Version
2024v5.1
Gross Receipts
$282,591
Mission and Program Overview

Mission

See attached statement

Talking Eyes Media (TEM) produces documentary films, photography, books, exhibitions and programming that actively stimulate dialogue and advocate for positive social change. The Organization works to illuminate, educate and inspire people to become more engaged.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$224,641$105,435▼ $119,206
Cash and Non-Interest-Bearing Accounts$63,115$82,010▲ $18,895
Land, Buildings, and Equipment, Net$12,798$9,314▼ $3,484
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$300,554$196,759▼ $103,795
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$11,176$3,446▼ $7,730
Total Liabilities$11,176$3,446▼ $7,730
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$289,378$193,313▼ $96,065
Total Net Assets Fund Balance$289,378$193,313▼ $96,065
Total Liabilities and Net Assets / Fund Balance$300,554$196,759▼ $103,795

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$9,314$88,670$97,984
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
Julie WinokurExecutive DirectorFT$74,615$74,615
Edmond KashiBoard MemberPT$56,002$56,002

Board Members and Trustees

NameTitle
Caroline DeVoeBoard Member
Maryanne GreenfieldBoard Member
Robert FeinbergBoard Member
Timothy EatmonBoard Member
Revenue and Support

Revenue Composition

Contributions and Grants
$74,229
Program Service Revenue
$208,346
Investment Income
$16
Other Revenue
$0
All Other Contributions
$74,229
Change in Net Assets
$-96,065
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$200,130
Other Expenses$178,451
Total Fundraising Expense$10,608
Grants and Similar Amounts Paid$75
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$114,072--$114,072
Other Salaries and Wages$97,854--$97,854
Current Officers, Directors, Trustees, and Key Employees$59,692$7,462$7,461$74,615
Travel$29,968--$29,968
Payroll Taxes$11,915$1,489$1,489$14,893
Other Employee Benefits$10,214$1,277$1,277$12,768
Fees for Services Accounting-$6,710-$6,710
Office Expenses-$5,960-$5,960
Depreciation Depletion$4,026--$4,026
Insurance$3,318--$3,318
All Other Expenses$312$1,096-$1,408
Other Expenses$989$786$381$989
Grants to Domestic Orgs$75--$75
Total Functional Expenses$342,887$25,161$10,608$378,656
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Julie Winokur, Executive Director,and Edmond Kashi, Board member, are married. Ed Kashi Photography LLC provides photography services to the Organization. In 2024, the Organization paid Ed Kashi Photography LLC $56,002 for photography services provided on various projects.”

Form 990, Part VI, Section B, Line 11B

“The Form 990 is reviewed by the Executive Director prior to filing. A copy of the Form 990 is provided to the Board.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Talking Eyes Media Inc
EIN
68-0516923
Phone
9739013032
Address
110 Montclair Avenue, Montclair, NJ 07042

Signing Officer

Name
Julie Winokur
Title
Executive Director
Signed
2025-05-14
Discuss with paid preparer
Yes

Organization Details

Formed
2003
Legal Domicile
Nj
Voting Board Members
6
Independent Board Members
5
Employees
3

