Civic Intelligence

Placer County Visitors Bureau

EIN 68-0434167 • 501(c)6 • Auburn, CA

Profile

To promote tourism on the Western slope of Placer County and to operate a California Welcome Center.

1103 High Street Suite 150Auburn, CA 95603

visitplacer.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

61st percentile

0.11x

Higher debt load relative to assets than 61% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

52nd percentile

0.05x

Higher debt load relative to revenue than 52% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Net Margin

61st percentile

7.9%

Higher net margin than 61% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

64th percentile

$85,547

Higher top officer pay than 64% of similar nonprofits.

Top officer pay equals 15.3% of source-year revenue.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Asset Growth

85th percentile

26%

Faster asset growth than 85% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

32nd percentile

-1.8%

Faster revenue growth than 32% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets61st percentile

Assets

Up

$242,343

Up $50,101 (+26%) from 2023

Liabilities

Up

$27,553

Up $5,631 (+26%) from 2023

Net Assets

Up

$214,790

Up $44,470 (+26%) from 2023

Operations
Liabilities / Revenue52nd percentileNet Margin61st percentile

Revenue

Down

$560,299

Down $10,455 (-1.8%) from 2023

Expenses

Down

$515,829

Down $40,164 (-7.2%) from 2023

Net Income

Up

$44,470

Up $29,709 (+201%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth85th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2012: $169,947Liabilities 2012: $91,751Net Assets 2012: $78,1962012Assets 2013: $186,068Liabilities 2013: $63,513Net Assets 2013: $122,5552013Assets 2014: $246,076Liabilities 2014: $45,883Net Assets 2014: $200,1932014Assets 2015: $236,837Liabilities 2015: $43,213Net Assets 2015: $193,6242015Assets 2016: $218,978Liabilities 2016: $31,356Net Assets 2016: $187,6222016Assets 2017: $192,719Liabilities 2017: $11,078Net Assets 2017: $181,6412017Assets 2018: $285,589Liabilities 2018: $11,994Net Assets 2018: $273,5952018Assets 2019: $290,969Liabilities 2019: $42,239Net Assets 2019: $248,7302019Assets 2020: $268,136Liabilities 2020: $31,781Net Assets 2020: $236,3552020Assets 2021: $278,795Liabilities 2021: $111,860Net Assets 2021: $166,9352021Assets 2022: $217,588Liabilities 2022: $60,849Net Assets 2022: $156,7392022Assets 2023: $192,242Liabilities 2023: $21,922Net Assets 2023: $170,3202023Assets 2024: $242,343Liabilities 2024: $27,553Net Assets 2024: $214,7902024

Highlighted filing

2024

Assets$242,343
Liabilities$27,553
Net Assets$214,790
Open 2024 Filing

Operations Trend

Revenue Growth32nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2012: $287,483Expenses 2012: $306,766Net Income 2012: -$19,2832012Expenses 2013: $245,4172013Revenue 2014: $288,014Expenses 2014: $210,376Net Income 2014: $77,6382014Revenue 2015: $308,984Expenses 2015: $295,553Net Income 2015: $13,4312015Revenue 2016: $402,171Expenses 2016: $408,173Net Income 2016: -$6,0022016Revenue 2017: $338,654Expenses 2017: $344,635Net Income 2017: -$5,9812017Revenue 2018: $385,080Expenses 2018: $294,663Net Income 2018: $90,4172018Revenue 2019: $388,220Expenses 2019: $413,085Net Income 2019: -$24,8652019Revenue 2020: $398,221Expenses 2020: $410,596Net Income 2020: -$12,3752020Revenue 2021: $394,224Expenses 2021: $463,644Net Income 2021: -$69,4202021Revenue 2022: $439,620Expenses 2022: $449,816Net Income 2022: -$10,1962022Revenue 2023: $570,754Expenses 2023: $555,993Net Income 2023: $14,7612023Revenue 2024: $560,299Expenses 2024: $515,829Net Income 2024: $44,4702024

