Civic Intelligence

Petaluma Downtown Association Inc

EIN 68-0342193 • 501(c)6 • Petaluma, CA

Profile

To contribute to the betterment of the petaluma historic central area and to promote and enhance its position as the city's retail and commercial center.

210 Lakeville StreetPetaluma, CA 94952

www.petalumadowntown.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

55th percentile

0.18x

Higher debt load relative to assets than 55% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2023

Liabilities / Revenue

46th percentile

0.14x

Higher debt load relative to revenue than 46% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2023

Net Margin

89th percentile

27%

Higher net margin than 89% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2023

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

95th percentile

50%

Faster asset growth than 95% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Revenue Growth

74th percentile

17%

Faster revenue growth than 74% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets55th percentile

Assets

Up

$846,411

Up $16,909 (+2.0%) from 2023

Liabilities

Up

$154,230

Up $4,348 (+2.9%) from 2023

Net Assets

Up

$692,181

Up $12,561 (+1.8%) from 2023

Operations
Liabilities / Revenue46th percentileNet Margin89th percentile

Revenue

Down

$1,023,787

Down $15,070 (-1.5%) from 2023

Expenses

Up

$1,011,226

Up $252,310 (+33%) from 2023

Net Income

Down

$12,561

Down $267,380 (-96%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth95th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0Assets 2011: $262,212Liabilities 2011: $14,139Net Assets 2011: $248,0732011Assets 2012: $202,572Liabilities 2012: $19,752Net Assets 2012: $182,8202012Assets 2013: $217,575Liabilities 2013: $8,643Net Assets 2013: $208,9322013Assets 2014: $232,482Liabilities 2014: $16,617Net Assets 2014: $215,8652014Assets 2015: $285,334Liabilities 2015: $19,211Net Assets 2015: $266,1232015Assets 2016: $351,987Liabilities 2016: $28,466Net Assets 2016: $323,5212016Assets 2017: $197,289Liabilities 2017: $9,551Net Assets 2017: $187,7382017Assets 2018: $283,747Liabilities 2018: $0Net Assets 2018: $283,7472018Assets 2019: $335,579Liabilities 2019: $1,707Net Assets 2019: $333,8722019Assets 2020: $515,025Liabilities 2020: $213,726Net Assets 2020: $301,2992020Assets 2021: $496,526Liabilities 2021: $273,934Net Assets 2021: $222,5922021Assets 2022: $551,678Liabilities 2022: $151,999Net Assets 2022: $399,6792022Assets 2023: $829,502Liabilities 2023: $149,882Net Assets 2023: $679,6202023Assets 2024: $846,411Liabilities 2024: $154,230Net Assets 2024: $692,1812024

Highlighted filing

2024

Assets$846,411
Liabilities$154,230
Net Assets$692,181
Open 2024 Filing

Operations Trend

Revenue Growth74th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $446,344Expenses 2011: $457,520Net Income 2011: -$11,1762011Revenue 2012: $367,839Expenses 2012: $433,092Net Income 2012: -$65,2532012Revenue 2013: $525,605Expenses 2013: $499,493Net Income 2013: $26,1122013Revenue 2014: $482,945Expenses 2014: $476,012Net Income 2014: $6,9332014Revenue 2015: $513,923Expenses 2015: $463,665Net Income 2015: $50,2582015Revenue 2016: $604,717Expenses 2016: $547,319Net Income 2016: $57,3982016Revenue 2017: $522,055Expenses 2017: $657,838Net Income 2017: -$135,7832017Revenue 2018: $707,781Expenses 2018: $611,772Net Income 2018: $96,0092018Revenue 2019: $688,537Expenses 2019: $638,412Net Income 2019: $50,1252019Revenue 2020: $693,459Expenses 2020: $726,032Net Income 2020: -$32,5732020Revenue 2021: $456,415Expenses 2021: $535,179Net Income 2021: -$78,7642021Revenue 2022: $888,713Expenses 2022: $712,331Net Income 2022: $176,3822022Revenue 2023: $1,038,857Expenses 2023: $758,916Net Income 2023: $279,9412023Revenue 2024: $1,023,787Expenses 2024: $1,011,226Net Income 2024: $12,5612024

Highlighted filing

2024

Revenue$1,023,787
Expenses$1,011,226
Net Income$12,561
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$846,411
Liabilities
$154,230
Net assets
$692,181
Revenue
$1,023,787
Expenses
$1,011,226
Net income
$12,561
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.85$0.15$0.69$1.02$1.01$0.01
2023Detailed filing. Detailed filing data is available for this year.$0.83$0.15$0.68$1.04$0.76$0.28
2022Detailed filing. Detailed filing data is available for this year.$0.55$0.15$0.40$0.89$0.71$0.18
2021Detailed filing. Detailed filing data is available for this year.$0.50$0.27$0.22$0.46$0.54$0.08
2020Detailed filing. Detailed filing data is available for this year.$0.52$0.21$0.30$0.69$0.73$0.03
2019Detailed filing. Detailed filing data is available for this year.$0.34$0.00$0.33$0.69$0.64$0.05
2018Detailed filing. Detailed filing data is available for this year.$0.28$0.00$0.28$0.71$0.61$0.10
2017Detailed filing. Detailed filing data is available for this year.$0.20$0.01$0.19$0.52$0.66$0.14
2016Detailed filing. Detailed filing data is available for this year.$0.35$0.03$0.32$0.60$0.55$0.06
2015Detailed filing. Detailed filing data is available for this year.$0.29$0.02$0.27$0.51$0.46$0.05
2014Detailed filing. Detailed filing data is available for this year.$0.23$0.02$0.22$0.48$0.48$0.01
2013Summary only. Only limited summary data is available for this year.$0.22$0.01$0.21$0.53$0.50$0.03
2012Summary only. Only limited summary data is available for this year.$0.20$0.02$0.18$0.37$0.43$0.07
2011Summary only. Only limited summary data is available for this year.$0.26$0.01$0.25$0.45$0.46$0.01
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Feb 6, 2025
Return Version
2023v6.0
Gross Receipts
$1,023,787
Mission and Program Overview

