Civic Intelligence

Petaluma Downtown Association Inc

990 • Fiscal year 2018 • EIN 68-0342193

Jul 01, 2017 to Jun 30, 2018 • Filed on May 08, 2019

Organization Profilewww.petalumadowntown.com
210 Lakeville StreetPetaluma, CA 94952

(707) 762-9348

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

21st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2018 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2018

Liabilities / Revenue

21st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2018 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2018

Net Margin

78th percentile

14%

Higher net margin than 78% of similar nonprofits.

2018 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2018

Top Officer Pay

54th percentile

$69,600

Higher top officer pay than 54% of similar nonprofits.

Top officer pay equals 9.8% of source-year revenue.

2018 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2018

Asset Growth

92nd percentile

44%

Faster asset growth than 92% of similar nonprofits.

2018 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2017 to 2018

Revenue Growth

91st percentile

36%

Faster revenue growth than 91% of similar nonprofits.

2018 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2017 to 2018

Balance Sheet
Liabilities / Assets21st percentile

Assets

Up

$283,747

Up $86,458 (+44%) from 2017

Net Assets

Up

$283,747

Up $96,009 (+51%) from 2017

Liabilities

Down

$0

Down $9,551 (-100%) from 2017

Revenue And Expenses
Liabilities / Revenue21st percentileNet Margin78th percentile

Revenue

Up

$707,781

Up $185,726 (+36%) from 2017

Expenses

Down

$611,772

Down $46,066 (-7.0%) from 2017

Net Income

Up

$96,009

Up $231,792 (+171%) from 2017

Historical Trend

Balance Sheet Trend

Asset Growth92nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2011: $262,212Liabilities 2011: $14,139Net Assets 2011: $248,0732011Assets 2012: $202,572Liabilities 2012: $19,752Net Assets 2012: $182,8202012Assets 2013: $217,575Liabilities 2013: $8,643Net Assets 2013: $208,9322013Assets 2014: $232,482Liabilities 2014: $16,617Net Assets 2014: $215,8652014Assets 2015: $285,334Liabilities 2015: $19,211Net Assets 2015: $266,1232015Assets 2016: $351,987Liabilities 2016: $28,466Net Assets 2016: $323,5212016Assets 2017: $197,289Liabilities 2017: $9,551Net Assets 2017: $187,7382017Assets 2018: $283,747Liabilities 2018: $0Net Assets 2018: $283,7472018Assets 2019: $335,579Liabilities 2019: $1,707Net Assets 2019: $333,8722019Assets 2020: $515,025Liabilities 2020: $213,726Net Assets 2020: $301,2992020Assets 2021: $496,526Liabilities 2021: $273,934Net Assets 2021: $222,5922021Assets 2022: $551,678Liabilities 2022: $151,999Net Assets 2022: $399,6792022Assets 2023: $829,502Liabilities 2023: $149,882Net Assets 2023: $679,6202023Assets 2024: $846,411Liabilities 2024: $154,230Net Assets 2024: $692,1812024

Highlighted filing

2018

Assets$283,747
Liabilities$0
Net Assets$283,747
Open 2018 Filing

Operations Trend

Revenue Growth91st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $446,344Expenses 2011: $457,520Net Income 2011: -$11,1762011Revenue 2012: $367,839Expenses 2012: $433,092Net Income 2012: -$65,2532012Revenue 2013: $525,605Expenses 2013: $499,493Net Income 2013: $26,1122013Revenue 2014: $482,945Expenses 2014: $476,012Net Income 2014: $6,9332014Revenue 2015: $513,923Expenses 2015: $463,665Net Income 2015: $50,2582015Revenue 2016: $604,717Expenses 2016: $547,319Net Income 2016: $57,3982016Revenue 2017: $522,055Expenses 2017: $657,838Net Income 2017: -$135,7832017Revenue 2018: $707,781Expenses 2018: $611,772Net Income 2018: $96,0092018Revenue 2019: $688,537Expenses 2019: $638,412Net Income 2019: $50,1252019Revenue 2020: $693,459Expenses 2020: $726,032Net Income 2020: -$32,5732020Revenue 2021: $456,415Expenses 2021: $535,179Net Income 2021: -$78,7642021Revenue 2022: $888,713Expenses 2022: $712,331Net Income 2022: $176,3822022Revenue 2023: $1,038,857Expenses 2023: $758,916Net Income 2023: $279,9412023Revenue 2024: $1,023,787Expenses 2024: $1,011,226Net Income 2024: $12,5612024