Highlighted filing

2024

Revenue$560,299
Expenses$515,829
Net Income$44,470
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$242,343
Liabilities
$27,553
Net assets
$214,790
Revenue
$560,299
Expenses
$515,829
Net income
$44,470
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.42$0.28$2.15$5.60$5.16$0.44
2023Detailed filing. Detailed filing data is available for this year.$1.92$0.22$1.70$5.71$5.56$0.15
2022Detailed filing. Detailed filing data is available for this year.$2.18$0.61$1.57$4.40$4.50$0.10
2021Detailed filing. Detailed filing data is available for this year.$2.79$1.12$1.67$3.94$4.64$0.69
2020Detailed filing. Detailed filing data is available for this year.$2.68$0.32$2.36$3.98$4.11$0.12
2019Detailed filing. Detailed filing data is available for this year.$2.91$0.42$2.49$3.88$4.13$0.25
2018Detailed filing. Detailed filing data is available for this year.$2.86$0.12$2.74$3.85$2.95$0.90
2017Detailed filing. Detailed filing data is available for this year.$1.93$0.11$1.82$3.39$3.45$0.06
2016Detailed filing. Detailed filing data is available for this year.$2.19$0.31$1.88$4.02$4.08$0.06
2015Detailed filing. Detailed filing data is available for this year.$2.37$0.43$1.94$3.09$2.96$0.13
2014Detailed filing. Detailed filing data is available for this year.$2.46$0.46$2.00$2.88$2.10$0.78
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.86$0.64$1.23$2.45
2012Summary only. Only limited summary data is available for this year.$1.70$0.92$0.78$2.87$3.07$0.19
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 6, 2025
Return Version
2023v6.0
Gross Receipts
$571,446
Mission and Program Overview

Mission

To promote tourism on the Western slope of Placer County and to operate a California Welcome Center.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$135,000$149,211▲ $14,211
Cash and Non-Interest-Bearing Accounts$21,091$63,401▲ $42,310
Land, Buildings, and Equipment, Net$26,635$19,686▼ $6,949
Inventories for Sale or Use$8,204$8,733▲ $529
Prepaid Expenses and Deferred Charges$1,312$1,312→ $0
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Total Assets$192,242$242,343▲ $50,101
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$21,920$27,552▲ $5,632
Other Liabilities$2$1▼ $1
Total Liabilities$21,922$27,553▲ $5,631
Net Assets / Fund Balance
Net Assets With Donor Restrictions$170,320$214,790▲ $44,470
Total Net Assets Fund Balance$170,320$214,790▲ $44,470
Total Liabilities and Net Assets / Fund Balance$192,242$242,343▲ $50,101

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$18,504$85,726$104,230
Other Land Buildings$1,182$52,642$53,824
Equipment-$21,606$21,606
Compensation and Service Providers
Top Officer Pay64th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Robert HaswellExecutive DirectorFT$85,547$85,547

Board Members and Trustees

NameTitle
Cherri SpriggsPresident
Karin KoonsVice President
Aldo PineschiDirector
Annie BowlerDirector
Brian ClausmanDirector
Heather AthertonDirector
Jamie HazenDirector
Jennifer SweeneyDirector
Jocelyn MadduxSecretary
Nancy NittlerTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$554,306
Program Service Revenue
$3,281
Investment Income
$0
Other Revenue
$2,712
All Other Contributions
$14,306
Change in Net Assets
$44,470
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$269,131
Salaries, Compensation, and Employee Benefits$246,698
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$164,491$40,084-$204,575
Other Salaries and Wages-$141,803-$141,803
Current Officers, Directors, Trustees, and Key Employees-$85,547-$85,547
Payroll Taxes-$17,854-$17,854
Occupancy$200$13,139-$13,339
Travel-$12,492-$12,492
Office Expenses-$7,679-$7,679
Depreciation Depletion-$6,949-$6,949
Fees for Services Accounting-$5,526-$5,526
Insurance-$4,078-$4,078
Other Employee Benefits-$1,494-$1,494
Other Expenses-$606-$606
All Other Expenses-$519-$519
Fees for Services Other$272--$272
Interest-$53-$53
Total Functional Expenses$164,963$350,866$0$515,829
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Rounding$1
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 is emailed to all executive board members for review before it is filed.”

Form 990, Part VI, Section B, Line 12C

“Conflict of interest statements are updated annually.”

Form 990, Part VI, Section C, Line 19

“Governing documents, policies, and financial statements are available through Guidestar.org, or upon request.”