Preparer

Firm
Maureen a Leidl CPA
Address
223 LORRAINE AVE, MONTCLAIR, NJ 07043
Preparer
Maureen A Leidl CPA
Phone
9737832000
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IRS990/Desc0Production Services In 2024, Talking Eyes Media (TEM) marked its 21st anniversary and TEM continued to share our ongoing projects while pursuing several new initiatives. TEM was also honored to have Executive Director Julie Winokur named one of 76 artists to be awarded an Individual Artist Fellowship from the New Jersey State Council for the Arts. This competitive prize acknowledges an outstanding contribution to the arts in New Jersey.Talking Eyes Medias project Newest Americans continues to be a valuable resource for educators and the general public, and TEM continued to deploy the Newark Story Bus to events in the city of Newark. This multi-year digital media project examines immigration and American identity. Developed in partnership with Rutgers University-Newark and VII Photo, Newest Americans produces short films, radio pieces, written essays, exhibitions and public events that explore the lives and communities, trials and aspirations of Americas diverse immigrant population. The project was awarded Best Online Storytelling Project in 2021 by Pictures of the Year International.Through Newest Americans, TEM has developed partnerships with Audible, Newark Museum of Art, Newark Public Library, NJPAC and Newark Symphony Hall to share our media and engage in conversations with local thought leaders. The goal has been to activate and collaborate with the anchor cultural institutions in the city to provide compelling content to a broad audience.With support from the National Endowment for the Humanities, Newest Americans created the Newark Story Bus. This retrofitted former school bus serves as a mobile media lab to collect stories throughout the city at community events, schools and businesses. It is also used to educate students on basic media skills. In 2023, TEM partnered with Audible to activate the bus at two community events: one geared toward local entrepreneurs and one focused on senior citizens. From these activations, TEM produced short videos that highlighted the participants stories and shared the voices of Newark residents with a larger audience. TEM also activated the bus in partnership with Lives in Translation, a Rutgers-based program that engages students in working as translators.Through TEM's content from the bus, TEM produced a series of short videos featuring Newark residents who have first-hand experience of the Great Migration. This series of six animated shorts was released in early 2024 for Black History Month. The shorts reveal family histories that show how the Great Migration is not part of the distant past, but very present in the neighborhoods, art, music, food and culture of present-day Newark.The TEM film, Bring It to The Table, continues to be licensed by universities across the country through our distribution partner, Kanopy. This film addresses political partisanship and each citizens responsibility in bridging the divide. As a result of this work, the TEM Executive Director, Julie Winokur was invited to give a keynote presentation at the Madeira School in Virginia in 2024.TEMs film, The Sacrifice Zone, had ten screenings during the year, all followed by engaging discussions around environmental justice, structural racism, and waste removal. The film follows a group of activists in Newarks Ironbound neighborhood as they fight for clean air. TEM invites environmental justice activists who appear in the film to engage in post-screening discussions. The screenings have been hosted by grassroots organizers, concerned citizens and educators. This work builds on TEM's over 50 screenings in the past two years, as well as touring the film festival circuit. As of this year, the film has been acquired for the permanent collections of 16 higher education libraries.TEM produced six videos for the James Irvine Leadership Awards in 2024 featuring nonprofits in California that address black maternal health, library services, Native American food sovereignty, and diversity in the film industry.In early 202
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IRS990/MissionDesc0Talking Eyes Media (TEM) creates powerful media for pressing issues. The Organization includes visual storytellers who create documentary films, photography, books, exhibitions and public programming that actively stimulate dialogue and advocate for positive social change. Talking Eyes turns a probing eye on situations where people struggle unduly, where resources are poorly distributed, and where theres tremendous opportunity to improve society for future generations. The work is used extensively by educational institutions, nonprofit organizations and foundations to illuminate, educate and inspire people to become more engaged.
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IRS990/ProgSrvcAccomActy2Grp/Desc0Permissions Permissions or licensing fees grant the right to republish photos, video and text from TEM projects.
IRS990/ProgSrvcAccomActy3Grp/Desc0Honoraria Talking Eyes staff and contributors received $5500 in honoraria to present Talking Eyes projects to diverse audiences. Over the past year, our Executive Director, Julie Winokur, and the protagonists from the film presented The Sacrifice Zone at 10 in-person screenings, which were followed by robust post-screening discussion. Julie also presented a keynote address about Bring It to the Table at the Madeira School in Virginia.
IRS990/ProgSrvcAccomActyOtherGrp/Desc0Streaming Sales Talking Eyes Medias (TEM'S) films sell predominantly to educational institutions, libraries, colleges, universities, and the community based organizations. TEM's titles include The Sacrifice Zone, Bring It to The Table, Aging in America, and The Sandwich Generation. TEM's films earned over $4000 in streaming license fees from various organizations.
IRS990/ProgSrvcAccomActyOtherGrp/Desc1Web TEMs projects are all available via the web. The TEM project Newest Americans had 45,000 page views in 2024 and TEM films were seen extensively through The New York Times, National Geographic, Time, and NPR online. The Sacrifice Zone website had over 8,000 page views. The Short films TEM produce for nonprofits and foundations are also available online through their websites as well as the TEM website.
IRS990/ProgSrvcAccomActyOtherGrp/Desc2Education The TEM team taught multi-media skills to students around the world through online workshops. TEM also mentored several aspiring filmmakers over the course of the year, as well as several Rutgers student interns for Newest Americans.
IRS990/ProgSrvcAccomActyOtherGrp/Desc3Exhibition and Screenings TEM films screened at film festivals, community events, conferences and classrooms across the country, most of which are available to the general public and most of which were streamed online.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Julie Winokur, Executive Director,and Edmond Kashi, Board member, are married. Ed Kashi Photography LLC provides photography services to the Organization. In 2024, the Organization paid Ed Kashi Photography LLC $56,002 for photography services provided on various projects.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Form 990 is reviewed by the Executive Director prior to filing. A copy of the Form 990 is provided to the Board.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2No documents available to the public.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section A, Line 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section C, Line 19
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
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ReturnHeader/BusinessOfficerGrp/PersonNm0Julie Winokur

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