Highlighted filing

2018

Revenue$707,781
Expenses$611,772
Net Income$96,009
Open 2018 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2017 to Jun 30, 2018
Signed
May 8, 2019
Return Version
2017v2.2
Gross Receipts
$707,781
Mission and Program Overview

Mission

To contribute to the betterment of the petaluma historic central area and to promote and enhance its position as the city's retail and commercial center.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$71,247$146,161▲ $74,914
Savings and Temporary Cash Investments$122,800$134,817▲ $12,017
Land, Buildings, and Equipment, Net$1,467$994▼ $473
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$197,289$283,747▲ $86,458
Other Assets Total$1,775$1,775→ $0
Liabilities
Unsecured Notes Loans Payable$7,867--
Accounts Payable and Accrued Expenses$1,684--
Total Liabilities$9,551$0▼ $9,551
Net Assets / Fund Balance
Unrestricted Net Assets$187,738$283,747▲ $96,009
Total Net Assets Fund Balance$187,738$283,747▲ $96,009
Total Liabilities and Net Assets / Fund Balance$197,289$283,747▲ $86,458

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$525$26,707$27,232
Equipment$469$1,157$1,626
Compensation and Service Providers
Top Officer Pay54th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Marie Mc CuskerExecutive DirecFT$69,600$69,600

Board Members and Trustees

NameTitle
Tim SaavedraPast President
Holly WickPresident
Christine AluiaVice President
Alan MacielDirector
Andrew ChristensenDirector
Kathleen WeberDirector
Michelle Mc CauleyDirector
Paul DemilDirector
Rick RocklinDirector
Regina LeoniSecretary
Karla SchikoreTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$70,090
Program Service Revenue
$633,025
Investment Income
$4,666
Other Revenue
$0
Change in Net Assets
$96,009
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$329,908
Salaries, Compensation, and Employee Benefits$277,764
Grants and Similar Amounts Paid$4,100
Total Fundraising Expense$579
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$114,590$28,648-$143,238
Advertising$106,855--$106,855
Current Officers, Directors, Trustees, and Key Employees$55,680$13,920-$69,600
Other Employee Benefits$32,110$8,027-$40,137
Office Expenses$30,897$7,869$579$39,345
Occupancy$13,172$13,171-$26,343
Fees for Services Accounting$16,162$4,040-$20,202
Payroll Taxes$15,831$3,958-$19,789
Pension Plan Contributions$4,000$1,000-$5,000
Grants to Domestic Orgs$4,100--$4,100
Other Expenses$1,908$1,908-$3,816
Travel$610$609-$1,219
Depreciation Depletion$378$95-$473
Total Functional Expenses$525,506$85,687$579$611,772
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“Copies of the form 990 are provided to the board of directors for review.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“Board members are required to sign a conflict of interest form annually. Additionally, all real or perceived conflicts of interest will be brought to the attention of the level of authority necessary for consideration and resolution.”

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

“The executive director is employed by the board of directors, is responsible to the board and is evaluated by the human resources committee for performance.”