Filing and Contact Details

Filer

Filer Name
Placer County Visitors Bureau
EIN
68-0434167
Phone
5308872111
Address
1103 High Street Suite 150, Auburn, CA 95603

Signing Officer

Name
Robert Haswell
Title
Executive Director
Signed
2025-05-06
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Robert Haswell
Formed
1999
Legal Domicile
CA
Voting Board Members
11
Independent Board Members
10
Employees
4

Preparer

Firm
Jensen Smith Certified Public Accountants Inc
Address
661 5th St Ste 101, Lincoln, CA 95648
Preparer
Jennifer M Jensen CPA
Phone
9164341662
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IRS990/LandBldgEquipCostOrOtherBssAmt0179660
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IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0To promote tourism on the Western slope of Placer County and to operate a California Welcome Center.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
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IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
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IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt02712
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
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IRS990/OccupancyGrp/ProgramServicesAmt0200
IRS990/OccupancyGrp/TotalAmt013339
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IRS990/OfficeExpensesGrp/TotalAmt07679
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IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt01494
IRS990/OtherEmployeeBenefitsGrp/TotalAmt01494
IRS990/OtherExpensesGrp/Desc0Membership Dues
IRS990/OtherExpensesGrp/Desc1Telephone
IRS990/OtherExpensesGrp/Desc2Other Expenses
IRS990/OtherExpensesGrp/Desc3Postage and Shipping
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt08239
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt13386
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt21418
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt3606
IRS990/OtherExpensesGrp/TotalAmt08239
IRS990/OtherExpensesGrp/TotalAmt13386
IRS990/OtherExpensesGrp/TotalAmt21418
IRS990/OtherExpensesGrp/TotalAmt3606
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IRS990/OtherLiabilitiesGrp/EOYAmt01
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IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt0141803
IRS990/OtherSalariesAndWagesGrp/TotalAmt0141803
IRS990/OtherWebsiteInd0X
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt017854
IRS990/PayrollTaxesGrp/TotalAmt017854
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt01312
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt01312
IRS990/PrincipalOfficerNm0Robert Haswell
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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt03281
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IRS990/ProhibitedTaxShelterTransInd0false
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IRS990/PYRevenuesLessExpensesAmt014761
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IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt044470
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
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IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
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IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt021606
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt018504
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt085726
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt0104230
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt01182
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IRS990ScheduleD/TotalLiabilityAmt01
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Form 990 is emailed to all executive board members for review before it is filed.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Conflict of interest statements are updated annually.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Governing documents, policies, and financial statements are available through Guidestar.org, or upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section C, Line 19
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IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TotalAssetsEOYAmt0242343
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IRS990/TotalAssetsGrp/EOYAmt0242343
IRS990/TotalCompGreaterThan150KInd0false
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0350866
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0164963
IRS990/TotalFunctionalExpensesGrp/TotalAmt0515829
IRS990/TotalGrossUBIAmt00
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IRS990/TotalLiabilitiesEOYAmt027553
IRS990/TotalLiabilitiesGrp/BOYAmt021922
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IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0214790
IRS990/TotalProgramServiceExpensesAmt0164963
IRS990/TotalProgramServiceRevenueAmt03281
IRS990/TotalReportableCompFromOrgAmt085547
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt05993
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0560299
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0192242
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0242343
IRS990/TravelGrp/ManagementAndGeneralAmt012492
IRS990/TravelGrp/TotalAmt012492
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt01103 High Street Suite 150
IRS990/USAddress/CityNm0Auburn
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd095603
IRS990/VotingMembersGoverningBodyCnt011
IRS990/VotingMembersIndependentCnt010
IRS990/WebsiteAddressTxt0www.visitplacer.com
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Robert Haswell
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Executive Dir.
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-06
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Placer County Visitors Bureau
ReturnHeader/Filer/BusinessNameControlTxt0PLAC
ReturnHeader/Filer/EIN0680434167
ReturnHeader/Filer/PhoneNum05308872111
ReturnHeader/Filer/USAddress/AddressLine1Txt01103 High Street Suite 150
ReturnHeader/Filer/USAddress/CityNm0Auburn
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd095603
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0472319412
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Jensen Smith Certified Public Accountants Inc
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0661 5th St Ste 101
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Lincoln

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