Mission

To contribute to the betterment of the petaluma historic central area and to promote and enhance its position as the city's retail and commercial center.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$161,901$469,314▲ $307,413
Cash and Non-Interest-Bearing Accounts$667,537$377,031▼ $290,506
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$829,502$846,411▲ $16,909
Other Assets Total$64$66▲ $2
Liabilities
Unsecured Notes Loans Payable$146,230$142,592▼ $3,638
Accounts Payable and Accrued Expenses$3,652$11,638▲ $7,986
Total Liabilities$149,882$154,230▲ $4,348
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$679,620$692,181▲ $12,561
Total Net Assets Fund Balance$679,620$692,181▲ $12,561
Total Liabilities and Net Assets / Fund Balance$829,502$846,411▲ $16,909

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings-$27,014$27,014
Equipment-$1,626$1,626
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Karla SchikorePresident
Michelle Mc CauleyVice President
Danielle StrobleDirector
Ellyn MavalwallaDirector
Eric LafranchiDirector
Jeff MayneDirector
Katie LafranchiDirector
Kim ThomasDirector
Lorraine Shmulik BarberDirector
Paul DemillDirector
Marie MccuskerExecutive Director
Elizabeth ClarySecretary
Jim BalshawTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$175,610
Program Service Revenue
$840,764
Investment Income
$7,413
Other Revenue
$0
All Other Contributions
$88,035
Change in Net Assets
$12,561
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$555,225
Salaries, Compensation, and Employee Benefits$456,001
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$241,515$60,379-$301,894
Other Salaries and Wages$199,108$49,777-$248,885
Current Officers, Directors, Trustees, and Key Employees$107,758$26,940-$134,698
Other Employee Benefits$32,840$8,210-$41,050
Occupancy$26,601$6,650-$33,251
Payroll Taxes$25,094$6,274-$31,368
Office Expenses$23,426$5,856-$29,282
Fees for Services Accounting$17,654$4,414-$22,068
Insurance$5,758$1,439-$7,197
All Other Expenses$3,799$949-$4,748
Interest$3,186$796-$3,982
Travel$2,160$540-$2,700
Other Expenses$2,591$981-$2,591
Fees for Services Other$1,025--$1,025
Total Functional Expenses$838,021$173,205$0$1,011,226
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Copies of the form 990 are provided to the board of directors for review.”

Form 990, Part VI, Section B, Line 12C

“Board members are required to sign a conflict of interest form annually. Additionally, all real or perceived conflicts of interest will be brought to the attention of the level of authority necessary for consideration and resolution.”

Form 990, Part VI, Section B, Line 15A

“The executive director is employed by the board of directors, is responsible to the board and is evaluated by the human resources committee for performance.”

Form 990, Part VI, Section C, Line 18

“GUIDESTAR.COM”

Form 990, Part VI, Section C, Line 19

“Governing documents are available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Petaluma Downtown Association Inc
EIN
68-0342193
Phone
7077629348
Address
210 LAKEVILLE STREET, PETALUMA, CA 94952

Signing Officer

Name
Marie Mc Cusker
Title
Executive Direc
Signed
2025-02-06
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Marie Mc Cusker
Formed
1994
Legal Domicile
CA
Voting Board Members
12
Independent Board Members
12
Employees
13
Volunteers
9

Preparer

Firm
Torkelson & Associates CPAs LLP
Address
3835 Cypress Dr STE 110, Petaluma, CA 94954
Preparer
Lori A Enochs
Phone
7077952691
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IRS990/Form990PartVIISectionAGrp/TitleTxt0EXECUTIVE DIRECTOR
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0COPIES OF THE FORM 990 ARE PROVIDED TO THE BOARD OF DIRECTORS FOR REVIEW.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1BOARD MEMBERS ARE REQUIRED TO SIGN A CONFLICT OF INTEREST FORM ANNUALLY. ADDITIONALLY, ALL REAL OR PERCEIVED CONFLICTS OF INTEREST WILL BE BROUGHT TO THE ATTENTION OF THE LEVEL OF AUTHORITY NECESSARY FOR CONSIDERATION AND RESOLUTION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE EXECUTIVE DIRECTOR IS EMPLOYED BY THE BOARD OF DIRECTORS, IS RESPONSIBLE TO THE BOARD AND IS EVALUATED BY THE HUMAN RESOURCES COMMITTEE FOR PERFORMANCE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3GUIDESTAR.COM
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4GOVERNING DOCUMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section C, Line 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Section C, Line 19
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