Form 990, Part VI, Line 18: Explanation of Other Means Forms Available For Public Inspection

“GUIDESTAR.COM”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“Governing documents are available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Petaluma Downtown Association Inc
EIN
68-0342193
Phone
7077629348
Address
210 LAKEVILLE STREET, PETALUMA, CA 94952

Signing Officer

Name
Marie Mc Cusker
Title
Executive Direc
Signed
2019-05-08
Discuss with paid preparer
Yes

Organization Details

Formed
1994
Legal Domicile
CA
Voting Board Members
11
Independent Board Members
11
Employees
12
Volunteers
268

Preparer

Firm
Torkelson & Associates CPAs LLP
Address
3835 Cypress Dr STE 110, Petaluma, CA 94954
Preparer
Lori A Enochs
Phone
7077952691
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IRS990/OtherExpensesGrp/Desc0EVENTS/PROGRAMS
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IRS990/OtherExpensesGrp/Desc2Postage and Shipping
IRS990/OtherExpensesGrp/Desc3Printing and Publications
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IRS990/ProgramServiceRevenueGrp/Desc2Membership Dues & Assessments
IRS990/ProgramServiceRevenueGrp/Desc3SPONSORSHIPS
IRS990/ProgramServiceRevenueGrp/Desc4VISITOR PROGRAM CONTRACT
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt326793
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt4326889
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IRS990/PYGrantsAndSimilarPaidAmt09804
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0COPIES OF THE FORM 990 ARE PROVIDED TO THE BOARD OF DIRECTORS FOR REVIEW.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1BOARD MEMBERS ARE REQUIRED TO SIGN A CONFLICT OF INTEREST FORM ANNUALLY. ADDITIONALLY, ALL REAL OR PERCEIVED CONFLICTS OF INTEREST WILL BE BROUGHT TO THE ATTENTION OF THE LEVEL OF AUTHORITY NECESSARY FOR CONSIDERATION AND RESOLUTION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE EXECUTIVE DIRECTOR IS EMPLOYED BY THE BOARD OF DIRECTORS, IS RESPONSIBLE TO THE BOARD AND IS EVALUATED BY THE HUMAN RESOURCES COMMITTEE FOR PERFORMANCE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3GUIDESTAR.COM
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4GOVERNING DOCUMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 18: Explanation of Other Means Forms Available For Public Inspection
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
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IRS990/SubjectToProxyTaxInd0false
IRS990/TaxableDistributionsInd0false
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IRS990/TotalVolunteersCnt0268

Document Assets

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Filings

Displayed year

2018 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$283,747
Liabilities
$0
Net assets
$283,747
Revenue
$707,781
Expenses
$611,772
Net income
$96,009
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.85$0.15$0.69$1.02$1.01$0.01
2023Detailed filing. Detailed filing data is available for this year.$0.83$0.15$0.68$1.04$0.76$0.28
2022Detailed filing. Detailed filing data is available for this year.$0.55$0.15$0.40$0.89$0.71$0.18
2021Detailed filing. Detailed filing data is available for this year.$0.50$0.27$0.22$0.46$0.54$0.08
2020Detailed filing. Detailed filing data is available for this year.$0.52$0.21$0.30$0.69$0.73$0.03
2019Detailed filing. Detailed filing data is available for this year.$0.34$0.00$0.33$0.69$0.64$0.05
2018Detailed filing. Detailed filing data is available for this year.$0.28$0.00$0.28$0.71$0.61$0.10
2017Detailed filing. Detailed filing data is available for this year.$0.20$0.01$0.19$0.52$0.66$0.14
2016Detailed filing. Detailed filing data is available for this year.$0.35$0.03$0.32$0.60$0.55$0.06
2015Detailed filing. Detailed filing data is available for this year.$0.29$0.02$0.27$0.51$0.46$0.05
2014Detailed filing. Detailed filing data is available for this year.$0.23$0.02$0.22$0.48$0.48$0.01
2013Summary only. Only limited summary data is available for this year.$0.22$0.01$0.21$0.53$0.50$0.03
2012Summary only. Only limited summary data is available for this year.$0.20$0.02$0.18$0.37$0.43$0.07
2011Summary only. Only limited summary data is available for this year.$0.26$0.01$0.25$0.45$0.46$0.01
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2018 filings • 501(c)6 • $500k-$1M nonprofits